invitation StudyLab Boarding Schools Fair September 27-28, 2014 Ararat Park Hyatt, Moscow

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1 invitation StudyLab Boarding Schools Fair September 27-28, 2014 Ararat Park Hyatt, Moscow ABOUT THE FAIR The StudyLab Boarding Schools Fair is a special 2-day event, which connects prestigious boarding schools with Russian families, looking for selective schools abroad: in the UK, USA and Europe. The Fair takes place on the weekend September 27-28, 2014, at 5* Ararat Park Hyatt, an up-scale venue in the heart of Moscow, a short walk from Red Square and The Bolshoi Theatre. 24 boarding schools are going to take part at the Fair, each individually handpicked to ensure "a perfect match" between Russian families' expectations and programs offered. Around 400 families, attending the StudyLab Boarding Schools Fair, are applying for academic year starting in 2015, 2016 and 2017, at senior schools (75%) and junior schools (25%, but growing extensively). Families attend the StudyLab Boarding Schools Fair to make a final decision of the school and the program. The majority of the attendants are well aware of StudyLab's activities: they attend our events and fairs, or are members of our British School in Moscow, have regular classes with our tutors, and receive StudyLab info letters on a weekly basis. The participating schools enjoy fully-equipped premises at Ararat Park Hyatt hotel and customised display boards with the key information on your school: location, age, programs, etc. Personal interpreters and professional StudyLab team members are at your service for the whole duration of the fair. Marketing materials, brochures, photo and video support, press coverage and wireless Internet connection are also provided.

2 2 days of 1-to-1 meetings with 400 families motivated students aged 7-17 luxury setting and well-equipped premises of the 5* Hyatt hotel 15% annual growth in demand makes Russia the most rapidly growing market for boarding schools The Fair guarantees a steady flow of students to your stand At the Fair, our managers council the majority of the public who need initial advice on a school or a program, and they refer people to those schools' stands, which are likely to become a good match for a student. Therefore, even if your school name is not very well known in the Russian market yet, our managers will provide steady traffic to your school's stand for the whole 2 days of the fair. The Fair guarantees an utterly high quality audience StudyLab Fairs are known for attracting well-established clients in Russia: academically strong, open for additional products (summer semester, ESL course, academic semester), and chasing prestigious schools with even more prestigious matriculation opportunities. Superb tutoring service to prepare students for your boarding school The StudyLab School in Moscow offers a wide range of tutoring services to ensure the student's thorough preparation for boarding school: SAT, IELTS/TOEFL test preparation, subjects in English, 35 teachers tutoring students 7 days a week. Therefore, you can rest assured that students will not be overwhelmed by the list of exams to sit to get to your school. PREVIOUS FAIR TESTIMONIALS «The Moscow StudyLab Fair was outstanding: it brought together an exciting selection of schools, presenting families with choices more than sufficient to cater for their child's interests and strengths. StudyLab showed exceptional care for the visiting families and for the exhibiting schools alike; no surprise therefore that the fair was "buzzing" from start to finish: it was very well attended with a vibrant atmosphere throughout. StudyLab give sincere and genuine attention to matching children with schools; it is a personal and caring service, tuned to the children and their families». St Leonards School, UK Dr Geoffrey Jackson-Hutt, Deputy Head Pastoral

3 «I enjoyed meeting all of you in Moscow and thank you for the hospitality. I thought the Fair was well-attended and we had some very interesting enquiries during the time». St. Gilgen International School, Austria Vivienne Hambleton «Your Fair was handled very professionally, and Valeria, my translator was extremely helpful and made my job that much easier. I met a number of great prospective students, and look». Ross School, USA Kathleen Lattari «Overall, the fair was very, very good for us and I was occupied most of the time with very serious families who seemed to be well-prepared to meet and asked meaningful questions. Thank you again for all of your hard work. You and your team did an excellent job once again». American International School Salzburg, Austria Paul McLean

4 LOCATION The StudyLab Boarding Schools Fair takes place on September 27-28, 2014, in Moscow, Russia, Ararat Park Hyatt Hotel 5*, located in the historical, cultural and a luxury shopping area of Moscow. Saturday, September 27th Sunday, September 28th ABOUT STUDYLAB The core value preposition of StudyLab is the «Education Planning Service» that we provide to our clients: EDUCATION - we handpick only the most prominent and acadmeically rigorous educational providers which can ensure academic, spiritual and physical progress of our students PLANNING - we build a plan for each student, depending on his/her age, goals, aspirations and capabilities, and start the educational journey with junior schools and end up with university entrance SERVICE - we provide a superb level of customer service, to make sure that our students are happy with the choice of their school, are well-prepared for academic challenges and get 24/7 support from StudyLab team

5 STUDYLAB IN FIGURES 90 students enrolled to boarding schools in 2013 and 150 students currently studying at boarding schools abroad 600 individual students sent to prestigeous summer schools in students studying with tutors at StudyLab Moscow School at the moment and 60 students preparing for top-ranked boarding schools abroad A light and spacious office, atrium, presentation hall, exhibitioan hall and 9 classes - all in the heart of Moscow, just 2 minutes walk from the Red Square 40 people and 35 professional tutors work with StudyLab clients - all driven by the idea of education through life 42 info letters with news, reviews and articles sent in 2013, which makes 1 info letter per week 2 large-scale Fairs, 7 Open days with schools and 9 Open days without schools held at StudyLab office in 2013, which attracted 2300 new leads 5 catalogues and 4 StudyLab magazines issued annually CONTACTS You are welcome to liaise with our managers for any questions regarding «StudyLab Boarding Schools Fair» Anna Savinova, StudyLab Boarding Schools Fair Manage moscowfair@studylab.ru +7 (916) (495) Tatyana Busargina Managing Director StudyLab tanya@studylab.ru +7 (495) (985)

6 PARTICIPATION FEE «StudyLab Boarding Schools Fair» participation fee is Euros & includes the following: 2 days of exhibition & exposure to high quality audience 2 nights stay at "Peter 1 hotel" (5 minutes walk from the Fair venue). Single room + breakfast airport pick-up extensive media coverage with min. 9 times mentioning your school customized stand for each school, well-equipped facilities & wi-fi personal interpreter for 2 days of the Fair visa support letter from StudyLab engaged StudyLab staff at your service 24/7 refreshment breaks & dinner at a high-end Moscow restaurant The ultimate deadline for joining «StudyLab Boarding Schools Fair» is May 1st, ADDITIONAL SERVICES - Participation at StudyLab Fair on Monday, October 6, 2014, in Rostov-on-Don, one of the most rapidly-growing region in demand for boarding schools abroad. A 1- day Fair at Don Plaza Hotel, with 100 families attending the Fair. Participation fee for 1 school Euros and includes flight tickets to & from Rostov-on-Don, 1 night hotel stay, transfer, personal interpreter, meals, etc. Please contact Anna Savinova directly regarding participation at Rostov-on-Don Fair at moscowfair@studylab.ru. - Participation at StudyLab Boarding School catalogue, issued annually in 1000 copies and disseminated among potential clients from September until May Participation fee at StudyLab Boarding Schools catalogue is 700 Euros. - Participation at StudyLab magazine, a branded magazine, copies of which will be disseminated among StudyLab clients during marketing events and private counseling from October 2014 until March a direct advertisement of your school (A5 size) Euros - an article/interview about your school ( words) Euros