JUSTPREMIUM OFFERS PROGRAMMATIC SELLING OF HIGH IMPACT AND RICH MEDIA ADS

Transcription

1 SELLING GUIDELINES JUSTPREMIUM OFFERS PROGRAMMATIC SELLING OF HIGH IMPACT AND RICH MEDIA ADS Incremental revenues through additional ad units Justpremium HQ Stationsplein NO 416 Constellation Building 1117 CL Schiphol The Netherlands T F

2 AD FORMATS LIGHTBOX AD SIZE 720X480 pixels 3RD PARTY CLICKTRACKING Yes FILE TYPES Flash, jpg or gif MAX. FILESIZE I HOSTED MEDIA 80 kb I 2 mb TEMPLATE NEEDED No BILLBOARD AD SIZE 970X250 pixels 3RD PARTY CLICKTRACKING Yes FILE TYPES Flash, jpg or gif MAX. FILESIZE I HOSTED MEDIA 80 kb I 2 mb TEMPLATE NEEDED No OTHER Do not include a close button.

3 AD FORMATS FLOOR AD SIZE 100% 3RD PARTY CLICKTRACKING Yes FILE TYPES Flash, jpg or gif MAX. FILESIZE I HOSTED MEDIA 80 kb I 2 mb TEMPLATE NEEDED Yes. Adrime, Mediamind, DB Studio BANDEROLE AD SIZE 770X250 or 970x250 pixels 3RD PARTY CLICKTRACKING Yes FILE TYPES Flash, jpg or gif MAX. FILESIZE I HOSTED MEDIA 80 kb I 2 mb TEMPLATE NEEDED No OTHER Do not include a close button.

4 IMPLEMENTATION ALL JUSTPREMIUM ADS ARE SERVED FROM A SINGLE JPX ADTAG DIRECT The Adtag can be placed in the source code (HTML) of the website, preferrably the footer. Example code: <SCRIPT type= text/javascript src= ></SCRIPT> ADSERVER The JPX Adtag can be implemented in any Adserver, similar to how you currently serve your Rich Media Ads. Most common situations: 1x1 Rich Media Placement If you serve your Rich Media from a 1x1 placement then schedule a campaign targeted to this placement. Standard IAB Rich Media Placement If you serve your Rich Media from a standard IAB placement then please create an additional placement (preferably 1x1) for Justpremium Ads and schedule a campaign targeted to this placement. Make sure that Justpremium Ads are not served on the same page/impression as other Rich Media campaigns.

5 IMPLEMENTATION ALL JUSTPREMIUM ADS ARE SERVED FROM A SINGLE JPX ADTAG Adserver Settings: For high volume sites (100 million+ imps) start allocating max. 50% of your inventory Do not set a frequency cap. This is handled by Justpremium. It is possible to serve an Impression Tracker on every filled impression. For example: SSP A SSP is used to optimize and fill each impression. Therefore implementation is slightly different from an Adserver. Most common situations: Serve the JPX Adtag on an existing standard IAB placement (without passback) Justpremium Ads will be served together with standard IAB ads. Reporting will be provided through the JPX Adconsole. An Impression Tracker can be implemented. Serve the JPX Adtag on an existing standard IAB placement (with passback) Schedule the JPX Adtag as a Direct Campaign against a fixed price targeted to a standard IAB placement. Provide us with a passback tag to serve on unfilled impressions. Create a new (1x1) placement Please create an additional placement (preferably 1x1) for Justpremium and schedule the JPX Adtag as a Direct Campaign targeted to this placement. If desired, provide us with a passback tag to serve on unfilled impressions.

6 DEFAULT AD RULES The Lightbox Ad has a frequency cap of 1 per 24 hours. The Lightbox disappears after 20 seconds unless the user closes it. The Floorad and Billboard have a frequency cap of 1 per session. Justpremium will not show multiple ads at the same time. If no campaign available, you won t see anything. PUBLISHER IN CONTROL AD FORMATS; choose the formats that fit best FLOORPRICE: Set you own floorprice on exclusive inventory FREQUENCY CAPPING: Increase or lower the frequency and session capping. BLACKLIST; avoid cannibalisation by excluding advertisers you already work with.

7 SALES Justpremium Ads can be bought through basically any DSP (Demand Side Platform). Every (Agency) Trading Desk or Advertiser can access our inventory and buy JustPremium ads with the ease of buying a rectangle. The inventory is divided into channels. Sitespecifc targeting is not possible. CHANNELS JustpremiumAutomotive.com JustpremiumBusiness.com JustpremiumEntertainment.com JustpremiumTravel.com JustpremiumHealth.com JustpremiumKids.com JustpremiumNews.com JustpremiumSports.com > JustpremiumInfo.com JustpremiumFamily.com Our demand team informs trading desks on a weekly basis of new inventory, products, volumes, strategies and more.

8 AD CONSOLE SHORTLY AFTER IMPLEMENTING THE JPX ADTAG CAMPAIGNS WILL APPEAR It will take some time to increase volumes and prices, since Advertisers have to discover, index and test your inventory. Our Demand team will help to push your inventory to Media Buyers. Use the JPX Adconsole to monitor Justpremium campaigns on your website(s). We will provide a secure login, shortly after the JPX Adtag is live. INVOICING Within 30 days after the end of the month we will send a Credit Note listing the number of Impressions, ecpm and Net Revenues. Payment will be done within 45 days after receipt of the Credit Note. You don t have to invoice us. Please send your Company and Banking details. Companies based outside the Netherlands please provide your IBAN en VAT number.

9 SUPPORT CALL OR MAIL FOR ANY QUESTIONS OR SUPPORT DEMAND EMEA Harmen Tjaarda BUSINESS DEVELOPMENT Eric Visser DEMAND UK Paul Smith AD OPERATIONS Erik Hulsbosch AD OPERATIONS Ferdinand Gipon AD OPERATIONS Nick van Braam