30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION
|
|
- Lionel Morris
- 8 years ago
- Views:
Transcription
1 VISITATION INTO CONVERSION 30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION A real-time customer-website interaction is similar to an in-store oneon-one interaction. The initial goal in-store and online is to close the sale. Just like a salesman gathers information from customers through conversation, your website gathers information through visitor actions and behaviors. As you understand more about your potential customers, you can fine-tune your responses, engage, and better educate them on the offerings that are relevant to each person. It s time that your website drives these conversations. There are so many ways to utilize real-time personalization, but what does it look like? In this ebook, we will show you 30 ways to do realtime so that you can take a first time visitor from initial introduction to conversion and advocacy.
2 STAGE ONE: PREVENT BOUNCE 1 WELCOME A NEW VISITOR BASED ON GEOGRAPHICAL LOCATION Knowing where the visitor is coming from allows you to better understand where they may be interested in going. It enables you to share relevant information to keep the visitor engaged. In the pop-up to the left, the site recognized that the visitor is geographically based in another country. Visitors may bounce if they don t believe an ecommerce site can ship a product to them. Gardener s Supply Company has the ability to decrease the likelihood that an international customer will bounce when they see that the company can ship items to them. 2 SECOND CHANCE - KEEP VISITORS ON YOUR SITE Trying one last time to engage a visitor is sometimes the difference between keeping them on the site and having them bounce. Nomads has a Second Chance message that offers a visitor who is on the verge of leaving a discounted offer to entice them to stay on the site. This increases the chance of the visitor continuing their current session or returning to the site in the near future.
3 3 CREATE A SPECIAL OFFER BASED ON THE VISITOR S WEB SOURCE Certain sources generally yield higher or lower quality traffic. For example, visitors derived from LinkedIn are higher quality for B2B companies, while Facebook yields lower quality traffic. However, B2C companies have higher conversion rates with Facebook generated visitors. If you have a source that sends you a lot of traffic, but rarely converts you can make a special offer for them. To the right is an example offer targeted to Pinterest visitors. 4 ENGAGE A USER WHO HAS BEEN SITTING ON YOUR LANDING PAGE Visitors who have been on-site for up to a minute but have not clicked on anything are in limbo. You have not lost them, but you have not caught their attention either. In this instance, you can change your content offerings or bring attention to something new to keep their engagement and push for a click. 5 BRING ATTENTION TO SIMILAR CONTENT The behavior of scrolling to the bottom of a content containing page displays a level of customer reading interest. If you know what topic the visitor is interested in, you can choose other relevant content to display. The goal is to ascertain a click to start the relationship.
4 6 SURVEY UPON EXIT If you are finding you have a high bounce rate, you can pop-up a quick survey to gather information about your visitor. You can then use this information to better target and engage future visitors. STAGE TWO: BUILD A RELATIONSHIP 7 WELCOME BACK A RETURNING VISITOR Everyone likes to be remembered, whether online or in person. Welcoming back a returning visitor increases the visitor s engagement and builds upon the initial introductory relationship established in their first visit. You can offer a special promotion to returning customers to illustrate their value and bring them closer to purchasing. 8 PROMOTE NEW CONTENT RELATED TO PAST VISITS Your visitors may have indicated specific interests through content they have viewed in the past. You can use this data to further connect the visitor s interests with your company. If they previously viewed past blogs on a topic, show them your new blog on that subject. The more integrated your product and services become to a visitor s values, the closer you become to a sale or lead.
5 9 CALLOUT RELEVANT CASE STUDIES As soon as you understand who your visitor is, you can callout case studies and testimonials from past customers who were in similar situations. Proof of customer satisfaction and success is often the strongest persuading factor in a sale or lead. 10 LET USER SELF-IDENTIFY THROUGH CLICKS A great way to figure out the likes and dislikes of a visitor is to monitor their clicks. Once their interests are understood, you can promote product offers or other content that will better appeal to them. 11 GIVE THE VISITOR A TASK LIST OR TOUR Now that you know a little about the user s intent, you can create a specialized task list or guided website tour. The goal is to educate the visitor, so that at the end they will be ready to convert! 12 MAKE AN INTEREST RELATED OFFER The data you have collected may illustrate part of your visitor s intent. Create an offer related to what your visitor has indicated they are searching for. For example, if a customer previously looked at a pair of boots, give them a coupon for shoe wear. Giving a customer a more favorable offer if they buy now, may create urgency and allow you to close the sale.
6 13 RESPOND BASED ON INTERACTIVE TOOL USE Interactive tools contain levers that users pull as they make adjustments. You can analyze which levers they are altering to identify areas of concern or interest. Then, you can pull up relevant content or demo offerings. For example, Evergage offers an ROI calculator. If a user is repeatedly experimenting with churn rates, we might promote our churn e-book. 14 INSERT AN IN-LINE MESSAGE Personalization does not always need to be obvious to the user. You can utilize in-line messages to create dynamic content, like headlines or ordered lists, promoting the most relevant information based on the user s profile. In-line messages can also be used to promote customer success, like in the example below. 15 COMPARE A VISITOR S PATH TO POPULAR CONVERSION PATHS Analytics applications, such as Google Analytics, can identify popular conversion paths. Track the path your current visitors are taking with a tool like Evergage and compare. Then, you can understand where visitors are deviating and put them back on the right path with real-time campaigns.
7 16 TAILOR YOUR HOMEPAGE FOR DIFFERENT PERSONAS... SUBTLETY Each time a customer arrives on your site they drops clues about their likes and dislikes through their clicks. Once their interests are understood, you can tailor their homepage to make it more appealing to them. For example, Ving tailors homepages based on whether users click on education blog or education information. 17 MAKE YOUR SITE A CUSTOMER SERVICE REP Provide help and support throughout the customer lifecycle. Call out contact information so visitors don t have to dig for it! Let a representative answer your questions and help you set up your free account. Call now! 18 UTILIZE REAL-TIME MARKETING FOR TRAINING AND ONBOARDING Compete PRO shows messages that give videos to new users or to introduce new features for training of their platform. This is a great way to get users on the right track and show them the most important parts of the website or of a new product.
8 19 DON T FORGET ABOUT MOBILE To further build relationships with users, establish a mobile presence and send customers valuable information and current offers. For example, Palms Casino & Resorts created a mobile-specific message for VIP visitors. STAGE THREE: CONVERT YOUR VISITORS 20 USE DYNAMIC CALL-TO-ACTIONS Each time a customer completes a call-to-action you can alter the content. As you understand more about a visitor, the call-to-action buttons and offers on the site can become more relevant and targeted. Conversion doesn t always mean a sale or lead, getting the visitor fully involved is half the battle. Each stage in a customer s visit offers a different form of conversion, all valuable in the journey to the end sale or lead.
9 21 PROVIDE A BENEFIT FOR A USER ID If you can find a way to provide a benefit for entering in some sort of user ID, then you can merge behavior across browsers and visits. An example of a provided benefit could be that a user who creates a sign-in receives 15% off their first purchase. Once a user is signed in you can gather additional information about the visitor in order to provide him or her with the most valuable offers in future visits. 22 PRESENT RELATED PRODUCTS Present and promote related items to those that are in shopper s carts. This is a great upsell opportunity and can be used to promote complementary products. It can also be used to show similar products when something in a user s cart is out of stock. 23 ASK A QUESTION LIKE A SALESPERSON Your sales team is comprised of customer response experts. Find out what questions your sales team asks leads and ask your online visitors the same things. Then, promote content that mirrors what a sales representative would respond with based on their answers.
10 24 UTILIZE SHORT FORMS Although short forms may not provide as much initial information, visitors who fill out forms can be tracked. This means that you can utilize shorter forms to gain more initial interaction, and then track visitor behavior to make a more targeted follow-up offer. 25 SHOW ABANDONED CART REMINDERS If a visitor has left items in their shopping cart and returns to your site, remind them of these items. And maybe entice them with a special offer! 26 DRIVE VISITORS TO A THIRD PARTY REFERENCE If you understand someone is interested in a specific feature or benefit, promote a 3rd party reference such as a review or blog article on that topic. The goal is to validate and strengthen the claims you have made about how you can help the visitor.
11 27 UPSELL AT THE RIGHT TIME AND PLACE Presenting relevant promotional offers at the right time can lead to a customer upgrading their product. A discounted upgrade further increases these chances. If a user s behavior and time spent on the site suggests that they might be interested in an upgrade, then a coupon could be the deal maker! STAGE FOUR: TURN USERS INTO ADVOCATES 28 JUST ASK One of the best ways to get a re-tweet or a share is to simply ask. You already know this visitor is super engaged as they have converted. Why not simply ask them to help you out by mentioning you, sharing content, or in some way promoting you?
12 29 ADVOCATE YOUR SOCIAL CHANNELS Once successful conversion is completed, you can ask customers to promote the content you gave them in return. Online you can do this with simply a click of the button. By incorporating call-outs into these resources, you can facilitate this sharing process. 30 PROVIDE A SAMPLE TWEET OR PROMOTION Make it easier for users to share content by creating a lazy tweet, like the one below, that will pop up when a user clicks on one of your callouts. The easier the process is the more likely people will follow through with it. SIGN UP FOR A QUICK DEMO TODAY Stop guessing how you can increase web conversions, user engagement, and revenue. We ll show you. Request a demo now, and schedule it at your own convenience.
30 Ways To Do Real-Time Personalization
30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization Today s modern marketers must be empowered to act on data any kind of data, from any source to deliver relevant, individualized
More information6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting
6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting Written by Peter Messmer, Director of Marketing at AddShoppers First off, what exactly is Behavioral Targeting? Behavioral
More informationA Business Owner s Guide to: Landing Pages
A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything
More informationTHE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE
THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE HOW TO PUT YOUR PERSONALIZATION STRATEGY INTO ACTION TABLE OF CONTENTS Why Personalization is Important...2 Getting Started: Defining Personas and Journeys...3
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationInbound Marketing: Best Practices
423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing
More informationA Beginner's Guide to E-Commerce Personalization
A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your
More informationInbound Marketing Methodology
White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been
More informationBest-Selling Sites: What Your Website and a Great Book Should Have in Common
Best-Selling Sites: What Your Website and a Great Book Should Have in Common BEST-SELLING SITES: What Your Website and a Great Book Should Have in Common People often describe a great book as a page turner.
More informationHubspot Inbound Certification
1 / 7 Hubspot Inbound Certification Introduction: Below is the study notes for the Hubspot Inbound Certification exam. Hubspot offers if for free and this certification is considered to be one of the most
More informationto get more customers online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
More informationTable of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
More informationEMAIL MARKETING REFRESHES
WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,
More informationThe. biddible. Guide to AdWords at Christmas
The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About
More informationA Kuno Creative ebook. for. Marketing
A Kuno Creative ebook CREATING CONTENT for Marketing Automation Why Content Matters Content is an essential part of any online marketing strategy. Blogs, downloads and video can be used for anything from
More informationTURN YOUR WEBSITE INTO A PROFIT ENGINE
TURN YOUR WEBSITE INTO A PROFIT ENGINE Turning your website into a profit engine: where to start In a competitive market, generating more leads from your website traffic has become crucial to maximising
More informationMake your website work. Ten ways to convert visitors into buyers
Make your website work Ten ways to convert visitors into buyers 4 million online shoppers in the UK * 7% growth in e-retail sales in the last two years 50.% of online shoppers who place items in their
More informationTHE ECOMMERCE MARKETING GUIDE TO FACEBOOK
ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches
More informationFive Steps to Inbound Marketing Bliss. Presented by
Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop
More informationThe Scientific Guide To: Email Marketing 30% OFF
The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationIn This Seminar You Will Learn.
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
More informationUGA Inbound Week 7. Social Media, CTAs, Landing Pages & Thank You Pages
UGA Inbound Week 7 Social Media, CTAs, Landing Pages & Thank You Pages UGA Inbound Week 7 1. SOCIAL MEDIA UGA Inbound Week 7 How is social media used in the attract phase of the Inbound Methodology? 1.
More information95% of smartphone users have searched for local information; 61% have called a store nearby after searching for information; and
According to research from emarketer and InternetRetailer.com, mobile commerce is projected to reach a staggering $28.7 billion in the United States alone by 2015. So there s no way around it: If your
More informationHOW TO OPTIMIZE your LEAD GENERATION STRATEGY
HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase
More information20 tried and tested tips to help you generate more leads
e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention
More informationSOCIAL MEDIA CAMPAIGNS
5 BEST SOCIAL MEDIA CAMPAIGNS to Drive Customers Through Your Sales Funnel Stages a publication 5 Best Social Media Campaigns to Drive Customers Through Your Sales Funnel Stages 2 5 Best Social Media Campaigns
More informationRevenue Generating Conversion Rate Optimization (CRO) Strategies
Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure
More informationThe ultimate guide to your most successful Q4 yet
The ultimate guide to your most successful Q4 yet CONTENTS 01 Introduction 02 Strategy/Planning 03 Email 04 Social Media 05 Digital Tactics 06 Paid Search 07 Creative Consideration/Messaging 08 Backend
More informationOnline Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1
More informationECOMMERCE STRATEGEY FOR 2015 HOLIDAY
ECOMMERCE STRATEGEY FOR 2015 HOLIDAY Digital Strategy Team May 2015 LYONSCG White Paper: ecommerce Strategy for 2015 Holiday 1 What 2014 Holiday Trends Tell Us As you plan for the Holiday 2015 sales push,
More informationRETARGETING. A Beginner s Guide to Retargeting 101
RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?
More informationDigital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
More informationDon t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here
Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a
More information5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals
5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey
More informationReal-Time for the Rest of Us. Perceptions of Real-Time Marketing and How It s Achieved
Real-Time for the Rest of Us Perceptions of Real-Time Marketing and How It s Achieved / THE PERCEPTIONS OF REAL-TIME MARKETING What do you think of when someone says REAL-TIME MARKETING? Do you think of
More informationLeaving Money On The Table
10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the
More informationThe Advantages of Conversion Optimisation - Part 19
19 Conversion Optimisation What s inside: An introduction to the useful world of Conversion Optimisation. Key terms and concepts are included to help you understand the process, as well as data collection
More informationREAL-TIME PERSONALIZATION LOOK BOOK: Great Ideas & Examples for E-Commerce Sites
REAL-TIME PERSONALIZATION LOOK BOOK: Great Ideas & Examples for E-Commerce Sites TABLE OF CONTENTS VISITOR ENGAGEMENT What s Trending?...5 Shopper Acquisition & Activation...6 Email Capture...7 RELEVANT
More informationBusiness Process Services. White Paper. Personalizing E-Commerce: Improving Interactivity to Increase Revenues
Business Process Services White Paper Personalizing E-Commerce: Improving Interactivity to Increase Revenues About the Author Subramaniam MV Subramaniam is a Delivery Manager at Tata Consultancy Services
More informationInbound Marketing 101
Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What
More information8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing
More informationEnhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76
Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76 The future of marketing has arrived. Rather than big media budgets and guessing games, it s rooted in smart
More informationThe Google. Dynamic Remarketing Guide
The Google Dynamic Remarketing Guide 2 What Is Remarketing? Remarketing (also referred to as retargeting) is a form of online display advertising which allows online retailers to show ads to shoppers who
More informationMASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED!
Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram
More information7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com
7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards info@andrewredwards.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain
More information5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS
TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost
More informationHow to Use the Internet to Market Your Business
How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online
More informationEMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE EMAILS
EMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE www.adi.do LET S DO DIGITAL 2015 INTRODUCTION INTRODUCTION Steve Brown Digital Account Manager Ross Coombes Co-Founder & Director EMAIL MARKETING ALIVE
More informationLead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook!
1 An Introduction to Lead Generation How to Use the Internet to Drive Leads and Revenue A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description
More informationSocial Media and Content Marketing.
Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?
More informationThe Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels
The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels We ve all
More informationAmazon Payments Marketing Guide
Amazon Payments Marketing Guide THANK YOU FOR CHOOSING AMAZON PAYMENTS Welcome to Amazon Payments Seller community. Amazon Payments can help you grow your online business by offering millions of Amazon
More informationInbound Marketing The ultimate guide
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
More informationIs Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales
Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales 2 7 Steps to Improve Your Online Holiday Sales Every year it seems as if the holiday decorations go up a month earlier
More informationWhy Web Analytics Should be Important to You
Why Web Analytics Should be Important to You In our Insights series, we ve explored many aspects of running a successful website. Keeping a close eye on visitor information is an important aspect of achieving
More informationWhat is Prospect Analytics?
What is Prospect Analytics? Everything you need to know about this new sphere of sales and marketing technology and how it can improve your business Table of Contents Executive Summary... 2 The Power of
More informationEmail + Social = Success
How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have
More informationINBOUNDMARKETING. For Beginners. Everything you need to know to get started.
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
More informationSocial media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
More informationThe B2B Marketers Perfect Pairing
The B2B Marketers Perfect Pairing Using prospect and customer data with Marketing Automation and Web Analytics to generate more leads and greater success. Marketing automation coupled with web analytics
More informationOptimizing Landing Pages for Lead Generation and Conversion
Optimizing Landing Pages for Lead Generation and Conversion Web Marketing Services Optimizing Landing Pages for Lead Generation and Conversion CONTENTS Review of Landing Page Basics.................................
More informationThe Top 10 Optimization Best Practices for Financial Services
ebook: The Top 10 Optimization Best Practices for Financial Services a publication from Introduction Better Engage and Convert Website Visitors Financial services companies are facing a new challenge:
More informationMeasuring Media the Right Way; Online & Offline. Paul Mosenson President, NuSpark Marketing November 9, 2010
Measuring Media the Right Way; Online & Offline Paul Mosenson President, NuSpark Marketing November 9, 2010 About NuSpark Marketing emarketing Firm focusing on lead generation, lead management, content
More informationwishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com
Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of
More informationGoogle Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By
Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...
More information(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.
(+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationEcommerce Customer Acquisition:
Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals
More informationEmail remarketing Best practices guide
Email remarketing Best practices guide What is email remarketing? Email remarketing is the practice of sending targeted emails to Website visitors based on their unique site behavior. It involves the use
More informationOptimizing Landing Pages
1 Optimizing Landing Pages for Lead Generation and Conversion How to Drive More Leads with Better Landing Pages A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?
More informationAN INTRODUCTION TO LEAD GENERATION.
INTRODUCTORY AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if
More information5 Conversion Tricks to Increase ROI in Ecommerce
5 Conversion Tricks to Increase ROI in Ecommerce How to improve customer experience for better conversion and turn your website visitors into loyal customers The CEO of Amazon, Jeff Bezos has highlighted
More informationInbound Marketing vs. Outbound A Guide to Effective Inbound Marketing
Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may
More informationAN INTRODUCTION TO LEAD GENERATION.
AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 CONTENTS. 04 05 Introduction Defining a Lead 09 Qualifying
More information8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA
TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.
More informationpresented by Maxmail
presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this
More informationOnline & Offline Correlation Conclusions I - Emerging Markets
Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does the online help? Seasonality Do we know when to profit on what
More informationTravel Marketing Checklist: The Five Top Strategies to Boost Leads and Sales with Retargeting (No Matter Where Your Prospects are in the Buying Cycle)
Travel Marketing Checklist: The Five Top Strategies to Boost Leads and Sales with Retargeting (No Matter Where Your Prospects are in the Buying Cycle) Retargeting is probably something you have seen, but
More informationThe Tagoras Collection
The Tagoras Collection Three Tips for Selling More E-learning written by Jeff Cobb published by Tagoras www.tagoras.com info@tagoras.com 800.867.2046 I ve worked for and run companies that sell online
More informationPaid, Earned and Owned Media
Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and
More informationWhy digital marketing?
Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of
More information10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine
x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.
More informationCREATING CONTENT. CLOSING DEALS.
CREATING CONTENT. CLOSING DEALS. The ultimate guide to content marketing and sales strategy for B2B Content marketing is an ideal companion to a B2B sales team. Why? Two reasons: 1. The B2B sales process
More information1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.
1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m
More informationPublish and Measure Phases
CHAPTER 7 Publish and Measure Phases 7. Measure 6. Publish 1. Plan 8. Optimize 2. Assess GOVERN 5. Build 4. Design 3. Define Anyone who has written anything or aspires to be writer knows that the word
More informationDIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project
More information30- Day List Building Plan for a blogger/affiliate marketer
30- Day List Building Plan for a blogger/affiliate marketer Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you already
More information"SEO vs. PPC The Final Round"
"SEO vs. PPC The Final Round" A Research Study by Engine Ready, Inc. Examining The Role Traffic Source Plays in Visitor Purchase Behavior January 2008 Table of Contents Introduction 3 Definitions 4 Methodology
More information5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
More informationBenefits of using Marketing Automation Software as part of your content marketing strategy
Benefits of using Marketing Automation Software as part of your content marketing strategy Ann Stanley Managing Director of Anicca Digital @AnnStanley @aniccadigital #ecommercial15 Our brands Generating
More information8 Ways To Build Your Brand Using Social Media
8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate
More informationYour Toughest Questions. Answered
Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing
More informationUsing Kentico EMS to optimize the B2B sales process
Using Kentico EMS to optimize the B2B sales process A link to this deck follows What we ll cover The current view of B2B sales: What the customer demands today The general state of readiness: Varies by
More informationWHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING
THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE Email marketing is about more than just your message. In fact, the words
More informationPPC FOR LEAD GENERATION HOW TO GET MORE LEADS WITH PPC
PPC FOR LEAD GENERATION HOW TO GET MORE LEADS WITH PPC Ask any business owner what he or she needs, and you ll likely hear more customers. Businesses can t just rely on their existing customers to fuel
More informationIntegrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence
Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click
More informationWritten by: Cheryl Baldwin, Director of Marketing Communications
Written by: Cheryl Baldwin, Director of Marketing Communications The continual expansion and competitive advantage of any company, regardless of its size or industry, relies solely on two things: lead
More informationIntroduction to Email Marketing
Introduction to Email Marketing http://localu.org/ Mary Bowling www.ignitordigital.com Collecting Email Addresses? Collecting Email Addresses? Collecting Email Addresses? What Are You Doing With Them?
More information