Real-Life Online and Offline Data Integration
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1 LovesData LovesData BenjaminMangold BenjaminMangold Real-Life Online and Offline Data Integration
2 Online and Offline Data Merging offline and online data Measuring 3rd party payments QR codes for in-store sales Measuring opens and clicks
3 Universal Analytics
4 ga('create', 'UA ', { 'userid': '394822' }); ga('send', 'pageview');
5 3 Sessions, 2 Devices, 1 User
6 POS Anything!
7 Cross-device reporting Customer-centric analysis Optimize for customers
8 Online Data
9 analytics.js for websites SDKs for Android and ios apps Tag Manager for websites, ios and Android apps
10 Offline Data
11 Measurement Protocol for custom data integrations Data Import to include additional data in reports
12 Merge Data
13 Analytics Key Custom
14 Desktop Mobile Desktop Bronze 4814 Gold 9472 Silver
15 Google Fusion Tables
16 Google Fusion Tables Filter hundreds of thousands of rows Visualize your data Chart, map, network or custom layout Merge data Combine with public data
17 Data Sets
18
19
20 Merging Data
21 Merge based on order number
22 Joined data
23
24
25 Insights
26 Channels driving event registrations Channels driving actual attendance
27 Channel that is not driving attendance
28 Channel that is driving better attendance
29 lovesdata.co/s2e2n
30 PayPal
31 example.com/pay 1,067 PayPal Details 914 PalPal Confirm 107 example.com/thanks 94
32 example.com/pay 1,067 PayPal Details? PalPal Confirm? example.com/thanks 94
33
34 example.com/pay PayPal Details PayPal Confirm PayPal IPN example.com/thanks Analytics
35 Zapier
36 Zapier Connect different apps 300+ apps supported Easy to use
37
38
39
40 lovesdata.co/fcti2
41 More Uses
42 Google Glass commands Twitter mentions New Salesforce contacts Eventbrite attendees
43 QR Code
44 Google Analytics Website POS
45 Featherdale Wildlife Park
46
47 In-Store Sales
48 Marketing Website Coupon Scan Coupon POS Analytics
49
50 <img src=" chart?chs=250x250&cht=qr&chl=
51 Create a QR code <img src=" chart?chs=250x250&cht=qr&chl=
52 <img src=" chart?chs=250x250&cht=qr&chl= Where to send people
53 Tag Manager Dynamic QR Code Landing Page
54
55 Insights
56 Coupon A Coupon B Coupon C
57 Coupon downloads Physical redemptions
58 Delay
59 Channel Channel Channel In-Store Conversions
60 Remarketing
61 Printed Coupon Redeemed Didn t
62 Save with your coupon! Limited 5me only. Book Now Didn t Redeem
63
64 Measure users as they click through to your website Measure opens Create remarketing ads based on opens
65 Measure Clicks
66 ID in URL Website Click Link Get ID Analytics
67 <a href=" utm_source=newsletter&utm_medium= &ut m_campaign=newsletter%20october %202014">View more details</a>
68 Landing Page <a href=" utm_source=newsletter&utm_medium= &ut m_campaign=newsletter%20october %202014">View more details</a>
69 <a href=" utm_source=newsletter&utm_medium= &ut m_campaign=newsletter%20october %202014">View more details</a> Campaign Tags
70 Add User ID
71 <a href=" utm_source=newsletter&utm_medium= &ut m_campaign=newsletter%20october %202014&user=* MMERGE3 *">View more details</a> Merge
72
73 Landing Page
74 <script> (function(i,s,o,g,r,a,m){i['googleanalyticsobject']=r;i[r]=i[r] function(){ (i[r].q=i[r].q []).push(arguments)},i[r].l=1*new Date();a=s.createElement(o m=s.getelementsbytagname(o)[0];a.async=1;a.src=g;m.parentnode.insertbefore(a })(window,document,'script','// <?php $userid = htmlspecialchars($_get["user"]) ; if ($userid!= NULL) { $gacode = "ga('create', 'UA ', { 'userid': '%s' });"; echo sprintf($gacode, $userid); } else {! $gacode = "ga('create', 'UA ');"; echo sprintf($gacode); }?> ga('send', 'pageview'); </script> Tracking Code or Tag Manager Read User ID
75 Measure Opens
76 1 Pixel HIT Analytics Open
77 Measurement Protocol <img height="1" src=" v=1&tid=ua &cid=* MMERGE3 * &t=pageview&dp=%2f open%2f* MMERGE3 * &dt= %20open&uid=* MMERGE3 *" width="1" />
78 <img height="1" src=" v=1&tid=ua &cid=* MMERGE3 * &t=pageview&dp=%2f open%2f* MMERGE3 * &dt= %20open&uid=* MMERGE3 *" width="1" /> Merge
79 1 Pixel Image
80 Remarketing
81 Opened Clicked Opened, Didn t Click
82 View latest deals. Don t miss out! MY company View Deals Opened , Didn t Click
83 Key Takeaways
84 Key Take Aways Identify opportunities for your organization Merging Measuring Small steps can provide rich insights Inform your marketing strategy Experiment with user-based remarketing
85 Stay connected... BenjaminMangold BenjaminMangold
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