Takiti Tourisme Tourimedia - A Review

Transcription

1 TAHITI TOURISME Photography Library Review selection of hero images for inclusion in the new brand image library JUNE 24 FUTUREBRAND

2 0.0 OVERVIEW of PHOTOGRAPHY STYLE & AIM of REVIEW Capturing the beauty, rawness and authenticity of a rich culture Raymond Sahuquet : use for all partners including press The overwhelming natural beauty, unforgettable experiences, gentle and friendly people and textured details of The Islands of Tahiti are captured in a diverse photographic library. With such an exotic visual landscape, photography is a powerful creative tool that aids in the promotion of the French Polynesian culture and experiences on offer. This review of the current Tahiti Tourisme Photo Library has been carried out to align our brand imagery with our new brand strategy and identity. We have highlighted the hero images that communicate the ideal content and capture the unique style that we envision for the brand. This library should be added to over time, with specific photo shoots commissioned in order to deliver more imagery in each of the sections (particularly in People and Culture). Before using the photography, make sure to check the usage rights conditions which are marked next to each reference number. There are three categories of usage rights, as listed below. Green: GIE TT & Reps only Light Blue: All partners except press Dark Blue: All partners including press All images are available on the Tahiti Tourisme Online Photolibrary. Best way to search is via copying the digits of the reference number/name provided for each image. Some new imagery have been added to the library. These are marked by a red dot. Red: New addition to the library Section 2: PLACE Islands, Accommodation, Activities, Raw natural beauty Bae Bin U : use for all partners excepted press Section 1: PEOPLE Honeymooners, Family, Locals, French Polynesian lifestyle Section 3: CULTURE Arts & Crafts, Dance & Music, Local produce & Market, The Mana TAHITI TOURISME BRAND GUIDELINES VERSION 1 ISSUED THURSDAY 24TH of APRIL 24

3 1.1 PHOTOGRAPHY STYLE - PEOPLE Capturing the gentleness, friendliness and connectedness of a unique relaxed culture Honeymooners A huge part of the tourism marketplace for Tahiti, the emphasis is on a sensory and experiential viewpoint capturing the spirit of escape, and idyllic privacy.. Gregoire_Le_Bacon_ G._LE_BACON_ Gregoire_Le_Bacon_ _MG_ _MG_

4 1.2 PHOTOGRAPHY STYLE - PEOPLE Capturing the gentleness, friendliness and connectedness of a unique relaxed culture Family Includes the sense of connection through generations and the relaxed joie de vivre of The Islands of Tahiti family experience. currently no appropriate images have been found for this section Local French Polynesians Capturing the colours, generosity of spirit and authenticity of real French Polynesian people.. G._LE_BACON_ GrÇgoire_LE_BACON_ Gregoire_Le_Bacon_ Gregoire_Le_Bacon_236 04

5 1.3 PHOTOGRAPHY STYLE - PEOPLE Capturing the gentleness, friendliness and connectedness of a unique relaxed culture Local French Polynesians Capturing the colours, generosity of spirit and authenticity of real French Polynesian people.. _MG_75. _MG_9937 French Polynesian Lifestyle A graphic depiction of the rituals of daily life with all its colour and texture.. Tahiti_Tourisme Raymond_ Sahuquet_ Fichier Fichier Gregoire_Le_Bacon_20991 Hosokawa Kasuyoshi : GIE TT only 04

6 1.4 PHOTOGRAPHY STYLE - PEOPLE Capturing the gentleness, friendliness and connectedness of a unique relaxed culture French Polynesian Lifestyle A graphic depiction of the rituals of daily life with all its colour and texture.. Gregoire_Le_Bacon_ Gregoire_Le_Bacon_ Gregoire_Le_Bacon_ Michel_Aubert_ _MG_ _MG_6881 Michel Aubert : use for all partners including press

7 1.5 PHOTOGRAPHY STYLE - PEOPLE Capturing the gentleness, friendliness and connectedness of a unique relaxed culture French Polynesian Lifestyle A graphic depiction of the rituals of daily life with all its colour and texture.. _MG_96

8 2.1 PHOTOGRAPHY STYLE - PLACE Capturing the immensity and amazing detail of nature Islands From the drama and scale of the high islands to the idyllic reef archipelagos and wild mystery of the Marquesas islands, the stunning landscape is still the visual hero in the photography image palette.. Raymond_Sahuquet_ Steeve_Dickinson_ Fichier Fichier Cori_Osborne_ Fichier Raymond SAHUQUET : use for all partners including press Steeve Dickinson : use for all partners including press Christian DUROCHER : use for all partners including press Grégoire le Bacon: use for all partners included press Cori Osborne : use for GIE TT only 06 Lucien Pespquié - Bleu Lagon Productions : use for all partners excepted press

9 2.2 PHOTOGRAPHY STYLE - PLACE Capturing the immensity and amazing detail of nature Islands From the drama and scale of the high islands to the idyllic reef archipelagos and wild mystery of the Marquesas islands, the stunning landscape is still the visual hero in the photography image palette.. _Bae_Bin_U_ _Bae_Bin_U_ _Hosokawa_Kasuyoshi_ _Tahiti_Tourisme Raymond_ Sahuquet_ _Xavier_Lancry_ Fichier Bae Bin U : use for all partners excepted press Bae Bin U : use for all partners excepted press Hosokawa Kasuyoshi : use for TT only 04 Raymond SAHUQUET : use for all partners including press 05 Xavier Lancry : use for all partners included press 06 Lucien Pespquié - Bleu Lagon Productions : use for all partners excepted press

10 2.3 PHOTOGRAPHY STYLE - PLACE Capturing the immensity and amazing detail of nature Islands From the drama and scale of the high islands to the idyllic reef archipelagos and wild mystery of the Marquesas islands, the stunning landscape is still the visual hero in the photography image palette.. Fichier Fichier 199 Lucien Pespquié - Bleu Lagon Productions : use for all partners excepted press Philippe Bacchet : use for all partners included press. Herve_LEMARCHAND_ Kap_Photo_-Lesage_P._ Kap_Photo_-Lesage_P._ Kap_Photo_-Lesage_P._16608 Hervé Lemarchand : GIE TT Only Pierre LESAGE : use for all partners included press 04 Pierre LESAGE : use for all partners included press Pierre LESAGE : use for all partners included press 05 06

11 2.4 PHOTOGRAPHY STYLE - PLACE Capturing the immensity and amazing detail of nature Islands From the drama and scale of the high islands to the idyllic reef archipelagos and wild mystery of the Marquesas islands, the stunning landscape is still the visual hero in the photography image palette.. _MG_ THP-1188 * tim-mckenna.com : Maximum use format for Tim McKenna photos : 80 X 200 cm. DSC_0431 * 04. McLennan_Tahiti_23_ McLennan_Tahiti_23_ McLennan_Tahiti_23_35 tim-mckenna.com : Maximum use format for Tim McKenna photos : 80 X 200 cm Chris Mc Lennan : use for all partners including press 04 * Note: This image may only be reproduced up to 1m x 1.8m in size, please contact the photographer, Tim McKenna, to negotiate usage rights for use at larger sizes. 05 Chris Mc Lennan : use for all partners including press 06 Chris Mc Lennan : use for all partners including press

12 2.5 PHOTOGRAPHY STYLE - PLACE Capturing the immensity and amazing detail of nature Islands. McLennan_Tahiti_23_61. McLennan_Tahiti_23_36 Chris Mc Lennan : use for all partners including press Chris Mc Lennan : use for all partners including press Accommodation The iconic island resorts and overwater bungalow experience combined with the combination of French influence with traditional Polynesian culture provides a spectacular visual palette.. _Philippe_Bacchet_ Gregoire_Le_Bacon_ Gregoire_Le_Bacon_21133 Philippe BACCHET: use for all partners included press 04. Gregoire_Le_Bacon_

13 2.6 PHOTOGRAPHY STYLE - PLACE Capturing the immensity and amazing detail of nature Accommodation The iconic island resorts and overwater bungalow experience combined with the combination of French influence with traditional Polynesian culture provides a spectacular visual palette.. Kirklandphotos.com_130. Steeve_Dickinson_ Gregoire_Le_Bacon_ Gregoire_Le_Bacon_ Gregoire_Le_Bacon_ Gregoire_Le_Bacon_23456 David Kirkland : use for all partners included press Steeve Dickinson : use for all partners included press

14 2.7 PHOTOGRAPHY STYLE - PLACE Capturing the immensity and amazing detail of nature Accommodation. _MG_2098. McLennan_Tahiti_23_32 Chris Mc Lennan : use for all partners including press Activities Ranging from the incredible experiences available over and under the sea to rugged island interior adventure.. Gregoire_Le_Bacon_ G._Le_Bacon_ Gregoire_Le_Bacon_ Ty_Sawyer_18336 Ty Sawyer : use for all partners included press 04

15 2.8 PHOTOGRAPHY STYLE - PLACE Capturing the immensity and amazing detail of nature Activities Ranging from the incredible experiences available over and under the sea to rugged island interior adventure.. G._Le_Bacon_ Gregoire_Le_Bacon_ Gregoire_Le_Bacon_22614 Natural Beauty The emphasis is on capturing close up images of an abundant and surprising natural world capturing lush colour detail and texture.. Fichier Fichier Franco BANFI : GIE TT only Gilles Diraimondo : use for all partners excepted press

16 2.9 PHOTOGRAPHY STYLE - PLACE Capturing the immensity and amazing detail of nature Natural Beauty The emphasis is on capturing close up images of an abundant and surprising natural world capturing lush colour detail and texture.. Gregoire_Le_Bacon_ Gregoire_Le_Bacon_ Lionel_Pozzoli_ Yves_Lefävre_ Gregoire_Le_Bacon_ Zoltan_Lengyel_22684 Lionel POZZOLI : use for all partners included press Yves Lefebvre : use for all partners included press 04 Zoltan Lengyel : use for all partners excepted press 05 06

17 2.10 PHOTOGRAPHY STYLE - PLACE Capturing the immensity and amazing detail of nature Natural Beauty The emphasis is on capturing close up images of an abundant and surprising natural world capturing lush colour detail and texture.. LIONEL_GOUVERNEUR_ _MG_0537. _MG_2685 Lionel Gouverneur : use for all partners excepted press 04. _MG_ _MG_ IMG_

18 2.11 PHOTOGRAPHY STYLE - PLACE Capturing the immensity and amazing detail of nature Natural Beauty The emphasis is on capturing close up images of an abundant and surprising natural world capturing lush colour detail and texture.. _MG_2375

19 3.1 PHOTOGRAPHY STYLE - CULTURE Capturing the depth beneath the surface of the Tahiti experience Arts & Craft An inspirational graphic world which forms a significant part of The Islands of Tahiti visual identity system - based on Tapa, tattoo and Tifaifai. The images focus on the act of artistic creation in a living traditional culture.. Gregoire_Le_Bacon_ McLennan_Tahiti_23_0040 Dance & Music Central to the living Tahiti artistic experience as a form of expression and interpretation of myths, legend and cultural values. The images focus on movement and the rhythm of dance. Chris Mc Lennan : use for all partners including press. Cori_Osborne_ Cori_Osborne_20843 Coris Osborne : use for GIE TT only Coris Osborne : use for GIE TT only Local Produce & Markets Capturing the close-up detail, pattern and textures of the bountiful Tahiti tropical food world and the vibrant local market experience.. G._BOISSY_ G._LE_BACON_16085 Grégory Boissy : use for all partners included press

20 3.2 PHOTOGRAPHY STYLE - CULTURE Capturing the depth beneath the surface of the Tahiti experience Local Produce & Markets Capturing the close-up detail, pattern and textures of the bountiful Tahiti tropical food world and the vibrant local market experience.. Gregoire_Le_Bacon_ _MG_9872 The Mana The natural rhythm between the land, people and values here that is completely balanced. This is expressed through both personal, intimate and sensory imagery and the power and wonder of the natural world.. _Ben_Thouard.com_ G._LE_BACON_ McLennan_Tahiti_23_36 Ben Thouard : use for all partners included press

21 3.3 PHOTOGRAPHY STYLE - CULTURE Capturing the depth beneath the surface of the Tahiti experience The Mana The natural rhythm between the land, people and values here that is completely balanced. This is expressed through both personal, intimate and sensory imagery and the power and wonder of the natural world.. _MG_6887. _MG_7121. IMG_2358

22 Thank you. TAHITI TOURISME BRAND GUIDELINES VERSION 1 ISSUED THURSDAY 24TH of APRIL 24 JUNE 24 FUTUREBRAND