And all of it is free.

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1 TDI Compliant Insurance Advertising The How behind the Wow! INVITATION TO INQUIRE An Invitation to Inquire, per (7), is an advertisement that refers to a specific insurance policy or provides an opportunity to request a quote or that, except for Internet advertising, provides an opportunity to request other information. INVITATION TO CONTRACT An Invitation to Contract is an advertisement that includes an application or enrollment form for insurance or which is presented with an opportunity to apply for the advertised coverage (8) An advertisement that is an invitation to contract will require a greater standard of disclosure. In all cases, a situation where a sale can be or is made is an invitation to contract. One can generally assume that, if an agent is present, the situation is an invitation to contract. Prepared material presented to a consumer in such situations must meet the requirements for invitation to contract advertising. TDI Defines Advertisement An insurance advertisement is defined very broadly in (1)(G) as any communication directly or indirectly related to a policy and intended to result in the eventual sale or solicitation of a policy. NON REQUIRED ADVERTISING FILINGS While advertisements for property and casualty are not required to be filed before they are used, they are not exempt from compliance. Even advertising produced by entities subject to more limited regulation are subject to the Advertising Rules (2), TIC Google will soon be offering to compare and sell auto insurance. Type Google Compare in your browser and read the bad news. You can t Out Google Google but you can Out Local Google. And all of it is free. of conduct.html TYPES OF ADS The type of ad determines the level of disclosure required. INSTITUTIONAL An Institutional ad is a general advertisement of a company or agent. It is only intended to promote interest in the concept of insurance or to promote an agent or company, per (6). Web pages on an Internet website that do not refer to a specific insurance policy, certificate of coverage, or evidence of coverage or that do not provide an opportunity for an individual to apply for coverage or to request a quote are considered to be institutional advertisements. A brochure about a company s history, or a company s or insurance group s billboards, or Yellow Pages ads that do not uniquely describe or identify an insurer s specific products are examples

2 1 Create the Perfect Website It s the only Internet Real Estate that you truly own! It is not ethical to copy other websites but they are great for inspiration SR22 Insurance example 1 SR22 Insurance example 2 Promote Neighboring Businesses Contractor s Insurance example 1 Contractor s Insurance example 2 Contractor s Insurance example 3 Workers Comp Professionals Life or Health Insurance Multi Lines Insurance House Painter Auto Insurance Georgia Auto Pawn How to define your target market Determine the goals of your website Look at your current customer base Check out your competition Analyze your product / service Choose specific demographics to target Consider the psychographics of your target Evaluate your decision Example of a Perfect Agency Website 2 Claim Your Local Search & Citations It doesn t do any good to have the Perfect Website if no one knows your agency exists! Asegurar el Sueño Americano Google Search for Car Insurance in Dallas, TX Where do you show up in your local area? 2

3 LOCAL SEARCH: The Best Web Marketing Strategy in the World Google Local The What, The Why, The How 97% of consumers use the Internet to shop locally 90% of online searches start with a search engine, not acompanywebsite 90% of businesses have not claimed their local listings It s Your Edge on the Competition Let s take a poll Have you claimed your Google Listing? 3 It may seem odd, but one huge factor in your Google+ Local rankings has to do with your listings on other sites particularly online business directories. Every time you re listed on one of those sites, you ve got what s called a citation. Citations are important because, to Google, they are mentions of your business on sites that Google generally trusts to have accurate info on local business. Any time the name, address, and phone number of your business are published online together, that s a citation. How to be on page #1 in Local Search In order to gain the most out of your business s website and other online materials you will want to sign your company up for listings in the following online directories: Google My Business Yahoo Local Bing Places Yelp Merchantcircle Yellow Pages.com Superpages Citysearch citation finder MapQuest Local.com Foursquare LinkedIn Angie s List.com Manta.com Kudzu BONUS! Facebook Fan Page Download this 31 page PDF It has everything you need to claim your online listings: Screenshots Embedded Hyperlinks Easy Explanations Suggestions for content The only thing it doesn t have is a calculation of what your time is worth. It takes up to a month of steady work to claim all the listings you need. So how much is YOUR time worth? Free Services or Pay Services? Google Places- Free Yahoo Local- Pay for services Bing Places- Free Yelp- Free Merchantcircle-Free with additional pay plans available Yellow Pages.com- Free Superpages- Free Citysearch- Free MapQuest- Pay for services Local.com- Free Foursquare-Free LinkedIn- Free Angie s List.com- Free to claim a business Manta.com- Free Kudzu- Free BONUS! Facebook Page- Free 3

4 Free How to Claim Top Listings Download this 83 page PDF It has everything you need to claim your online listings: Screenshots Embedded Hyperlinks Easy Explanations Suggestions for content 21 ways to get Online Customer Reviews Respond quickly to all reviews by setting up Google Alerts Set up Google Alerts for your agency: handout generator Top Excuses for Not Asking Customers for Reviews excuses for not asking customersfor reviews 4 Why are online reviews worth the effort? There s one reason that towers above the others: Reviews are the main way to build a solid reputation online. You may know that already. But reputation is a vague term most people don t define. I m referring to two main benefits: If you have a good reputation (1) someone other than you is explaining why you re good, and (2) potential customers can read the reviews and form an opinion as to whether you re a good fit for them. 5 Create Videos Download at Virtual Reputation Management: Reviews How do your customers search? 4

5 6 Is Your Website Mobile Friendly? Quick Response Codes Create for free at YouTube Video Facebook Like /tools/mobile friendly Mobilize the Moment! The Mobile Movement: Understanding Smartphone Consumers s Mobile Friendly Business Card Slow Down! Please! Folks Buy When They Want to Buy Mobilize the Moment! 7 Consistent Client Communication Send Thank You e mail to every client / quote 1. What Brady Should Have done 2. Gather e mail addresses from everyone 3. Sign Up for free e Newsletters for inspiration / ideas 4. Costs nothing but your time 5. Create series of e mails on specific insurance product 6. Establish follow up e mail program: 7. Follow guidelines for CAN SPAM Act 5

6 Free E Mail Marketing Software Free Drip e mail Free Video e mail now/286186/fake confirmation scontain nasty malware 8 Create a Facebook for Business Page Facebook for Business Facebook Advertising Facebook Videos Guerilla Marketing Two main obstacles agencies face when asking for addresses How to ask for e mail addresses: script PIANC monthly news: Facebook s Fan Page lets you gather as many fans as you want. It also provides a way to interact with a large scale of customers. You can set up Facebook Fan Page links on all of your business s online media outlets, which lets online users go to the fan page and directly interact with your company. This increases your SERPs presence, as well as increasing customer participation and brand recognition. Bonus Section Facebook Fan Page To start creating a Facebook Fan Page go to: and either log into your account or sign up for an account. Where to find interesting info to share Look for links online & in magazines that appeal to your target market & sign up for their e newsletters Shooger Coupons Metro CPA House Beautiful Zillow Advertise on HopStop for free Family Handyman American Home Shield EarthLink InsWeb Grandparents.com Make every employee a Marketer Step 1- If you do not already have a Facebook account for your business then you need to create one. If you do already have an account you can skip this section. First Facebook will ask you if you already have friends- you can skip this by clicking Skip this step. Step 2- Fill out the profile information for your business or skip what information you do not want to appear online. Steps to Creating a Fan Page 6

7 Step 3- Upload any business-related or product photos that you want to appear on the site. Photos are very helpful for brand and company recognition and are highly encouraged. Step 9- Fill in the security check words and click submit. Step 4- Facebook will ask you to verify the address that you have provided for them. This e- mail address will be publically shared so make sure it is something that you want to be available on the internet. Open your and click Agree. Step 10- Upload or import photos for your Fan Page. Step 5- You have now created a Facebook profile page and have a Facebook account. You will want to add photos and other content to make your company profile page interesting to online viewers. You will also want to share it with as many friends as is possible. Step 6- On your profile page click on the Create a Page icon at the bottom of the screen to begin creating your company s Facebook Fan Page. Step 11- Invite as many friends as contacts as you can to share your Fan Page. Then add your website s URL address and a short description that tells viewers about your company. Step 7- Choose what type of Fan Page you want to create- either a local business or place or a company, organization or institution. Step 8- Once you have chosen a page to create fill out the information box about it. This includes the business s name, location and category. Then click the box to agree to the Facebook Pages Terms. Your Facebook Fan Page is now set up. Constant updates, interesting content and photos and establishing as many contacts as you can will help ensure that your Fan Page gathers fans and keeps your company listed high up on SERPs. 7