THE FUTURE OF RETAIL HAS ARRIVED. RAZORFISH AND ADOBE PRESENT RAZORSHOP: A SEAMLESS, DIGITALLY ENABLED IN-STORE CONTENT AND COMMERCE EXPERIENCE.

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1 THE FUTURE OF RETAIL HAS ARRIVED. RAZORFISH AND ADOBE PRESENT RAZORSHOP: A SEAMLESS, DIGITALLY ENABLED IN-STORE CONTENT AND COMMERCE EXPERIENCE.

2 DIGITAL HAS FOREVER CHANGED THE WAY PEOPLE SHOP. Online shopping experiences are forcing retailers to reinvent themselves to drive personalized and meaningful customer experiences both inside and outside of their physical stores. But along with the challenge of reinvention, digital also brings retailers a new opportunity to zero-in on the needs of their customers and deliver value like never before. 360-degree customer profiling, targeting tools, and personalization capabilities are giving retailers the power to positively influence customer behavior, while driving operational efficiencies and more intelligent decision-making. Razorshop shows how it s possible. 02

3 Razorshop is our expression of retail as it should be. Not what it could be in the future. But what it should be now. Wade Forst, Emerging Experiences, Razorfish 03

4 RAZORSHOP DEMONSTRATES UNIQUE IN-STORE EXPERIENCES DRIVEN BY DIGITAL INTELLIGENCE. Designed by Adobe and Razorfish, Razorshop brings together the power of Adobe Marketing Cloud, robust customer data, and Razorfish services and proprietary commerce technologies. Razorshop shows retailers how they can deliver differentiated, data-driven experiences that extend across channels blending the digital and physical retail environments to create frictionless in-store customer experiences, where the majority of purchases are made. 04

5 WHAT DOES THE RAZORSHOP EXPERIENCE MAKE POSSIBLE FOR YOUR BRAND? Razorshop demonstrates how bringing real-time collection of customer data within the retail environment drives customer engagement, assists associates with sales while increasing check averages, and reduces physical marketing costs. 1. CONNECTED RETAIL EXPERIENCES Customer benefit: From online to in-store, cross-screen personalization that provides relevant, real-time information that assists customers in their purchasing decisions. 3. INSIGHTS-DRIVEN DECISION-MAKING Retailer benefit: Multi-dimensional retail insights that can be leveraged across digital channels to drive operational efficiencies and provide unique customer experiences. 2. UNPRECEDENTED IN-STORE INTELLIGENCE Associate benefit: Intelligent customer servicing interactions that enhance shopping experiences while delivering workflow efficiencies for in-store personnel. 05

6 DRIVEN BY A POWERFUL ECOSYSTEM OF ADOBE AND RAZORFISH TECHNOLOGIES. Built on the pillars of personalization, content, and data, the Razorshop advanced connected retail experience is powered by Adobe Campaign, Adobe Analytics, and Adobe Experience Manager, including the latest feature, Adobe Experience Manager screens all part of the industry- leading Adobe Marketing Cloud. The Razorshop experience is further enhanced by Razorfish s world-class proprietary technology stack including the Bluetooth Low Energy Experience Platform (BLEEP) and In-store Customer Engagement Application (ICE) which helps retailers zero-in on the customer journey with personalized, in-store customer service. RAZORFISH SERVICES IN-STORE EXPERIENCES DISPLAY INTERFACE / FRONT-END TECHNOLOGY Touch Experiences Application Gesture Experiences Application Multi-touch Interface Framework INFRASTRUCTURE / BACK-END TECHNOLOGY Personalization Content Data BLEEP / RFID & Ble Beacons Technology MOBILE Consumer Mobile Experience Application In-store Customer Engagement Application (ICE) EXISTING ENTERPRISE INFRASTRUCTURE Mobile Accelerators Platform Monitoring Services CRM / Loyalty OMS Inventory 06 Analytics / BI E-commerce Pricing

7 INSPIRE YOUR CUSTOMERS WITH DIGITALLY POWERED IN-STORE EXPERIENCES. To learn more about the Razorshop in-store experience, visit commerce.razorfish.com/razorshop. If you are ready to bring this vision to your stores, contact 07

8 A PUBLICIS GROUPE ALWAYS ON CONTENT & COMMERCE SOLUTION The Razorshop connected retail experience builds on the Publicis Groupe Always On digital marketing platform that automates and connects all components of marketing to deliver on the dynamic needs of the always-on, hyper-connected consumer. Delivered by Adobe and Publicis Groupe, and available to all agencies in the Publicis Groupe network.