Seattle s Best Digital Network

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2 Total Outdoor offers the best digital opportunities in Seattle with coverage in Seattle Metro North and South. Two prime bulletin faces in the north and two massive spectacular displays located strategically in the south. Seattle s Best Digital Network penetrates deep into the DMA. These units will reach the upscale commuters of Mill Creek, and the many shoppers heading to Alderwood Mall. And, with I-5 being the backbone of the market for commuters and shoppers alike, there s simply no better way to cover the market. Total has the only two 20 x60 Digital Spectaculars in the entire market and the largest Digitals in Seattle Metro North. Our two spectacular displays deliver vibrant colors that stand out in any weather, 24 hours a day, 7 days a week. With Seattle s Best Digital Network, you re guaranteed the highest quality image that truly captivates and commands attention. Reach 1.4 Million people per week. Total Outdoor is pleased to bring you the most cost-effective digital network with incredible flexibility to target and adapt your creative to reach your exact audience at different times of the day.

3 FEATURES / BENEFITS Flexibility: Change your message to reach your target audience throughout the day. Immediate delivery of your messages: Update your creative in real time. Creative opportunities: Promote every product, service or brand of your company. WHY DIGITAL? Digital is a new media for Out of Home advertising. Now you can use the latest in digital technology for last minute updates, dynamic content, dayparting and time sensitive messaging for unlimited creative possibilites.

4 Let Total Outdoor help you MAKE AN IMPACT with the only two 20 x60 Digital Spectaculars in the entire market and the largest Digitals in Seattle Metro North. GET MORE ATTENTION Percentage of people who report that advertising on the media catches their attention. Digital Signage 63% Magazine 57% TV 56% Internet 47% Newspaper 40% Radio 37% Mobile Phone 10% Base: Among those who have seen ads in the media in the past 12 months. RAISE MORE INTEREST Percentage of people who report that advertising on the media was interesting. Digital Signage 53% TV 51% Magazine 51% Internet 34% Radio 33% Newspaper 33% Base: Among those who have seen ads in the media in the past 12 months. GET RESULTS Percentage of people who took some action as a result of seeing advertising on digital signage. Total Adults 36% Ages % Ages % Ages % Ages % BE UNIQUE... are a cool way to advertise 64%... have current and relevant information 54%... provide useful information 46%... are a good way to learn about new products 44% Digital billboards... Base: Among those who have seen ads in the media in the past 12 months. Base: Persons 18 years+ living in the Cleveland, OH, Metro area who traveled on I-77, I-90, I-271 or I-480 in the past 30 days. Source: AAAA Digital Out-of-Home Media Awareness and Attitude Study 2007 Arbitron Digital Billboard Report: Cleveland Case Study 2008

5 TOTAL WEEKLY EOI: 1,398,995 LOCATION DESCRIPTION FACING WEEKLY EOI LATITUDE / LONGITUDE WA0005 Ash Way WL 200' SO 164th St SW East 98, / WA0007 Highway 527 EL 1000' NO 180th St SE South 101, / WA0128 I-5 WL 430 NO Porter Way North 693, / WA0130 I-5 WL 121 NO Porter Way South 505, /

6 SEATTLE WA0005 Ash Way WL 200' S/O 164th St SW F/E Size: 12 x 48 Facing: East Latitude: Longitude: DEC: 56,100 EOI: 98,255 Illuminated Yes Zip code: Digital RIDE DESCRIPTION: LYNNWOOD This digital bulletin is visible to all the commuters stopped at the on-ramp traffic light entering southbound I-5 from 164th as they come out of the upscale community of Mill Creek heading to Seattle and Bellevue. 5 It is visible to traffic going to Alderwood Mall and also reads to traffic traveling on 164th which leads to the entrance of I-5, less than a half mile away. East coast: ; West coast: info@totaloutdoor.com

7 SEATTLE WA0007 Highway 527 EL 1000' N/O 180th St SE F/S Size: 12 x 48 Facing: South Latitude: Longitude: DEC: 23,700 EOI: 101,761 Illuminated Yes Zip code: Digital RIDE DESCRIPTION: MILL CREEK This digital sign is located along Highway 527. This is the only bulletin which targets commuters heading to the upper income community of Mill Creek. 7 Hwy 527 also serves as an alternate route between Everett and Interstate 405 East coast: ; West coast: info@totaloutdoor.com

8 SEATTLE WA0128 I-5 WL 430 N/O Porter Way F/N Size: 20 x 60 Facing: North Latitude: Longitude: DEC: 140,000 EOI: 693,202 Illuminated Yes Zip code: Digital wa127 and 128 map RIDE DESCRIPTION: FEDERAL WAY / SOUTH SEATTLE - This spectacular display is one of only two highend, 20mm digital signs in the Seattle Metromarket. 128 Located on I-5 with tremendous traffic, this digital spectacular's dominant 20 x 60 formatand long sweeping read clearly offers the most impact available. This premier digital sets a new benchmark for spectacular OOH within the Seattle Metro market. 0 mi Copyright and (P) Microsoft Corporation and/or its suppliers. All rights reserved. Certain mapping and direction data 2008 NAVTEQ. All rights reserved. The Data for areas of Canada includes information taken with permission from Canadian authorities, including: Her Majesty the Queen in Right of Canada, Queen's Printer for Ontario. NAVTEQ and NAVTEQ ON BOARD are trademarks of NAVTEQ Tele Atlas North America, Inc. All rights reserved. Tele A tlas and Tele Atlas North America are trademarks of Tele Atlas, Inc by Applied Geographic Systems. All rights reserved. 121 East coast: ; West coast: info@totaloutdoor.com

9 SEATTLE WA0130 I-5 WL 121 N/O Porter Way F/S Size: 20 x 60 Facing: South Latitude: Longitude: DEC: 140,000 EOI: 505,777 Illuminated Yes Zip code: Digital wa130 and 131 map RIDE DESCRIPTION: FEDERAL WAY / SOUTH SEATTLE - This spectacular display is one of only two highend, 20mm digital signs in the Seattle Metromarket. 130 Located on I-5 with tremendous traffic, this digital spectacular's dominant 20 x 60 formatand long sweeping read clearly offers the most impact available. This premier digital sets a new benchmark for spectacular OOH within the Seattle Metro market. 0 mi Copyright and (P) Microsoft Corporation and/or its suppliers. All rights reserved. Certain mapping and direction data 2008 NAVTEQ. All rights reserved. The Data for areas of Canada includes information taken with permission from Canadian authorities, including: Her Majesty the Queen in Right of Canada, Queen's Printer for Ontario. NAVTEQ and NAVTEQ ON BOARD are trademarks of NAVTEQ Tele Atlas North America, Inc. All rights reserved. Tele A tlas and Tele Atlas North America are trademarks of Tele Atlas, Inc by Applied Geographic Systems. All rights reserved. 121 East coast: ; West coast: info@totaloutdoor.com