PRSA Renaissance Awards ATTN: Dan Ayer PRSA Pittsburgh Gatesman+Dave 2730 Sidney Street, Suite 300 Pittsburgh, PA 15203

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3 PRSA members Non-members Not-for-profit PRSA member Not-for-profit non-member *Include proof of 501(c)(3) certification $65 $70 $50* $55* PRSA members Non-members Not-for-profit PRSA member Not-for-profit non-member *Include proof of 501(c)(3) certification $85 $90 $70* $75* No fee Submit completed entry form, entry binder, and check made payable to PRSA/Pittsburgh to: PRSA Renaissance Awards ATTN: Dan Ayer PRSA Pittsburgh Gatesman+Dave 2730 Sidney Street, Suite 300 Pittsburgh, PA On the memo line of the check, please list your organization s name. Only checks will be accepted for payment of entries sorry NO credit cards. If you have questions regarding the 2013 Renaissance Award entries, please contact Dan Ayer at dayer@gatesmandave.com or x 120. Design Donated by Chapter Sponsors Printing Donated by

4 A. Less than $25,000 B. More than $25,000 A. Less than $50,000 Budget B. More than $50,000 Budget A. Less than $20,000 Budget B. More than $20,000 Budget Integrating a combination of online-based and mobilebased tools such as forums, blogs, podcasts, videos, social networking sites and blogger outreach to engage, share, inspire and/or activate people and community. Programs that (1) improve or maintain an organization's relations or image in the communities in which it operates, or (2) advance public understanding of societal issues, problems, or concerns. Comprehensive effort to work with media to help showcase and/or communicate an organization's goals, point of view, or new and/or existing products or services. Eligibility Each entry must be a public relations program or project for which the bulk of the work was completed between October 1, 2011 and September 30, Entrants may submit as many entries as they wish. Entry Guidelines Choose the appropriate category for your entry. Entries must be limited to one hardcover, three-ring binder no more than 2'' thick. Pages should not exceed 8 1/2 '' x 11''. You may incorporate publicity clippings, reports, letters, pictures, and samples of materials used in the program, if they can be contained in tabbed sections of the binder. CDs/DVDs containing images from the entries may be included with your entry. In addition to the summary, please enclose an abstract of no more than 50 words describing the program. Please provide ONE to THREE visual elements that best represents the campaign or tactic to be used to visually represent the entry at the awards ceremony. The visual should be submitted via postal mail. A. Business-to-Consumer B. More than $50,000 Budget Programs developed to publicize and promote new or existing services, ideas, or products. Please visit to download entry forms. For-profit businesses may submit entries in the not-for-profit category for work that was completed on behalf of a not-for-profit organization. A. Less than $35,000 PR Budget B. More than $35,000 PR Budget investor relations Programs relating to an organization's stock performance and targeted at individual and institutional shareholders, as well as at other corporate stakeholders and potential investors. crisis communications Programs developed to help an organization communicate effectively with various audiences, including the media, during an event, crisis, or emergency situation. An event or series of events designed to attract attention to a product, service, or commemorative occasion or to raise money for the organization. All entries become property of PRSA/Pittsburgh and will NOT be returned upon completion of judging. Judging An impartial panel of judges from another PRSA Chapter will judge all PRSA/ Pittsburgh entries. Judges reserve the right to reassign entries to a more appropriate category if warranted. No awards will be given in categories where judges determine that the entries do not merit them. Entry Deadline Early bird entries and fees must be received by 5 p.m. October 26, Remaining entries and fees must be received by 5 p.m. November 9, internal communications Internal programs designed and implemented to enhance an organization's relations with its employees, their families, and retirees. public affairs Programs designed to affect legislation, government regulation, political activities, or candidacies on a local, state, or federal government level.

5 To submit a nomination for an individual award, visit to download the appropriate nomination form. Judges will evaluate campaigns based on a concise summary (no longer than two pages), which should include: The four areas listed below. The title of the program. The budget, which should be written at the top of the summary. Nominations should address the following: Leadership, Scope of Professional Responsibilities, Community Activities, Accomplishments, and Contributions to the Profession. Selections are based solely on information provided by the nominator. Renaissance Hall of Fame Award The Renaissance Hall of Fame Award salutes a professional who has made significant and lasting contributions to the advancement of public relations in the Pittsburgh region. The Hall of Fame Award is chosen by members of PRSA/Pittsburgh. Hall of Fame candidates should have at least 20 years of public relations experience. Renaissance Communicator of the Year Honors a practitioner for excellence in communications with special attention paid to achievements between October 1, 2011 and September 30, The Renaissance Communicator of the Year is selected from nominations submitted by the Pittsburgh public relations community and is chosen by members of PRSA/Pittsburgh. Renaissance Rising Star Distinguishes a young professional for outstanding potential in the public relations field. The Renaissance Rising Star is selected from nominations submitted by the Pittsburgh public relations community and is chosen by members of PRSA/Pittsburgh. Renaissance Rising Star nominees should have less than five years of public relations experience. Renaissance CEO Communicator of the Year Recognizes an area executive for outstanding communication skills, with special attention paid to achievements between October 1, 2011 and September 30, The CEO Communicator of the Year is chosen by members of PRSA/Pittsburgh. Research Analyze or describe the situation on which the program is based. When addressing the actual research component, describe who specifically initiated the research. Was it in response to a problem or to examine a potential problem? Did research help to redefine the situation in any way? How was the research relevant to shaping the planning process? How did the research help define the audience(s) or the situation? Planning How do the plans correlate to the research findings? Who was involved in the planning? In general terms, what was the plan? For example, what were the specific objectives of the program? Who were the target audiences? What was the overall strategy employed? What materials were used? What was the budget? Execution How were the plans executed, and what were the results? In general terms, how did the activities flow? Were there any difficulties encountered? If so, how were they handled? Were other organizations involved? Were other non-traditional public relations tactics (i.e., advertising) employed? Evaluation What method(s) of evaluation were used? How are results related to research findings? How are results related to strategic objectives? (Note: media circulation figures are not acceptable as the only means of quantitative measurement.) Download Entry Forms at Renaissance Communicator of the Year, Not-For-Profit Organization Recognizes an area not-for-profit executive for outstanding communication skills, with special attention paid to achievements between October 1, 2011 and September 30, The not-for-profit Communicator of the Year is chosen by members of PRSA/Pittsburgh.

6 1. Podcasts/Vodcasts 2. Web Casts 3. Blogs 4. Social Networking (YouTube, Twitter, MySpace, etc.) 5. Other Integrating a combination of online- and mobile-based tools such as forums, blogs, podcasts, videos and/or social networking sites to engage, share, inspire and/ or activate people and community. Judges will evaluate tactics based on a one-page summary, which should include: The categories listed below. The name of the tactic. The budget, which should be written at the top of the summary. A. One or Two Colors B. Three or More Colors Submit at least three consecutive issues of a publication designed with the sole purpose of communicating to employees, their families, retirees, or closely related non-employee audiences. Planning/Content Describe the objectives of the entry and identify the audience and strategies used. Include information on research, if applicable. Creativity/Quality Describe what messages, materials, technology were used. What makes this entry unique? A. One or Two Colors B. Three or More Colors Submit at least three consecutive issues of a newsletter, magazine, or tabloid. Technical Excellence elements set this entry apart? How do the design, writing and other communications A. Less than $20,000 Budget B. More than $20,000 Budget A. Less than $20,000 Budget B. More than $20,000 Budget Include a list of all design and writing credits. Include a list of all design and writing credits. Results Indicate what methods of evaluation were used. Results should provide evidence of how the stated objectives were met and how the entry impacted the success of a broader or ongoing program. Evidence may be quantitative or qualitative, as appropriate for the scope and nature of the entry. Download Entry Forms at 1. Speech 2. Opinion Editorial 3. White Paper 4. Other Provide a hard copy of written material(s) with an explanation of how it was used and the impact it generated. 1. Press Kit 2. Direct Mail 3. Poster 4. Other Provide a hard copy of supporting materials. A. Blog Creation B. Blogger Outreach Content Creation (Facebook, C. Twitter, YouTube, etc.) H. D. Web Cast E. Podcast/Vodcast F. Online Publication G. Multimedia Presentation Web Site: External, Internal, or Intranet Communications I. Other Provide a hardcopy of supporting materials such as screen shot, DVD, or CD to show results.