Betradar Partner Certification Program PRE-MATCH BETTING LIVE BETTING. Upgrade your expertise. Get Betradar certified. GAMING REMOTE GAME SERVER (RGS
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1 Betradar Partner Certification Program Upgrade your expertise. Get Betradar certified. PRE-MATCH BETTING LIVE BETTING (RGS 1 / 1
2 About Betradar Betradar is a brand of Sportradar, a global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. Since its founding in 2001, Betradar has developed into a key player in the industry. Today, we provide all the necessary services to run a bookmaker operation, such as fixtures, results, odds compiling, trading tools, in-running services, front-end content solutions (including statistics and live scores) and innovative gaming solutions. Our diverse portfolio enables us to meet the challenges and demands of the international bookmaking industry in a forward-looking manner while helping to maximise the profit of each customer. ABOUT BETRADAR S NEW IFICATION PROGRAM Our vision is based on the commitment to build long-term relationships with our clients and business partners by offering innovative and competitive services and solutions. Customer focus, simplicity, outstanding user experience and process automation play a key role in this context. Therefore, we strive to make sports-related live data and odds solutions integrate seamlessly with our client s businesses. But the world is fast changing and technology is constantly moving forward. Complexity is increasing, products are constantly evolving and customisation is the norm. In order to always be up to date with the latest technologies, Betradar has introduced its new Partner Certification Program. The program is designed to help independent software providers integrate Betradar solutions quickly and efficiently and ensure the compatibility of their software with the leading betting and gaming solutions from Betradar. BECOME A BETRADAR FOR YOUR SERVICES! BENEFITS OF BETRADAR IFICATION + + Get technical support when it matters the most + + Reduced deployment issues we verify your service s interoperability so your customers experience is seamless + + Ongoing compatibility with Betradar s leading betting and gaming solutions + + Betradar will work with you on releases of new products to ensure easy integration and compatibility + + Promotional opportunities to a large potential customer base + + Badges to use in your marketing materials and links from our site WHY IFICATION MATTERS? Bookmakers around the world use a variety of technology solutions. For a hassle-free experience, bettors need your services to be compatible with those technology solutions. Issues bookmakers encounter when trying to deploy and implement Betradar products, when getting technical support, or when trying to self-assess the overall health of their system lead to frustration and calls to your support team. Betradar Certification eliminates these issues and improves your customers experience by providing support and verifying that your services interoperate with the leading betting and gaming solutions from Betradar. Betradar Certification is a free program with an easy-to-follow process. At the same time we would also like to offer certified partners an advantage in the market. Certified Software providers are granted the use of Certified Partner logos and certificates for advertisement and marketing purposes and are officially recommended by Betradar. BETRADAR // IFICATION BROCHURE 2 / 3 BETRADAR // IFICATION BROCHURE 2 / 3
3 Introduction The past year was a successful year for Betradar, its partners and clients it was marked by some momentous decisions and benchmarking innovations such as the launch of Betradar s new Managed Trading Services, new virtual gaming solutions and other solutions that provide bettors with new entertaining betting opportunities and simplify the daily work of any sportsbook operator. In addition to new solutions, we also added new sports, tournaments and bet types to our existing Pre-Match and Live Betting solutions. FIND THE RIGHT BETRADAR IFICATION LIVE IFIED CHANNEL TN ER RETAIL LIVE IFIED CHANNEL TN ER RETAIL Betradar Certification is given for multiple products we offer one certificate for each product. In addition to our basic certification, we also offer a Gold Certification to software providers who successfully pass the Pre-Match, Live IFIED Betting TN and ER Gaming or RGS evaluation and comply LIVE IFIED CHANNEL TN ER RETAIL LIVE CHANNEL RETAIL to Betradar s advanced LIVE IFIED CHANNEL requirements*. TN ER RETAIL LIVE CHANNEL RETAIL Since we are relentless when it comes to improving our solutions, the validity of each certificate is limited to one year. By re-evaluating the integration of your IFIED products TN on ER an annual basis, you and your customers are always on LIVE LIVE the safe CHANNEL IFIED CHANNEL side TN with ONLINE ONLINE ER products and solutions LIVE CHANNEL LIVE CHANNEL from Betradar ONLINE ONLINE in every respect: LIVE quality, IFIED CHANNEL reliability TNONLINE ER and high performance. LIVE CHANNEL ONLINE *Evaluation for some solutions only have basic level requirements. PRE-MATCH IFIED BETTING TN ER PRE-MATCH IFIED BETTING TN ER PRE-MATCH IFIED BETTING TN ER IFIED TN ER IFIED TN ER LIVE LIVE CHANNEL LIVE IFIED BETTING BETTING TN RETAIL LIVE CHANNEL RETAIL ER LIVE LIVE CHANNEL BETTING IFIED TN RETAIL ER PRE-MATCH BETTING PRE-MATCH BETTING PRE-MATCH BETTING PRE-MATCH BETTING LIVE BETTING LIVE BETTING LIVE BETTING PRE-MATCH BETTING In order to provide independent software providers with up-to-date information on our latest solutions and to provide the assessment of the quality of the integration of Betradar solutions, our Betradar Partner Certification Program is constantly being updated. The purpose of this document is to explain the Certification process conducted by Sportradar AG. The reader of this document is advised to read and consult with Sportradar regarding any further questions, requirements or any other inquiries regarding Certification. LIVE IFIED CHANNEL TNONLINE ER LIVE IFIED CHANNEL TN ER ONLINE PRE-MATCH IFIED BETTING TN ER PRE-MATCH IFIED BETTING TN ER PRE-MATCH BETTING LIVE BETTING LIVE IFIED BETTING TN ER LIVE BETTING PRE-MATCH BETTING IFIED TN ER LIVE BETTING REMOTE IFIED GAME TN (RGS) VERIFICATION SET-UP VALIDATION IFICATION IFIED TN ER LIVE IFIED TN ER CHANNEL ONLINE LIVE CHANNEL IFIED TN ONLINE ER LIVE CHANNEL IFIED TN ONLINE ER LIVE BETTING IFIED TN ER PRE-MATCH BETTING IFIED TN ER REMOTE PRE-MATCH REMOTE BETTING IFIED GAME GAME TN PRE-MATCH REMOTE BETTING IFIED GAME TN LIVE GOLD BETTING LIVE GOLD BETTING LIVE BETTING GOLD TN TN MANAGED REMOTE TRADING GAME SERVICES REMOTE GAME LIVE BETTING REMOTE GAME REMOTE GAME REMOTE GAME GOLD MANAGED REMOTE TRADING GAME SERVICES PRE-MATCH BETTING, LIVE BETTING AND OR REMOTE GAME (RGS) BETRADAR // IFICATION BROCHURE 4 / 5 BETRADAR // IFICATION BROCHURE 4 / 5
4 Pre-Match Betting Solutions Live Betting Solutions Fixtures, odds and results every sportsbook depends on the accuracy of this information and demands correct statistics slight re-wording needed. It is the challenge of every bookmaker to deliver this and there is far more to it than just Team A versus Team B at 15:00 and the 1:0 scoreline. From creating the fixture to adding odds, monitoring the odds movements to finally confirming the final score - all important match details need to be managed closely and efficiently. The modern-day market demands 100 per cent accuracy and therefore requires many resources. Today, Betradar employs an experienced team of over 150 people alone for IFIED its Life TN Cycle ER of Odds services to provide clients with LIVE the CHANNEL best quality. RETAIL Betradar offers the most comprehensive and reliable Live Betting Services in the market. In total, our round-the-clock coverage amounts to over 18,000 live events each month for soccer, cricket. tennis, basketball, American football, ice hockey, baseball, handball, volleyball, beach volleyball, futsal, badminton, rugby union, darts, snooker, bowls, table tennis and IFIED rugby TN league. ER Betradar s Live Betting Solutions LIVE CHANNEL offer complete RETAIL match administration LIVE CHANNEL with RETAIL profit maximising Live Odds and are optimised for all types of business. Therefore, Betradar offers two services: Our Live Odds Service IFIED via TN XML ER feeds is your fully automated and LIVE integrated CHANNEL in-running ONLINE trading service LIVE for CHANNEL direct ONLINE use, requiring only very limited resources to offer a broad variety of live betting sports and markets. Our Live Scouting Service, meanwhile, is your perfect information source to operate your own in-running trading. PRE-MATCH BETTING PRE-MATCH BETTING PRE-MATCH BETTING PRE-MATCH BETTING LIVE BETTING LIVE BETTING For Betradar s Pre-Match Betting Solutions, we offer two levels of evaluation Basic and Advanced. Only clients who meet the advanced requirements can apply for a Gold Certificate LIVE (provided BETTING that advanced requirements LIVE BETTING for Live Betting and Gaming or Remote Game Server were also met). In order to receive the respective Betradar Certification for Pre-Match Betting Solutions, clients need to meet the following requirements: For Betradar s Live Betting Solutions we offer two levels of evaluation Basic and Advanced. Only clients who meet the advanced requirements can apply for a Gold Certificate (provided that advanced requirements for Pre-Match Betting and Gaming or Remote Game Server were also met). In order to receive the respective Betradar Certification for Live Betting Solutions, clients need to meet the following requirements: BASIC REQUIREMENTS + + Support for event creation with basic match information (number of sets in tennis, translations, round information, etc.) + + Support for odds types suggestions (update frequency and complete market integration) + + Resulting (score data, settle markets) + + Software must be capable of parsing full exports (up to 200 MB) + + Software must be able to handle potential syntax error in XML feed BASIC REQUIREMENTS + + Support for event creation with basic match information (number of sets in tennis, translations, round information, etc.) + + Support for sports, tournaments and bet types according to the certification checklist + + Process all received events within 2 seconds + + Market settling based on our feed (and not directly from the result) + + Proper handling of disconnection from Betradar server + + Software must be able to handle potential syntax error in XML feed ADVANCED REQUIREMENTS + + Integration of Alerting feed + + Integration of Odds Creator service ADVANCED REQUIREMENTS + + Integration of advanced match information + + Integration of AAMS id + + Integration of Live Scout service according to Betradar certification checklist BETRADAR // IFICATION BROCHURE 6 / 7 For detailed explanation of requirements we are available at partner-certification@sportradar.com BETRADAR // IFICATION BROCHURE 6 / 7
5 Managed Trading Services MANAGED TRADING SERVICES C M Betradar s Managed Trading Services is a new business concept for sports betting operators that simplifies their daily work. Offering a full suite of operational services from providing the fixtures to compiling the odds, monitoring liabilities to settle the bets, our new service completely manages all betting operations in a fast, efficient and cost-effective manner. As a core aspect of our latest product innovation, Managed Trading Services enables bookmakers to externalise their whole risk and liability management to Betradar s proven industry expertise and competence. Our experienced team of trading analysts administers the entire process, providing our clients with the largest and most competitive sports betting offer for both pre-match and live betting. This, in combination with our flexible and performance based price models, enables bookmakers to minimise their financial risks while increasing their turnover and profitability. Managed Trading Services Process Flow 1 Fixtures and Odds data for Pre-match and Live Betting Offer Betting offer End Customer 2 3 End Customer Risk management through liability and market monitoring Ticket request Ticket confirmation or refusal Info Ticket acceptance Bookmaker Software Ticket information Ticket acceptance or refusal End Customer The integration of Managed Trading Services requires the establishment of ticket feed between the bookmaker and the Betradar back-office. In order to receive the respective Betradar Certification for Managed Trading Services, clients need to meet the following requirements: + + Successfully certified for Pre-Match Betting and/or Live Betting Solutions + + Supports single, multiple and system bets 4 Ticket settlement information Ticket Pay-Out End Customer + + Supports Outrights + + Supports at least two currencies + + Is capable of handling peak hours loads + + Is capable to recover after disconnection according to Betradar recommendations BETRADAR // IFICATION BROCHURE 8 / 9 BETRADAR // IFICATION BROCHURE 8 / 9
6 Live Channel Betradar s Live Channel, optimised for Online and Retail bookmaker, provides you with a dedicated live streaming solution to exactly fulfil your customer s demand for information, betting stimulation and match visualization. An extensive and diversified media rights portfolio of sports events opens up new turnover potentials and offers the user an immediate incentive to follow the match action. The very flexible product packaging and pricing model allows for providing a tailor-made solution to every operator. Take advantage of Betradar s Live Channel for sportsbooks, which is provided with a 100% coverage of our market-leading Live Betting Solutions. PRE-MATCH BETTING LIVE BETTING IN ORDER TO RECEIVE THE BETRADAR IFICATION FOR LIVE CHANNEL, CLIENTS NEED TO MEET THE FOLLOWING REQUIREMENTS: + + Software is capable of retrieving and updating the list of booked matches + + Software is capable of playing video streams using RTMP and HLS streaming technology + + Software is capable of handling multiple concurrent streams. + + Software is capable of handling errors received from Betradar server Live Channel Online Live Channel Retail Betradar s Live Channel Retail comes up with a unique combination of live streams, live statistics and live odds all in one screen to drive more revenues to your business. Designed with a conscious focus on sports during off-peak hours, your betting shop is now in a position to offer interesting live events for all of your business hours, day after day from morning till late. The service can be set up to use Betradar s live odds directly or to be adjusted by the bookmaker. In case of latter, bookmakers need to provide Betradar with their own live odds. With the evaluation for Live Channel for Retail operators we assure that live odds back-feed is stable and the delay is within 5 seconds compared to Betradar s live odds feed. Take advantage of the next logical step in the expansion of Betradar s product portfolio. Live streaming has turned into a real revenue driver for bookmaker s websites. Providing your clients live pictures of international sporting events complementary to your in-play betting offering will help you to increase their website visit duration. Punters will simply have no need to open additional browser windows to follow the flow of the match any more. Additionally, your clients will be more likely to place even more bets while watching the match directly connected to your live odds. This tailor-made solution offers you the flexibility to meet all the needs of your customer via desktop PC, tablet and mobile devices. BETRADAR // IFICATION BROCHURE 10 / 11 BETRADAR // IFICATION BROCHURE 10 / 11
7 Gaming Solutions LIVE BETTING Betradar s market leading Virtual Sports deliver fast-paced real money betting all day long across retail, mobile and online. With millions of bets placed every week, Virtual Sports are proven to appeal to a wide variety of bettors. Any user, from casino gamblers to traditional sports bettors, will immediately feel comfortable with the intuitive game play of our Gaming Solutions. Betradar s Gaming Certification includes the following products: PRE-MATCH BETTING PRE-MATCH BETTING IN ORDER TO RECEIVE THE BETRADAR IFICATION FOR, CLIENTS NEED TO MEET FOLLOWING REQUIREMENTS: + + Integration of Virtual Football, Virtual Tennis and Virtual Basketball (Virtual Horses and Virtual Dogs are optional) + + Support for all bet types according to the certification checklist + + Process all received events within two seconds + + Proper handling of disconnection from Betradar server + + Software must be able to handle potential syntax error in XML feed VIRTUAL VIRTUAL VIRTUAL BASKETBALL FOOTBALL HORSES LIVE BETTING LIVE BETTING VIRTUAL DOGS VIRTUAL TENNIS The integration of Betradar s Remote Game Server is divided into front-end (user interface) and back-end (wallet) integration. Front-end integration consists of a simple process of inserting an iframe, provided by Betradar, into an existing betting platform and passing on of an authentication token to RGS when a user joins the game. Back-end integration enables interaction between RGS and Wallet system. Remote Game Server Betradar s Remote Game Server (RGS) is a fully managed turn-key service that enables you to access our entire portfolio of Virtual Sports and Live Sports betting products by means of just one integration. It provides a no programming way to integrate all our current and future products into new or existing operations. The fully-configurable RGS can be adapted to any operators system regardless of implementation specifications and therefore enables a highly efficient and profitable management effectively offering a hassle-free integration process. IN ORDER TO RECEIVE THE BETRADAR IFICATION FOR, CLIENTS NEED TO MEET THE FOLLOWING REQUIREMENTS: + + iframe integration Client has properly inserted iframes and Widgets for virtual football, Virtual Tennis and In-Play Minigames provided by Betradar into an existing bookmaker s portal + + User login Authentication token is passed to RGS when a user joins the game + + Wallet integration RGS and the wallet integration supports message flow which enables proper operation of betting transactions + + Report generation Clients back-office system is capable of storing basic information about betting transactions which can be used to prepare reports Live Sports Betting Remote Game Server Virtual Sports Betting BETRADAR // IFICATION BROCHURE 12 / 13 BETRADAR // IFICATION BROCHURE For detailed explanation of requirements we are available at partner-certification@sportradar.com 12 / 13
8 Getting started is easy. 6. ISSUE OF IFICATE & REPORT: Once the evaluation has been completed, we will create a report stating the results of the evaluation including recommendation for future improvements. In case the software meets all basic requirements, we will issue the respective certificates. With the issue of certain certificates we also grant the use of Betradar s Certified Partner logo and further marketing materials. Start now! With Certification, we assure that the software provider has implemented our products in a way that assures best performance for the end user. This also implies having products implemented technically correctly and within our technical guidelines. The verification and validation of the client s software application or program requires a professional software testing process. After agreement on what we will test, we conduct tests based on this verbal agreement. The following table provides a brief overview of the Betradar Certification process: 5. EVALUATION: The evaluation can be done remotely or on-site and usually takes 1-2 days per product and is done by our senior engineers. In order to successfully complete the evaluation, we will need technical support from your engineer (answer technical questions, stop/start log recording, etc.). 4. PRODUCT PRESENTATION/DEMO: In order to do a proper evaluation we first need a introduction to your software. Therefore, it will be necessary to prepare a demo of your software as if we were your potential client (features, benefits, tools, modules, etc.). The assistance of a professional engineer from your side might be necessary to clarify how your software handles certain betting transactions. 3. SET-UP OF THE ENVIRONMENT: In order to do the evaluation process we need a suitable environment, providing: a) Latest version of your software and fresh DB (like your clients receive it upon purchase). b) Web access to your frontend direct HTTP is preferred c) User account capable of placing bets d) Access to database logs or database export (logs or export can be sent to us by your engineers) e) Product environment capable of running performance tests e) System must be able to connect to Betradar test and/ or production account (the switch is done on our request by your engineers) 2. SELECT IFICATES: AIM HIGH, GO FOR THE GOLD: After the review of requirements, you can decide for which certificates you would like to go for. 1. REVIEW OF IFICATION REQUIREMENTS: Betradar s Certification checklist includes all requirements providing details for each certificate. In order to have a full understanding of the verification, we review the requirements in the first step. BETRADAR // IFICATION BROCHURE 14 / 15 BETRADAR // IFICATION BROCHURE 14/ 15
9 LIVE REMOTE CHANNEL GAME ONLINE LIVE BETTING CER LIV Promoting your Betradar Certification PRE-MATCH BETTING TN TN LIVE PRE-MATCH CHANNEL BETTING RETAIL TN LIVE CHANNEL RETAIL CER GA MANAGED TRADING SERVICES TN LIVE MANAGED BETTING TRADING SERVICES IFIED TN TN ER LIVE LIVE CHANNEL BETTING ONLINE TN CER REM To promote your certification to your (potential) clients, please find in the following some suggestions in which to display your certification mark. TN TN PRE-MATCH BETTING PRINTED IFICATE Promote your printed certificate and benefit IFIED TN from TN enhanced ER REMOTE GAME LIVE BETTING REMOTE GAME customer confidence in your system. GOLD PRE-MATCH BETTING LIVE BETTING GOL IFIED IFIED TN TN ER ER GOLD WEBSITE On your website the Betradar online certification icons can be used as a direct link to your page showing your product/service IFIED IFIED TN TN ER ER certification details. Your certification will be also promoted on Betradar s company website. PRESENTATIONS When meeting a client the certification mark applicable to your product or service can be used in your presentation to promote your certification to a potential client. GOLD GOLD MEDIA/ADVERTISING Support press releases, including providing statement and circulating to media. Certification marks may be used on any publicity material that is directly related to the services that appear on the corresponding certificate. EXHIBITION PANELS Display your certification mark on exhibition materials, to promote your certification. SALES LITERATURE/BROCHURES/STATIONERY Certification marks may be used on brochures, sales literature, letterheads and any publicity material in order to highlight the approval of your product or service. BETRADAR // IFICATION BROCHURE 16 / 17 BETRADAR // IFICATION BROCHURE 16 / 17
10 Our Clients More than 450 bookmaker clients including over 30 state lotteries in over 80 countries across five continents rely on Betradar s unrivalled data depth and quality. Sportwetten Contacts Do you require further information? Then please let us know. We are more than happy to address your enquiries. Contact us at sales@betradar.com Headquarters Sportradar AG Feldlistrasse 2 CH-9000 St. Gallen, Switzerland Office: Fax: Customer Support support@betradar.com BETRADAR // IFICATION BROCHURE Contacts & Our Clients // 19
11 Follow Us Facebook: Twitter: LinkedIn: YouTube: facebook.com/sportradarofficial twitter.com/sportradar linkedin.com/company/sportradar-ag youtube.com/user/betradarofficial Copyright 2014 Sportradar AG betradar is a brand of sportradar BETRADAR // IFICATION BROCHURE
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