Datacenter Business Opportunities in Finland. Toni Mattila

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1 Datacenter Business Opportunities in Finland Toni Mattila Senior Advisor, Investment Consulting September 2015

2 Finpro / Invest in Finland

3 Finpro helps Finnish SMEs go international, encourages foreign direct investment in Finland and promotes tourism. We are a public organization and part of the Team Finland network. 3 9/10/2015 Finpro

4 Finpro International Network 4 9/10/2015 Finpro Finpro is composed of: Over 200 specialists 64 offices 38 countries

5 Invest in Finland An expert organization that promotes foreign investment in Finland 5 9/10/2015 Finpro Information about attractive investment opportunities in Finland: Data collection & analysis Opportunity analysis Guidance on entry alternatives Networking Location management Setting up a business Networking with regional and international operators to develop and coordinate the acquisition of foreign direct investment Collecting and maintains information about foreign owned companies in Finland

6 Our Focus Areas CLEANTECH & BIOECONOMY ICT & DIGITALISATION HEALTH & LIFE SCIENCES DATACENTERS Connected Health R&D and innovation

7 Why Datacenters? Ongoing structural change: outsourcing of ICT functions Demand side: Focus on life cycle cost drives away from self owned and maintained datacenters into external cloud services Large corporations are seeking datacenter service providers Supply side: Data cloud providers are seeking economies of scale from larger and networked servers Energy efficiency and sustainable solutions are realized more cost efficiently in larger units Datacenter service providers are making strategic investments to meet the growing global demand of cloud based services Despite of the challenging conditions in the global economy datacenter business has been able to maintain 10 20% annual growth rate over the past 5 years* * North America Data Center Key Trends Report The impact of datacenters on GDP has been underestimated due to (i) neglecting the extensions that typically follow the initial investment, (ii) underestimation of permanent jobs at steady state operations, (iii) total tax revenues (including subcontracting and external services) E.g. Facebook in Luleå: Phase 1: 35 MW, 889 person years Phase 2: total of105 MW, 480 person years Steady state operations: 110 permanent jobs Googlen Hamina: Phase 3: 60 MW Phase 4: 120 MW, 1800 person years Phase 5: in planning Steady state operations: 230 permanent jobs

8 Why Datacenters? * North America Data Center Key Trends Report Investments in datacenters are seen to facilitate many business sectors Datacenters were seen as means to tackle (regional) problem of unemployment caused by the decline of pulp & paper industry ( bits from pulp ) Datacenter sector benefits from the decline of other ICT sectors Establishment new datacenters by recognized international brands help to strengthen Finland s (weakening) reputation as a leading ICT country Good reputation help in attracting funding for applied research and investments in knowledge intensive R&D&I focused companies The Finnish government aims to develop Finland into a Global Data Hub this is being supported by the Baltic Cable connecting Finland to Central Europe as well as Finnish support for the Arctic Connect Cable. Finland could become a gateway between European, Russian and Asian markets. It has been estimated that in the next 5 years there will be 60 large (30 50 MW) datacenter investment projects in Europe Realistically we can expect Finland to be able to provide a competitive solution to more than 10% of these.

9 Why Finland?

10 Why Locate Your Datacenter in Finland? Energy Extremely reliable nationwide power grid Renewable energy and free cooling Stable and one of Europe s lowest energy pricing Low operational cost and TCO Datacenter in Finland Connectivity State of the art domestic fiber network well connected to global networks Direct optical fiber sea cable to Germany (2016) Excellent international bandwidth Hub of global data flows linking Europe, Russia and Asia Safety and Security AAA rated country, stable society and transparent legislation Safe geological location and solid bedrock Flourishing cyber security cluster (>50 companies) No authorities accessing or monitoring your data Neutral and cyber secure environment to operate globally 10 10/09/2015

11 One of The Most Reliable Electric Grid in the World! 2014 Transmission reliability 99,99974 % System Minute* (min.) 0,75 Forced interruptions per connection point 0,27 average outage duration 8,1 *A system minute refers to the interruption of all transmission for one minute compared to the annual peak demand of the system. Fingrid s Transmission Reliability Number and Reasons of Disturbances 11 10/09/2015 Source: Fingrid, 2014

12 Energy Pricing and Production Energy pricing example Electricity Supply by Energy Sources 2014 (83.3 TWh) Energy cost break down: / MWh NordPool (termini 2015) 31,50 National grid fee (average) 4,14 Local margin (range 2 4 ) 4,00 Electricity tax (2015) 7,03 Total 46,67 NordPool future pricing Average ,50 / MWh Spot for ,50 / MWh Termini for ,50 / MWh Production of hydropower Nuclear power 27,2 % Hydro power 15,8 % Waste fuels Peat 1,0 % 3,5 % Coal 9,8 % Oil 0,3 % Bio fuel 13,2 % Natural gas 6,3 % Wind power 1,3 % Average year TWh Net imports 21,6 % From the national energy supply: Renewable 39 % Carbon dioxide free 74 % Source: Energiateollisuus

13 Electricity Available in The Nordics 13 10/09/2015

14 DC Cost Comparison Finland vs. Germany Half-yearly electricity prices, 2013 Finland 0,075 /kwh Germany 0,143 /kwh Energy cost advance, Finland 90%, above 5 MW threshold 100% 14 10/09/2015 Germany: 0,143 / kwh Finland: 0,075 / kwh Source: Eurostat 2014, second half

15 Example Cases: 1 MW, 5 MW and 10 MW Save Up to 50% on European Colocation by Choosing the Right Location (Source: Gartner September 16, 2014) 15 10/09/2015

16 Why Locate Your Datacenter in Finland? Energy Extremely reliable nationwide power grid Renewable energy and free cooling Stable and one of Europe s lowest energy pricing Low operational cost and TCO Datacenter in Finland Connectivity State of the art domestic fiber network well connected to global networks Direct optical fiber sea cable to Germany (2016) Excellent international bandwidth Hub of global data flows linking Europe, Russia and Asia Safety and Security AAA rated country, stable society and transparent legislation Safe geological location and solid bedrock Flourishing cyber security cluster (>50 companies) No authorities accessing or monitoring your data Neutral and cyber secure environment to operate globally 16 10/09/2015

17 Planned Optical Fiber Connections Baltic Sea Cable (2016) The Arctic Connect Cable (in planning) 278% is the expected growth of direct traffic flow between Europe and Asia in the next 5 years Source: Telegeography Finpro The Arctic connect cable would allow a saving of 91 ms compared to the currently used traditional route (Atlantic Mediterranean Suez Red Sea Indian Ocean South China Sea) with a latency of 247 ms

18 Why Locate Your Datacenter in Finland? Energy Extremely reliable nationwide power grid Renewable energy and free cooling Stable and one of Europe s lowest energy pricing Low operational cost and TCO Datacenter in Finland Connectivity State of the art domestic fiber network well connected to global networks Direct optical fiber sea cable to Germany (2016) Excellent international bandwidth Hub of global data flows linking Europe, Russia and Asia Safety and Security AAA rated country, stable society and transparent legislation Safe geological location and solid bedrock Flourishing cyber security cluster (>50 companies) No authorities accessing or monitoring your data Neutral and cyber secure environment to operate globally 18 10/09/2015

19 Legislation on Data Privacy in Finland In comparison to the other European states Finland is a leader in responsible policies towards protection, retention and collection of electronic data In Finland, the right of privacy is in the constitution Confidentiality of communication is a basic right that is inviolable (beyond investigations of serious crimes by officials authorized by the court of law; Act on the Protection of Privacy in Electronic Communication (APPEC2004)) The Data Protection Ombudsman (DPO) enforces the law and has the power to ensure compliance Currently Finland is in the process of centralizing its laws and policies on surveillance into an omnibus bill covering signals intelligence, lawful surveillance, and cyber security. Finland seeks to follow a direction that accommodates the recommendations put forward by the European Union concerning data protection and surveilance but it values its balanced approach to electronic surveillance and data protection Unlike the states of Western Europe, including Sweden, Finland adheres strongly to its policies towards the right of privacy of the individuals and corporations operating within the country The underlying intention is to establish a balance between protection of data (especially sensitive personal data) from unlawful surveillance and the necessary access by law enforcement and other government agencies by appropriate authorization procedure. 19 9/10/2015 Finpro

20 IIF s Stake in the Datacenter Business

21 Why Datacenter 3.0 Growth Program Most of the datacenters built at the end of the decade do not meet current requirements of energy and cost efficiency These requirements are met more effectively in datacenters that are larger in capacity than what is the current norm The market situation has been noticed in countries with advanced ICT sector and/or attractive geographical location => competition for continental/global datacenters has become severe Sweden is putting a tremendous effort in promoting their data center opportunities Norway has entered the competition with significant investments to catch up with the competition Data Center 3.0 project is a continuation for the National Datacenter Project launched in 2010 that identified the Finnish datacenter offering and the potential target segments Goals of the Data Center 3.0 Growth Programme: Improve Finland's reputation as an attractive and reliable place to establish datacenters Develop the national datacenter investment portfolio Enhance sales promotion efforts in the selected target markets Presentation name / Author

22 Data Center 3.0 Execution Plan From the promotion of data center real estate to providing all inclusive data center solutions Objective: To develop the Finnish data center offering portfolio to meet the increased requirements of data center investors in terms of the technical scope and readiness for investment of individual opportunities. Program partners: Regional development agencies Founding partners: Business Oulu Curson (Kotka Hamina) Hämeenlinna Kainuun etu Mäntsälän yrityskehitys Riihimäki Tampere Tuusula Open call for participation: spring 2016 If you would like to know more about the growth program, please contact: Alpo Akujärvi: , Toni Mattila: , Finpro

23 Some Key Companies Already Leveraging the Finnish ICT Ecosystem 23 9/10/2015 Finpro

24 Ask for More Information: Invest in Finland is a government agency that promotes foreign investments into Finland and one of the key members of Team Finland. We assist international companies in finding business opportunities and provide all the relevant information and guidance required to establish a business in Finland Mr. Toni Mattila, Ph.D. (Tech), docent Senior Advisor, Investment Consulting Direct.: Mr. Alpo Akujärvi Head of Industry Datacenters Direct.:

25 Invest in Finland Services for International Companies Data collection & analysis Opportunity analysis Guidance on entry alternatives Networking Location management Setting up a business Presentaion name / Author

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