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1 digital multimedia design at NYSCAS a division of Touro College 1726 King s Highway Brooklyn NY To register or for more info

2 2 ENHANCE YOUR POTENTIAL. BOOST YOUR CAREER The computer has changed forever the way we communicate visually. Digital Multimedia Design explores the rapidly changing world of digital graphic design and multimedia communications. The Bureau of Labor Statistics reports that the digital design field is expected to grow rapidly through the year So demand for graphic and digital artists well versed in new media and graphic software will remain strong Digital Multimedia Design at Touro will expose you to practical skills required for the following jobs: advertising art director, web designer, production assistant, mobile interface designer, digital illustrator, digital photo processor, freelance media designer, and broadcast designer among many others. DEVELOP YOUR CREATIVE SKILLS. The program gives you the flexibility to earn an accelerated Bachelor s Degree, taking required courses in these six areas: (1) Foundations and principles of design (2) Interface layout for print and electronic media (3) Image processing and illustration (4) Web and multimedia design (5) Internship experience (6) Portfolio preparation Our elective courses explore photography, typography, design history, information design, video production, computer illustration, drawing and painting, and in the near future, animation, design for mobile applications and digital storytelling. FACULTY Our faculty members are skilled working professionals, who eagerly offer the benefits of their real-world creative and business experience. Along with our administrative staff, they are concerned with individual students as people, not just numbers.

3 ABOUT TOURO COLLEGE Touro College is a system of Jewish-sponsored non-profit institutions of higher and professional education. Touro College was chartered in 1970 primarily to enrich the Jewish heritage, and to serve the larger American community. Approximately 19,000 students are currently enrolled in its various schools and divisions. Our classes are small, projectoriented, and practical. They are offered in Brooklyn and Manhattan and scheduled for your convenience, daytime, evenings and Sundays. PREPARING FOR YOUR FUTURE Before graduation, you will produce a professional print and electronic portfolio to represent your best work, skills, and experience to prospective employers or graduate school admissions personnel. Many of our alumni have launched their own successful businesses, while others have embarked on careers at the Mayor s Office, Smith Barney, Aish, Radio City Music Hall, A&E Television, Brooklyn Union Gas, Flushing Hospital Medical Center, Touro College, the Weizmann Institute, and many other businesses and organizations. (Student Testimonial and pictures) FOR MORE INFORMATION Contact Jesse Epstein, Deputy Chair, Computer Science Department or Professor Susan DeCastro Coordinator, Digital Multimedia Design program 3

4 4 Digital Multimedia Design Bachelor s Degree Course Requirements Digital Multimedia Design Courses: Credits GCD 140 Computer Concepts 4 GCD 150 Foundations of Design I 3 GCD 155 Foundations of Design II 3 GCD 230 Digital Multimedia Design I 3 GCD 231 Digital Multimedia Design II 3 GCD 235 Computer Graphic Design I 3 GCD 236 Computer Graphic Design II 3 GCD 262 Digital Multimedia Design III 3 GCD 263 Web Design I/Lab 4 GCD 264 Web Design II 3 GCD 267 Computer Graphic Design III 3 GCD 302 Web Design lll 3 GCD 335 Advanced Design Studio 3 GCD 490 Senior Portfolio 3 GCD 498 Internship in Digital Multimedia Design 3 3 Department Approved Electives 9 Total Credits in Major: 56 Two Liberal Arts required courses: GCA 166 Introduction to the Visual Arts 4* GCA 224 Drawing and Painting I 3* *These credits are applied toward Liberal Arts requirements.

5 Digital Multimedia Design Approved Electives Choose three of the following: Credits GCD111 History of Graphic Design** 3 GCA 141/142 Art of Western Civilization 3 GCO 141 Introduction to Programming 3 GCA 168 Mass Media in America 4 GCD 221 Photography** 3 GCA 225 Drawing & Painting II 3 GCO 232 Advanced Programming 3 GCD 303 Multimedia Design 3 GCD 357 Computer Illustration** 3 GCA 301 Aesthetics of Modern Art 3 GCD 320 Information Design** 3 GCD 360 Video Production Studio 3 GCD 420 Authoring Languages 3 GCD 451 Special Topics 3 GCD 480 Senior Project 3 **Recommended Electives 5

6 6 Typical Schedule by Semester Semester 1 Credits GCD 140 Computer Concepts 4 GCD 150 Foundations of Design I 3 GCA 166 Introduction to the Visual Arts (Required Liberal Arts course) 4* Semester 2 GCD 155 Foundations of Design II 3 GCD 230 Digital Multimedia Design I 3 GCD 235 Computer Graphic Design I 3 GCA XXX Department Approved Elective 3 Semester 3 GCD 231 Digital Multimedia Design II 3 GCD 236 Computer Graphic Design II 3 GCA 224 Drawing and Painting 1 (Required Liberal Arts course) 3* Semester 4 GCD 262 Digital Multimedia Design III 3 GCD 263 Web Design I/Lab 4 GCD 267 Computer Graphic Design III 3 Semester 5 GCD 264 Web Design II 3 GCD 335 Advanced Design Studio 3 GCD XXX Department Approved Elective 3 GCD 498 Internship in Digital Multimedia Design 3

7 Semester 6 GCD 302 Web Design III 3 GCD 490 Senior Portfolio 3 GCD XXX Department Approved Elective 3 *These credits are applied toward Liberal Arts requirements. Total Credits in Major: 56 Additional Liberal Arts Requirements 64 Total Credits: 120 7

8 8 Course Descriptions All courses carry 3, unless noted otherwise. COA Art of Western Civilization Comparative survey of the style, structures and functions of Western art forms GHS 111 History of Graphic Design Historical overview of graphic design using publications, reference material, audio and visual media, as well as field trips to museums and places pertinent to course content. Through historic example, this lecture-format course provides a thorough visual and conceptual background of visual communication in graphic design. In addition to the lectures, research projects will be assigned. GCD 140 Computer Concepts This course introduces the student to the concepts and much of the terminology unique to the computer-based design and world. Operating systems with related applications, file types and resolutions, and a general understanding of hardware will be covered. Lab time will be allotted for this course. MCO 141 Introduction to Programming This course will teach students how to analyze a problem statement and develop an algorithm to solve the problem. Students will learn to use program development techniques such as flowcharting. They will become familiar with various programming constructs such as decisions, sequence of operations, and loops. They will be able to identify the input, process, and output components of a program. In addition, students will be given experience implementing and debugging algorithms by developing programs. GCD 150 Foundations of Design I In this course, students will be taught the basics of two-dimensional design as related to graphic design and Digtial Multimedia Design. The basic vocabulary of visual form will be taught. Materials and board skills necessary for these projects will be explored. The development of the students visual creative skills will be emphasized. Projects will be assigned to familiarize students with the concepts presented. Successful completion of the course will require the student to produce projects which reflect their cumulative understanding of the concepts and skills taught. GCD 155 Foundations of Design II In this course, the student s knowledge of basic design will be extended into the area of graphic communication and typography in order to develop a framework on which to do professional Digtial Multimedia Design. The course explores the following concepts: visual form as communication; the relationship of content and visual form; typography as a visual form; basic technical typography; a brief history of graphic communication and typography; and a working methodology for problem solving. Students will work in a studio classroom setting. Projects will be assigned to familiarize students with the concepts presented. Students will maintain a notebook for required research. Successful completion of the course will require the student to produce projects which reflect their cumulative understanding of the concepts and skills taught.

9 Prerequisite: GCD 150 GCA 166 Introduction to the Visual Arts Survey of the visual arts, including an appreciation of both the developments of the form and its many varieties, principally painting, sculpture and architecture, as well as their presentation and their interconnection with their milieu. The time period covered is from the Ancient World through the Nineteenth Century, with a major emphasis on the period from the Renaissance to the 1900 s. 4 credits GCA 168 Mass Media in America The public receives most of its information through the filter of the media. To make informed decisions, students need to be aware of the forces that operate in the media. This course provides an examination of the responsibilities, values, structure, dissemination of information and effectiveness of the media (newspapers, magazines, radio, television, film, etc.), with attention to the freedoms of speech and press and potential conflicts with the rights of the individual and public. 4 credits GCD 221 Photography This course uses camera and photographic processes as vehicles for artistic expression, perceptual discovery and design, and explores traditional and experimental use of photographic processes. Students provide their own cameras and basic materials. GCA 224 Drawing and Painting 1 In this course, students will learn how to draw basic forms and objects, the fundamentals of perspective, and composition, develop an understanding of the use of light and shadow in rendering 3-dimensional objects. GCD 230 Digital Multimedia Design I This course will introduce students to the principles of digital multimedia Design, graphic design, page layout and typography. The relationship of typography to pictures and graphics in a full-color environment will be explored through the assignment of various projects. Output requirements and the correct preparation of files will be discussed. Good design and appropriate solutions will be encouraged. Students will present their work at the end of the semester. Software will be adjusted to reflect the constantly changing technologies. GCD 231 Digital Multimedia Design II This course focuses on advanced features of page layout software. Students build upon previous knowledge of the software by designing material for a business or advertising environment, including stationery, business cards, corporate identity, logos, and brochures. This class includes a workshop/lab; topics covered will include scanning, color separation and setting up files for pre-press. Students will be required to complete projects and to meet class deadlines. Lab time will be necessary for class assignments. Students will present their work during class critiques. Software will be adjusted to reflect the constantly changing technologies. Prerequisites: GCD 230 and 235 9

10 10 GCO 232 Advanced Programming This course will introduce students to more advanced programming concepts such as program analysis and design, structured data, abstract data types, and testing programs using debugger tools. Students will complete extensive programming assignments to develop their skills in problem analysis and program coding and testing. Students will become acquainted with the concept of object-oriented programming, in addition to learning to use arrays, strings, pointers, structures, and classes. Prerequisite: MCO 141 GCD 235 Computer Graphic Design I This course will introduce students to the use vector-based software, to create illustrations, use typographic design principles, create logos, and incorporate images with graphics. The focus is on understanding the use of software as an illustration tool and on beginning to develop original ideas. Design principles, use of color, and composition will be emphasized. Lab time will be necessary for class assignments. Students will present their work at the end of the semester. GCD 236 Computer Graphic Design II This course will introduce students to working with images in a digital environment. Students will receive an overview of tools, scanning, color correction, image size resolution, and digital compositing. Students will work on projects that simulate real world design concepts and will present their work during class critiques. Lab time will be necessary for class assignments. Prerequisites: GCD 230 and 235 GCD 262 Digital Multimedia Design III Page layout and the implementation of images and illustrations into a multipage document will be the major focus of this course. The pre-press process, the preparation of images for output, and the use of crop marks, bleeds, and color separation will be discussed. Students will be expected to work independently on projects in addition to class meetings. Lab time will be necessary for class assignments. Students will present their work during class critiques. Prerequisites: GCD 155, 231 and 236 GCD 263 Web Design I w/lab Introduction to webpage design. Students will learn the skills needed to author and publish documents using HTML and authoring software. Design skills will be applied towards webpage construction. Students learn to apply their knowledge of print design and computer software to webpage design. Lab time outside of class will be necessary for class assignments. Prerequisites: GCD 155, 231,and credits GCD 264 Web Design II This course covers topics such as client interactions, case studies, marketing strategies for website design, navigation design, team projects, project planning and user testing. Students will be required to create a minimum of one fully functional website for review. Exploration of advanced web design features will be covered. Prerequisites: GCD 263 and 267 GCD 267 Computer Graphic Design III In this course, students will use advanced software tools in order to create, correct, and manipulate images on a professional level. Emphasis will be placed on developing visual

11 literacy in color and image manipulation. The development of the sequential thinking required to do advanced work will be stressed. Lab time will be necessary for class assignments. Prerequisite: GCD 236 GCD 302 Web Design III Advanced techniques in website design focusing on the functionality of interactive sites, and effective use of text, graphics, and animation. Students will be required to upload their original websites for evaluation and grading. Prerequisites: GCD 264 and 267 GCA 301 Aesthetics of Modern Art How modern painters and sculptors, from the impressionists through the postmoderns, respond to a rapidly changing world by visualizing, often in an abstract manner, the technological, mechanical, psychological and metaphysical forces around them. Slides are utilized in lectures; at least two museum visits are required. Prerequisite: MCA 166 or permission of the Department GCD 303 Multimedia Design In this advanced course, students will create animations and interactive QuickTime movies, CDs and DVDs. Prerequisite: GCD 302 GCD 320 Information Design The visual display and interpretation of quantitative information are increasingly critical in the information age. This course is concerned with the graphic designer s contribution to the handling of complex quantitative data, both in printed designs and on the Web. Prerequisite: GCD 263 GCD 335 Advanced Design Studio This course will thoroughly acquaint the student with traditional design skills necessary for the creation of professional-level designs. An emphasis will be placed on mechanical techniques, conceptual thinking, and expanding the student s visual vocabulary. Thumbnails, roughs, and mechanical layouts will be taught, including the use of typography, hand lettering, color usage, audience research and targeting, and copy writing. Prerequisites: GCD 262 and 267 GCD 357 Computer Illustration In this course, students will use a vector-based computer drawing program as a visual thinking tool, with experimental approaches to a variety of applied illustration problems. The focus is on conceptualizing and executing illustrative designs appropriate to a number of media formats (advertising, editorial, informational). Students will be encouraged to use innovation while honing skills in conceptualization, technique, design and presentation of computer illustrations, and will understand how to use source material as the basis for computer illustration. Projects completed in this course will add an important aspect to the student designer s portfolio. Prerequisite: GCD 236 GCD 360 Video Production Studio This class is an introduction to digital video. Students will create projects composing multilayered videos for DV and VHS tape. Sound editing, transfer of analog to digital, and streaming media will be part of this course. Pre-production planning and storyboarding will be stressed. Prerequisites: None 11

12 12 GCD 420 Authoring Languages Introduction to programming languages for interactive digital media. Each semester offering is devoted to a specific language. This course may include Java and other interactive programming languages. Intended only for those who are already fluent in at least one programming language. Prerequisites: GCD 302 GCD 451 Special Topics This course will cover topics of current interest in desktop and web publishing. Possible offerings include: the business of graphic design, digital 3-D design, streaming technology for Webcasting, or multimedia presentation. Prerequisites: GCD 490 GCD 480 Senior Project An advanced studio course devoted to individual portfolio-quality projects. Students choose one field of design to concentrate on in a portfolio project for the semester. Focus may be in such areas as: multimedia, website, or print design (advertising, corporate, informational, etc.) Prerequisites: GCD 490 or permission of the Department. GCD 490 Senior Portfolio Students will design professional pieces that will enhance their chances of attaining a position in the desktop and web publishing field. Magazine and catalogues, book cover design, package design, web design, and corporate identity are among the projects required for this course. Discussions on effective resumes and how to prepare for job interviews, as well as job searching, will be explored. Students will present portfolios to faculty members of the Desktop and Web Publishing Department for critique and evaluation throughout the semester. Presentation skills, such as mounting and matting work, will be included. Lab time will be required for class assignments. Prerequisites: GCD 262, 264, 267 and 335 Corequisite: GCD 302 GCD 498 Internship in Digital Multimedia Design This course requires students to complete an internship in a Digital Multimedia Design or web related field. Weekly logs and design work are required for internships, and are reviewed by members of the Digital Multimedia Design Department faculty at the completion of the internship. The purpose of the internship is to provide students with practical experience to complement their coursework. Prerequisites: GCD 490 and 335

multimedia design digital at The Lander Colleges of Arts and Sciences To register or for more info 212.463.0400 x5460 www.touro.

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