+ CRM: Engaging and Retaining Your B2B Customers. John Johnston Director, Digital Marketing Volvo Construction Equipment

Save this PDF as:
Size: px
Start display at page:

Download "EMAIL + CRM: Engaging and Retaining Your B2B Customers. John Johnston Director, Digital Marketing Volvo Construction Equipment"

Transcription

1 + CRM: Engaging and Retaining Your B2B Customers John Johnston Director, Digital Marketing Volvo Construction Equipment

2 TODAY S AGENDA What are we doing? How are we doing it? What have we learned? John Johnston Director, Digital Marketing Volvo Construction Equipment

3 WHAT ARE WE DOING? CUSTOMER INTELLIGENCE TRAFFIC TO WEBSITE ENGAGEMENT LEAD GENERATION

4 CUSTOMER INTELLIGENCE Data Centralization in CRM Enables one view of the customer Allows faster and automated communication with customers Integration streamlines processes Provides better measurement of campaign ROI Lead Score Social Media Analytics Surveys Customer Information Microsoft Dynamics CRM ecommerce Sales (New/Used) MarCom History Warranty Data Credit Status

5 TRAFFIC TO WEBSITE Design similar to website Different layout for purpose Links directly to appropriate page Include images for visual interest

6 ENGAGEMENT Cross promote and social channels Tease with article, inform with website content Leverage images and video links (with Play buttons) Personalize content Use A/B testing

7 LEAD GENERATION Track conversions from to website Capture leads from website in CRM Leverage CRM for campaign ROI Automate workflow for lead distribution to dealers and response to customer

8 HOW ARE WE DOING IT? THE MESSAGE THE LAYOUT THE INTEGRATION THE CUSTOMER

9 THE MESSAGE... Dynamic Content Volvo designed the template to allow for dynamic content. Through integration with Microsoft CRM, Volvo can change the text, images and links based on user interests. Interactive Functionality Adding video links has allowed Volvo to increase traffic to the website where Volvo gathers immediate feedback on product interest. Analytics The analytics from s are used for to capture customer insight and interests and aid re-design. Analytics are easily forgotten as a great tool to review content and placement.

10 THE MESSAGE... LESSONS WE VE LEARNED A/B Testing A simple test to a random sample can answer the ultimate question what subject works the best Video, Video, Video Images that appear as video play buttons receive as many clicks as embedded videos More Images, Please Images grab attention and increase possibilities of click-through rates Don t Forget About the Links Links allow you to capture user behavior and drive users to more relevant information, but don t abuse them Cross Promote Leverage your social channels to promote topics and link to Newsletter sign-up

11 THE LAYOUT Navigation Volvo makes searching for and locating a specific machine easy. Redesigning the layout to include such links increased website traffic >30%. Content Syndication Volvo displays used equipment based on subscriber preferences. Content syndication has reduced build time by approximately 30-40% by automatically capturing content from its remarketing website.

12 THE LAYOUT... LESSONS LEARNED Analytics Use analytics to review navigation placement, text boxes, images, etc. Size/length People don t tend to scroll. Decide the length based on user behavior, not content wants Attachments Sometimes attachments are better to use than lengthy content or lengths to your website Text There are still many subscribers who read their s in text format. Width People are viewing s on many devices, try to remember that width is still an issue.

13 THE INTEGRATION

14 THE INTEGRATION

15 THE INTEGRATION

16 THE INTEGRATION

17 THE INTEGRATION... LESSONS WE VE LEARNED Work with an experienced CRM/ExactTarget programmer Plan for the future and start with the basics Manage your subscribers with other account/contact information Document, document, document Keep blueprints accessible as the more integration and automation you have, the more complicated your troubleshooting will be

18 THE CUSTOMER Campaign Tracking & Lead Scoring Total Integration of Customer Data Communications Marketing Database

19 WHAT HAVE WE LEARNED? BEST PRACTICES THE FUTURE DIGITAL MARKETING

20 BEST PRACTICES s are like magazines, you can only have the same look for so long before they are stale A/B testing is critical for future growth Subscription management should have options based on roles , social, surveys, webinars should cross-promote is not free include enhancements in your budgets

21 DIGITAL MARKETING

22 DIGITAL MARKETING Dealer Communication Do you send HTML s to your dealers? Do you track your dealer open rates? Do you best practices in those s? Salesman Communication Use CRM and ExactTarget to automatically send lead information Leverage Content Syndication to automatically populate content

23 DIGITAL MARKETING Simple subscriptions

24 DIGITAL MARKETING Use scan tags to add subscribers to your distribution Leverage ExactTarget integration to send brochures from tablets

25 DIGITAL MARKETING Where s ? Is Thank You message optimized for mobile?

26 THE FUTURE How do you handle links going to mobile websites? Should s dynamically render separately depending on the device? Can we leverage more social, and CRM to capture more customer intelligence?

27 + CRM: Engaging and Retaining Your B2B Customers THANKS! John Johnston Director, Digital Marketing Volvo Construction Equipment

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc.

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc. 24/7 CRM How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers Joel Book Principal, emarketing Research & Education ExactTarget, Inc. Key Insights: Real time customer insights and

More information

How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron!

How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron! How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron! Advanced Strategies for Attracting, Selling and Retaining Customers Join the Conversation! I m at #MPB2B. Learning how @VolvoCE_NA

More information

Case Study: How Volvo Uses Advanced Automation to Deliver Relevant Buying Stage Content to Customers and Keep the Sales Force Advised

Case Study: How Volvo Uses Advanced Automation to Deliver Relevant Buying Stage Content to Customers and Keep the Sales Force Advised Case Study: How Volvo Uses Advanced Automation to Deliver Relevant Buying Stage Content to Customers and Keep the Sales Force Advised John Johnston ebusiness Marketing Manager Volvo Construction Equipment

More information

Moving "Big Iron" with e-marketing: How Volvo Construction Equipment uses digital marketing to fuel sales. Volvo Construction Equipment Americas

Moving Big Iron with e-marketing: How Volvo Construction Equipment uses digital marketing to fuel sales. Volvo Construction Equipment Americas Moving "Big Iron" with e-marketing: How Volvo Construction Equipment uses digital marketing to fuel sales John Johnston Director, Digital Marketing Volvo Construction Equipment Americas Justin Bridegan

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

Creating a Landing Page to Achieve Maximum Results

Creating a Landing Page to Achieve Maximum Results Creating a Landing Page to Achieve Maximum Results Landing Page? By now most of us will know what a landing page is and what it aims to achieve, but for those of you who do not, we can simply define it

More information

How strategic testing of your email campaigns can yield better results. Wendy Griffin Marketing Coordinator, Campaigner feedback@campaigner.

How strategic testing of your email campaigns can yield better results. Wendy Griffin Marketing Coordinator, Campaigner feedback@campaigner. How strategic testing of your email campaigns can yield better results. Wendy Griffin Marketing Coordinator, Campaigner feedback@campaigner.com Agenda Intro to Testing Why is it important? How to get started

More information

1. Layout and Navigation

1. Layout and Navigation Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create

More information

EPiServer Connect for Marketing Automation

EPiServer Connect for Marketing Automation Copyright notice Copyright 1996 2014 EPiServer AB. All rights reserved. Changes to the contents, or partial copying of the contents, may not be done without permission. The document may be freely distributed

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

How to select the right Marketing Cloud Edition

How to select the right Marketing Cloud Edition How to select the right Marketing Cloud Edition Email, Mobile & Web Studios ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle

More information

STATE & LOCAL GOVERNMENT DIGITAL ENGAGEMENT TRENDS REPORT: 2015

STATE & LOCAL GOVERNMENT DIGITAL ENGAGEMENT TRENDS REPORT: 2015 DIGITAL ENGAGEMENT TRENDS REPORT: 2015 INTRODUCTION TOPICS ENGAGEMENT TRENDS Each year brings with it new digital communication trends, technologies and strategies. That s why at the end of last year,

More information

CommuniGator. Email List Building

CommuniGator. Email List Building CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about

More information

datatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place.

datatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place. ABOUT datatrac Datatrac is a leading ASP of hosted e-mail marketing software that allows permission-based marketers to manage, send, track, and grow their e-mail campaigns. Leading marketers have incorporated

More information

ClickDimensions Quick Start Guide For Microsoft Dynamics CRM 2011. 9/1/2011 ClickDimensions

ClickDimensions Quick Start Guide For Microsoft Dynamics CRM 2011. 9/1/2011 ClickDimensions ClickDimensions Quick Start Guide For Microsoft Dynamics CRM 2011 9/1/2011 ClickDimensions Online Training Resources This guide will explain how to register for and use a ClickDimensions Marketing Automation

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

Inbound & Outbound Marketing

Inbound & Outbound Marketing Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display

More information

Zoho CRM. Getting Started. Guidelines for Beginners

Zoho CRM. Getting Started. Guidelines for Beginners Zoho CRM Getting Started Guidelines for Beginners - 1 - Getting Started on Zoho CRM Welcome to Zoho CRM, an On-demand Customer Relationship Management (CRM) software for managing your customer relations

More information

Adobe maximizes its digital marketing returns.

Adobe maximizes its digital marketing returns. Adobe maximizes its digital marketing returns. Adobe is optimizing its multichannel digital marketing strategies with Adobe Marketing Cloud, increasing conversion by double digits and revenue. Adobe Systems

More information

Crucial Online Marketing Tools Every Marketer Should Know. A checklist for your online marketing success

Crucial Online Marketing Tools Every Marketer Should Know. A checklist for your online marketing success 8 Crucial Online Marketing Tools Every Marketer Should Know A checklist for your online marketing success 8 Crucial Online Marketing Tools Content Personalization and Segmentation Crucial Online Marketing

More information

The Google Analytics For FE Colleges Best Practice Project

The Google Analytics For FE Colleges Best Practice Project The Google Analytics For FE Colleges Best Practice Project The Google Analytics For FE Colleges Best Practice Project Understanding how to utilise your College s Google Analytics data is the starting point

More information

Marketing Automation Request for Proposal

Marketing Automation Request for Proposal Marketing Automation Request for Proposal Choosing the right marketing automation system isn t easy. This is why we created this sample RFP, consisting entirely of actual questions from real RFPs submitted

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

Certified Digital Marketing Professional VS-1217

Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing

More information

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Built on a scalable enterprise platform as part of Kentico CMS 7 Easy to use for creating online campaigns, forms,

More information

Better Email Marketing: Making Sure Your Messages Get Read & Acted On

Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to

More information

TravelCRM The complete CRM solution for Tour Operators

TravelCRM The complete CRM solution for Tour Operators TravelCRM The complete CRM solution for Tour Operators TravelCRM is the complete CRM solution for Tour Operators. Using the latest version of Microsoft Dynamics CRM as the platform, TravelCRM provides

More information

The List Building Checklist

The List Building Checklist The List Building Checklist An addon checklist to: 68+ List Building Tactics & Ideas for ecommerce & Beyond ( Link) A Publication of KommerZen.com 1. Gather Preliminary Data [9] Determine month over month

More information

Solving the Challenge of Lead Management Automation

Solving the Challenge of Lead Management Automation WHITE PAPER Solving the Challenge of Lead Management Automation How We Did It and What We Learned Table of Contents Background... 1 Business Challenges... 2 Adapting to Digital Marketing... 2 Developing

More information

Integrated Email Marketing 2014

Integrated Email Marketing 2014 Integrated Email Marketing 2014 Improving your Email capabilities Dr Dave Chaffey SmartInsights.com 1 About Dave Chaffey About Dave Chaffey Author of 5 bestselling marketing books now working on 6 th editions

More information

12 Questions to ask before beginning your website redesign

12 Questions to ask before beginning your website redesign 12 Questions to ask before beginning your website redesign About the Author Dallas McMillan is the founder and CEO of Influential. He has spent over 10 years mastering marketing, branding and website design

More information

Introducing our new Editor: Email Creator

Introducing our new Editor: Email Creator Introducing our new Editor: Email Creator To view a section click on any header below: Creating a Newsletter... 3 Create From Templates... 4 Use Current Templates... 6 Import from File... 7 Import via

More information

whitepaper Seven Email Marketing Design Tips for

whitepaper Seven Email Marketing Design Tips for whitepaper Seven Email Marketing Design Tips for Outlook 2007 Overview January 30, 2007 marked the retail launch of Microsoft s new operating system, Vista, along with an updated version of Microsoft s

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Managing Brands for Maximum Profit: A Guide to Brand Asset Management Solutions

Managing Brands for Maximum Profit: A Guide to Brand Asset Management Solutions Managing Brands for Maximum Profit: A Guide to Brand Asset Management Solutions Managing Brands for Maximum Profit executive summary In today s competitive global marketplace, enterprise brand managers

More information

Digital Publishing Benchmarks Report Snapshot: Monetization

Digital Publishing Benchmarks Report Snapshot: Monetization Digital Publishing Benchmarks Report Snapshot: Monetization As media companies shift their focus from print to digital, publishers have had to transform many different aspects of their business. One of

More information

succeed ONLINE Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide

succeed ONLINE Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide Table of Contents succeed ONLINE I. Introduction - Page 2 II. PPC Campaign Management - Page 2 III. Funnels Optimization -

More information

CRM & Marketing. Morges November 5 th 2013. Jérôme Lemoine Senior Manager Sales & Alliances. Hervé Bisquer Manager Professional Services

CRM & Marketing. Morges November 5 th 2013. Jérôme Lemoine Senior Manager Sales & Alliances. Hervé Bisquer Manager Professional Services CRM & Marketing Morges November 5 th 2013 Hervé Bisquer Manager Professional Services Jérôme Lemoine Senior Manager Sales & Alliances 1 Agenda CRM & Marketing Sales vs. Marketing: benefit from an integrated

More information

The Birth of Responsive Email Templates

The Birth of Responsive Email Templates The Birth of Responsive Email Templates The Birth of Responsive Email Templates The adoption of mobility solution at the enterprise level is simply becoming more relentless in order to engage more and

More information

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing ! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

Conversion Optimization Tools

Conversion Optimization Tools Conversion Optimization Tools Choosing the right optimization tools can make a significant difference to your bottom line. Learn all about the latest tools and how they can improve the volume of visitors

More information

BUSINESS-TO-BUSINESS MARKETING 2016-2017

BUSINESS-TO-BUSINESS MARKETING 2016-2017 BUSINESS-TO-BUSINESS MARKETING 2016-2017 September 2015 335 pages ISBN# 9781577832300 Published by Richard K. Miller & Associates (RKMA) PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING 1.1 B2B

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

EXACTTARGET + MICROSOFT = RESULTS. DELIVERED.

EXACTTARGET + MICROSOFT = RESULTS. DELIVERED. CUSTOMER SUCCESS SHOWCASE EXACTTARGET + MICROSOFT = RESULTS. DELIVERED. More than 2,000 organizations worldwide rely on ExactTarget s integrated solutions to drastically improve the effectiveness of their

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

2013 SIIA Strategic and Financial Conference New York, NY

2013 SIIA Strategic and Financial Conference New York, NY Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing

More information

Content without boundaries

Content without boundaries Content without boundaries Software to drive your web, social or commerce site Be creative and focus on your message With EPiServer you ll be able to focus on what s important: the message. At last you

More information

E-Mail Campaign Manager 2.0 for Sitecore CMS 6.6

E-Mail Campaign Manager 2.0 for Sitecore CMS 6.6 E-Mail Campaign Manager 2.0 Marketer's Guide Rev: 2014-06-11 E-Mail Campaign Manager 2.0 for Sitecore CMS 6.6 Marketer's Guide User guide for marketing analysts and business users Table of Contents Chapter

More information

Lead Management CRM Marketing Automation Powerful. Affordable. Intuitive. gold-vision

Lead Management CRM Marketing Automation Powerful. Affordable. Intuitive. gold-vision Unify your communications with Gold-Vision, a fully featured CRM solution with customer Contact, Sales, Marketing, Projects and Events. Gold-Vision stands out from the crowd with interactive dashboard

More information

CLICK DIMENSIONS OR MICROSOFT MARKETING MODULE? WHAT TO DO, WHAT TO DO? CLICKDIMENSIONS VS. MICROSOFT MARKETING MODULE

CLICK DIMENSIONS OR MICROSOFT MARKETING MODULE? WHAT TO DO, WHAT TO DO? CLICKDIMENSIONS VS. MICROSOFT MARKETING MODULE CLICK DIMENSIONS OR MICROSOFT MARKETING MODULE? WHAT TO DO, WHAT TO DO? CLICKDIMENSIONS VS. MICROSOFT MARKETING MODULE 1 AS A MARKETING PROFESSIONAL... I know the importance of staying up-to-date on the

More information

Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement

Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement Marketing Orchestration Better Metrics, Happier Customers. If your customers are happy, your metrics will show it. Higher ROI, higher click-through rates, more impressions, more sales. Leverage your 1

More information

Adobe Digital Publishing Suite, Analytics Service

Adobe Digital Publishing Suite, Analytics Service Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting

More information

Email Marketing: Still the Killer App

Email Marketing: Still the Killer App Email Marketing: Still the Killer App Stefan Eyram, ExactTarget Digital Publishing Workshop: Jan 26, 2007 Stefan Eyram Slide 1 Email Marketing Agenda: Why Am I Here? Why Email Marketing? The 4 Ps of Email

More information

Marketing Operations Cookbook

Marketing Operations Cookbook Marketing Operations Cookbook Rev: 2012-02-02 Sitecore CMS 6.5 Marketing Operations Cookbook A marketer's guide to managing how your website engages with your visitors Table of Contents Chapter 1 Introduction...

More information

Advanced Analytics. Select any section on the left to jump right in or click Start to begin.

Advanced Analytics. Select any section on the left to jump right in or click Start to begin. Advanced Analytics Overview Maximize CisionPoint s analytics capability to understand the true impact of media coverage, gain actionable insights, and show ROI. Advanced Metrics Determine the impact and

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

emarketer system Benefits

emarketer system Benefits emarketer system Impart media s emarketer system, our all-in-one email marketing software, includes everything you need to create, send, track and profit from email marketing. As well as newsletters, the

More information

Digital Communication Management (DCM)

Digital Communication Management (DCM) Product Overview November 21, 2013 Digital Communication Management (DCM) 1 Agenda Why Digital Communication Management Communication Challenges Digital Communication Management Overview How it Works Questions

More information

MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON

MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON Event Marketing Certificate Webinar Series: Email Marketing and Conversion 10 October, 2012 1 TODAY S SPEAKERS Moderator Guest Speakers ADD

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising COMPANY Roularta

More information

Student Lifecycle Journey

Student Lifecycle Journey Student Lifecycle Journey Richard Green richard.green@microsoft.com @rich_jg Higher Education Lead, Microsoft UK Universities must adapt to the new student journey Prospect Applicant Student Alumni Your

More information

Effective B2B Selling. The Guide to Effective B2B Selling with Insights

Effective B2B Selling. The Guide to Effective B2B Selling with Insights Effective B2B Selling The Guide to Effective B2B Selling with Insights What this ebook is: It s a guide written to show professionals in Microsoft Dynamics CRM how to increase their productivity using

More information

EMAIL MARKETING BEST PRACTICES. www.agillic.com contact@agillic.com

EMAIL MARKETING BEST PRACTICES. www.agillic.com contact@agillic.com EMAIL MARKETING BEST PRACTICES www.agillic.com contact@agillic.com SUBJECTS AND PREHEADERS Subject Preheader Tell it don t sell it Your subjects and preheaders can make all the difference to your email.

More information

Website and Marketing Best Practices Guide*

Website and Marketing Best Practices Guide* and Best Practices Guide* * Please note: The Best Practices outlined in this guide are subject to change. Please refer to the links provided throughout this guide for the latest information in regards

More information

CHANNEL OPTIMIZATION THROUGH PERSONALIZATION

CHANNEL OPTIMIZATION THROUGH PERSONALIZATION CHANNEL OPTIMIZATION THROUGH PERSONALIZATION 1 Introductions Zimm Zimmermann Vice President, Personalization Platform Marketer Competencies Platform Data Consumer Privacy & Compliance Audience Management

More information

How to Choose the Best Web Content Management System for Customer Experience Management:

How to Choose the Best Web Content Management System for Customer Experience Management: white paper How to Choose the Best Web Content Management System for Customer Experience Management: A Guide for Both Marketers and Developers Table of Contents Choosing a Web CMS is about more than Content

More information

Scribe and ExactTarget Data Powered Marketing

Scribe and ExactTarget Data Powered Marketing VOIP Is Enabled, however if you cannot hear please use web meeting dial in details Scribe and ExactTarget Data Powered Marketing Peter Chase Executive Vice President, Scribe Brendan Peterson Technical

More information

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it!

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it! 50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience

More information

Internal Communications How Newsweaver can help. How to create, send and measure single message Email Bulletins

Internal Communications How Newsweaver can help. How to create, send and measure single message Email Bulletins Internal Communications How Newsweaver can help 05 How to create, send and measure single message Email Bulletins Send measurable Email Bulletins Email bulletins or flyers can be a hugely effective way

More information

Presented by Sam shetty Nov 2012. Online marketing

Presented by Sam shetty Nov 2012. Online marketing Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites

More information

Marketing Automation for Success. A practical guide to engaging customers, creating sales-ready leads and boosting revenue

Marketing Automation for Success. A practical guide to engaging customers, creating sales-ready leads and boosting revenue Marketing Automation for Success A practical guide to engaging customers, creating sales-ready leads and boosting revenue Marketing Automation for Success What is Marketing Automation? What is Marketing

More information

How to Integrate Salesforce with Your Constant Contact Account FOR ENTERPRISE & UNLIMITED EDITIONS

How to Integrate Salesforce with Your Constant Contact Account FOR ENTERPRISE & UNLIMITED EDITIONS HOW-TO GUIDE EMAIL MARKE TING How to Integrate Salesforce with Your Constant Contact Account FOR ENTERPRISE & UNLIMITED EDITIONS INSIGHT PROVIDED BY www.constantcontact.com 1-866-876-8464 This guide is

More information

5 Immediate Tactics to Create a Seamless Responsive Experience

5 Immediate Tactics to Create a Seamless Responsive Experience 5 Immediate Tactics to Create a Seamless Responsive Experience Today s Speakers Speakers Ken Burke Founder and CEO MarketLive Jeff Hawley Director, Customer Experience Group Yamaha 2 MarketLive Customer

More information

20 Quick Tips for Improving Your Email Marketing Programmes

20 Quick Tips for Improving Your Email Marketing Programmes 20 Quick Tips for Improving Your Email Marketing Programmes June 25, 2008 Presenter: Paul Bates UK Managing Director, StrongMail Systems 1 Agenda Introduction Best Practices Overview 20 Quick Tips About

More information

Using SugarCRM for a Lead Generation and Inbound Marketing Hub

Using SugarCRM for a Lead Generation and Inbound Marketing Hub Using SugarCRM for a Lead Generation and Inbound Marketing Hub.4.19.12 Copyright 2012, echogravity, Inc. Webinar Series 1. Today: Using SugarCRM for a Lead Generation and Inbound Marketing Hub 2. MAY 3:

More information

The Google. Dynamic Remarketing Guide

The Google. Dynamic Remarketing Guide The Google Dynamic Remarketing Guide 2 What Is Remarketing? Remarketing (also referred to as retargeting) is a form of online display advertising which allows online retailers to show ads to shoppers who

More information

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business.

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business. Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the

More information

Want more tips and tricks from ExactTarget? Visit www.exacttarget.com/resources for other helpful downloads.

Want more tips and tricks from ExactTarget? Visit www.exacttarget.com/resources for other helpful downloads. If you re like most marketers, you re looking for proven ways to get more of a return on your email marketing efforts. You know that email isn t the newest form of advertising communication, but it s still

More information

Creating a High Performance Website

Creating a High Performance Website Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information

More information

Google Analytics Playbook. Version 0.92

Google Analytics Playbook. Version 0.92 Version 0.92 2014 CrownPeak Technology, Inc. All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording,

More information

CUSTOMER EXPERIENCE MATURITY MODEL

CUSTOMER EXPERIENCE MATURITY MODEL Lars Birkholm Petersen E: Lpe@sitecore.net T: @LarsBirkholm CUSTOMER EXPERIENCE MATURITY MODEL It used to be so easy... Remember when... It was all about Technology Launch and forget websites Success was

More information

SAP Digital CRM. Getting Started Guide. All-in-one customer engagement built for teams. Run Simple

SAP Digital CRM. Getting Started Guide. All-in-one customer engagement built for teams. Run Simple SAP Digital CRM Getting Started Guide All-in-one customer engagement built for teams Run Simple 3 Powerful Tools at Your Fingertips 4 Get Started Now Log on Choose your features Explore your home page

More information

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology Powering Marketing Transformation The Five Tenets of Modern Marketing in Financial Services and Insurance Targeting Engagement Conversion Analytics Marketing Technology THE FIVE TENETS OF MODERN MARKETING

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

The Five Trends That Will Impact Marketing in 2015

The Five Trends That Will Impact Marketing in 2015 The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units

More information

PIVOTAL CRM. CRM that does what you want it to do BROCHURE

PIVOTAL CRM. CRM that does what you want it to do BROCHURE PIVOTAL CRM CRM that does what you want it to do BROCHURE THE PIVOTAL CRM PHILOSOPHY THE PIVOTAL ADVANTAGE Today s business world is a fast moving and dynamic environment one in which your teams expect

More information

Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes!

Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes! Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes! CASE STUDY The Challenge Impact Radius is a global leader in cross channel marketing

More information

A quick guide to. Social Media

A quick guide to. Social Media A quick guide to Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers

More information

Includes: Personalized analysis and advice for making http://210consulting.com more mobile-friendly

Includes: Personalized analysis and advice for making http://210consulting.com more mobile-friendly Personalized analysis and advice for making more mobile-friendly Includes: How mobile consumers see your current site Site Loading Speed Check Tips for online-only businesses Personalized advice for your

More information

EMAIL MARKETING REFRESHES

EMAIL MARKETING REFRESHES WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,

More information

Enhancing the Consumer Shopping Experience with Google Analytics. Presented by:

Enhancing the Consumer Shopping Experience with Google Analytics. Presented by: Enhancing the Consumer Shopping Experience with Google Analytics Presented by: & Who are we? Andy Gibson, MBA Analyst Marcia Jung Product Manager, Google Analytics Agenda E-Commerce Trends and What s New

More information

Marketing Solutions for Business Technology Providers

Marketing Solutions for Business Technology Providers Dealer Marketing Solutions! Marketing Solutions for Business Technology Providers Evolved Office provides marketing services with ready-to-go content specifically designed for business technology providers,

More information

Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics.

Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics. Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics. Insights and ROI from your paid ads You could spend thousands of pounds on you paid ads in Google AdWords, Bing

More information

50 WAYS. to grow your email list. 50 Ways to Grow Your Email List. Share it!

50 WAYS. to grow your email list. 50 Ways to Grow Your Email List. Share it! 50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience

More information