RMG 7TH RACING & BETTING FORUM

Transcription

1 RMG 7TH RACING & BETTING FORUM

2 THE RMG PORTFOLIO RMG has been successful in creating brand and partnering with businesses that service a broad range of audiences in the UK and globally

3 THE RMG PORTFOLIO: TURF TV Turf TV provides TV pictures and data to betting shops in the UK and Ireland Servicing over 10,000 (99%) UK licensed betting offices Audio issues in betting shops make betting prompts a key part of the service

4 THE RMG PORTFOLIO: GBI RACING GBI Racing is as a joint venture company between Racing UK and At The Races Servicing International betting shops in over 35 territories across the globe Uninformed punters make education a key part of the service Betting prompts and event previews are also important

5 THE RMG PORTFOLIO: BET TO VIEW STREAMING Licensed to 16 bookmaker partners Customers can view individual race streams via desktop and mobile by placing a qualifying bet Strong move to mobile (now 50%) from desktop consumption We believe there is further room for innovation in this area

6 THE RMG PORTFOLIO: C4 TERRESTRIAL COVERAGE Over 90 days of terrestrial coverage Terrestrial coverage is an important shop window of the sport Betting and entertainment balance is key to drive audience and betting turnover Direct correlation seen between increased betting on those races shown on terrestrial TV Betting advertising is oversubscribed

7 THE RMG PORTFOLIO: RACING UK Racing UK is our Pay TV service that attracts 50,000 residential subscribers and 6,000 commercial subscribers Racing UK Anywhere provides subscribers with the flexibility of viewing at home or remotely from a choice of up to 7 platforms Broadcasting from 34 of the best courses in the UK We own the customers, so data and CRM is key to managing the database

8 IS LINEAR TV DEAD? Question: Is Linear TV dead?

9 IS LINEAR TV DEAD? Answer: No!

10 IS LINEAR TV DEAD? Despite VOD, OTT and TV Anywhere solutions, increasingly more consumers are going back to linear schedules In the UK, 5 million more people than four years ago plan their viewing around TV schedules* Compelling content is the driver for attracting the audience, social media is facilitating those water cooler moments Our focus has to remain on the primary TV channel * Research conducted by CCS in 2014

11 PRIMARY CHANNEL How do we plan to develop our primary TV channel output? Continue to invest in and innovate the channel HD Helmet cam Drones Enhance the live racing experience on TV HEGO graphics In-play betting Tracking Talent

12 PRIMARY CHANNEL: VIDEO BREAK Richard FitzGerald -Slide 12 Innovations video

13 COVERGENCE We are not ignoring convergence! We recognise the growing requirement to provide customers with greater choice and flexibility Racing UK Anywhere Apps and Second Screen Data Social media

14 CONVERGENCE: VIDEO BREAK Richard FitzGerald - Slide 14 Anywhere video

15 RACING UK ANYWHERE Racing UK Anywhere has been developed to meet the needs of customers who wish to view the channel when and where they want Greater flexibility one login across multiple devices Enabling customers able to watch more live racing More content, more value encourage customers to engage with our digital platforms

16 RACING UK ANYWHERE: VIDEO BREAK Richard FitzGerald - Slide 16 Anywhere2 video

17 APPS AND SECOND SCREEN We have developed our Apps to complement the primary TV channel, allowing our customers to engage and interact with broadcast content via second screen Racecards, form and results data In-App betting Predictor Twitter

18 APPS: VIDEO BREAK Richard FitzGerald - Slide 18 - ipad Betting Video

19 IPTV Our IPTV solution on the Freeview terrestrial platform provides the opportunity to grow our target audience It fundamentally is still accessed as a traditional channel via the EPG The platform is ripe for enhancing the viewer experience directly on the TV screen Connected Freeview allows us to augment traditional broadcasting with more data, additional camera feeds and betting combining the first and second screen experiences on one platform

20 IPTV: VIDEO BREAK Richard FitzGerald - Slide 20 Freeview Video

21 CONCLUSIONS Linear TV is enjoying a resurgence Focus on live racing, it is the driver of the sport Compelling content is key; audience deserves the best possible viewing experience, whether they are betting or not Social Media has a part to play Apps and IPTV have their part to play but are complimentary and not mutually exclusive Leveraging broadcast content across multiple channels can add value