Design Concepts & Principles: Character Areas

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Kelley Bradford
8 years ago
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1 Design Concepts & Principles: Character Areas Queenborough A249 to Sheerness The Creek Castle and Station Swale A249 to Swale Bridge Plan 4.14 Character areas Key: Creekside Marina First Avenue Street Marshside A249 corridor Swale waterfront 106

2 Character Areas Principle 10: Creating place and distinctiveness Character Areas The masterplan is designed to produce a coherent place of character and identity. Within this whole there are a number of identified character areas which respond to certain situations. For instance the sensitive character of the grazing marshes demands an approach that differs from the area around the marina. A number of character areas have been identified and these are shown on Plan The following pages set out some imagery and drawings to suggest the type of built form and open space character envisaged. They are intended as a guide to later detail design proposals and, taken with the masterplan document, should guide this design. 107

3 Design Concepts & Principles Marina Community waterspace area Commercial marina Waterside residential development Waterside public realm Opportunities for commercial, café, restaurant and boats related activities Active frontages Taller, denser development Contemporary design Links to waterside park A249 to Sheerness Queenborough The Creek Castle and Station Swale A249 to Swale Bridge Plan Character Areas - Marina Commercial marina with serviced moorings Cafe / restaurant Waterside retail/business with apartments above walkway Vehicular access Public square Bleacher seating Marina Marina edge with seating and public walkway to Queenborough and Lifting Bridge Cafe Curve Image of potential waterside cafe 108 Community waterspace with boat launch facilities Indicative plan of marina public realm areas Public walk

4 Character Areas - Marina Impression of marina area 109

5 Design Concepts & Principles Street Human scale Active frontages Traffic calmed (20mph) Pedestrian friendly Manual for Streets compliant Greened Lived on Continuous from Queenborough to Interspersed with public squares A249 to Sheerness Queenborough The Creek Castle and Station Swale A249 to Swale Bridge Health Centre - Iwade Plan Character Areas - Street Road Health centre Tree planting Public walkway to marina ISTIL Housing Traffic-calmed public square SUDS system Link road - speed reduces to 20 mph Water feature New primary school Public greenspace links to new Swale Park Playground Retail Spo rts H Sketch model of re-interpreted Castle site 110 all Road Indicative plan of Square

6 Character Areas - Street Artists impression of pedestrian street at Square 111

7 Design Concepts & Principles Character Areas: Streetscape and public realm improvements Queenborough A249 to Sheerness Significant improvements to connectivity with wider area The Creek Castle and Station Redevelopment opportunities in some areas New community and retail facilities in close proximity Swale Road traffic calmed and integrated into wider proposals A249 to Swale Bridge Plan Character Areas - Study area Private sector regeneration Many areas of abandoned, vandalised garages Derelict shops and community centre Low density Hill Alleys are havens for drugs and anti-social behaviour Traffic management and road safety issues require review Identified problem areas Sheltered housing 112

8 Character Areas - Defining, linking along Road and creating a heart A beacon for Hill Improve links to Queenborough and public transport Private sector regeneration Rationalise parking and traffic calming Improvements to street scene and fixtures Traffic calming, tree planting and lighting Create a social heart Increase access to marshland Define road thresholds and improve landscape and use of play areas Potential identified enhancements Secure alley ways behind houses, enhance landscape for better use Improve lighting 113

05 AREA/SITE SPECIFIC GUIDELINES

05 AREA/SITE SPECIFIC GUIDELINES Site 1 - Glass Yard The leisure centre that is currently located on this site should move to a more central location in the town centre close to the existing public squares.