BE PART OF A WINNING WINNING TEAM WITH THE #1 FRANCHISE *
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1 BE PART OF A WINNING TEAM WITH WINNING THE #1 FRANCHISE *
2 More than 41,000 SUBWAY locations throughout the world SUBWAY is a registered trademark of Doctor s Associates Inc Doctor s Associates Inc. Franchise may be offered by prospectus, through affiliate companies. Numbers subject to change. Please visit for the latest store and country counts. *SUBWAY is the #1 Quick Service Restaurant brand by total store count. Fred DeLuca and Dr. Peter Buck opened the first SUBWAY store in the city of Bridgeport, Connecticut, USA, in the summer of The company was later incorporated in the name of Doctor s Associates Inc. The SUBWAY franchise has more locations worldwide than any other fast food chain in the world and each year, our growth creates thousands of new job opportunities across the globe. The SUBWAY franchise system places a focus on making great sandwiches. In fact, it is so great, that many SUBWAY customers have become franchise owners simply because they believe in the product. Exceptional growth With the SUBWAY franchise system s outstanding support structure and operational history, it s no surprise that its global growth continues to accelerate. SUBWAY is the #1 Quick Service Restaurant brand by total store count. In most years, about 70% of new franchises are purchased by existing owners.
3 Great food SUBWAY Sandwich Artists begin making customers sandwiches on a varied selection of daily baked gourmet breads. With the option of many ingredients, the sandwiches are customised with an array of meats, cheeses, vegetables, and lastly topped off with exclusively formulated sauces. In addition, customers have the option of having their sandwiches toasted. Products you will be proud to serve The SUBWAY franchise offers your customers many great options to eat a fresh meal, fast. Think about your customer base and all the potential consumers who patronise your business. Wouldn t the quality of the SUBWAY products appeal to those consumers? Décor The SUBWAY décor integrates the look of natural building materials - brick, wood, stone - into the stores and conveys to customers that SUBWAY locations are warm and inviting family dining destinations.
4 The AllBusiness AllStar list is the most transparent and Interactive ranking of its kind and the only such ranking that lets would-be franchisees sort and surface information that s most important to them. It is also the only list that draws upon the in-depth financial analysis of our parent company, Dun and Bradstreet. SUBWAY, now the world's largest Quick Service Restaurant brand, continues to lead our AllStar list as the #1 franchise for the fourth year in a row. British Sandwich Association According to a report published by the British Sandwich Association, the SUBWAY brand has hit the number one spot in the UK for sandwich sales with nearly double the sales of its nearest competitor. May 2008 The Top 100 Global Franchises have been selected from thousands of franchises that have invested in international expansion strategies and have been ranked using an objective and measurable criteria. SUBWAY ranked #1. FRANCHISE DIRECT.COM The franchisee is responsible for: Initial franchise fee Finding locations Leasehold improvements and equipment Hiring employees and operating stores Paying 8% royalty to the company and a fee into the advertising fund The company provides: Access to formulas and operational systems Store design and equipment ordering guidance Training programme Operations manual Representative on-site during opening Periodic evaluations and ongoing support Informative publications
5 Before you open: Training You and your designee or manager will take part in our intensive two-week programme. Store design You will be provided with floor plans for your specific location. Site selection You will be assisted in evaluating the location for your business. Equipment ordering You will receive guidance on ordering your equipment package for timely delivery. After you open: Operations manual SUBWAY stores in-depth manual covers a full range of topics important to running your business. Field support Your local representative will help you get started and provide ongoing operational evaluations. Franchisee services A Coordinator will serve as your main contact person, who is just a phone call or away. R&D SUBWAY franchise executive chef, baking specialists, staff nutritionist, and product development team continually strive to make our excellent food even better. Continuing education Regular newsletters, s and voic s, DVDs and additional learning tools are also available. Location performance Generally, the most important factors for performance are the location of the franchise and how well it is run. Because these key factors are unknown, Doctor s Associates Inc. cannot predict your results. In fact, to eliminate possible misunderstandings, the company has a policy that no employee or agent can provide you with projections as to potential sales, earnings and profitability. You can obtain more information about the typical franchise experience from existing franchisees, whose contact details you will be given, together with a disclosure document, following receipt and consideration of your completed application form. Support Franchise World Headquarters is proud of the excellent support systems available to SUBWAY franchisees. Ongoing support is provided before and after you open your store. As soon as you join the SUBWAY team, you ll have access to help to get you started. Once open, systems are in place to help you operate your location effectively. QUESTIONS? Direct your questions to the following appropriate regional SUBWAY office: Europe Amsterdam Cambridge Cologne Madrid Paris Australia Brisbane Asia Singapore Seoul Latin America Miami Middle East & South Africa Beirut US & Canada All other countries
6 Eat Fresh Live Green The SUBWAY system is committed to providing a variety of great tasting food choices while reducing our environmental footprint and creating a positive influence in the communities we serve around the world. Our vision is to make our stores and operations as environmentally and socially responsible as possible. Every day, we strive to conduct business in a way that has a positive impact on the environment while improving the lives of our customers, franchisees, employees, vendors and communities worldwide. We believe that using good, environmentally sound business practices help increase our franchisees' profitability, improve our customers' dining experience as well as help protect the planet. We are committed to: Continue to evolve our menu of great tasting options as well as provide access to nutrition and healthier lifestyle information Ensure our food meets the highest quality and safety standards Find sustainable and cost effective solutions that serve the business needs of our franchisees Focus our sustainability initiatives on energy efficiency, water & resource conservation, waste reduction, sustainable sourcing and supply chain management Encourage our franchisees to contribute to their communities, promote diversity and choose "environmentally friendly" options and business practices such as building Eco-Stores The SUBWAY brand is committed to offering a full range of great tasting products for our customers around the world. Nutrition information is available on-line so customers can make more informed meal choices. We are working continually to improve our menus and the nutritional benefit of our food. Our tea and coffee is also Rainforest Alliance certified.
7 The next steps STEP 1 Apply Simply complete the application included in this brochure and mail, or fax it to Franchise Sales, at Franchise World Headquarters, LLC. A disclosure document will be sent to you that includes more information about the franchisor. To speed up the process, you can also complete the application online at STEP 2 Research Talk to our franchise owners to learn more about us. Ask them why they chose the SUBWAY franchise. Visit the locations, enjoy the great food and imagine what it would be like to join our terrific team. STEP 3 Join the team Once you have finished your investigation and have secured approval to become a SUBWAY franchise owner, don t wait. Joining the SUBWAY team gives you the great opportunity to own your own business, but not just any business, a proven business with a low investment, simple operations, flexible floor plans, national and local support, national and regional advertising, a two week training program, ongoing learning for our owners and their staff, store development assistance, design support; lease negotiations, construction guidance and much more. There s a world of opportunity waiting for you once you make your decision. We re looking forward to hearing from you soon! Attend a SUBWAY Seminar At your convenience, visit our website to attend the online seminar. We encourage you to attend local seminars in person as well, to learn more about your specific location and to meet your own Development Agent who can discuss franchise opportunities with you.
8 Franchise Capital Requirements The SUBWAY franchise has some of the lowest start-up costs in the industry. Your complete investment will depend on your location, size, and the extent of renovations required. There are traditional and nontraditional locations for SUBWAY franchises. A traditional store is one you see in a shopping centre or on the street corner. A non-traditional store is a store located in an airport, hospital, service station, college, bus terminal, or other sites associated with another business. The non -traditional locations are usually owned by existing franchisees that have proven to be very successful with the SUBWAY system. If you own a location such as a convenience store, or any non-traditional site, you may have the opportunity to buy a franchise for that location. Capital requirements for your area can be found online at The estimated costs to the right, represent a wide range of possible locations throughout Europe. Remember that costs will vary in relation to the physical size of the store. A lower cost store is one that would require fewer leasehold improvements, less seating and fewer equipment expenditures. Moderate and higher costs stores may require extensive interior renovations, extensive seating and additional equipment. If you are purchasing a franchise for a location opportunity, such as a non-traditional, the listed capital requirements may vary and could be lower depending upon the necessary equipment you must acquire or changes in property improvements and maintenance according to the lease of the store premises. Also note that the figures listed do not include extensive exterior renovations. GENERAL BREAKDOWN FOR: INITIAL FRANCHISE FEE (Depending on country) 7,500-10,000 REAL PROPERTY 2,500-16,000 LEASEHOLD IMPROVEMENTS 25,000-69,000 EQUIPMENT PURCHASE 40,000-70,000 SECURITY SYSTEM (Not including monitoring costs) 1,000-4,500 FREIGHT CHARGES (Varies by location) 3,000-4,500 OUTSIDE SIGNS 2,000-6,000 OPENING INVENTORY 3,500-5,500 INSURANCE 1,300-2,300 SUPPLIES 1,000-2,500 TRAINING EXPENSES (Including travel and lodging) 2,500-4,000 LEGAL & ACCOUNTING 1,500-2,500 OPENING ADVERTISEMENT 1,500-4,000 MISC. EXPENSES (Business licenses, utility deposits, small equip. & surplus capital) 2,000-6,500 ADDITIONAL FUNDS - 3 MONTHS 6,000-16,500 ESTIMATED TOTAL INVESTMENT 100, ,800 + THESE FIGURES ARE ESTIMATES OF THE COMPLETE INVESTMENT IN SETTING UP A SUBWAY STORE AND OPERATING IT FOR 3 MONTHS. IT IS POSSIBLE TO EXCEED COSTS IN ANY OF THE AREAS LISTED. FINAL COSTS WILL DEPEND MATTERS INCLUDING BUT NOT LIMITED TO LOCATION, AMOUNT OF RENOVATIONS, TYPE AND SIZE OF PREMISES, LOCAL LAWS, ETC. TO SEE MORE DETAILS, COMPLETE APPLICATION TO RECEIVE DISCLOSURE DOCUMENT. Worldwide Development Agent Opportunities A Development Agent works to build franchise sales by building on the SUBWAY internationally recognised brand. Several areas around the world need Development Agents and if you are 1.) willing to live in that country full time or have a partner who w ill, and 2.) have franchisee experience, you may be the Development Agent that the SUBWAY system needs now. Company Vision Be the #1 Quick Service Sandwich Store brand in the world. Company Mission Delight every customer so that they want to tell their friends; with great value through fresh, delicious made-to-order sandwiches and an exceptional experience. Development Agent s Role A Development Agent is an independent contractor who sees the big picture. When approved, the DA develops a territory by helping franchisees own and operate SUBWAY stores in that territory. Company Values Family: We build our business relationships by serving each other, our customers and our communities, much as we do within our own families. Teamwork: We challenge ourselves and each other to succeed through teamwork, against shared goals and to be accountable for our responsibilities. Opportunity: We create an entrepreneurial, ever growing SUBWAY community, increasing the opportunity for everyone. Qualities of a successful SUBWAY Development Agent: Excellent leadership capabilities Vision for the future of the SUBWAY brand and store development Passion for the SUBWAY brand Local market knowledge Excellent communication skills Determination to lead a successful territory Excellent organisational skills To find out more about which countries are looking for Development Agents and to express interest in becoming a Development Agent, Contact Crystal Babcock [email protected] or telephone: x 1700
9 NOTABLE GLOBAL QUOTABLES Being part of the SUBWAY family since 1996, I have been given the opportunity to experience the franchise from very diverse perspectives and at different stages of its international growth; from working in a restaurant as a Sandwich Artist to operating three restaurants of my own as a franchisee, or from being a Development Agent in Venezuela when international growth meant just a few dozen restaurants around the world to now being a Development Agent in Spain now that the chain is the largest chain worldwide. During all those years, it has always surprised me how the SUBWAY brand s simple operation and low investment, without losing its close and detailed support to franchisees, has made it grow solidly in such different markets. Now with 17 restaurants in operation in Catalonia and a great team of enthusiastic franchisees, we aim to make SUBWAY the leading brand in the market. Carlos Avila, Development Agent Spain I opened my first SUBWAY store 6 years ago having worked for another QSR brand for the previous 15 years. Even though at that time the SUBWAY brand in the UK was still in its infancy I was attracted to the brand because of its proven success in the North American market, I was excited by the opportunity to grow my business alongside the brand in the UK. The SUBWAY Franchise allows ordinary people to become business owners without the need for a large capital investment or previous food experience. I have continued to grow my business alongside the SUBWAY Brand and look forward to opening many more stores in the future. Chris Scott, Franchisee, UK, 6 franchises After working in the SUBWAY system for seven years as an employee, first as a Sandwich Artist and eventually as a Store Manager, all while in college - I had the chance to work as an Area Supervisor for a multi-unit owner. I witnessed firsthand how the SUBWAY franchise is such a great opportunity. When I was offered the chance to buy five stores and become a multi-unit owner myself, it was a dream come true. Eight years later, I own five stores and am the Chairman of the local ifaf board. The SUBWAY system has been a very lucrative and exciting business to be part of. It has made all of my financial and personal goals a reality, while at the same time, I enjoy a quality lifestyle. Brad Harris, Franchisee, Denver, Colorado, 5 franchises I grew up on SUBWAY sandwiches while living in the village of Manotick, Ontario, and after working at the local store first as a Sandwich Artist and then Store Manager, I soon realised that the concept and the brand itself had great potential. After identifying the UK & Ireland as an untapped market back in 1997, I decided to move to England to become a Franchisee & Development Agent. The quality of the product and the level of customer service that the SUBWAY team provides was exactly what was needed in this marketplace, and SUBWAY franchise soon became one of the top food service providers on the High Street. With the assistance of my sister, Andrea Fleck, I am responsible for the development of the SUBWAY brand within the Five Counties. Now totalling 60 stores, the SUBWAY brand is the largest QSR in the Five Counties, of which we are the proud owners of five stores. The SUBWAY system provides the product, structure, and support that is required to assist their Franchisees to reach their goals. James Fleck, Development Agent United Kingdom I m a Chef by profession and have worked as such for over 20 years in restaurants and hotels in Europe. We were so confident of the SUBWAY franchise that we sold all our properties in Iceland to open our first SUBWAY store in July 1999 in Benidorm, Spain. We opened our second store in 2001 and in 2004 I became the second DA in Spain. The third store opened in 2006 and now we are opening our fourth store, all in Benidorm. I now have 9 stores open in my territory and things are looking bright for SUBWAY stores and franchisees in Comunidad Valenciana. Helgi B Helgason, Development Agent Spain I lived in Michigan as a teenager and I especially enjoyed meals at SUBWAY stores. When my family decided to return to Poland, I was missing my favourite sandwiches. Then, after several business projects and brushing up on my Polish, I decided to establish the SUBWAY brand in Poland. In 1999, I passed the franchise training and opened the first store in Poland a year later. It was a success and so I decided to open two more SUBWAY stores. I intend to open up others because I can see that the popularity of this brand is growing. It is a very interesting job because we create a new quality of meals and new customs. Because our sandwiches are fantastic and people like them freshly prepared before their eyes, the SUBWAY brand will expand in the Central Europe area with great success. Michael Moritz, Franchisee, Warsaw, Poland, 7 franchises
10 Doctor s Associates Inc. SUBWAY is a registered trademark of Doctor s Associates Inc. Franchise World Headquarters, LLC 325 Bic Drive, Milford CT 06461
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