How to Use Mobile and Social Media to Jump Start Your Business

Transcription

1 How to Use Mobile and Social Media to Jump Start Your Business Practical tips to increase your online presence October 30, 2014

2 How to Use Mobile and Social Media to Jump Start Your Business Moderator: Lori Dearman, Sr. Webinar Producer Todd Leeloy General Manager Orange Soda, Inc. Frank Rowan Associate Founder Mr. BusinessBuilder, LLC

3 Who s In the Audience?

4 Audience Question Have you researched or purchased a product or service on your mobile device in the last 6 months? A. Yes, researched & purchased B. Researched, only C. Purchased, only D. No

5 About the Speakers Ray Wunder Director, OrangeSoda

6 Our Commitment To You Mobile Explosion Website Design Best Practices Social, Mobile and Local A Natural Partnership Case Studies Tools and Techniques You Can Start Implementing Today

7 The Mobile Landscape Looking to the Future 2015 Mobile Marketing Spend (USA) $33.1B 2013 Mobile Marketing Spend (USA) $8.3B The future lies in your hands

8 Mobile Overview 93% of people who use mobile research go on to complete a purchase, most of those in your store Mobile smartphone users expected to increase by 25% from 2013 through 2014 to 1.76B users More than 50% of shoppers will shop elsewhere if your site is slow or unprofessional

9 Anatomy of a Good Website Professional Design Professional Content Search Engine Friendly Conversion Optimized Responsive Design logo Home Services FAQs Contact VALUE PROPOSITION CTA BUTTON Phone Number with Call to Action Products / Services Images Service Description Local / Maps Information

10 Website Usability The Three Second Test Business Name Contact Info Call to Action Differentiator / Selling Point Quality Photos and Content Memorable

11 The Reasons To Go Mobile Appearance is Everything! Responsive Design Easy to Find Easy to Buy

12 Modifying the Shared Mail Coupon SAVE $5 SAVE $5 off any product The transition to Digital Expanding the reach of existing print ads begins with including Digital links that will enable customers to access online coupon offers from their smartphone or desktop

13 Case Study: Creative Studio Thank you for helping us make the last 15 years a success! Here s your coupon stop by today!

14 Amplify Reach with Directories & Paid Media Creative Studio Professional Stylists Facebook Social Share Promotion Creative Studio Professional Hair Artists Take $5 off any $15 Purchase Coupon published on over 40 Digital Directories Facebook Ad Special Coupon Offer Diamond Certified Click here to claim this month s special offer! Google Ad Save 33% Today Click here to claim your special Coupon offer from Creative Studio Salon today!

15 Facebook Ad Targeting Facebook provides advertisers with a variety of targeting options: Personal demographics (age, sex, gender, geography, relationship status, etc.) Custom targeting ( addresses, phone numbers, Facebook user IDs) Social activity (likes and interests, friend connections, specific activity, etc.)

16 Success Metrics SUCCESS METRICS: 2 WEEKS Campaign Reach Promotion Views Engagement 18, promotion messages shared to Facebook Conversion 24%

17 About the Speakers Frank Rowan Associate Founder, Mr. BusinessBuilder, LLC

18 Five Business Essentials for Driving Transactions to Your Business

19 Make It Easy For Buyers To Spend With You

20 Talk To Your Social Followers vs. At Them

21 Your Buyers Talk You Can t Fix What You Don t Know About Manage your online reputation by making sure you business listings are correct and you immediately take action on poor reviews

22 Web + Social + Mobile = Transactions Presence Reach Engagement Conversion Claim Your Online Presence & Build Brand Awareness Communicate Value to the Right Audience; At the Right Time; With the Right Message; that is Responsive to your Mobile Buyers Directly Engage with Buyers, Build Brand Presence, and Ultimately Sell More Products/Services Be Where Your Buyers Search for Your Business and/or Your Product/Service Solutions

23 Your Buyers Decide If You re Their Best Choice. Through Your Website on a Mobile Device

24 What You Do Matters Your Action Items Include click to call on your website Engage social fans with the right message at the right time on the right device Create integrated marketing campaigns to increase reach Pay attention to your online reviews See how your site shows up on different devices by visiting or

25 Take us up on a Free Digital Competitive Analysis The Free Digital Marketing Analysis identify areas where your digital marketing strategy is working well and areas where you can apply more focus.

26 Your Action Items 1) Include click to call on your website 2) Engage social fans with the right message at the right time on the right device 3) Create integrated marketing campaigns to increase reach 4) Pay attention to your online reviews 5) See how your site shows up on different devices by visiting or Based on the information presented today, what action(s) will you take? In the next two weeks, I will (check all that apply): Implement all 5 items presented as they are easy to implement and will help grow my business Implement most of the 5 items presented Schedule a free digital competitive analysis from SmartReach Digital Check out my competitors' sites on a mobile device Research or purchase a product on my mobile device

27 Ask the Experts Moderator: Lori Dearman, Sr. Webinar Producer Ray Wunder Director, Orange Soda Orange Soda, Inc. Frank Rowan Associate Founder Mr. BusinessBuilder, LLC