Building Brand Awareness with Live Streaming KIRCHNER
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1 Building Brand Awareness with Live Streaming
2 Darla Kirchner I love inspiring others to chase their dreams. I believe in the power of PURPOSE driven brands that have MEANINGFUL messages. As a brand strategist, I'm dedicated to entrepreneurs and small biz owners and love to guide them through the vast online ocean. I am happiest creating authentic trusted brand identities that clearly know their purpose, share their mission and connect to their desired clients. I love my laptop lifestyle and share brand strategies and tips through blogging, coaching, courses, and speaking.
3 Live Stream Agenda What is Live Streaming About Periscope Best Practices for Periscope About Blab Best Practices for Blab Live blab test Open Q & A
4 What is Live Streaming?
5 Live streaming Is a video live streaming platform that allows anyone to broadcast live video content using a camera and a computer through the Internet, and viewers to play the content via the web, ios and Android apps, and Roku.
6 Live streaming There are millions of people using live stream today! Over 15 Million people on Periscope The average person on Blab is on for 65 minutes a day
7 Live Streaming on Periscope
8 Periscope is 10 Million users on Periscope Live Streaming from your smart phone Periscope is an app owned by Twitter Replays available for 24 hrs. Live video from one to potentially many. Viewers can see and text comments. Viewers can give hearts. Replays available on katch.me Great for quick live opportunities
9 Brian Fanzo Millennial Speaker I Change Evangelist I Helping brands embrace technology On Periscope, we are watching 40 years of video in one day. We have a responsibility as the community to bring social justice and awareness to the world. We can make a difference.
10 Periscope Best Practices Make sure your phone is fully charged. Periscope requires data. Video can be vertical or horizontal. Make sure you have a good wifi connection Share your Scope before and afterwards on social channels Make sure not to use front camera or your will miss seeing the interactions When starting scope, have a nice view. (that will be the image on twitter & your video) Welcome attendees and replay visitors
11 Periscope Best Practices Explain how to use and why to give hearts Be engaging; ask where they are or live, what they do Encourage questions Give value! 1-3 bullet points of useful information your audience wants/needs. Set a framework for your scope. Tell people thanks for joining and share it on Twitter/followers if they found value. Save your videos to re-use again on YouTube and your website.
12 Periscope Live Stream Ideas Share valuable industry tips & strategies Live events (with the exception of paid concerts/events) Green room (before or after event) Event recap Conference scope Interviews Tell your story/mission/vision Take aways from conference, between workshops etc.
13 Periscope Live Stream Ideas How to video Share your expertise Share tips from a blog or article you wrote Product demos Retail tours Promotional or informational Behind the scenes Your company can sponsor a scope
14 Live streaming on Blab.im
15 Blab is Live Streaming from desktop, tablet, phone Replays available on your profile Live video w/up to 4 people or screens. Audience can comment, like and share Viewers can give props. Replays available on your profile. Video & audio is available for download Great for interviewing, podcasting, panels etc.
16 Blab Show Best Practices Make sure your device is fully charged Your video is of the people on the blab and contains the audience comments/questions Make sure you have a good wifi connection or plug in an ethernet connector Share your blab before and afterwards on social channels Make sure you set your blab up using the Chrome browser Blab will capture the video as a gif for you to share on Twitter Welcome attendees and those watching the replay Set show title/expectations/framework of show
17 Blab Show Best Practices Explain how to use, giving props and invite them to share your blab Be engaging with your audience Encourage questions and anticipate undesirables (trolls) Give value and stay on topic Set a framework for your blab: Interview, casual conversation, podcast or panel You can choose to record or not record the blab Have a broadcast buddy or co-host to help you.
18 Blab Live Streaming Ideas Entrepreneur and Startup community-it takes a village (share and learn) Recruitment-finding and connecting to candidates when they are sharing their expertise Career and Talent coaching Companies can sponsor a blab on a topic (#SAP on #CloudTalk and Dell has already joined) Customer Service-live engagement to help Education-teachers and students at all levels (companies and schools) Associations-blab a live meeting or recap the meeting for discussion Business development-ask an expert, share your passion and add value -NO pitches Tech community-geek it up with each other and problem solve Behind the scenes of anything
19 Blab Live Streaming Ideas DIY projects live Cooking shows Replace webinars Authors book club, talk with your raving fans Speakers-before or after sessions with a speaker Fundraising to rally around a nonprofit or startup Conference recaps and takeaways after the conference Conference live breakout sessions Retail-new in the store-week in review of what s hot and trends Restaurant new menu update, events
20 Blab Live Streaming Ideas Travel discussions-must see, what to do and how to prepare Live discussion bridging the gap between millennials and boomers City or Chamber-what s new around town (live tour) and discuss upcoming events. Gain feedback on what people love or want more of that you have expertise in. Open discussions on life or business topics. Trend topics in your area of expertise Interview experts or influencers Panel discussions on a trend topic, challenge or area of your business Create a consistent show about anything and everything that matters to you Even the weather or craft beer!
21 Breaking Down Blab
22 Breaking Down Blab
23 Breaking Down Blab
24 Breaking Down Blab
25 Breaking Down Blab
26 Breaking Down Blab
27 Breaking Down Blab
28 Live Stream Action Plan Determine which live streaming is best for you. Start your account. Set up your profile Add a nice photo of you Add a great profile Check your audio and camera Determine your topics for learning Determine the topic that you want to host It s important to have a cohost Embed or add your streaming replays to your website
29 Live Stream Branding Tips Be yourself and smile! Focus on your brand message Be of service: Share don t focus on selling When possible wear your brand colors Use branded props, photos, backdrops, etc. Learn from others and be engaging
30 10 Tips for Successful Live Streaming Save time with these 10 tips! Planning your live stream video creating What you need to get started 10 Tips for Successful Live Streaming Strategies to look professional Examples to help you promote And much more DarlaKirchner.com/brand-live/
31 "Marketing is no longer about the stuff that you make but about the stories you tell." ~ Seth Godin
32 Let s Connect on Live Stream! blab.im/darla_kirchner periscope.tv/darlakirchner darlakirchner.com/brand-live
33 Thanks and let me know if I can be of service! I believe in being real is always better than perfect. I believe in pushing outside my comfort zone. I believe in building great working relationships. I believe in creating trusted brands that start within. I believe in inspiring others and love what I do. Darla Kirchner Brand Identity + Strategy DarlaKirchner.com darla@darlakirchner.com
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