The Perfect 10 In Sales: 10 Days Later

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1 The Perfect 10 In Sales: 10 Days Later How to identify, capture, organize, follow up with and keep the contacts who matter to your business

2 Does Your System Look Like This? 2

3 Relationship Models: 3

4 Ideal Relationship Model One-to-One Clients become Community Community percolates up to leads Communicate Feedback 4

5 Ideal Relationship Model One-to-One Valuable Info Feedback Clients become Community Maintain Community percolates up to leads Qualify Extend 5

6 From Contact to Client Identify Capture Input & Organize Follow Up Keep Turn into Business 6

7 Identify Establish FOCUS Who is your IDEAL target? What are THEIR needs? Find their PAIN. It s all about THEM 7

8 Capture Networking Marketing (friends & contacts) Internet Marketing - Facebook Marketing (Groups) - LinkedIn (Groups) - Blogging - Adwords/Yahoo/MSN (outsource SEO) Buy Lists, Partner, Other? 8

9 Capture: The Valuable Info Piece May need an INCENTIVE to capture Create VALUABLE info for THEIR needs - Tell WHAT, but not exactly HOW. - Special Reports, E-zines, Blog (pick one) - Continuous/periodic items of value Tools - Word (PDF), Pages (PDF), Constant Contact, icontact, iweber 9

10 10

11 Input & Organize: Prioritize/Categorize Schedule Use a TOOL (i.e., CardScan, next page) Be consistent Make it easy in/easy out Delegate, outsource, and/or automate (i.e, Frizzy to Fabulous example using Constant Contact to follow ) 11

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16 Follow Up Keep in Mind: What s In It For THEM? What is YOUR focus? Just ONE action per communication (i.e., Sign up, call me for free phone consult ) Then Meet, Speak or Write with ONLY that focus. YOUR VALUE PIECE. 16

17 17

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19 Keep Maintain contact periodically Send VALUABLE information &/or invites Don t SATURATE Consider THEIR: - TIME (cell phone, spam, etc.) - PRIVACY (cc s) - CONCERNS - FOCUS - NEEDS 19

20 20

21 Turn Into BUSINESS Convert to that FIRST STEP Qualify, Qualify, Qualify Pricing = Profit. Focus on VALUE Lower THEIR risk Stay current (feedback) 21

22 Your 10-Day Process Identify... Capture... Input & Organize... Follow Up... Keep... Turn into Business... 22

23 3 Commitments What will you do today? This week? This month? Next year? 23

24 Contact Me Questions, Comments or Suggestions? me at Some of my other workshop titles include: - The Perfect 10 in Sales: The First 10 Seconds, The Next 10 Minutes, & 10 Days Later - The Empowered Woman s Business Skills Workshop Sell Yourself First, So You Can Sell Anything Secrets of Body Language for Sales Using Personality Type to Sell Better Selling With Authenticity & Integrity Communicating More Effectively & Powerfully in Writing - The Secret To Making A Great First Impression To book a seminar, me or call me at

25 Credits Thanks to the Miami Beach Chamber of Commerce and the Emerging Leadership Council, Chaired by Jason Hagopian for sponsoring the series, and to Franchesca Ramsey, for handling all logistics and marketing. Participant voices: Jason Hagopian, Tsao Design Group Tom Kernan, College Admissions Assistance Roseanna Martino, eluxeswap.com Franchesca Ramsey, Miami Beach Chamber of Commerce Jason Loeb, Sudsies John Layzell, ActionCoach DeAnne Connolly Graham, Welcome Magazine - Michael Kaplan, Welcome Magazine 26

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