SKF Implements Single Multi-Channel E-commerce Solution for SAP ERP & Legacy Applications

Transcription

1 Orange County Convention Center Orlando, Florida June 3-5, 2014 SKF Implements Single Multi-Channel E-commerce Solution for SAP ERP & Legacy Applications Michaela Fath SKF Milind Joshi CDI Technology

2 Agenda Introductions E-Commerce Learning Points About Lincoln GMBH (SKF) project Challenges Why CDI Project Scope CDI s E-Commerce Solution Business case for B2B e-commerce Architecture Live Demo Business Value / Benefits Realized at SKF Takeaways

3 LEARNING POINTS A B2C experience is possible for B2B E-Commerce, but is it necessary Almost 9 out of 10 B2B buyers would prefer to shop online 94 percent of B2B buyers wanted suppliers to make their Web sites more like B2C Most B2B suppliers offer little or nothing to make E-Commerce easier for their customers The B2B suppliers who offer it first will beat their competitors

4 Lincoln GMBH (SKF) B2B Innovators Headquartered in St. Louis, MO Privately held 16 Locations world-wide Founded in Employees Global leader in providing lubrication solutions Anything from Grease Guns to automated lubrication systems Active Customers 12,000+ selling SKUs / 25,000+ components SKUs

5 Lincoln GMBH (SKF) Challenges Lincoln s 2 nd Generation Online Ordering Store Pumps Need for a complete e-commerce solution real-time integrated with SAP for price, availability, order creation, order history, AR etc. User-Friendly Customer Experience Does not need any modifications to SAP logic Real time order history and account information No downtime and reliable

6 Why CDI Technology for Lincoln GMBH (SKF)? New, current B2B E-commerce Site B2C look and feel Configurable best practices template and not just a toolset Fully integrated with SAP ERP system Easy integration with Legacy applications Ability to Personalize down to user level SAP is the single version of truth All business rules followed

7 Scope of Project Empower Customers, Sales, and CSR s Make it easy for customers to do business with Lincoln: Personalization Ease of Navigation Ease of ordering Decrease routine inbound calls so CSR s could focus on strategic activities Real-time integration to SAP: Availability Pricing Shipping

8 CDI s ERP2WEB ERP2Web Real-Time B2B/C E-Commerce Storefront for SAP

9 The Benefits of CDI s B2B E-Commerce Benefits for your customer: Personalization down to user level Ease of navigation can find the right products quickly Ease of Ordering Benefits for you Improved customer loyalty / retention Increase in new customers Improved Average Order Values (AOVs) Higher order conversion rates

10 CDI s Integration with SAP ERP SAP ERP2Web Users SAP R/3 or SAP ECC Marketing Database Server Pricing Availability Order Creation Order Inquiry Credit Check Customer Revision DMZ ERP2Web Web Server Windows 2003/2008 IIS/SMTP Enabled.Net Framework ERP2Web Database Server Windows 2003/2008 MS SQL 2005/2008 F I R E W A L L HTTP(S) Port: 80/443 HTTPS Port: 443 Payment Gateway

11 CDI ERP2Web Demonstration Live Demo

12 SKF s RETURN ON INVESTMENT Increased Revenue and Volume All business rules followed Pricing Right to buy Availability Easy access to view order status and history Fast, reliable, easy to navigate Front-end administration by Customer Service (no coding required)

13 KEY Takeaways Customers are looking for partners who make it easy to do business with them A B2B E-Commerce site with the ease of B2C navigation, personalization and ordering is the preferred way for your customers to do business with you You can have a B2B E-Commerce Website that is fully integrated to SAP ERP and SAP HANA

14 FOLLOW US

15 THANK YOU THANK YOU FOR PARTICIPATING Please provide feedback on this session by completing a short survey via the event mobile application. SESSION CODE: 4001 For ongoing education on this area of focus, visit