How To Make Money From Bulk SMS Business

Transcription

1 How To Make Money From Bulk SMS Business What is SMS Short Message Service (SMS) is a service that enables someone to send text message from his or her phone to friends, relatives, associates and so on. It is also possible to send text message via the internet using an SMS enabled online system. What is Bulk SMS SMS is becoming more popular day by day as it has been noted to be one of the most effective way of communicating to people that belong to the same group or have common interest and for marketing or promoting products/services. The process of mass messaging is often referred to as bulk SMS messaging. SMS has made it possible to reach people in few seconds and place information directly in the palm of their hand. The recipient's direct response to such information has been noted to be very high. The SMS Business SMS business is enjoying its profit boom presently as you will have noticed that many people are now marketing and promoting the business. Though the price for each SMS sent is relatively low, but the promoters of the SMS make their money from volume and consistent sales of the SMS. For example, if you have a user of your SMS system that send at least 10,000 SMS through your system on a weekly basis

2 and you make at least N1.00 (One naira) on each of the SMS, then, your profit is N10, (Ten thousand naira) If he sends the message four times in a month, that will give you a pure profit of N40, Now consider a situation where you have ten people that send the same number of messages consistently, that simply means that you will be making a huge monthly profit of nothing less than N400, You are sure of making huge profit regularly even if you have few users that are sending large volume of message through your system. I recently discovered someone that provides SMS for some banks in Nigeria and since the banks use the service extensively, he is able to send as much as 10 million SMS on a monthly basis. That means if he makes N1.00 on each of the SMS, he is having a huge profit of N10 million naira in a month without considering other people he is providing the service for. You too can be part of this SMS business profit boom. Why Bulk SMS Is The Next GSM Cash Goldmine 1. It is cheap and affordable for different levels of users 2. It is a reusable commodity. 3. People that send bulk message to group of people like religious groups, clubs, friends, associates etc are likely going to do it consistently. 4. It can be used for instant business or transaction alert as seen with the banks. 5. It is a delightful advertisement method for marketers and promoters who often experience quick response from their recipients any time the message is sent out. 6. The amount for sending SMS to different networks is the same which is in contrast to what is obtainable when you use handset to send it to different networks.

3 The Powerful Uses Of SMS Here are some highlights of what the SMS System can be used for in term of messages that can be sent to different audience. Business Marketing & Advertisement Church sermon/prayer point dissemination Wedding announcement and invitation Birthday announcement and invitation Events and Meetings notification Special seasons greetings Political campaign and awareness Product Launch and Sales Promotions Customer Services and Relationship Management Financial Services Social Networking Business Process Management and Internal Administration Information Technology and System Administration E.t.c. How To Start Your SMS Business To get started with SMS business, you will need to get an online SMS platform for it. Sending bulk SMS is done online most of the time. Though, it is possible to send text message through someone's phone but if you need to send text message to about 500 to 1000 people, you will discover that it won't be easy to use handset to do that. Presently, there are lots of people providing SMS platform but only few of them have what it takes for their resellers to become successful in the business. Some may provide cheap and low quality SMS for their resellers. This can easily kill an SMS business if there are lots of complaints from users of the system that messages sent on the system are delayed or not delivered. Getting The Right SMS Platform 1. Ensure you have an SMS system that is created for ease of use of its users. That is, users should be able to

4 navigate easily around the website without any difficulties. 2. Make sure it has a registration and login form for users to create their own accounts and send messages without getting in touch with you before they can do that. 3. Ensure that your system has different payment system that makes it possible for people to buy SMS from you even while you are not there or when you are fast asleep in the night. 4. Make sure you have a system that gives you some level of control and flexibility of the website so that it will be possible for you to adjust and customize some things on it. 5. Ensure that you can always get support for your SMS system and you are not going to be charged consistently for the maintenance of the system. 6. Get a system that has future, i.e, the developers keep working on it to ensure that the system remain relevant to technological changes. Powerfully Effective Marketing Strategies 1. Start with your circle of influence. Family members, friends, partners, associates, members of staff, church or mosque members, club members, village/town members, classmates, colleagues, etc. 2. Stir up word of mouth marketing strategies. Encourage people to tell others about your product. 3. Create referral programme. You can give gift to people for doing that. Design a card or leaflet that can be returned to you with the name of referral. You can compensate them with some number of SMS 4. Do promo. Give extremely reduced price to gain new customers once awhile. It is a fantastic principle that works. 5. Advertise in National Dailies. Be creative with the advert in order to edge competitors. 6. Advertise in other national dailies like complete sport.

5 Take a classified advert space. 7. Send letter of introduction and proposal to companies, organizations, schools that you know will like to take advantage of the SMS opportunities. 8. Create stickers and place it in strategic places like cybercafés, bus stops, inside buses and give it out to people that can help you place it around their houses and places of work. 9. Organize free seminar on how people can benefit from the service and teach them how to use your system effectively. 10. Place advert on Internet. Use different sites like secnig.com, nairaland.com, gbogbo.com, facebook.com, Google adword etc. 11. Send to your list. I f you don t have a list contact a list broker like Unival Infotech Limited, owners of They have over a Million s and gsm numbers of Nigerians that you can advertise to. 12. Send text message to all the contacts you have on your phone and inform them about your new business. 13. Get phone numbers from friends and relatives and send them text message introducing your new SMS service to them. You Can promise them discounts if they sign up within a period of time. 14. Create promotional materials like cap, T-shirt, pen with the name of your website and stir curiosity with the material using exciting slogan e.g. Ask Me About SMS Wealth Empire...Instant Message On The Palm of Your Hand 15. Hold contest. Give gift to the person that buys the highest SMS unit in a month or that send the highest in a month. 16. Print handbills and distribute strategically. 17. Have an agent arrangement with cybercafés, design a small banner that indicate SMS Recharge voucher is sold here with your website name inscribed on it. If you do not have a website, inscribe your GSM number on it. A website is important for this business because you can reach more people without them spending

6 much money on call units. How To Make Money From SMS Business With No Start Up Capital You can start making huge piles of cash by becoming an agent or reseller. This enables you to leverage on other people's effort by raising more agents or resellers like yourself or by getting companies, organizations, religious bodies, schools etc. that will like to get our SMS package for their use. We all have our circle of influence, though it is limited most of the time but can be maximized to reach several others out of our circle of influence. Your circle of influence includes those that are close to you like friends, associates, relatives, partners, etc. that you can reach easily for assistance, and so on. These same people that belong to your circle of influence also have their own circle which on an extensive level can become a ring of chain to connect to others that are very far away from you. Taking advantage of this human influence potential, you can make a big profit for yourself with little or no effort. An agent is someone that agrees to market the SMS reseller package to different people, organizations, companies and religious bodies. The major work of the agent is to just follow up on the potential client or user of the sms system. A reputable sms company will give the agent every necessary assistance like preparing and packaging a well written proposal to potential clients and supplying materials that may enhance the marketing process. An excellent example of this agent support services is provided by a foremost sms provider like Unival Infotech Ltd owners of After, a client has signed up, a percentage of the fee will be given to the agent. But that is not where the money is. Any time the client sends messages, a commission will be given to the agent automatically on each of the message sent

7 For example, if the client an agent introduced sends 10,000 units of SMS per week, it means, a commission of about N5,000 N10,000 (at 50k-N1per sms) will be paid to the agent on a weekly basis without him/her doing extra work! It also simply means that an agent can earn as much as N20, 000 N40, 000 from just a single client on a monthly basis. Let us assume that the agent is able to introduce about 5 clients that do the same volume of SMS in a month, it means the agent will smile to the bank with as much as N100,000 N200,000 per month without doing any extra work throughout the year. Requirements For Getting a Personalized SMS Reseller Platform 1. Domain name of yours. You can register any domain name of your choice and your SMS system will be customized to have the name of your domain name. 2. Hosting Space You will need to host the system. That is where we will upload your SMS system so that you can have access to it anywhere you are in the world. Others can also have access to it. You can get a full website with personalized s for as low as N15, 000 from 3. Purchase of SMS Vouchers You will need to buy SMS credit units on a regular basis. As a reseller, you can get sms units for as low as N1/sms depending on the volume you order for. That means that the higher the amount of units ordered, the cheaper it becomes and the wider the margin of profit for you (just like the gsm voucher business). You may order for the sms voucher pins and print the vouchers with

8 your company name and logo. The sms vouchers come in different denominations viz N500. N3,000, N5,000, N10,000 etc. You may market these vouchers to churches, professional groups transport companies, schools, traders and many more groups You Will also ensure that your credit units is not exhausted before refunding your account with more credit units so that your users or clients will not experience service disruption for lack of enough SMS credits. NOTE: The process of domain registration hosting and uploading should be undertaken by a competent web design and hosting company otherwise your sms system may have problems of non delivery etc. If you are interested in getting your own reseller system you may contact us on for advice on the best providers that are affordable. You may also sms@cash4naija.com Another reason that you need to choose your web designer/webhost carefully is that they may retain access to your database and may be able to steal your sms pins! Your best bet is to go with an integrated provider: that is a provider that can provide the reseller system as well as the website registration, hosting and design. Please contact us to get help on that so that you don t lose money to fraudsters. Get In Touch With Us It is easy to get in touch with us. You can call our Marketing Executive, on or for more information. You can send to us at sms@cash4naija.com, cash4naija@yahoo.com, info@smsbenin.com You can visit our SMS website at

9 To register online and create your first sms account free of charge, kindly visit You may also wish to attend our Business Institute where we teach practical businesses you can do on part time basis, without quitting your current job. We have over 30 businesses you can choose from. Do visit forum for free reports and downloads. You can also book an appointment to have a meeting with us at our offices; Unival InfoTech Ltd (Unival Computers) 47, Siluko Road, Before Oliha Market Benin City, Edo State Or 40, Uselu-Lagos Road, Near Textile Mill Road Junction Benin City, Edo State.

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