DENTAL ECONOMICS SUBMISSION GUIDELINES

Transcription

1 DENTAL ECONOMICS SUBMISSION GUIDELINES Thank you for your interest in submitting an article to Dental Economics (DE). Below please find a list of guidelines, contact information, and answers to frequently asked questions. Topic Suggestions: DE publishes articles on a wide range of subjects, most frequently on the topic of practice management. In many cases, we work with selected authors on topic development. Above all, we encourage you to write on a topic that best suits an area of your expertise. We encourage you to contact Chief Editor Dr. Chris Salierno (csalierno@pennwell.com) to discuss ways to make your article more unique. DE receives many submissions and we want your ideas to stand out. How To Submit An Article: your article in a Word document (or similar) to Chief Editor Dr. Chris Salierno (csalierno@pennwell.com) and Managing Editor Zachary Kulsrud (zacharyk@pennwell.com). Article Formatting: Please follow the formatting guidelines below. Articles that are not in this format will be considered incomplete and may be delayed indefinitely for review. - Arial font - 12 point type - 1 margins - One space after periods - Double spaced - At the top of the article, include author name(s) with credentials (DMD, DDS, etc.) - At the top of the article, include your address and phone number - Include your bio at the end of the article (details below) - See example at end of this document Author Bio: At the end of your article, include a short bio (50 words or fewer). We encourage you to include contact information so our readers may contact you directly. Author Photo:

2 In your , attach a high-resolution, professional headshot. This will be included at the end of your article. Article Length (Word Count): There is no set limit on word count, but here are general considerations: - One-page articles are generally between 500 and 700 words - Two-page articles are generally between 1100 and 1400 words - Extended articles are 1400 words+ Style Suggestions: Pick a writing style that suits you. If you are having trouble conquering your topic, think of your article as a story. Tell your story in as many words as you need to best inform, entertain, and educate the reader. As a rule of thumb, keep things focused and condensed. Rambling articles do not hold the attention of readers, or editors, for very long. Photos, Figures, and Artwork: We encourage you to submit photos, figures, and/or artwork with your article. Submit high-resolution photos when possible. Figures can be recreated, if necessary, by our designers. If files are too large to (over 10 MB), please set up a dropbox for transferring items. Plan on cutting back your word count if you are submitting photos, graphics, etc. For example, each small photo in an article reduces the words on a page by Photo Releases: Authors are responsible for collecting any applicable photo releases. These do not need to be submitted with your article. Product mentions: Products or websites can be mentioned if tastefully done. This is especially true if it helps the reader understand how to use a particular product in a procedure or case study. We do not publish promotional or overtly advertorial material. References: All articles should contain references where appropriate. References will be published either in the magazine or in the digital/online edition.

3 Signed Copyright Agreement: We cannot publish any articles until you have completed the attached copyright agreement. Please note that PennWell Corporation, the publisher of DE, assumes copyright of all published material. The copyright may be released with permission of an appropriate representative from PennWell. Articles appearing in DE may not be reprinted in other publications without the express written consent from a designated PennWell representative. You do not need to submit your copyright agreement until your article has been selected for publication. Deadline for Submission: If you are interested in being published in a specific issue of a newsletter, please note that DE adheres to the following deadline for copy: Two months and two weeks before the month of publication. (Example: January 15 th is the deadline for the April issue.) Approval Process: Within one month of submitting your article, you will be notified about its status (accepted/declined/etc.). However, it is common practice to be notified in less than two weeks or even in the same week. Note: It is not uncommon for us to recommend that another one of our publications would be a better fit for your article. This is especially true for open submissions. Additional Publication Opportunities DE is a member of the DentistryIQ Network, which includes DentistryIQ.com, Dental Economics, RDH Magazine, Surgical-Restorative Resource, and Apex360. Many DE authors publish in these publications, or got their start by building relationships with the editors of these publications. So, if you are interested in furthering your career through publication, you are certainly in the right place! Key Contacts: - Chris Salierno, DDS Chief Editor, Dental Economics, csalierno@pennwell.com - Zachary Kulsrud Managing Editor, Dental Economics, zacharyk@pennwell.com, (918)

4 EXAMPLE DE ARTICLE SUBMISSION BELOW Two Game-Changers For Your Practice By Anthony Feck, DMD Author Contact Info: (555) Zig Ziglar said, You will get all you want in life if you help enough other people get what they want. What Zig said about life in general is crucial to success in business. Dentistry is no different in this regard. Start by finding out what your customers want, then discover how to give it to them. While this may seem painfully obvious, it is commonly overlooked when it comes to strategic business planning. This is the theme of the timeless, best-selling business book by Spencer Johnson titled, Who Moved My Cheese 1, in which the "Cheese" is what the marketplace wants and it is constantly changing. According to Johnson s business fable, if we don't change with the marketplace, we get left behind. My role as a dentist, consultant 2, and educator gives me a unique perspective on when and where the cheese is moving, as well as how some very successful dentists are capitalizing on the opportunities that accompany these moves. What follows are four of these game-changers: Game-Changer #1 Short-Term Cosmetic Braces for the Adult Patient One thing isn't changing - People want an attractive smile. But they are increasingly reluctant to seek out invasive methods to accomplish this. The dentists I talk to on a regular basis remark about performing fewer porcelain veneers than they used to. Adult patients want cosmetic solutions that conserve tooth structure. They also want that solution to be fast, cosmetically appealing during treatment (no metal showing), and of course, less expensive.

5 These objectives were the impetus for the development of the general dentist oriented cosmetic braces system, Six Month Smiles 3. This system uses clear brackets, and tooth-colored wires with shape memory to straighten teeth in about six months. Bracket position, critical to any straight-wire system, is provided by Six Month Smiles bracket specialists through means of a bracket-bonding tray that allows for bonding of all the brackets on an arch at the same time. These trays are included in a Patient Tray Kit along with all the necessary supplies to start a case. Because much of this short-term orthodontic treatment can be delegated, the potential for increased productivity is significant. The system also comes with comprehensive support including a robust forum supported by an experienced network of Six Month Smiles providers. Game-Changer #2 - Practical Implant Placement for the General Dentist The demand for implants has never been greater. Dentists and patients alike have long appreciated the benefits of implants to other forms of tooth replacement, and even endodontic treatment in many cases. Today s additional demand is being fuelled by age and economic demographic shifts, the aforementioned minimal invasive paradigm, as well as implant systems such as OsteoReady 4 that allow general dentists to place implants less invasively, more efficiently, more prosthetic friendly, and more affordably. Now more than ever before, patients can have implants placed, and receive the prosthetic solution, from the same professional - their general dentist, often in four months or less. In addition, the OsteoReady system is flexible enough to allow the general dentist to place conventional dental implants without surgical flaps or grafting. OsteoReady has a small diameter implant for thin ridges, short-wide implants for minimal ridge height such as often encountered in the posterior maxilla, a technique for immediate implant placement following an atraumatic extraction, a one-drill technique utilizing a multi-drill that can replace multiple step-dills, and a system for placing abutments and impressing for crowns and bridges at the same time the implant is placed. General dentists placing 80% of all implants is the new cheese.

6 Conclusion Opportunities abound in a constantly evolving dental marketplace. Recognizing these shifts in consumer demand is essential to achieving and maintaining a prosperous business and a productive practice. The marketplace changes discussed here involve advanced methods of dealing with dental anxiety, minimally invasive approaches to cosmetic and implant dentistry, systems to provide these services more efficiently, and technological advances for achieving these objectives. Four opportunities were presented here that can allow the practice to maximize productivity and enhance patient care. Bio: Anthony Feck, DMD, practices in a multi-doctor practice in Lexington, Kentucky, and is an educator, consultant, and author. Dr. Feck is the founder of Sunrise Dental Solutions ( a comprehensive consulting company. He can be reached at Tony@ExampleDEarticle.com. References 1 Johnson, S. (2002). Who moved my cheese? An amazing way to deal with change in your work and in your life. New York: Putnam. 2 Sunrise Dental Solutions, Six Month Smiles, OsteoReady, i-cat, Available in the USA exclusively through Henry Schein Dental, DOCS Education,