EMM Cloud & Inhouse: new version new features AGNITAS E-Marketing Manager

Transcription

1 Cloud & Inhouse: new version new features AGNITAS E-Marketing Manager intelligent management - perfect distribution - detailed evaluation

2 La n din g P a g e w w w R S S You won t get to the top with mass-market products. That applies to both us and our customers. For this reason, AGNITAS concentrates above all on the development of the best and most powerful technologies. This also applies to the AGNITAS E-Marketing Manager. Technology at the highest level Newsletters and campaigns can be successfully developed, implemented and evaluated with AGNITAS E-Marketing Manager (). is a multi-talent for real 1:1 marketing, with automated and individualized content that can also be sent on an event- and date-driven basis. In this brochure we present modern marketing that will save you a great deal of time and effort and lets you analyze your campaigns and target groups exactly. No matter whether you use as Software as a Service (SaaS), a full-service solution, a license with Oracle or MySQL databases or as a hybrid license: you ll achieve the highest degree of attention and acceptance from your recipients. AGNITAS E-Marketing Manager, however, not only targets exactly, it also fits exactly: Thanks to clever interfacing technology, it can be integrated into almost any existing IT infrastructure. The plug-in interface lets you modify the proven core software to meet your own wishes and needs. Service that satisfies If you do, however, find that you need our professional help, be aware that we are immediately at your service. The AGNITAS customer service as well as its outstanding products is an important argument and a decisive plus point for our long-term customers whether large or small. Several thousand users on all continents use AGNITAS software to send billions of s each year. They do so in a huge variety of languages, including Chinese. AGNITAS E-Marketing Manager the perfect way to communicate! Let yourself be inspired! Inhouse License model Do you want to keep your data in-house because, for example, Enterprise the subject of data security has topmost priority Premium for you? If so, we can offer you three Standard different license solutions that can be used in your own data center. Cloud Software as a Service (SaaS) Utilize your valuable resources to increase your turnover, and outsource whitelisting, database and hardware to AGNITAS. Use web-based as Software as a Service (SaaS). Enterprise Business Budget Enterprise Premium Standard Automatic functions Auto-optimization Process optimization Custom developments Plugin Manager Additional modules S o c i a i a l M e d Enterprise Business Budget Tracking Trackable landing pages RSS feeds Social media Intuitive operation Templates Content Manager WYSIWYG Inbox Preview Dashboard Professional databases (Oracle, MySQL) Individual user rights Client-capable Automated data exchange Interfaces intelligent management perfect distribution detailed Profile enrichment R e s p o n s e? Profile enrichment Response optimization Targeting Target Groups Support (telephone/ ) Context sensitive Online Help Manual Sample templates/ boilerplates Training courses Individual statistics Statistics for mobile devices Industry benchmarks Automated PDF reports Cost clarity Data protection Data security Login Blocker Monitoring by external Data Security Officer Secure Delivery Whitelisting CSA membership Partnership with Return Path

3 Easily create, manage and send professional ings u Wizards such as the Import and Export Wizard or the Mailing Wizard simplify operation u Integrated HTML editor for additional text formatting (WYSIWYG Editor) u HTML-to-text converter to generate text mailings from HTML mailings u Checking and display of wrongly used placeholders u Use of templates for a uniform basic structure in the desired Corporate Design (Advantage: No HTML knowledge needed to create content) u Optional use of text building blocks that can be freely defined by means of the templates 1 u Transmission of any form of file attachment u Individualization of content to target recipient more exactly through customized mailings and increase response rates and turnover Individual text building blocks for target groups Sorting of sequence of contents depending on the recipient interests profile Individual picture material for target groups (for HTML mailings and PDF documents) Individualized subject line u Personalized pictures, e.g. for birthday or Christmas mails, that include the name of the recipient (Premium Feature) u Undo function for templates and mailing content to protect against accidental deletion u Integrated Preview function for checking of representation in various mail formats u Test transmission in the form of administrator and test mailings u Link Checker that indicates faulty and invalid links u formats: Text, HTML, offline HTML as MIME Multipart with file attachments u Follow-up mailings to again write to the following target groups after sending a mailing: Non-openers, openers, non-clickers and clickers (Premium Feature) u Fully scalable transmission speed (to over 5 million s per hour) u Optional time-driven and delayed transmission (definition of transmission time and speed) u Selection of maximum sending volume u Bounce management for processing of addresses that cannot be delivered to either permanently or temporarily Permanently undeliverable: Deactivation of the corresponding addresses in the profile database Temporarily undeliverable: Scoring system with multiple delivery attempts, deactivation if a particular scoring value is exceeded u Sending of personalized PDFs, e.g. for sending of invoices (Premium Feature) u Sending of SMS and MMS messages (Premium Feature) Dashboard Intuitive operation and usability u Graphical user interface with clear menu structure due to use of symbols and brief descriptions u Dashboard Visualization of the most important information regarding the mailings last processed Fast entry into the most relevant sections 2 u Comprehensive context-sensitive Online Help u Archive function: Subject-related summary of mailings u Alternative registration procedure for mail recipients Confirmed opt-in (registration with confirmation) Double opt-in (registration with confirmation that must be re-confirmed by recipient) Registration per (for registration, an is sent to an address set up for this purpose) u Assistant-driven Import function with import profiles in two steps u Cross-user Calendar function for display of sending deadlines and for deadline planning with Reminder function (week and month view)

4 Numerous time-saving automatic functions (process optimization) u Integrated self-service functionality: Mail recipients can change and self-maintain their profile themselves per mouse click u Deregistering per mouse click, optionally with security query and deregistration confirmation u Personalized online archive for already-sent newsletter issues on the website u Filtering out of error messages and autoresponder mails (response filter) such that only qualified queries remain for the sender and can be promptly processed 3 4 u DataAgent (modular extension): With Data- Agent, the database contents can be synchronized with your in-house database in order to guarantee that all customer data is current, has no contradictions and conforms to the rules. Data exchange is fully automatic and is carried out in encrypted form over standardized interfaces. u TransactionAgent (modular extension): TransactionAgent transfers the advantages of a newsletter across to transaction mails (e.g. order confirmations, invoices): Individual design, personalized PDF documents, profile-dependent advertising inserts, many forms of evaluation. Mailing Statistics Increased coverage u Placing your newsletter or extracts from it in social networks such as Facebook, Foursquare, Google+, Twitter and Xing u Tell-a-Friend function for forwarding your newsletter to the newsletter recipient friends and acquaintances 5 High degree of data security u Secure access due to password protection and encrypted data transmission u Log-in block after three failed login attempts (can also be individually set) u Release function in association with user rights u Activity log for administrators: What activities have been carried out by which user within a specific period u Protection against brute force attacks and internal XSS scripting and SQL injection attacks u Encryption algorithms for link coding that are currently unbreakable u Externally operating data protection officer u Data center with the highest level of security Usable worldwide 6 7 Optimized for viewing on mobile devices u Access via web browser on any PC/ u M-HTML version (provides a newsletter laptop with an Internet connection version for mobile devices), can be called u User interface available in German, via WebView link English, French, Spanish and Portuguese u Proportion of mobile openings and clicks languages are shown separately in the statistics u Support for all character sets (thus u Inbox Preview: Delivery check including allowing, for example, s in Greek, screenshots of ing on different Russian, Arabic or Chinese) mobile clients (Premium Feature)

5 Target group-oriented communication/understanding (better) recipient interests u Integrated fully scalable high-performance database (Oracle, MySQL) for storage of recipients, including their profile information Own creation, sorting or deleting of database fields for profiles Search for recipient according to any fields, newly enter, modify or delete profiles Identification of inactive recipients Upload function for reading in own data with automatic import preview, integrated comparison of duplicates, numerous filter functions and selection of faulty addresses Download function for exporting profile 8 data for further processing in other databases Blacklist with Search and Import function for global exclusion of undesired addresses u Definition of target groups on the basis of any linked database fields (e.g. female recipients in postcode area Munich who have clicked on a link) u Definition of profile and mail actions for link clicks Profile actions modify database fields (click behavior of the recipient flows back into his or her profile for closed-loop marketing) Mail actions trigger the sending of individual s (for example as automated answer to a click in an ) u Target group-oriented communication with individual content building blocks u Event-oriented communication by means of action-driven and time-driven mailings (1:1 marketing) s at specific times or dates (e.g. birthday s or reminder mails before end of contract) s upon specific events (e.g. follow-up mails for link clicks) u Follow-up mailings to again write to the following target groups after sending a mailing: Non-openers, openers, non-clickers and clickers (Premium Feature) u Extension of the customer profile/profile enrichment u Display membership of the recipient in social networks via checkbox 9 10 Dependable delivery u Whitelistings at all relevant providers Membership in the Certified Senders Alliance (CSA) Partnership with Return Path Direct contacts to all relevant Internet service providers and fre ers u Automatic analysis of ings for weak points before sending (pre-delivery check) u Monitoring of correct delivery u Reporting on deliveries that have actually taken place u Numerous technical measures (e.g. DKIM authentication, graylisting optimization) u WebView makes the individual version of the complete newsletter available in the browser to avoid blocking of pictures in programs u RFC-conform generated mails that offer higher acceptance by providers u Active monitoring of over 70 RBLs (realtime blacklists) u Inbox Preview: Delivery check including screenshots of ing on different clients, mobile clients and web clients (Premium Feature) Extensive evaluations optimize your success u Comprehensive statistical real-time evaluations with graphical representation for success checking u Evaluation of the mailing across all recipients and according to target groups Key mailing indicators: Delivered mails, bounces, openings and opening rate, clicking recipients, deregistrations etc. Evaluation of link clicks (gross/net) in absolute terms and in percent per mailing Evaluation of clicks and openings across time on hourly, daily or monthly basis Evaluation of hard and soft bounces Evaluation of the mailing according to number of items ordered and turnover u Differentiation between mobile devices and desktop PCs in openings and click statistics u Social network statistics according to opening and click rate u Links can be designated by any name to make the click statistics more meaningful u Differentiation between productive links (e.g. links to offers) and administrative links (e.g. deregistration link) u Visual representation of click numbers and rates in an already-sent newsletter (Heatmap) u Trackable links in forms (forms or landing pages can be evaluated via trackable links in the same way as mailings) u Direct comparison of multiple mailings according to the most important key indicators u Industry benchmark: Anonymous comparison with other providers in the same industry with regard to opening rate, click rate, deregistration rate and bounce rate u Recipient statistics based on all recipients, differing mailing lists or individual target groups On monthly or daily basis or based on a defined period Development of registrations, deregistrations and bounces across time Determination of the current status (bounces, deregistered recipients, active recipients) and distribution of mail formats Evaluation of recipients according to IP address, domain and top-level domain u Aggregated numbers for mailings and recipient profiles on a monthly basis as well as a monthly listing of all mailings that have been sent u Further individual statistics pages if desired u Automatic PDF reports for success evaluation per u Export of statistics in system-independent CSV data exchange format (e.g. for further processing in Microsoft Excel) and as PDF

6 Individual configuration for more flexibility u Configurable assignment of rights for setting up any number of individual user accesses (e.g. administrator access including all functions, or statistics access only for statistical evaluations) u Flexibility through functionality extensions for own individual functions using action scripts u Flexibility through individualized scriptbased placeholders (e.g. formatting of number values, numberings, calculation of age from date of birth, etc.) u Number of mailings per recipient and day limited (to avoid writing more than once per day to recipients) u Individual customer modifications and extensions as desired; for example we have already carried out the following modifications, extensions and projects for and with our customers: International platform in customer s Corporate Design with centralized data and content management Link to Recommendation Engine RSS and Newsletter from CMS u Multi-client capability (Premium Feature) Extending yourself u The Plugin Manager permits you to modify the software basis to meet your individual wishes and requirements as you wish and independently of release cycles. Examples: Individual statistics functionality Alternative list views with more columns Supplementary import possibilities for mailing content Already available, for example, as a plugin: Mailing statistics export Domain Overview 14 Comprehensive and competent support directly from the manufacturer u Integrated context-sensitive Online Help for quick answering of questions and comprehensive manual in German and English u Support via telephone and u Predefined templates and forms u Templates for registration and deregistration forms on website u Training courses 12 Individual solutions to meet your Corporate Design (white label solution). Due to the modular construction, any requirement u Enterprise: E-Marketing Manager the modifications are extremely flexible. () gives you everything you need for Enterprise is currently used by companies with a multistage sales structure, professional marketing. There are, however, requirements that are of such a worldwide dealer networks and comprehensive sub- and master-accounts. nature that specifically tailored software can bring even more benefits. In this Enterprise has proven itself at, for example, one of the world s leading automobile case, Enterprise is the right solution. Enterprise is based on and manufacturers and a leading European is modified and individually extended to commercial trading group. meet your requirements and matched to 15 Response optimization u List split for sending to a subset of all recipients (A/B testing) u Auto-optimization of mailings according to opening rate, clicks and turnover (for example different variants are sent to a different 10% of the mailing list respectively, all other recipients automatically receive the most successful variant after a defined period) u Follow-up mailings to non-openers, openers, non-clickers and clickers (Premium Feature)

7 16 Creating and managing content simply with the Content Management System Grid CMS (Premium Feature) u Individual or mass upload of images u Preparing, recycling and archiving contributions u Create own categories for the organization of individual elements (media and content pool) u Create reusable templates, building blocks and content conveniently via a modular system u Manage templates, building blocks and content independently of a particular mailing Building blocks and content reusable as desired No HTML knowledge necessary due to HTML Editor Faster and more convenient editing mode for creation of mailings from content modules by drag-and-drop 17 Interworking with other systems and integration into your IT environment u Web service interfaces to connect to third-party systems such as CMS, CRM or ERP software as well as special connectors for SugarCRM and Typo3 u Numerous web services to permit control of third-party systems from (mail transmission, recipient management etc.) u DataAgent (modular extension): With DataAgent, the database contents can be synchronized with your inhouse database in order to guarantee that all customer data is current, has no contradictions and conforms to the rules. Data exchange is fully automatic and is carried out in encrypted form over standardized interfaces. 18 For first-time users u Integrated HTML editor for additional text formatting (layout possibilities similar to a text processing program) u Check and display of wrongly used placeholders u Wizards such as the Import and Export Wizard or the Mailing Wizard simplify operation u Tooltips in Import and Export Wizards as additional help 19 For experts and power users u Absolute control over the source text of the mailing u Simple personalization of delivered HTML documents u Functional extensions through individual, script-based placeholders 20 Get, track and increase turnover u Shop tracking (post-click tracking) determines the success of marketing activities: Measurement of the number of shop pages visited, turnover achieved and analysis of composition of shopping basket (Premium Feature) u ShopAgent (modular extension) permits reactivation of broken-off ordering procedures. The customer/interested party receives the latest information and incentives per for the product he had previously selected. Clicking on the corresponding link takes the customer back to the shop and automatically restores the shopping basket to the status prior to the order process being broken off.

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