Career Centre online

Transcription

1 Career Centre online 1

2 Today Context Web site Frameworks then & now Digital Literacy What s next? 2

3 WA Resources Boom Skills shortages DET DTWD Focus on WFD planning 3

4 4

5 Career Centre Provides people of all ages with comprehensive, free training information and career guidance First point of contact for the a wide range of initiatives including Recognition of Prior Learning (RPL). Clients - migrants, adult career changers, school leavers and young people starting their careers/training 5

6 Emphasis on the provision of vocational assistance & a broader approach that develops the skills of career management Holistic CD Perspective 6

7 Strategic Focus 1. Customer Focus: Increase the access, availability and quality of the Career Centre's information and services. 2. Tactical Focus: Maximise the services able to be delivered by Career Development Staff 3. Management Focus: Enable and inform the efficient management of the Centre s staff, services and priorities 7

8 Increase Access - Availability Self service facilities Widely increased web content Web Chat Mobile devices Social media Appointment availability Connected portal accounts SMS reminders 8

9 Quality Enhanced content Best practice tools Consistent processes Automated functions Satisfaction Surveys 9

10 careercentre.dtwd.wa.gov.au 10

11 I Want A Job At Pixar / Dreamworks / Sony Pictures / Blue Sky / ILM / and Digital Domain REF: 11

12 You, CD & IT x 3 12

13 Informed decisions- positive choices VET - career management 13

14 1: Create an account 5 steps 2 : Self - Complete knowing yourself tools 3 : Explore - Choices and Hands on 4 : Decide - Compare your options 5 : Act - Take action

15 Virtual Career Centre Integrated Service Delivery Career Planning Process (DOTS Model) Australian Training/ Professional CICA Guiding Occupation principles 2007 Standards Databases Training information CICA Professional standards (2007) Career Centre Shop front 15

16 Career planning 16

17 Differentiated Service Delivery (DSD) The three levels of service include: Self-help services for people with high readiness for decision making Brief staff-assisted services for people with moderate readiness Individual case-managed services for young people and adults with low readiness (Sampson, Seminar - Helsinki Finland, 2008) 17

18 Career Centre DSD The three levels of service include: Self-help services - , phone, web chat. Brief staff-assisted services Phone-in, Walk-in, Info assist. Individual F2F, 30 min phone. 18

19 Not just an alternative services Instead, alternative portals into a wide, flexible and harmonised network of services Integration (OECD, 2004, p.24) 19

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22 Different & the same Different tools Different way of working Same Working collaboratively Providing support & guidance Affirming & Facilitating 22

23 180,000 client contacts in 12/13 365,000 hits in last 6 months 20% of total number of clients referred via the web 82% of client said they better understood the actions they needed to undertake 93% said they would recommend service to others Results

24 Roles 24

25 Service delivery channels 25

26 Dear Lisa Rudgers Lyndsay Blackwell dear lisa rudgers,.flv

27 Digital literacy How does the internet reshape the context within which individuals pursue their career? What skills and knowledge do people need to pursue their careers effectively using the internet? (Ref: T. Hooley, 2012, p. 3 & 5) 27

28 Shifting context a career resource library an opportunity marketplace) a space for the exchange of social capital a democratic media channel. (Ref: Hooley, 2012, p. 5) 28

29 Careering through the web Hooley, Hutchinson & Watts (2010) made a number of recommendations including: Government and careers professionals should be supporting the growth of an educated consumer by supporting the growth of digital literacy to support career management. (Ref: Hooley, 2012) 29

30 Changing Creating Curating The 7 C s of digital career literacy Collecting Critiquing Communicating Connecting

31 ICT as an Alternative Tool/ Resource Strategies for ICT ICT as a medium (Watts, 2009a) 31

32 What s next? Key Priorities for 2013/14 Widen and deepen access to career development information via the Career Centre website by further developing website content and new service delivery channels (e.g. chat, Skype, social media). Support the VET in Schools Action Plan by conducting career workshops for school groups, VET Coordinators and career teachers. Improve client feedback and service monitoring mechanisms and use for ongoing service improvement. 32

33 What s next? Deepen access Increase number of tools accessed - action plans completed - resumes completed Generate user reviews/case studies of our site & service Improve and focus the content of the website ( including text, pictures and video) Increase usability to enable people to go deeper - interact & learn Improve site navigation structure so that users can find and browse without thinking too much about where to click Ref: wikipedia 33

34 References Hooley, T. (2013). Adventures in Career Development Blog. DOI: Hooley, T. (2013) Adventures in Career Development. Blog. Using-social-media-to-supportstudent-projects-and-dissertations.pptx DOI: April 23, Hooley, T. (2012) How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling. (29) (October, 2012), pp DOI: Hooley, Hutchinson & Watts. (2010) Careering through the web: The potential of Web 2.0 and 3.0 technologies for career development and career support services. ICeGS. DOI: 34

35 References Law, B, and Watts, A.G., (1977) Schools, Careers and Community. London DOI: Organisation for Economic Co-operation and Development (OECD) (2004a). Career Guidance Public Policy: Bridging The Gap. Paris, OECD Sampson, James P. Jr., (2008) Web and Face to face Career Resources and Services PPT. Seminar on Guidance in Finland 2008 Helsinki, Finland. Docent, University of Jyväskylä Professor, Florida State University. Watts A.G. (2009a) Career Information, Advice and Guidance in the UK: the state of the Nation. Keynote presentation to the CCPD Biennial Conference ( The Re-emergence of Career: Challenges and Opportunities ) ProfTonyWattsKeyNote.pdf 35