International Business Communications (IBC)

Transcription

1 International Business Communications (IBC) Follow us on facebook and check our website mls-college.co.uk for up-to-date information on all our courses MLS International College, Westover Chambers, Hinton Road, Bournemouth, Dorset, BH1 2EN, UK Tel: (Overseas ) /

2 T H E INTERNATIONAL COMMUNICATIONS 30 / 20 M.L.S INTERNATIONAL COLLEGE Who are these programmes designed for? The MLS International Business Communications (IBC) 30 programme has been updated for 2016 and is designed to provide a highly flexible approach to language and management training for those involved in the world of business. The course replaces our previous IBC 30 and IBC for programmes but retains a broad content coverage. Throughout the course, you will continue to improve your English language ability through the context of Business Language in Element 5. You will also learn key skills that are needed in any business environment, such as how to negotiate and how to give presentations through Element 6. In Element 7 using material from our HNC and HND programmes (UK QCF framework levels 4 & 5 see page 9), you can select topics by way of class negotiation from a wide range of modules on which your lessons will be based. The topics are organised into 5 main areas of business: Management Sales and Marketing Finance and Economics Strategy Media, Advertising and PR Training Objectives Courses can be built according to your needs and interests through our 10 lesson per week band of training in Business Topics (Element 7). IBC 30 will also involve 20 lessons per week from our standard integrated Business Communications Elements 5 & 6. This course may be certificated under the MLS Assessment Framework and by the Institute of Commercial Management. To improve your Business English skills so that the right balance of accuracy and fluency can be achieved To improve your Business English language within the environment of living and studying in the UK Sample timetable 30 lessons will involve three Elements of study 20 lessons will involve two Elements of study TIMES MONDAY to FRIDAY 09:00-10:30 Element 6 Business Communications Skills 11:00-12:30 Element 7 Business Topics 13:30-15:00 Element 5 Business Language See Element descriptors on page 6 for fuller details IBC 30 IBC S K I L LS - B A S E D P R A C T I N 6 I C E L A N G U A G E LANGUAGE LEARN THE LANGUAGE YOU NEED TO SUCCEED IN COMMUNICATION SKILLS A P P LY See skills included in Element 6 on page 25 See sample topics from Element 7 on pages TOPICS EXPLORE THE LANGUAGE IN KNOWLEDGE-BASED SEMINARS IBC 30 International Business Communications 30 IBC 20 International Business Communications 20 Key course information Start date: Any Monday (excluding UK public holidays) Course duration: weeks Entry requirements: CEFR B1 (please note visa nationals may have further restrictions) Minimum age: 18 (MLS can accept 16 and 17-year-olds at its discretion) Course content: Course will be provided by MLS selection from the following Elements of study: 5, 6 and 7 Hours per week: IBC 30: 22.5 hours (30 x 45 min lessons per week) IBC 20: 15 hours (20 x 45 min lessons per week) Class times may be scheduled between 08:30 and 18:00 depending on timetable need Class size: Maximum 12 Course certification MLS Certificate of Study and report on your language level External Certification available: BULATS and BEC exams

3 7 CONTENT TOPICS MANAGEMENT MANAGEMENT SALES AND MARKETING FINANCE AND ECONOMICS STRATEGY MEDIA, ADVERTISING AND PR 1 Management and leadership The marketing process Budgeting decisions Strategic contexts and terminology The role of advertising 2 Leadership styles Segmentation, targeting and positioning Financial statements Strategic thinking Branding 3 Organisational structure The extended marketing mix Sources of finance Planning systems Creative aspects of advertising 4 Organisational culture Consumer markets Financial planning Strategic planning issues Working with advertising agencies 5 Motivational theories Organisational markets Investment appraisal Strategic planning techniques The communication process 6 Teams and effective team working Service products Analysing company performance Stakeholder analysis The advertising and promotion industry: organisation and structure 7 Human resource management International markets Stakeholders and shareholders Environment auditing Regulation of promotion 8 Human resource planning Purchase decision making Economic systems Strategic positioning Current trends in advertising and promotion 9 Employment law Buyer behaviour Fiscal and monetary policy in the UK The organisational audit The impact of ICT 10 Recruitment, selection and retention 11 Power, control, delegation and emotional intelligence Factors affecting buyer behaviour Brand loyalty, corporate image and repeat purchasing 12 Performance management Marketing research techniques 13 Assessing the work and development needs of individuals 14 Training needs analysis Marketing audits 15 Learning styles Exchange rate mechanism Market entry strategies Types of advertising campaign Business behaviour: investment and risk Demand side economics: consumer behaviour Substantive growth strategies Limited growth strategies Advertising strategies Below the line techniques Customer satisfaction analysis Market types Disinvestment strategies Integrated promotional strategy Marketing planning for a product or a service 16 Personality and psychometrics Barriers to marketing planning 17 Time management The promotional mix 18 Problem solving and creative thinking The principles of the selling process Market forces and organisational response Labour market, technological development and innovation Global factors: international trade and emerging markets Business and cultural environments: their influence on business activity EU membership: opportunities, economic policies and regulation Strategy selection The realisation of strategic plans to operational reality Resource allocation for implementing a new strategy Monitoring strategy implementation: targets and timescales Business processes Award winning campaigns Formulation of a budget for an integrated promotional strategy Development of a promotional plan for a business or product Integration of promotional techniques Measuring campaign effectiveness

4 7 CONTENT TOPICS MANAGEMENT M.L.S INTERNATIONAL COLLEGE MANAGEMENT SALES AND MARKETING FINANCE AND ECONOMICS STRATEGY MEDIA, ADVERTISING AND PR 19 Managing conflict Roles and objectives of the of the sales team Protectionism and trading blocks Labour market trends Operations management PR and promotions: print 20 Project management Sales strategy International business environment Operational planning PR and promotions: persuasion 21 Company law Controlling sales output Investment incentives Meeting operational objectives PR and promotions: electronic media 22 Contracts Developing a sales plan Global financial stability The value added chain PR and promotions: broadcasting 23 Tort and impact on business activities International selling 24 Legal aspects of negligence in business situations 25 Ethical perspectives in business 26 Ethical issues in business 27 The commercial case for considering social and environmental matters in business management 28 Crisis management 29 The role of trade unions 30 The main players in employee relations 31 The nature of industrial conflict and its resolution 32 Collective bargaining and negotiation process Climate change, Kyoto agreement, Green agenda Methods of production PR and promotions: customer relations Exhibitions and trade fairs Data collection primary and secondary Critical path analysis The internet as a community The use of a database in effective sales management Legal rules relating to sale of goods Legal rules relating to supply of services Legal rules relating to product liability Forms of consumer credit agreements Intellectual property rights: copyright Intellectual property rights: trademarks and business names Infringement of international property rights Data collection secondary Managing quality Data analysis for business purposes Total Quality Management (TQM) Creating a wiki Data storage Creation and interpretation of graphs using spreadsheets Forecasting Use of Power Point to produce presentations Measuring organisational performance Key performance indicators The role of self-assessment in quality management Complaints procedures and quality improvement Creating a website for promotional purposes Creating a blog Social media networks and how businesses can use them Setting up a discussion forum Use of search engines Management information systems Managing organisational change Use of Microsoft office: Word Setting up a business Technology and organisational change Use of Microsoft Office: Excel 33 Consultation and employee participation Customer relationship marketing Business plans Health and safety in the workplace Use of Microsoft Office: Access 34 Employee involvement techniques Knowledge management 35 Employee empowerment Corporate social responsibility 36 Legal aspects of dispute resolution Ethical considerations in marketing Legislation with respect to monopolies and competition The impact of market power on an economy Risk assessment Human rights and the employee relationship Use of Microsoft Office: Outlook The use of a virtual learning environment Government intervention in the market Trust and security in e-business Video conferencing

5 T H E IBC 30 PLUS International Business Communications 30 Plus Key course information Start date: Any Monday (excluding UK public holidays) Course duration: weeks Entry requirements: CEFR B1 (please note visa nationals may have further restrictions) Minimum age: 18 (MLS can accept 16 and 17-year-olds at its discretion) Course content: Course will be provided by MLS selection from the following bands of study: 5, 6, 7 and 9 Hours per week: 24 hours (32 x 45 min lessons per week). 24 hours in total Class size: Maximum 12 Course certification MLS Certificate of Study and report on your language level External Certification available: BULATS, BEC, ILEC, TOLES and ICFE exams INTERNATIONAL COMMUNICATIONS (IBC) 30 PLUS The IBC 30 Plus programme builds on the main IBC programme and enables you to individualise your course to suit your specific professional, vocational or academic needs. The programme includes 30 lessons of integrated study with IBC 30 plus 2 lessons per week of tailor made training on a one-to-one or small group (maximum 6) basis. Typical additions include: English for Law English for Medicine English for Logistics English for Marketing English for Accounting and Finance The programme provides an excellent opportunity for you to prepare for international exams within your specific area of expertise such as the TOLES exam for lawyers or the Cambridge ICFE exam for accountants. Training Needs Analysis On joining the IBC Plus programme, you will be presented with a training needs analysis form to enable you to discuss directly with your teacher what study outcome you are seeking. MLS will respond by tailoring the one-to-one / closed group Element of the programme to meet your specific needs. VICTOR GRATELI, BRAZIL IBC Marketing, 2014 BULATS exam I really liked the time that I passed in Bournemouth and in MLS College. Everyone who works there is helpful and attentive to the students needs. The course was awesome! I met many nice people, learned a lot about marketing, English and other cultures. This knowledge is priceless. The time that I spent in MLS helped me to be more independent and confident, and improve my Marketing and Business English skills! S K I L LS - B A S E D P R A C T I N I C E L A N G U A G E LANGUAGE LEARN THE LANGUAGE YOU NEED TO SUCCEED IN COMMUNICATION SKILLS A P P LY TOPICS EXPLORE THE LANGUAGE IN KNOWLEDGE-BASED SEMINARS

6 INTERNATIONAL COMMUNICATIONS (IBC) 30 AND 30 PLUS M.L.S INTERNATIONAL COLLEGE English for Special Purposes in IBC 30 and 30 Plus At MLS we have over 25 years of expertise in teaching English for Special Purposes. Many of our tutors are not only qualified teachers, but also have professional qualifications and experience in business and industry. On our IBC 30 Plus courses, these highly competent teachers will be working with you to explore Business Topics in Element 7 (see pages 22-23) and in Element 9 they will be focusing on the English you need for the subject of your choice. Element 6: Business Communications Skills The modules and skills that are offered can be seen below: module skills covered PERSONAL DEVELOPMENT assertiveness problem solving stress management time management setting objectives management task prioritisation team working SPEAKING presentations interviewing presentations negotiating participating in meetings sales telephoning TEAM LEADERSHIP team building performance appraisal planning motivational skills problem solving chairing meetings delegation CUSTOMER RELATIONSHIP maintaining customer relationships solving customer problems networking and building client contacts international business culture and etiquette interviewing WRITING writing reports writing s writing formal business letters writing proposals writing memos taking and writing minutes writing agendas writing C.V.s ERIKA SANTANA GIRALDO, VENEZUELA IBC, 2015 I decided to enrol for the IBC course to improve my English and therefore my career prospects. After 20 weeks I have to say that it was the best decision I could have made. I thoroughly recommend this course to anyone wanting to learn business language skills. The course topics are very interesting and useful and the environment is professional. The teachers are superb. I feel that I have learned so much. Sample timetable IBC 30 Plus TIMES MONDAY to FRIDAY 09:00-10:30 Element 6 Business Communication Skills 11:00-12:30 Element 7 Business Topics 13:30-15:00 Element 5 Business Language ONE DAY PER WEEK Typical English for Special Purposes choices are listed on pages 24 and 31. However, MLS teachers are qualified to teach subjects as diverse as English for Tourism, Engineering, Computing and Technology so if you do not see your specialisation listed, please contact us. 15:15-16:45 Element 9 Tailor made training e.g. English for Marketing