Curriculum Vitae. Abu Bakar Sade PhD, MCIM. Mobile:

Transcription

1 Curriculum Vitae Abu Bakar Sade PhD, MCIM Mobile: Citizenship: Malaysian Birthplace: Tawau-Sabah, Malaysia Age: 52 Brief Profile Prof Dr Abu Bakar Sade has about 10 years of managerial experience within high technology industries. Companies served were Intel, Fujitsu, Time Dot.com and Fibrecom. He joined the academia serving Universiti Tenaga Nasional (UNITEN) in 1998 as a Senior Lecturer and was promoted twice to Principal Lecturer and then Associate Professor. He was the Chief Executive, International College of Automotive (ICAM); an institution wholly owned by DRB-HICOM (Malaysia s largest automotive conglomerate). Prior to that, he was the Director, Graduate Institute of Management after serving as the Dean of Research (Management) at Multimedia University (MMU), Cyberjaya, Malaysia. He was also selected as a member of the PEMANDU (Performance & Delivery Unit under the Prime Minister Department) Education Lab working on the National Key Economic Areas (NKEA); Economic Transformation Programme (ETP). He has published at both national and international conferences and journals in the areas of marketing and management. His research interests are in marketing strategy, international marketing, and commercialization study. He has supervised and completed 10 doctoral research projects and a project leader for 3 research projects funded by Ministry of Science, Technology, and Innovation, Malaysia; National Biotechnology Directorate; and Malaysian Technology Development Corporation (MTDC). A university spin-off company he setup to commercialize ingenious biotechnology was awarded commercialization grant from MTDC.

2 His notable professional and international recognition includes a selected member of The Chartered Institute of Marketing (CIM), UK; appointed as adjunct senior research fellow at International Graduate School of Business, University of South Australia (UNISA), which is accredited by the European Quality Improvement System (EQUIS); and as external examiner for several universities (USM, UTM, UPM, UUM) doctoral and master thesis. He earned his PhD (Marketing) and MBA (International Business) degrees from University of Strathclyde, and his BBA (double major: Business Administration & Computer Science) degree from Central State University, Oklahoma, USA. He also has a diploma in medical laboratory technology from Institute for Medical Research (IMR), Kuala Lumpur. Career Positions Notable Achievements Head Entrepreneurship Lab (Entrelab) Global Entrepreneurship & Innovation Centre (GERIC) UMK KL Branch TPM, Bukit Jalil 2012-current Setting up an Entrepreneurship Laboratory (EntreLab) for commercialization action research. Entrelab is a conceptual lab comprising of (1) Knowledge Chamber; (2) Transformation Studio; and (3) Innovation Gallery. Ideation, Realization and Reflection (IRR) is a continuous iteration process for EntreLab. Currently, 3 IRR process pathways are being pursued; corporates, R&D products, and startups. Chief Executive International College of Automotive (ICAM: DRB-HICOM s wholly owned) Developed ICAM s branding roadmap as a newly setup higher education institution focusing on automotive industry. Double increased in student population from about 300 to 600 plus within 6 month period. Developed new organization structure and planning process. Director Graduate Institute of Management Multimedia University Secured (Dec 2010) MOHE s grant to work on Triple Helix Innovation and Commercialization national research project together with USM s researchers. Restructured graduate management programs units into Graduate Institute of Management (GIM) to streamline operation and provide better learning services. Developed and started emba program in partnership with Shariff University of Technology, Iran. Increased MBA enrolment by about 39% with better quality intakes for /10

3 Career Positions Notable Achievements Published 1 tier-1 journal paper. Registered a biotechnology product trademark under the brand name TriOmic (MTDC funded). Developed MMU s R&D roadmap which covers engineering, IT, and management research clusters. An 800 pages official document which provide R&D strategy direction for the university. Dean of Research (Management) R&D Division Multimedia University Established 5 research centres for management research cluster namely; Centre for Knowledge & Innovation Management (CEKIM); Centre for Consumer Research & Education (CECORE); Centre for eservices Entrepreneurship & Marketing (CESEM); Centre for Technology & Legal Research (CTLR); and Centre for Globalization & Sustainability Research (CGSR). Secured an RM68, MTDC s CRDF-1 grant for Bacteriocin Biotechnology Commercialization Study. Achieved 123% (Submitted 43/Target 35) external grant proposals submission by staffs (KPI 2009) for management research cluster. Published 1 journal paper each for tier 1 and 2 MMU s journals tier. Graduated 4 Doctor of Business Administration (DBA) students from University of South Australia, where I am an appointed adjunct senior research fellow. Promoted to Associate Professor (November 2006) Associate Professor Universiti Tenaga Nasional (UNITEN) Promoted to Principal Lecturer (January 2002) Last 5 Years Performance Appraisal on the scale of 1-5: : 4 (Superior) : 4 (Superior) : 4 (Superior) : 5 (Outstanding) : 4 (Superior) : 4 (Superior) 3/10

4 Career Positions Notable Achievements Completed an International Higher Education Market Research for the university under Vice Chancellor s directive Secured (a first for management area from Uniten) MOSTE s IRPA grant of RM86,000 for a two year research on Benchmarking Service Industries Competitiveness Selected for transfer to the College of Postgraduate Studies in line with Uniten s decision to increase investment for graduate programs offering Developed graduate programs lecture master scheduling system Published and presented one international paper per year since Business Development Manager Fibre Communications Sdn Bhd Developed a positioning concept and strategy for Fibrecom s business which is geared toward Unlocking power lines value for telco lines services Completed the project for an MSC status application for the company Produced company's business plans and presentation for BOD Initiated a market segmentation process Strategic Analyst Strategic Planning and Marketing Division TT Dotcom (formerly known as Time Telecommunications Sdn Bhd) Manager Production Planning and Operations Fujitsu Microelectronics Sdn. Bhd Developed the market research function s process Developed product performance reporting format and measures Produced strategic paper recommending Time Telekom to focus on service industries Developed graphical production tracking and monitoring system Co-developed production planning system Significant improvements made in the areas of logistic 4/10

5 Career Positions Notable Achievements Established productive working relationships with Customs department Production Control Executive Intel Technology Sdn. Bhd Significant improvement in production through-put time Completed Bill of Material design for an MRP system development Appointed productivity initiative team leader. Tertiary Qualifications PhD (Marketing); University of Strathclyde, Glasgow, Scotland, UK Research Topic : An Empirical Investigation Into The Level Of Management Commitment To Customer Service Within Industrial Manufacturing Firms. Master of Business Administration ( MBA, full time) University of Strathclyde, Glasgow, Scotland, U.K Specialism : International Business MBA Project Topic : Strategic Approach toward creating and Managing successful Joint Venture with foreign partnership Bachelor of Business Administration ( BBA ) Central State University, Oklahoma, U.S.A. Double Major : Business Administration & Computer Science (CGPA 3.15) 1982 Diploma in Medical Laboratory Technology Institute of Medical Research (IMR), Kuala Lumpur, Malaysia Areas studied include microbiology, haematology, parasitology, entomology, histopathology, and blood banking. 5/10

6 Professional Memberships and Activities 1. Board Member: Ecocillus (M) Sdn. Bhd. (an R&D status biotechnology spinoff company of UPM) 2. Appointed Adjunct Senior Research Fellow (2006): International Graduate School of Business (EQUIS accredited), University of South Australia. 3. External Examiner: Service Recovery and Customer Retention in Retail Banking in Malaysia, PhD, Universiti Utara Malaysia, August, Elected Full Member: Chartered Institute of Marketing (CIM) with the entitlement to use the designatory letters MCIM. 5. Panel Member: Industry-Government Grant Scheme (IGS) Fund, Ministry of Science & Technology. 6. Panel Member: National Accreditation Board (LAN), Ministry of Education. 7. Exco Member: Case Writers Association of Malaysia (CWAM). 8. Panel Adviser: Technology Park Malaysia (TPM) Graduate Business School. 9. External Examiner: Critical Success Factors of IT Companies In Adopting Internet Technology As A Strategic Marketing Tool, Doctoral Thesis, Universiti Teknologi Malaysia, July, Paper Reviewer: Asia Pacific Management Journal. 11. Track Chair: Uniten Business Management Conference, August, Guest Speaker: Customer Retention Strategies Seminar, Asia Business Forum, JW Marriot Hotel, Kuala Lumpur, March Guest Speaker: Unlocking and Harnessing Power Lines Values for Telco Lines Services, Strategic Planning Session, Fibre Communication sdn bhd, Hyatt Saujana, Subang, September, Publications: 1. Hassan, H., Sade, A.B., and Rahman, M.S. (forthcoming), Hypermarket Corporate Brand Extension Personality, Journal of Applied Business and Economics 2. Hassan, H., Sade, A.B., and Rahman, M.S. (2014), Self-Service Technology for Hypermarket Checkout Station, Asian Social Science, Vol.10 No.1, pp Hassan, H., Sade, A.B., and Rahman, M.S. (2013), Malaysian hypermarket retailing development and expansion, International Journal of Retail & Distribution Management Vol. 41 No. 8, 2013 pp /10

7 4. Dolage, D.A.R., Sade, A.B. (2012), The Impact of Adoption of Flexible Manufacturing Technology on Price Cost Margin of Malaysian Manufacturing Industry, Technology and Investment, Vol. 3, pg Hairul, A.R., Raha, A.R., and Sade, A.B. (2011), Genomic DNA extraction from medicinal plants available in Malaysia using a TriOmicTM improved extraction kit, Genetics and Molecular Research (Impact Factor 1.03), Iss. 10, No. 4. A biotechnology commercialization study paper. 6. Dolage, D.A.R., Sade, A.B., and Elsadig, M.S. (2010), The Influence of Flexible Manufacturing Technology Adoption on Productivity of Malaysian Manufacturing Industry, Economic Modeling, Vol. 27, pg Sade, A.B., Yusoff, W.F., and Shualdi, M.K. (2009) Exploring Web-based Services of Value to a Potential Niche Segment of Biotechnology Researchers in Malaysia, Journal of American Academy of Business, Cambridge, Vol. 15, September Donaldson, B., Tzokas, N., and Sade, A.B. (2000), The customer service imperative in manufacturing Recherche et Applications in Marketing 2000 Vol. 15, no.1, pp NG, S.H. and Sade, A.B. (2007), An Empirical Investigation of Factors Affecting Franchisee Satisfaction in Malaysia, 4 th Annual World Business Conference, May 2007, Association of Global World Business Advancement (AGBA), Penang, Malaysia. 10. Al Shibami, A., Sade, A.B., and Noor, S.M. (2007), Foreign Direct Investment Market in Yemen, Uniten Student Conference on Research and Development, May 2007, Kajang, Malaysia. 11. Ho, K.W. and Sade, A.B. (2007), The Impact of Switching Costs on Customer Loyalty: A Study in Singapore Copier Market, Uniten Student Conference on Research and Development, May 2007, Kajang, Malaysia. 12. Mohtar, S., Sade, A.B., Latif, A.Z., and Noor, S.M. (2006), The Relationship Between Service Quality and Academic Achievement in Private Institutions of Higher Learning, International Conference on Technology and Operations Management, December 2006, Bandung, Indonesia. 13. Mohtar, S., Sade, A.B., Noor, S.M., Ibrahim, J.A. (2006), Service Quality and Customer Satisfaction within Private Institution of Higher Learning in Malaysia, International Conference on Technology and Operations Management, Institut Teknologi Bandung, Bandung, Indonesia. 14. Sade, A.B., Raha, A.R., and Yiap, B.C. (2005), R&D Commercialisation: Market Oriented Approach for a Malaysian Biotechnology Product, 4 th International Conference on Sciences Marketing, Munster University of Applied Sciences, Germany. 7/10

8 15. Ahmad, S., Sheehan, B., and Sade, A.B. (2005), Investigating the Relationships between Distintive Capabilities, Business Strategy, and Performance of Malaysian Exporting SMEs, Asian Business & Accountancy Conference, Universiti Malaya, Kuala Lumpur, Malaysia. 16. Sade, A.B., Yusof, A.B., Noor, S.M., and Karim, M.N. (2004), Is Service Revolution About to Begin in Malaysia?, Academy of World Business, Marketing & Management Development Conference, University of Southern Queensland, Queensland, Australia. 17. Yeoh, O.T., Sade, A.B., and Sheehan, B. (2004), The Strategic Roles of Learning organisation in Pursuing Knowledge-based Economic Development, Asia Pacific Economics and Business Conference, Universiti Putra Malaysia, Penang, Malaysia. 18. Su, E.A., Sade, A.B., and Hanafi, I. (2004), Buyer-seller relationship quality model in the personal financial planning services industry, Uniten International Business Management Conference, Universiti Tenaga Nasional, Pahang, Malaysia 19. Donaldson, B., and Sade, A.B., (1998), Managerial Commitment to Customer Service within Industrial Manufacturing Firms, European Marketing Academy Conference, Stockholm, Germany. 20. Sade, A.B., Bojei, J. and Donaldson, B. (1997), Customer Service: Management Commitment and Performance within Industrial Manufacturing Companies, 8 th Biennial World Marketing Congress, Academy of Marketing Science, US. 21. Donaldson, B., Tzokas, N., and Sade, A.B. (1999), The Customer Service Imperative in Manufacturing, Strathclyde Graduate Business School (SGBS) Working Paper Series (no. 99/6), University of Strathclyde, Glasgow, Scotland, UK. 22. Sade, A.B., and Donaldson, B. (1999), Customer Service is Key for Surviving in Difficult Times: Empirical Evidence from UK firms, Uniten International Business Management Conference, Kuala Lumpur, Malaysia. 23. Mohamad, A.B., Sade, A.B., (2000), Power Utility Companies are Going Global, 13 th Conference of the Electricity Power Supply Industry, Quezon City, Philippines. 24. Sade, A.B. (2001), Customer Service is Key in Times of Downturn, Asia Business Forum, Kuala Lumpur. 25. Sade, A.B. (2002), Unlocking and Harnessing Power Lines Values for Telco Lines Services, Strategic Planning Session, Fibre Communication Sdn Bhd, Kuala Lumpur. 26. Services a Competitive Edge for Vendors, NST-Computimes Publication, 24th July, [ selected as a prize winning entry ] 8/10

9 Doctoral Research Supervision External supervisor for the following Doctorate of Business Administration (DBA) candidates of International Graduate School of Business (EQUIS accredited), University of South Australia (UNISA): No Name Location Topic Status 1 Yeoh Oh Tean Penang Learning organisation Graduated Shahimi Mohtar Penang Service Quality Graduated Khairir Khalil Penang Management Culture Graduated Low Swee Foon Penang Sustainable Competitive Advantage Graduated Fais Ahmad Penang Relationship marketing Graduated Saari Ahmad Penang Strategic Management Graduated Shanmugam Arumugam Penang Competitive advantage Graduated Loke Hoi Lam KL Leardership Graduated Ann Su Ee KL Buyer-Seller Relationship Graduated Wan Ahmad Rudirman KL Leadership Graduated Norlinda Mohd Zawawi KL Green marketing Graduated Chan Foong Mae KL Women Leadership Graduated David Ng Ser Heong KL Customer satisfaction Graduated Ajith Dolage KL FMT and Manufacturing Customerisation Graduated GS Arumugam KL Market Orientation Graduated 2010 Current PhD candidates; PhD Candidates Research Topic Status Ahmed Al Shibami (Uniten) Host Country Investment Services and FDI Brand Image Building Lai Kim Phew (MMU) Through Virtual Servicescapes Hasliza Hassan (MMU) Hypermarket Brand Extension Innovation Ongoing (as external cosupervisor) Ongoing (as external cosupervisor) Viva completed with minor corrections 9/10

10 Research and Consultancy: 1. Symbiosis R&D Entrepreneurship (RM1.0mil Ministry of Higher Education grant in collaboration with Malaysian Technology Development Corporation) 2. Micro Entrepreneurship Studies (RM200k grant funded by Amanah Ikhtiar Malaysia) 3. Consumer Behaviour Profiling for Broadband Content Services in Rural Community (in collaboration with UPM and Uniten). 4. Development of Market Driven Biotechnology Commercialization Framework for Cell Factory Produced Bio-molecules (proposal submitted to Malaysian Genome Institute in collaboration with UPM, UTM, and UKM) 5. Biotechnology Commercialisation Studies: in collaboration with UPM scientists, involving three projects; I. TriOmic (Grants received RM130,000); Trademark Registered II. BioCarrier (Grants received RM45,000) III. Bacteriocin (Grants received RM68,000) 6. Customer Relationship Management (CRM): CRM as a source of Competitive Advantage within Service Industries in Malaysia a two year research funded by Ministry of Science, Technology, and Industry under Intensive Research in Priority Areas (IRPA) program, (Grants received RM84,000) 7. Benchmarking Analysis: "International Investments of world wide power utility companies"; for TNB's Strategic Planning Division; Industry Models Evaluation: "Malaysian Electricity Supply Industry (MESI)"; working with Deloitte Consulting for TNB's board paper; Middle Management Training: "Building Competitive Advantage Through Service Excellence"; for TNB's executives and above. 10. Customer Service: Positioning TNBD s Kedai Tenaga toward a Centre for Service Excellence, current on-going research for Tenaga Nasional Berhad Distribution. Subjects Taught: Undergraduate Services Marketing International Marketing Marketing Principles Marketing Strategy Graduate Marketing Management (MBA) Technology Marketing (MBA) Global Marketing (MBA) Advanced Marketing Strategy (DBA) 10/10