MAKINI TRAINING & CONSULTANCY. Profile. Profile. Sharpen Your Edge

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1 Sharpen Your Edge NITA Registration No: NITA/TRN/379 Kaboke House, State House Avenue, Nairobi Tel: , , Fax:

2 VISION: To be the leading service provider in learning, training and consultancy services. Makini Training and Consultancy Limited is a highly reputable firm affiliated to Makini College. The firm is registered with NITA as a Management and Supervisory trainer.makini College is fully registered by the Ministry of Higher Education Science & Technology. We offer professional and globally recognized qualifications in Customer Service, Marketing, Communications, Public Relations, Supply Chain Management and Accounting from reputable professional bodies CIM is the world s leading body for Professional Marketers and plays a key role in training, developing and representing the Marketing profession. CIM offers industry-proven Marketing and Sales training courses. Internationally recognized as the voice of marketing, CIM set standards within the industry and is the first port of call for marketing information, knowledge and insight. The CAM Foundation is an educational charity that develops qualifications and supports the Marketing Communication industry. The CAM Foundation qualifications are tailored to the integrated marketing communication needs of modern business and have been designed based on feedback from employers and key industry professionals. The CAM Foundation offers eight specialist marketing qualifications in Communications, Digital, Mobile, Digital Campaign Planning and Integrated Media and Branding. Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. MRS is the world s leading research association with members in more than 60 countries. MRS is the world s largest research association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy. 2

3 OUR SERVICES Makini Training & Consultancy offers services in the following principal areas: a) Management Training: We offer two types of trainings as follows: Open Courses: We run programs in business related topics and soft skills that are open to anyone who is interested in furthering their knowledge. We use local and international facilitators who are leading experts in their fields. Customized Programs: These are courses that are designed to address specific needs of an organization. Prior to developing the course we conduct a Needs Assessment (NA) to have an in-depth understanding of the situation and challenges faced by the organization. Some of the training courses we have conducted successfully are; KEPSA ICT Sector Skills Training (funded by the World Bank) Key Account Management Strategic Marketing Fundamentals of Fundraising & Resource Mobilisation Fundamentals of Market Research Effective Sales Presentation Skills Profitable Sales Promotion Loyalty Marketing Customer Service Training Consultative Selling Skills Crisis Management Performance Management Social Media Marketing Project Management Service Partners Training 3

4 b) Consultancy: We provide a wide range of consultancy services in: Market, Social & Business Research; - Baseline surveys - Product Testing - Comprehensive Feasibility studies - Customer satisfaction surveys, - Employee satisfaction surveys - Work environment evaluation - New concept testing - Market Studies Quality management system certification consultancy Performance Management Corporate Social Responsibility Strategies Crisis and Response Management; Communications & Strategies Strategic Planning Job Evaluation Business Continuity Planning Competency Framework Development Learning & Development Brand Audit M & E Frameworks Comprehensive Feasibility Studies 4

5 Major Consultancies Conducted 1. Assignment Name: KEPSA ICT SECTOR Skills Training for the youth Client: Project: Country: Location within the country: Funded by: Kenya Private Sector Alliance (KEPSA) Kenya Youth Empowerment Project (KYEP) Kenya Nairobi,Mombasa & Kisumu The World Bank Makini has been contracted by KEPSA under the funding of the World Bank, to conduct the ICT sector skills training for an estimated 1400 youths. The training seeks to equip youths with much needed ICT skills for starting and running successful businesses as well as understanding how to handle the day to day issues arising from running businesses and how to successfully overcome the challenges and problems that present them. The specific aim of the training is to enable the participants to be proficient in ICT skills and take advantage of the opportunities and niches in emerging business areas that utilize these skills. The ICT sector skills have been identified as one of the key pillar under the vision The training will be conducted in 7 cycles. Each cycle takes 5 weeks conducted consecutively. The 2nd cycle of the training was completed in December 2012; the third cycle in 2nd May 2013 and the fourth cycle in 13th September Assignment name: Consultancy Services for Market Research Services in the Republic of South Sudan Client: Export Promotion Council Duration: February April 2012 Country: The Republic of South Sudan Location within the country: Yei, Juba, Rumbek Funded by: United Nations Development Program (UNDP) The requirements for this consultancy was to conduct a thorough market research and investigation and subsequently short-list Kenyan products to be targeted for promotion in the South Sudan market based on market potential and supply capacity; and establishing market size and growth potential for individual products under consideration and their competition from within and without. 5

6 3. Assignment name: Consultancy Services for the East Africa Banking Customer Satisfaction Survey Client: KPMG East Africa Duration: September October 2012 Country: Kenya, Uganda, Tanzania Location within the country: Dar-es-salaam, Arusha, Nairobi, Mombasa, Kisumu, Kampala & Jinja The requirement for this consultancy was to collect data on the banking industry in East Africa from retail customers. The data collected was on the perceptions of retail customers on the services provided by banks on various aspects. The survey involved the collection of data through detailed questionnaires using face to face interviews. A total of 2,008 interviews were conducted in 7 major towns of East Africa. This survey was a component of a larger survey that is part of a thought leadership initiative launched by KPMG involving analysing service provision in the banking industry in Africa. 4. Assignment name: Consultancy for Market Survey and Product Research Client: Export Promotion Council Duration: December 2013 February 2014 Country: Republic of Angola Location within the country: Luanda, Lobito, Huila Province, Huambo, North Eastern Angola The Export Promotion Council, within its strategy of Export Consolidation and Diversification, has contarcted Makini to undertake a market research which covers broad economic and social categories in the Republic of Angola Market and that is expected to aid the economic operators in Kenya to do business with the counterparts of the Republic of Angola. 6

7 OUR OBJECTIVES To enable our clients to enhance their knowledge and understanding of the organizational development and practices through customized training To help clients put into practice in their own organizations, the principles of modern management and thus bridge the gap between theoretical learning situations and practical work situations To consistently provide up to date market, social & business research data that will enable our clients to make crucial, informed decisions in their day to day business To facilitate a process of development in the areas of the participants responsibilities in their own organizations. Provide top managers with opportunities to exchange ideas on development challenges that face the private and public sectors in a rapidly changing environment and to determine how best the creative capacity of the enterprises may be effectively mobilized to promote rapid economic growth and social development in Africa and beyond. To enhance the entrepreneurship spirit of the up-country indigenous entrepreneurs and last but not least; Conduct in-house courses, tailor-made to suit the needs of individual organizations WHY PARTNER WITH US? We have visionary well-blended consultants who put value addition services first enabling our problem solving capabilities, critical mass, global knowledge and industry expertise to be brought to bear across the nation. Client focus tops the list of our values. We believe in understanding our client s needs and consequently react by assembling a competent team with a wealth of experience. We have also come to recognize and treasure the fact that our clients are our most important business partners for growth and success. All our efforts are therefore directed at building a spirit of working together towards common goals and ensuring existence of an atmosphere of trust and mutual respect. Over the years, we have built a reputation founded on our ability to develop fresh, creative solutions that bring real, value added benefits to our clients that are delivered by a core team of professionals in a unique spirit of honesty. 7

8 OUR PARTNERS Willart Productions Limited Willart Production Limited is a Below-the-line advertising company that was established in the year 2000 with a primary focus on helping small businesses, corporates and Non-profit organizations succeed through professionally designed marketing communications at a competitive price. Over the years they have carved a niche in the Design and print industry as a dependable design and print solution partner, specializing in printed communications along with successful marketing services. Makini College Established in 1997, Makini College is fully registered by the Ministry of Higher Education Science & Technology. We offer professional and globally recognized qualifications in Customer Service, Marketing, Communications, Public Relations, Marketing, Market Research and Digital Marketing from reputable professional bodies. Global Travel & Tourism Partnership Kenya (GTTP-K) GTTP is a multi-country educational program to introduce students to career opportunities in Travel and Tourism. We have more than 508, 000 students in twelve countries. Our aim is to enable teachers deliver academic and vocational curriculum relating to travel, tourism and hospitality more effectively, thus excite students into careers in these industries. Conferencing In A Box Limited This is the PR & Events arm of Willart Productions whose main focus is to provide end-to-end solutions for conferences, seminars, workshops and projects. These they offer through Communication (Idea and Brand), Customer Relationship Management (CRM) and Event Management. 8

9 MAKINI TRAINING & CONSULTANCY OUR CLIENTS We have a diverse client base drawn from the public, private, non-profit and the religious community at large. Some of our clients include: 9

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12 Sharpen Your Edge 12 Kaboke House, State House Avenue, Nairobi Tel: , ,