EMC Accelerating move to. Brendan Crossey

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1 EMC Accelerating move to Cloud Computing Brendan Crossey Head of EMC Northern Ireland April 2010

2 Why Northern Ireland? Ability to influence marketplace Excellent environment to bring up Family Northern Ireland Big enough to Prove New Business Models Culture of Innovation

3 IT Infrastructure Needs to Change 23% delivering new capabilities Too much complexity. Too hard to change change. 77% keeping the lights on The business is frustrated. IT is frustrated. New thinking is emerging. 42% Infrastructure Maintenance 3

4 EMC and Change Pat Gelsinger President Information Infrastructure Products at EMC EMC is going to be a disruptive entity to the entire $1.7tn IT business EMC will change the structure, technology and business model of the Industry EMC will fundamentally change how we view IT

5 The Industrialization of IT Infrastructure

6 The Digital Universe Keeps Growing and Growing Source: IDC Digital Universe Study, sponsored by EMC, May 2010 In 2009, during a difficult time for the traditional economy, the information economy continued to boom: The amount of information created and copied in the world grew by 62%

7 Source: IDC Digital Universe Study, sponsored by EMC, May 2010 The Digital Decade Are you Ready? Growing by a Factor of 44 One Zettabyte (ZB) = 1 trillion gigabytes ZB ZB

8 Source: IDC Digital Universe Study, sponsored by EMC, May 2010 The Digital Universe in the Clouds, 2020 By 2020, more than a third of the Digital Universe will either live in or pass through the cloud Total Digital Universe 35 ZB Touched by Cloud 12 ZB

9 Source: IDC Digital Universe Study, sponsored by EMC, May 2010 The Crisis in IT Management From 2009 to The number of information containers files, packets, images (what is actually managed, protected, and stored in the Digital Universe) will grow 67 times The amount of information will grow 44 times But the number of IT professionals in the world will grow only 1.4 times

10 1 Consumers and workers creating, capturing, or replicating personal information. 2 Transported, hosted, managed, or secured. Source: IDC Digital Universe Study, sponsored by EMC, May 2010 User Creation = Enterprise Worries One Exabyte (EB) = 1 billion gigabytes User Generated EB Overlap 600 EB Enterprise Touch EB Enterprisegenerated 240 EB 2010: 1,200 EB

11 Implications for Enterprise IT! Explore Cloud Computing As a response to a stable number of IT professionals managing rapidly-growing amount of information and number of information containers As a driver of innovation: IDC estimates that for every dollar spent on Cloud Computing will generate $6.5 in additional business revenues! Invest in new tools for Information management and security! Develop a sense of urgency in top management and the business units Meeting the challenges will be an opportunity to differentiate t your company To learn more:

12 Some Customer Examples! Belfast Health and Social Care Trust! SalesForce.com! Lantmännen! Bechtel! Mozy.com! Concur Technologies! EMC DemoNet

13 Belfast Health and Social Care Trust Implementation of VCE Architecture supports Next Generation DC Situation Created in April 2007 from amalgamation of six legacy organizations within Belfast Metro area Needed to provide safe and modernized services and meet government targets on access to treatment and care Under tight budget constraints Solution Next Generation data centre Reduce complexity of all DC elements, improve consolidation, enable Customer Profile: automation, service driven IT, improve flexibility BHSCT provides an Vmware, Cisco and EMC V-Block architecture was selected based on: integrated and comprehensive range of health and social care for the people of Northern Ireland. The Trust employs 22,000 staff and services more than 340,000 people. Industry: Healthcare Pedigree/Performance Real world Evaluations Completeness of Vision Ability to execute roadmap Business Benefits Next Generation Data Centre will be fully operational July ,200 VM capacity on 40 VSphere hosts VCE architecture design and deployment

14 SalesForce and VMForce! Approximately 55,400 Organisations use salesforce.com com to manage their customer, sales and operational data.! Traditionally have sold Software as a Service (SaaS) at $25 per user per month! Just launched VMForce which allows application developers to build Java Based services for Web 3.0 without having to invest in IT Infrastructure which is integrated with services like Facebook and Twitter! Ability to develop applications at 5 x speed and 50% of cost

15 Lantmännen! Farming Co-op op with 44,000 farmers based in Stockholm, Sweden! Operates in 19 countries and has 12,000 employees.! Created world s largest private enterprise cloud, based on the number of sites, countries and applications.! Their Private Cloud serves approximately 300 branches in more than 20 countries, and that number will eventually grow to 550 branches.! Every time they connect a new branch, the employees gain access to 5,000 applications! Now, virtualization and RSP save us about $600 a month per server, including electricity, licenses, maintenance and local backup,! Estimated real savings at $60 million over five years.

16 Bechtel! Bechtel is the world's No. 1 choice for engineering, construction, and project management.! Revenues of $30.8 billion with 49,000 employees.! Reduced from 1,600 applications with 4 versions of each application to 230 with 3 versions! Reduced number of data centres from 27 down to 3! Reduced total Data Centre space from 35,000 to 1,000 Sq Ft! Utilise an external storage provider when Bechtel has a spike in demand for processing power! Bechtel is able to make services available for anybody at any time Bechtel is able to make services available for anybody at any time regardless of their background or of what hardware or software platforms they use.

17 ! Mozy is the world s most trusted online backup service for consumers and small businesses.! The service is used by more than 1.3m people worldwide, including 50,000 businesses, and 25 petabytes of information! This service could not exist without the Cloud! European Service is currently being delivered from BT Data Centre in Dublin! Free 2Gb Service at mozy com Unlimited Backup Service for $4 95 per Free 2Gb Service at mozy.com, Unlimited Backup Service for $4.95 per month

18 Concur Technologies! Travel booking and expense firm! Processes travel expense on behalf of 9,000 customers and 10 percent of the world's business travelers.! The company regularly pushed out changes to its software, issuing a major feature release, which often encompassed more than a week of preparation, every month, and smaller bug fixes several times a week.! Growing from 5% of Servers virtualised to 42% today, aim for 80%! Errors have almost been eliminated down 85 to 95 percent.! Additional capacity can be added in days compared to weeks.! The company has already saved $1 7 million and expects a total savings The company has already saved $1.7 million and expects a total savings of $7 million over three years, including staff savings

19 EMC DemoNet! Supports customer-facing software demonstrations and integration using a live environment.! Replaced the previous practice of shipping in physical servers/storage/software.! It was an unqualified success in delivering business value: * Respond immediately to new customer interest which accelerates revenue * Increased ancillary benefits (e.g. training of technical field force) * Very Efficient (e.g virtual machines managed by 1.2 FTE) * Cut $40m from pre-sales expense

20 Summary! The Cloud changes everything! Allows you to change how you purchase, operate and consume IT! Offers the ability to create Better IT as well as Cheaper IT! It is like the Wild West for IT! New opportunities for new organisations to enter market without huge investments in infrastructure! Need to create the right environment for creation of Ideas

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