Paint-by-numbers or artist? How to sharpen your social media skills and take them to the next level

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From this document you will learn the answers to the following questions:

  • What is the profession of a skilled social media artist?

  • What is the name of the website that you can find a good timing?

  • What is one of the skills that a person has to master?

Transcription

1 Paint-by-numbers or artist? How to sharpen your social media skills and take them to the next level Images via sherrylcook.com and totallyhistory.com

2 About the Speaker TopRank Online Marketing Full service digital marketing agency Content Marketing SEO Social Media Marketing Influencer Marketing Joel Carlson Social Media Lead

3 Agenda Defining the different skill levels Why change and grow our skillset Expanding your social media artistry Discovering more platforms The tools of a skilled social media specialist Making sure to look at the Big Picture

4 Defining: Paint-by-numbers Formulaic; showing no original thought or creativity. Image via ezcoloring.com

5 Defining: Artist A person whose trade or profession requires a knowledge of design, drawing, painting, etc. A person whose work exhibits exceptional skill. Image via: Hautman.com

6 Why Change What You Do? If your skills and tactics don t evolve, your success won t either. Image via: marklabutis.wordpress.com

7 Get Out of Your Comfort Zone It s time to grow! Image via: shophampton.com

8 Work to Advance Your Skills Lets get out our brushes and easels and become artists! Image via: picassointernational.com

9 Add Life to Your Canvas This may be where you start but how well do you use your space?

10 Show Your Artistry Like an artist, your social media marketing needs to create value for your audience Images via: yougrembrandts.com & mentalfloss.com

11 Expand Your Artistry Value and Style Developing lists Incorporating CTA s in your messaging When sharing an article, go beyond click-n-share Images, images and more images Mastering the technique of good timing Hashtags and eggs Figuring out message character counts

12 Develop Lists Twitter Lists Facebook lists Create lists of people or businesses. Create lists of customers and designations in the sales funnel. Hidden lists members aren t notified. Ex. competitors. For management, monitoring and creeping

13 Use CTA s (Call To Action) What s the goal of a message? Get traffic to respond, act or click on your link to a product, blog post, etc. Engagement on the social platform and sends traffic to a different destination. Learn how Find out See what Discover a great way Images via: etsy.com and sa.berkley.edu

14 Sharing Content Is click-n-share enough? Click-n-share will post the title of the article and a link. Nothing personal to the followers. Add a human touch to your message.

15 Make Sharing Personable Add value. Share a corner of the image so that they ll want to see the big picture. Motivate them to learn/see more.

16 Images, Images & More Images Why a bare canvas ineffective. If a post includes an image, and it s unique and eye-catching. People are more likely to be interested in reading the text portion of the post. Image via: artistjournal.wordpress.com

17 Know Your Image Sizes Make the most of your space, but don t crowd your space. Image via: mattdsimpson.com

18 Timing Isn t Everything The scheduling of your post(s) can affect your success. Restaurant: Breakfast post 7:30am Lunch post 11:00am / Dinner post 4:30pm Weekend event: Post mid-week when people plan. News events related to your product or service: Post your biz as a solution to the problem. (Handyman, flood clean-up, etc.) Image via: canvasbycanvas.com

19 Know the Right Time The timing of your post(s) can affect your success. Image via: quicksprout.com

20 #Hashtags and Eggs Relevant hashtags add character & context to your social media marketing Image via: tier10lab.com

21 Make Your #Hashtags Useful Image via: Growingsocialmedia.com Image via: Loginradius.com Do your research before making your decision. Incorporate simple, appropriate, easy to remember and re-useable hashtags.

22 Know Your Character Counts A Tweet length is 140 characters, but how much space is needed to include an image and a link? Tweet + Link Text 117 characters Short link 23 characters Tweet + Image + Link Text 94 characters Image & Short link - 46 characters Image via: bublear.com How much is visible on a Facebook post? 477 characters before See more

23 Which other mediums? Look to other mediums, (platforms) to expand your talents Image via: photo.perkowitz.com

24 Snapchat 100m active users 65% of users contribute content daily Snapchat Discover Large content providers share stories that refresh every 24hrs. Short-lasting posts for things like coupons and quick announcements.

25 Periscope 10m accounts (8/12) 40yrs of video watched per/day. Map view Lets you explore live video broadcasts on a map. (6/4) For trainings, video casts, demonstrations, interviews and live events.

26 Blab 34.7k - Visitors and 198k pageviews daily. 59.9% - Of it s traffic from the U.S 23.8% - Of it s total traffic comes from social networks. A Google Hangout killer? A shift in podcasting?

27 Tools of an Artist Supplies work best with the right tools Image via: fineartamerica.com

28 Hootsuite Hootsuite is a leader in the Social Media Marketing Management space. Offering everything a Social Media Manager would need for publishing and monitoring; including reports and team collaboration features.

29 Buffer Buffer is a pioneer of Social Media publishing. The first software to introduce the queue publishing system allowing users to schedule content across multiple social networks without having to individually schedule them.

30 SproutSocial SproutSocial is a great reporting tool for social accounts, showing social content and monitored keyword searches in one stream. You can schedule content on all your accounts with a convenient publishing system.

31 Sprinklr Spinklr is a Social Media marketing platform and consulting service for marketers and agencies in B2B and B2C markets. It provides social media audience research, acquisition, content promotion, and measurement tools. Recommended for large enterprises.

32 Make Sure You See the Big Picture To ensure that you create a masterpiece Image via: minnpost.com

33 Content Marketing Content Isn t King, It s the Kingdom. - Lee Odden, TopRank Online Marketing CEO Some examples include: Blogs Infographics Podcasts Videos White papers The stuff to share on social media Image via: waldo.villagesoup.com

34 Influencer Marketing Social media influencers Thought leaders Bloggers The power of co-created content allows you to find individuals that resonate more with your audience. They utilize their networks to help amplify the content on their social media channels. Real People Real Opinions Image via: mpi-group.com

35 As You Develop Into an Artist Master your techniques Art is not what you see, but what you make others see. ~ Edgar Degas Images via: athleticlab.com, jqus-chan.blogspot.com, shoestring101.com

36 Achievement Beginner Artist Artist Images via: playbuzz.com and nytimes.com

37 Takeaways 1 Always strive to develop your social media marketing skills. Innovation is key to future success. 2 As you learn new skills, experiment. You ll create more value and then you can specialize in specific techniques. 3 Tools help you do your work, but your real skill comes from between your ears. Always continue to learn.

38 Questions? Image via: fineartamerica.com

39 Want to join #TeamTopRank? Visit toprankmarketing.com/careers

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