What Does the "Cloud" Mean for the Print Production Marketplace. Greg Cholmondeley Caslon

Transcription

1 What Does the "Cloud" Mean for the Print Production Marketplace Greg Cholmondeley Caslon

2 Agenda What is the PODi Cloud Initiative? What are the benefits & risks of SaaS? How is SaaS used in our market? What does this mean for me? What s new with workflow at PODi?

3 Software as a Service (SaaS) Survey Cloud Panel PODi Vendor Members Cloud Survey 120 Respondents Perceptions of SaaS Utilization of SaaS Future plans Survey Participants 0% 2% 5% 2% 23% 34% 9% 19% 6% Commercial Printer Quick Printer Digital Printer Direct Mailer In-plant Service Bureau Data Center Marketing Services Provider* Other

4 Perceived Cloud Benefits & Risks Security: Vendors provide state-of-the-art security Risk reduction: Try new offerings with little investment Risk reduction: Can add capabilities as needed Resources: Reduces IT staff requirements Reliability: Vendors provide dedicated 24 hour support Cost savings: Scaling for volume & capabilities Cost savings: Reduces investment Cost savings: Reduces implementation & training Cost savings: Eliminates ongoing maintenance Accessibility: Clients, vendors & employees can access Accessibility: Available anytime, anywhere Operability: Connecting with internal IT systems Reliability: Requires internet to be up Reliability: Requires vendor to be online Reliability: Vendor can go out of business Security: Server farms targeted by hackers Security: Will they meet compliance requirements Perceived Cloud Benefits 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Large Benefit Small Benefit Perceived Cloud Risks 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Large Risk Small Risk

5 Key Benefits & Risks by Segment Benefits Every segment cares about access Cost care about maintenance savings Security Easily try new offerings 24hr supp ort Scalabili ty Maintena nce savings Access by anyone Access at any time Interope rability Internet reliabilit y Vendor busines s Hacker targets Complia nce PSPs X X X X X X X Direct Mailers X X X X X MSPs X X X Inplants X X X X X X Risks Top risks are scattered with in-plants perceiving the most

6 SaaS Strategies

7 A Difference in Benefit Perspectives

8 A Difference in Risk Perspectives

9 Where Cloud is Used

10 Where Cloud is Used Technology Adoption Theory Innovators First 2.5% to acquire Risk-takers willing to adopt new products Adopters Next 13.5 % to acquire Industry leaders Next 34% Use new technologies proven by industry leaders Late Next 34% Buy what everyone else is using Laggards Remaining 16% Only buy when existing products no longer available

11 Where Cloud is Used

12 File Transfer Innovators Adopters Late Laggards Key Observations Very mainstream products Very low growth rate Most purchase intent is replacement Most-used SaaS Dropbox YouSendIt Google Drive Adobe SendNow Home-grown Adobe Creative Cloud Adobe PDF JobReady Box Printer Presence Websites for Printers Filezilla Franchisor Cloud SendThisFile

13 Marketing & Market Automation Innovators Adopters Late Key Observations Very mainstream products Minimal growth rate Most purchase intent is replacement Most-used SaaS MindFireInc Studio ExactTarget Constant Contact Mailchimp MindFireInc Look Who's Clicking OPS Web Websites for Printers EZ Mail Boomerang Campaign Monitor DirectSmile Easypurl High Impact 5 interlink MyEmma Publicaster Swiftpage VerticalResponse Laggards

14 Client Interaction Innovators Adopters Late Key Observations Mainstream products One of the strongest growth rates Significant # of users planning to replace what they have Most-used SaaS Websites for Printers Pageflex Storefront PTI FusionPro Web EFI Digital Storefront PagePath MyOrderDesk PrinterPresence Aleyant Pressero OPS OrderDesk PageDNA PTI MarcomCentral OPS Retail RSA WebCRD OnDemand Four51 GMC software Inspire Storefront goepower HP HiFlex Web-to- Print MyPRINTCloud PrintNow RedTie TRR Responsive Solutions Customer+ Laggards

15 Multi-channel Communications Tools Key Observations Mainstream products Not a large growth rate Most purchase intent is with existing customers Replacements or additional tools Most-used SaaS MindFireInc Look Who's Clicking PTI FusionPro Links OPS Web XMPie e-media Express Purlem Indros Group EasyPurl interlinkone Innovators Adopters Late Laggards

16 Collateral & Document Management Key Observations Mainstream products Very low growth rate Most purchase intent is replacement Most-used SaaS Extensis Server 10 Media Beacon PTI Marcom Central Innovators Adopters Late Laggards

17 Design Tools Innovators Key Observations Becoming mainstream products Significant # of users planning to replace what they have Most-used SaaS Creative Design Adobe Creative Cloud Adobe CreatePDF PTI FusionPro Web Aleyant edocbuilder OPS GroupCanvas OPS Vprint OPS Vweb Variable Data Design PTI FusionPro Web OPS Vprint OPS Vweb Adopters Late Laggards

18 Project Management Key Observations Becoming mainstream products Tentative growth rate Most purchase intent is replacement Most-used SaaS Basecamp Active Collabs Clarizen Home-grown Workamajig Innovators Adopters Late Laggards

19 Print Shop & Production Management Key Observations adopter products Highest growth rate Most purchase intent is new Comments indicate there is a lot of interest but that products aren t yet available Most-used SaaS EFI Fiery Dashboard EFI PrintSmith Vision Management EFI Pace PrintersPlan SmartSoft PressWise Innovators Adopters Late Laggards

20 Data Augmentation Key Observations Mainstream products Low growth rate Most purchase intent is replacement Most-used SaaS Accuzip Axciom Mailers Haven MelissaData Innovators Adopters Late Laggards

21 Mail Hygiene Mail Hygiene Observations Becoming mainstream products Strong growth rate Most purchase intent is net new Analysis Observations Still early adopter products Strong growth rate All purchase intent is net new Innovators Adopters Late Laggards Innovators Adopters Late Laggards

22 CRM & Accounting Key Observations CRM are mainstream products, Accounting are not yet Healthy growth rate Most CRM purchase intent is replacement Innovators Adopters Late Laggards

23 Key SaaS Messages If you are an industry leader, consider Print Shop & Production Management Creative & VDP Design Analysis Tools follow industry leaders, consider Client Interaction Print Shop & Production Management Multichannel Communications Tools Collateral/Document Management Project Management Data Augmentation Mail Hygiene CRM & Accounting use what everyone uses, consider File Transfer Marketing & Market Automation If you Don t have a SaaS strategy Consider putting one in place Have a blanket strategy to not use SaaS Review the risks and benefits Consider a strategy that leverages it where it makes sense

24 What s new in Workflow at PODi The PODi Workflow Initiative Increases PODi Reach & Value Other Applications Packaging Educate the players in the ecosystem about the best workflow practices, tools and solutions in the market today. Operations Sales Management Labels Book Printing Signage Collaterals Direct Marketing Organizations Applications

25 Case Studies Workflow Implementations Companions to PODi case studies telling how the jobs were done Workflow Redesigns Before and after analysis of how companies streamlined their production workflows

26 Education Workflow Reports & White Papers Educational Sessions What s New Webinars Series of webinars detailing the latest workflow solutions and services from PODi vendor members AppForum Workflow Track Panels Best Practices Innovative Ideas Awards?

27 Workflow Marketplace Solution Research Resources For everyone Comprehensive listing of print production workflow solutions Intelligently organized Descriptions & website links Overall PODi member ratings For PODi members Rate & review products See PODi member reviews PODi vendor products have Standard format write-ups Related case studies, reports, webinars & white papers

28 PODi Workflow Initiative All coming in 2013 to the PODi website All included in your PODi membership

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