COMMUNICATIONS TRAINING PART 2. Electronic communication tools, guidelines, and policies for Salt Lake City School District schools and departments.

Transcription

1 COMMUNICATIONS TRAINING PART 2 Electronic communication tools, guidelines, and policies for Salt Lake City School District schools and departments.

2 COMMUNICATIONS TRAINING PART 2 Today s Training Agenda Part 1 Recap Advanced Editing with Adobe Contribute Creating Photo Galleries Inserting Videos PDF Documents Creating New Pages Promote Content News Rolls Social Media School Messenger

3 Types of Content Calendar Items Microsoft Outlook General Info Adobe Contribute News Feature Adobe Contribute Events & Schedules that include a Subject, Location, Start & Stop Times, and Short Description General content about a particular topic that may include text, images, video, PDF documents, etc. A special article written specifically to promote an event, award, program, etc.

4 Content Workflow General Info Calendar Items News Features Promote (Homepage, School Messenger, & Social Media)

5 Part 1 Topics Writing for the Web Keep it short and sweet Content Quality and Style Writing Standards Images (no clip art) District Policies Translations Content Structure Headings, Paragraphs, Lists, Tables, Images, Videos, Bold & Italics

6 Applied to our 3 Content Types Calendar Items with Microsoft Outlook Stage public events in the internal calendar first, then copy to the appropriate public calendar (with the exception of the Bell Schedule) Include Subject, Location, Start/End Time, and Short Description No recurring events Calendar Items

7 Applied to our 3 Content Types General Information with Adobe Contribute Software Layout Text Editing Using Tables Working with Images Inserting Hyperlinks Template Properties General Info News Features

8 Photo Galleries Combine all the elements we learned in Part 1 Tables Images Hyperlinks

9 Video YouTube & Vimeo Not accessible to our students in school HTML5 Video Not accessible to Internet Explorer Older Video Player & Formats Accessibility varies based on browser and device

10 What to do with Video? Teachers Post to their personal YouTube, Vimeo, or other online video service and school s can link directly the video. Post on their UEN, Weebly, or personal website and school s can link directly to their site or the video its self. Schools For now, post with the older player and whatever format you have.

11 Webpage vs. PDF

12 Should it be a Webpage or PDF? Webpages are easier to search, translate, and read without extra software. PDF should only be used for Documents that must be on Letterhead Letters or Memos Policies, Procedures, or other Legal Documents Faculty Disclosures Documents SCC/PTA Meeting Agendas or Minutes Forms that must have a paper record Newsletters, Fliers or Posters meant for print Documents from other organizations Never publish Microsoft Office or other productivity software files.

13 But our webpages don t print out very nice? Offer a downloadable PDF in addition to your webpage content. But first and foremost, create your webpage content first.

14 You ve determined you need to post a PDF Lets walk through the process.

15 PDF Recap Post a new PDF Replace an existing PDF Link to an existing PDF Process Give your document a name Include the document name s keywords in the link text Always save as PDF (do not link to Microsoft Office files) Use the correct file naming conventions

16 Why is it important? Maximum accessibility between browsers and devices High success rate for first page search results. Recognition, familiarity, and brand consistency.

17 You ve determined you need to create a new webpage Lets walk through the process.

18 New Webpage Recap Give your new webpage a name Include the page name s keywords in the link text Click here for Page Name Use the correct naming convention for the Page Title Page Name Full School Name Salt Lake City School District Place the Page Name in the first and only Heading 1 Page Name Publish the page with the correct file naming convention Page-Name.php

19 Why is it important? Search Engines like consistency & repetition. High success rate for first page search results. Recognition, familiarity, and brand consistency.

20 Types of Content Calendar Items Microsoft Outlook General Info Adobe Contribute News Feature Adobe Contribute Events & Schedules that include a Subject, Location, Start & Stop Times, and Short Description General content about a particular topic that may include text, images, video, PDF documents, etc. A special article written specifically to promote an event, award, program, etc.

21 Content Workflow General Info Calendar Items News Features Promote (Homepage, School Messenger, & Social Media)

22 Promoting Content Website Always post on the school s homepage first! School Messenger Send a targeted message via , voice, or text based on PowerSchool data. Social Media Then post on the school s existing social media channels

23 Social Media Messaging & Moderation Quickly delete inappropriate posts/comments Quickly delete advertisement or spam posts/comments Respond quickly to messages and/or posts

24 Social Media Tagging vs Liking/Following Tagging is a great way to mention a partner to thank or acknowledge their partnership. Liking/Following is considered an endorsement and should not be done from a school s social media account (except other district profiles, non-profits, and/or govt. agencies).