MEDIA KIT. VISIT US ONLINE Log on for a complete downloadable and printable 2013 Media Kit.

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1 DENTAL ECONOMICS The Nation s Leading Business Journal for the Profession 2013 MEDIA KIT VISIT US ONLINE Log on for a complete downloadable and printable 2013 Media Kit.

2 2013 EDITORIAL CALENDAR A WORD FROM THE EDITOR: It is with a great sense of pride that I present the 2013 Dental Economics editorial calendar. This is the only business journal for the dental profession. You will quickly notice that the magazine has a number of ongoing columns that give it a continuity that no other journal has. Our readers look to this editorial for the information that will enable them to better manage their dental practices. Our reader surveys show that dentists read our financial columns every month. Placing your ad next to one of these columns would assure that it will be seen by most of our readers. Our feature articles keep dentists aware of the many changes happening in dentistry. This is THE journal that dentists read to find solutions to the business problems that they encounter every day in a dental practice will see Dental Economics continue to be the leader by supporting new dentists and mature dentists and their teams in their quest to learn the business principles and techniques for managing a successful dental practice. I am in constant communication with dentists across the country via and personal conversation. They tell me that our magazine is the one that they read cover to cover! It is the one that they save to show articles to their team and to discuss with their peers. This means that your advertising is seen more than once when you place it in Dental Economics. This type of leadership in editorial content has resulted in Dental Economics being named in survey after survey as the best-read business journal in the industry. I am constantly on the lookout for new and innovative ideas to keep Dental Economics fresh and on the cutting edge. I hope you have enjoyed the new look of our magazine. I have a successful dental practice and I lecture across the country to thousand of dentists and their teams. More than anyone, I keep my finger on the pulse of dentistry. I recognize trends and advancements early on and will keep my readers informed. ISSue ADS CLOSe MAterIAL Due editorial FOCuS BOnuS DIStrIButIOn January 2013 December 13, 2012 December 20, 2012 Patient acquisition & retention (Feature articles to include: tracking, follow up, over delivery. Marketing, social media, website, newsletter, Community involvement.) February 2013 January 11, 2013 January 18, 2013 The Business of Dentistry (Feature articles to include: Determining Fees, Check points, Hiring an Associate, or a transition team.) CAD/CAM dentistry (Feature articles to include: CEREC, D4D, Lava COS, material blocks, and lab processing, itero/cadent) March 2013 February 12, 2013 February 19, 2013 Esthetic Dentistry (Feature articles to include: composites, veneers, ortho, crowns, implants) Tooth Whitening, Zirconia and EMax Crowns. April 2013 March 15, 2013 March 22, 2013 Oral Cancer (Feature articles to include: Diagnosis (all the cancer detecting products VELscope, Trimira, Zila, etc), testing (Oral CDX. Brush Biopsy). Talking to your patient, referrals and tracking, what the Oral Surgeon needs from the GP. new Products to see at the CDA Anaheim dental meeting May 2013 April 16, 2013 April 23, 2013 Keeping your teeth for a lifetime. Implant Dentistry (Feature articles to include: single, multiple, anterior and posterior, use of different types of implants, types of bone, and use of Cone Beam.) Mini implants, and over dentures. June 2013 May 15, 2013 May 22, 2013 Social Media (Feature articles to include: Fact or Fiction, What you do to make a difference.) Imaging in Dentistry ( Feature articles to include: Intraoral images, extraoral images, how to use the images in a case presentation) July 2013 June 18, 2013 June 25, 2013 Endo, CBCT, Posterior Dentistry, Crowns, Inlays, Cad Cam dentistry, and Patient Comfort. August 2013 July 8, 2013 July 15, 2013 Technology How does impact your practice. The future of your practice. (Do you buy technology after 50?), (Feature articles to include: How and when to integrate new technology. Equipment, small & large, and new techniques.) Yankee Dental Congress CDS Midwinter Meeting Joseph A. Blaes, DDS Chief Editor, Dental Economics Log on for a complete downloadable and printable 2013 media kit. dentaleconomics.com September 2013 August 16, 2013 August 23, 2013 Sleep Apnea, Caries Detection, new Products to see at the ADA October 2013 September 10, 2013 September 17, 2013 new Equipment (Feature articles to include: Tax Advantages, Equipment to increase your production: Electric Handpieces, Digital x-rays, and CAD/CAM technology, Floor plan designs, better lighting, better working environment, better patient comfort.) Fee Survey, and Practice Survey November 2013 October 8, 2013 October 15, 2013 Time Management in Dentistry (Feature articles to include: Lasers, the benefits of Soft-Tissue Laser, appointment control, keeping the Hygienist busy, making the clinical appointment efficient, staying on time for the patient) new Products to see at the gny December 2013 November 15, 2013 November 22, 2013 How to help your patients pay for their dentistry. How to increase case acceptance Implant Dentistry (Feature articles to include: stabilizing removable denture prosthetics, regular implants and cast bar, mini implants, immediate loading.) Tax Calendar for 2014 MONTHLy COLUMNS AND FEATURES Pearls for your Practice by Dr. Joe Blaes Hygiene Pearls for your Practice by Dr. Joe Blaes New Products Ask Dr. Gordon Christensen Industry Leader Interview Infection Control Financial Technology Practice Transitions Top 12 Pearls in 2013 Practice Success For your dental team Dental Practice surveys fees, salaries, practice, and marketing Oral Systemic Social Media & Internet 3D Dentistry ADA Annual Session Value Added: Signet AdStudy Greater New York Dental Meeting Office Design Software Oral Cancer

3 DENTAL ECONOMICS CIRCULATION Dental Economics magazine mails monthly on the 11th of the month. More than 100,000 actively practicing dentists receive Dental Economics each month. Of these, 81.6% are practicing 30 hours a week or more! These active dentists make your best prospects. Dental Economics also circulates to approximately 2,600 senior dental students in the United States during the school year. We are committed to the future of dentists who will be your future customers. Dental Economics circulation consists of qualified subscribers in the dental profession. The following demographics (or statistics) are reported in the June 2012 BPA Worldwide circulation statement. 81.6% of U.S. Dentist subscribers work 30+ hours per week chairside 67% of U.S. Dentist subscribers graduated between 1984 and % of circulation is one year 83.2% of circulation is personal direct request (The remaining 16.8% are members of the American Dental Association.) 7,033 subscribers request the digital version Log on for a complete downloadable and printable 2013 media kit. dentaleconomics.com

4 SALES CONTACTS West DEREK TRINKA Ph: (918) National Sales Manager CHRIS PAGE Ph: (518) CRAIG DICKSON Ph: (630) East AUGGIE JAMES Ph: (847) DAVID HURLBRINK Ph: (717) MACHELE GALLOWAY Ph: (918) Midwest/Southeast HEATHER WALKE Ph: Classifieds and Reprint Sales DARLENE STARKS Ph: (918) AD MATERIAL SUBMISSION Go to Select Dental Economics from the scroll-down menu Fill in the required information and select UPLOAD AD Wait for the confirmation page to display Stuff or zip your files before sending The FTP site will accept up to 250 MB OPTIONAL: For proof submissions, please send physical ad material to: PennWell Corporation Attn: Ad Traffic Team 1421 South Sheridan Road Tulsa, Oklahoma 74112

5 RATES & SPECIFICATIONS 2013 DISPLAy ADVERTISIng RATES* *NOTE: Gross rates below include four-color charges and are entitled to a 15% agency commission. DISPLAY 1X 3X 6X 12X 18X 24X 36X 48X FULL PAGE SPREAD $26,355 $25,782 $24,379 $22,719 $22,226 $21,559 $20,271 $19,998 HALF PAGE SPREAD $17,035 $16,815 $15,774 $14,813 $14,514 $14,168 $13,501 $13,206 FULL PAGE $13,179 $12,896 $12,192 $11,362 $11,115 $10,779 $10,139 $10,007 2/3 PAGE $10,117 $9,891 $9,461 $8,683 $8,510 $8,258 $7,901 $7,706 1/2 PAGE $8,520 $8,410 $7,890 $7,412 $7,259 $7,086 $6,755 $6,603 1/3 PAGE $6,755 $6,666 $6,282 $5,925 $5,825 $5,678 $5,468 $5,368 1/4 PAGE $5,763 $5,678 $5,405 $5,101 $5,033 $4,891 $4,728 $4,649 1/6 PAGE $4,676 $4,628 $4,371 $4,144 $4,082 $4,034 $3,897 $3,840 The total number of full-page and fractional ads used within one year from the date of first insertion determines the frequency rate earned. Each page of multi-page units counts as one insertion toward an earned frequency; space purchased by a parent company and its divisions or subsidiaries is combined to determine earned frequency. Earned rates in Dental Economics, Proofs and RDH can be combined to earn the best rate. Cover and Other Positions COVER II + 33% COVER III + 15% COVER IV + 50% 2013 Classified advertising rates* *NOTE: Gross rates below include four-color charges and are entitled to a 15% agency commission. CLASSIFIED 1X 3X 6X 12X 1/2 PAGE $3,903 $3,709 $3,525 $3,347 1/3 PAGE $2,895 $2,600 $2,453 $2,311 1/4 PAGE $1,923 $1,734 $1,561 $1,403 1/6 PAGE $1,449 $1,308 $1,261 $1,234 1/8 PAGE $982 $935 $887 $846 1 COLUMN INCH $278 $252 $237 $226 Method of Printing: Web Offset Binding: Perfect Binding, 1 8 off backbone Paper: Cover: 100 lb. text weight, Body Pages: 45 lb. text weight coated Inserts: The maximum stock weight accepted for inserts is 100 lb. text weight. Standard size bound in inserts must be furnished at 8 ¼ x 10 ¾ allowing for a 1 8 trim on all sides. Special printing on inserts, such as embossing, where it is impossible to use or sell the other side of the insert, is sold as a complete 2 page insert. Storing of advertising material: Advertising material will be stored for 12 months and then destroyed unless otherwise advised. DISPLAy AND CLASSIFIED SPECS FULL PAGE SPREAD FULL PAGE 2 /3 PAGE 1 /2 PAGE 1 /3 PAGE 1 /4 PAGE 1 /6 PAGE 1 /8 PAGE AD SIZE SHAPE Vertical Horizontal Vertical Island Square Horizontal Vertical Vertical Vertical Horizontal TRIM (W H) 16 x mm x 267mm 8 x mm x 267mm BLEED x mm x 273mm 8.25 x mm x 273mm 5.25 x mm x 273mm 8.25 x mm x 140mm x mm x 273mm 5.25 x mm x 210mm LIVE AREA 15 x mm x 254mm 7 x mm x 254mm 4.5 x mm x 248mm 7 x mm x 124mm 3.75 x mm x 278mm 4.5 x mm x 187mm 4.5 x mm x 124mm 7 x mm x 84mm 2.25 x mm x 248mm x mm x 124mm 2.25 x mm x 248mm x mm x 51mm