WordPress ecommerce & Membership Sites. Friday Feb. 3, 6pm EST (New York time) (Turn on your speakers and enjoy the music) Experiment with your screen

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1 Experiment with your screen Try going full-screen (this will hide the Chat Window) (In full-screen mode restore the screen by hovering over the top) WordPress ecommerce & Membership Sites Try chatting a question or feedback Friday Feb. 3, 6pm EST (New York time) (Turn on your speakers and enjoy the music) Try chatting Hi Marc! Slides:

2 WordPress ecommerce & Membership Systems Agenda (~ 1:10 hour) Who is WP Academy? About the free training Why WordPress? Shopping Carts, Merchant Accounts, Payment Gateways, Membership Systems, Affiliate Systems Top WordPress Membership plugins (feature comparison) Simple Paypal Add to cart demo Wishlist Member demo: minimum configuration & feature walk-through (including WP Academy behind-the-scene) S2Member demo: digital download with Paypal Sales presentation Q&A

3 Who is WP Academy? That s me (plus my teaching associates & support team) We provide WordPress web design and web marketing technology training to small business and entrepreneurs our flagship training is the WordPress for Business Course (starts Feb. 6) I am a software developer (30 years), cum internet entrepreneur & website developer (7 years), cum WordPress lover (4 years)

4 About the free training Webinars at different levels (Beginner, Intermediate, Advanced) The full course covers an enormous amount of material trying to give you a taste of it (content and delivery) Enroll in the full program that starts Monday Feb. 6 OR Take the free training and run I will be very happy either way!

5 Why WordPress? Open-source Content Management System (CMS) has become the platform of choice for small business website development Self-hosted (WordPress.org) vs. WordPress.com Combines ease-of-use, power, and flexibility Huge adoption and support guarantees thousands of free Themes and Plugins But even commercial themes and plugins are pretty cheap (< $100) Very easily converted into a Store, Membership site, Forum site, etc you can do anything Let s do it!

6 Payment Flow (1) Customer Shopping Cart Software (Accepts credit Card) Merchant Account / Payment gateway (Charges the card) Paypal Your Bank

7 Payment Flow (2): Definitions Shopping Cart: software that runs on your website OR externallyhosted cart (such as 1ShoppingCart or E-Junkie) Merchant Account: a commercial bank that allows you to accept credit card payments (over the internet or card-in-hand) Payment Gateway: a software service that goes between your shopping cart and merchant account (such as Authorize.net) Affiliate Management System: a system in which resellers sign-up for an affiliate link, and then send you traffic via that link, which allows you to pay commissions on sales through that affiliate links. Affiliate systems must be compatible with your shopping cart (which is where things tend to get complicated) PayPal: a payment service that combines a simple merchant account & shopping cart, and is also the easiest most affordable way to take recurring payments

8 WordPress Shopping Cart Plugins Easy to add a Paypal payment button to a site (for physicalship products) don t need a shopping cart plugin for that For order tracking, complex shipping calculations, discount coupons, upsells, customer reviews, digital downloads, etc., you need a WordPress shopping cart plugin There are lots of WordPress Shopping Cart plugins. Most are still immature, see draft review article Membership plugins, on the other hand, are excellent, and can also be used for digital downloads You could say that membership plugins are specialized shopping carts that provide both payment and access control

9 Top WordPress Membership Plugins Vendor Newsletter Integration Payment Systems Affiliate Systems S2Member (free), Pro version $69 Mailchimp 1ShoppingCart Aweber PayPal 1ShoppingCart ($$$) ClickBank Authorize.net (Pro version, no recurring) idevaffiliate ($100) 1ShoppingCart ($$$) Wishlist Member ($97) Internal (built-in) 1ShoppingCart Mailchimp Aweber Infusionsoft Many others PayPal 1ShoppingCart Clickbank Infusionsoft Many others idevaffiliate ($100) 1ShoppingCart Infusionsoft Digital Access Pass ($167) Internal (built-in) 1ShoppingCart Mailchimp Aweber GetResponse PayPal 1ShoppingCart Clickbank Authorize.net (with recurring) Internal (built-in)

10 Who this course is for Small-business, self-employed anyone who wants an attractive website that generates leads and sells. WordPress Professionals Virtual Assistants, Social Media Consultants, Virtual Assistants, Traditional Webmasters Passion sites and Millionaire Messengers

11 Brendon Burchard s Millionaire Messenger Fastest way to wealth generation on the planet Marc s summary of Millionaire Messenger : 1. Work from your passion 2. Create a product or service that is valuable to somebody 3. Create a (cheap) web sales and marketing platform 4. Find your tribe (Affiliate)

12 WordPress Academy in 5 minutes Starts Monday Feb. 6, 7-9pm EST / EDT for 8 Weeks Two sessions a week (x 8 weeks): Lecture Monday nights (7-9pm) Group practice 90 min (8-10 slots to choose from) All Sessions recorded & Downloadable Student/Instructor ratio < 10:1 Works for all time zones Course for business people, not developers No other WordPress or Web Technology course on the web covers the range of subject matter, or provides this level of support - The information you need, when you need it nothing more and nothing less Includes support (free for 90 days), commercial themes worth $200, and direct line to me and all our staff (via forum, ticket and in many cases private coaching calls)

13 Why Pay for a WordPress Course? Your time is valuable (there is simply too much information out there) You need more than a pretty website, you need to understand the foundations of marketing, SEO, payment systems, membership systems, etc 30-day money-back guarantee (starting from Feb. 6) If you can t do it for yourself, we ll do it for you no kidding

14 Weeks 1-4: WordPress & Theme Styling Foundations Week 1: WordPress What and Why; Domains & Hosting; WordPress userinterface & basic layouts; Configuring static site, mixed sites, & permalinks; WordPress Data Elements: Posts, Pages and Links; Using the Visual Editor; Sidebar Widgets; Installing plugins Week 2: Image management / Banner design with Paint.net; WordPress menus and navigation bars; Links; Using the media library, posting images; Advanced Visual Editor (TinyMCE), entering tables, and heading levels; The all-important Text Widget: posting forms and images to your sidebar; Windows Live Writer; File Transfer Protocol (FTP): downloadable pdf s etc; Week 3: Themes & Theme frameworks; Styling a Weaver site; Styling Atahualpa theme; Styling a StudioPress theme; Sales-letter style themes Week 4: Styling an ElegantThemes theme; Styling a WooTheme; Embedding audio & video; Commenting & moderation; Backup and security; Social media integration; Facebook comments; Facebook fan pages.

15 Weeks 5-8: WordPress for Business Week 5: HTML and CSS introduction (the 5-6 HTML and CSS commands that do 90% of the work); Various miscellaneous topics Week 6: Search-engine optimization: traffic sources; meta tags; keyword analysis (using free Market Samurai); Google analytics; Week 7: Newsletter/autoresponder systems; RSS-to- systems; Payment systems & Shopping carts; Membership systems Week 8: Online video; equipment choices; shooting & lighting; editing; publishing

16 Course Registration and Cost Course starts Monday Feb. 6, at 7pm EST x 8 Weeks Three payments of $179 (or $497 upfront) Includes: Live webinars (14 hours) + Unlimited group practice + Lifetime access to all our content / no additional fees 90 days of support direct access to everyone in our staff (renewable after 90 days for just $10/mth includes hosting!) $200+ worth of commercial themes Professional stock photos (Photoxpress)

17 The End (or maybe the beginning?)

Small Business Website in 1 Hour. Starts at 8pm EST (New York time) (Turn on your speakers and enjoy the music) Experiment with your screen

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