A Unique Business Opportunity

Transcription

1 A Unique Business Opportunity in the World of English Language Training

2 As an enterprising business leader reading this brochure, you clearly demonstrate drive and commitment in seeking a new commercial challenge. One that complements your skills set and maximises your return on investment. We at Direct English believe we have just the right business opportunity you are looking for. Specifically, we are inviting you to exploit the enormous potential of the English language training industry in Egypt by setting up and owning a profitable language centre as a Direct English Licensee. Unlike any other language learning method, Direct English caters for the individual needs of learners in a new, exciting way. Instead of teaching classes of students of varying abilities to a fixed timetable, courses are tailored to suit each and every learner's available time and learning capability. Such flexibility, coupled with personalised tutorials, conversation classes, online support and organised social activities, adds to the overall success of our unique learning system. By becoming a Direct English Licensee and part of the Linguaphone Group, the world's leading language training provider, you will be joining a truly multinational company with over 100 years of experience in language training, a partner network of training centres in over 18 countries around the world and an array of distance learning products sold in over 60 countries to in excess of 7 million customers. You will be an integral part of an established worldwide, market-leading language training provider that continues to grow from strength to strength. Once you have read this brochure, we hope you agree that partnering with Direct English is a serious and rewarding business opportunity not to be overlooked. Please read on to find out more and see if your ideals match ours. Dr. Ahmed Zaki Direct English / Linguaphone Egypt Egypt Master Licensee

3 The Future of English Language Training Direct English is part of the Linguaphone Group, the world s leading provider of assisted learning and distance learning language training solutions. The Group has over 100 years of experience in language training and an extensive global partner network operating under the highly reputable, internationally recognised Direct English and Linguaphone brand names. Assisted Learning Established in 1997, Direct English is a unique business system offering conversational assisted learning English language courses. Each year we help thousands of customers learn the international language of business and communication English. Based on a learning system developed by internationally renowned education authority Louis Alexander, Direct English provides premium quality, added value English language training for the general consumer to the corporate executive. It works by combining highly interactive bilingual multi-media materials that are used by the learner on a guided distance learning basis, and a programme of tutorials and conversation classes delivered through a network of training centres around the world. Having built very close working relationships with some exceptional business partners, we have an impressive presence in Egypt. As you can imagine, we are delighted with our expansion to date and are now looking to extend our presence further. Distance Learning Founded in 1901, Linguaphone is recognised the world over as the pioneer in distance learning language training. Linguaphone s extensive array of distance learning products in 15 languages is sold in over 60 countries and taught to in excess of 7 million people worldwide. 1

4 Our Proposition to You Simply put, we are looking to expand our existing network of Direct English Centres in Egypt through new strategic partnerships. We are looking for leaders with a strong, demonstrable track record of success, who can recognise an exceptional business opportunity and who have the depth of talent required to drive dynamic business growth. By becoming a Direct English Licensee, you will be in an enviable position to: Provide highly flexible, premium quality English language courses through your own Direct English branded centre(s) in your chosen region Distribute a wide range of complementary Linguaphone assisted learning and distance learning products, either within your training centre and/or centre network or through retail and direct to market channels What This Means to You Whether you are an entrepreneur looking for a new opportunity or an existing training company with an established network of training centres, becoming a Direct English Licensee offers you: A proven assisted learning business system A fully integrated learning methodology that combines unparalleled syllabi and premium quality training resources The opportunity to exploit the enormous potential of the distance learning market The expertise, experience and commitment of Direct English, as part of the Linguaphone Group, the world s leading language training provider 2

5 An Opportunity Waiting to be Explored English language training is a high demand and potentially profitable growth opportunity. English is the global language of commerce and the Internet increasingly a command of the English language is viewed by the international community not just as a useful business tool, but as a fundamental life skill The global market for English language training products and services is estimated at $15 billion English teaching has always been a continual growth market There has recently been an incredible surge in demand for English teaching and this heightened level of demand is expected to continue English is the one language that provides common ground for communications around the world The Rewards You Can Expect as a Direct English Licensee Assisted learning coupled with first-class customer service is a formula for high margin business success The cross-promotional opportunities derived from a wide range of distance learning products serve to significantly enhance brand awareness and compound the profit potential from your Direct English Centre(s) Growth of your Licence through either your existing business network or the opening of new multiple centres, alongside the growth potential of the distance learning market A future earning potential limited only by the demand for English in your chosen region 3

6 10 Reasons Why our System is Unique Direct English Centres are much more than just language schools. They provide a learning system based on conversational English, with a clear methodology and structure that puts the customer first. Our unique learning system: 1. Caters for all learning styles in all markets, within all budgets, offering more choice than any other English language training provider, from 1:1 training to groups of 10 or more 2. Caters to each and every individual learner s needs, from the general consumer to young professionals and the corporate executive, from beginner to advanced learner 3. Provides a complete language service, with a product and service combination that allows for maximum flexibility - a combination that is difficult for competitors to emulate 4. Tailors courses to fit into each customer s busy work commitments and lifestyle 5. Uses an array of premium quality bilingual multi-media training materials from course books, audio CDs and video PC disks to high value, supportive online content and tests, offering learners the opportunity to study whenever and wherever they want 6. Ensures a gradual building of knowledge from level to level, centred around the individual s own learning pace, building their confidence and language skills from day one 7. Delivers a high level of customer-oriented service but maintains a significantly lower overhead structure than is possible with traditional schools 8. Is driven by a high margin, added value premium service 9. Offers the potential for a significantly higher than average return on capital employed 10. Is backed by the Linguaphone Group, the global leader in English language training with over 100 years of language learning and international experience to call upon 4

7 What We Look For in a Licensee You are successful, ambitious, energetic, motivated a natural leader. You are comfortable in setting and achieving demanding targets for yourself and your business. You will have a winning way with people and believe passionately in a service that has unlimited potential. Most of all, you will understand the importance of first-class customer care and its place in your business success. You will have: A strong knowledge and commercial awareness of the local market, so you know what sets your business apart from its competitors Access to the financial resources to develop and support the business on an ongoing basis A proven ability to appoint and lead a management team to help you achieve your objectives and ensure business success An astute business mind A strong sales and marketing focus to build presence in your marketplace You will be: An enterprising business leader looking for a new commercial challenge, or Someone with a track record at the highest level of management - your previous career history probably includes managerial, sales or marketing positions or maybe you are a training professional looking for something different Committed to the ongoing success of your business, not just in year 1 and 2 but also in year 5 and 6 5 An obvious communicator with excellent presentation and people skills, comfortable in the company of people from all walks of life Confident in being able to deliver a fast track return on investment Able to cope with the constantly changing needs of the customer, adapting to their expectations and demands whilst working under pressure, sometimes at unsociable hours

8 Our Success is Your Success Your Local Knowledge At Direct English, we know that it is the strength and success of our strategic partners that makes the difference. It is for this reason that we believe your business acumen and local knowledge, together with our proven learning system and existing presence in Egypt would be a formidable partnership. A winning formula for success for you and your business, as part of a multinational company that continues to grow from strength to strength. Our Unrivalled Expertise As part of the Linguaphone Group, with Direct English you will be able to draw on all the experience and success of the world s leading language traning provider. With a pedigree stretching back over 100 years, we have unrivalled knowledge and expertise when it comes to English language teaching. Partnered with us, you will be able to draw on all our experience and success: Experience that will help you to achieve a high level of business success and bring you profitable rewards Experience that has earned us our reputation as the authority on language training Experience that continues to keep us at the forefront of developments in language training and technology 6

9 We ll Be With You All The Way... As your committed business partner, it will be our mission to bring you unbeatable language training and support to enable you and your business to excel in today s fast moving global economy. From day one, we will support you all the way with: A suite of premium quality, engaging Course Material and Learning Resources for all levels Efficient and effective Operational Support and Business Solutions including help with all your training needs and technical system requirements Expert Management Support to help you plan and operate your business with accounting and financial systems and advice Professional and responsive Sales and Marketing Support to help you locally promote your business and ensure you maximise your investment What Next... Having now told you a little about ourselves and the serious business opportunity we represent, we would like to tell you a whole lot more. If you are interested in becoming a Direct English Licensee and the investment costs you will need to consider, then why not complete and return the Enquiry Form included in this brochure. Alternatively, call us or opportunities@directenglish-egypt.co.uk to arrange a meeting at your convenience. All correspondence will be held in the strictest of confidence. Don t let this business opportunity of a lifetime pass you by

10 Enquiry Form REQUEST FOR FURTHER INFORMATION This form will contribute to the preparation and presentation of personal information for the strictly confidential use of Direct English. Please complete it in as much detail as possible. The completion of this form places no obligation on either the applicant or Direct English. Companies may substitute an annual company report (or similar document) in place of the financial details requested on this form. Please return this form to: Alexandria: 117 Ahmed Shawky St. Mohamed Mahfouz Tran Station, Roushdy Telephone: (203) or fax to: (203) Please use CAPITAL LETTERS when completing this form. Name: Address: City: Postal/Zip Code: Telephone Number: Address: Province/State: Country: Is this request on behalf of a company? Yes No Name of Company: Address of Organisation: (leave blank if same as above) City: Province/State: Postal/Zip Code: Country: Telephone Number: Address: Business Description (to be completed for organisations): Number of Employees: Annual Turnover: Do you or your organisation currently own or operate any other franchise or licence businesses? (please give details as relevant): Signature: Date:

11 There are three types of companies: those who make things happen those who watch things happen those who wonder what happened

12 Linguaphone Group Egypt Headquarters 117 Ahmed Shawky St. Moh. Mahfouz Tram Station, Roushdy, Alex., Egypt. Telephone: Fax: Mobile: