Maximize Sales and Margins with Comprehensive Customer Analytics

Transcription

1 Q Customer Maximize Sales and Margins with Comprehensive Customer Analytics Struggling to connect the dots between Marketing, Merchandising and Store Ops? With the explosion of customer interaction systems, today s retailers are challenged to see all customer transactions and interactions across all channels and markets. That s why QuantiSense Customer Analytics provides the powerful ability to automatically identify the hidden relationships between your customer, product, store, web and social interactions ultimately orchestrating more effective marketing and merchandising decisions. Improve Promotion and Campaign Management Purchase history is only the beginning. With Q Customer your promotions managers, loyalty program managers, campaign managers, store managers and assortment planners have access to all shopper interactions even those created via e-commerce, campaigns, customer service and more. And that means marketing and merchandising executives alike have more power to segment customers to highlight product affinity, customer loyalty and response to promotions as well as fine tune assortment choices based on purchase decisions made by your most valuable customers. Leveraging your existing CRM systems, Q Customer employs advanced analytics to deliver the 360 view of all customer interactions including purchases, returns, promotions and preferences required by your merchandising and marketing managers. This powerful solution includes the ability to: Create a Comprehensive Customer Data Repository By integrating data from a wide variety of sources including existing CRM solutions across multiple channels, brands and applications, management solutions and customer service applications, along with info from third party vendors such as Nielsen and Acxiom Augment Customer Information By adding attrbutes such as Recency, Frequency and Monetary Value (RFM) model scores, marketing segments and segment migration, cohort analysis, as well as demographic and psychographic attributes Support Customer Segmentation Across a comprehensive view of customer interactions including purchases, returns, promotions, loyalty programs, registries and surveys Guide Marketing Decisions With dashboards and scorebooks that highlight sales impact and promotion results and response rates Manage Direct Customer Interaction By guiding store associates involved with personal shopping and clienteling. With Q Customer, you can start improving promotion performance and campaign effectiveness with better customer insights, RFM analysis, market basket and loyalty analytics today.

2 Q Localized Assortment Optimize Pre-Season Buying and Localized Inventory Assortment Are you frustrated with slow turns, inventory imbalances or underperforming locations? Imagine having the power to automatically score over or under performing assortments at each store, every week. With Q Localized Assortment, buyers and planners have an automated scoring machine that analyzes assortments and items, store by store, across a number of performance areas. Empowered with the knowledge required to make significant improvements in assortment mix and balance, your team can drive higher sales, margins and inventory productivity. Improve Pre-Season Plans and Make Rapid In-Season Adjustments Q Localized Assortment augments your existing planning and allocation systems including JDA, Oracle/Retek or even Excel. As a component of Q Merchandising, our Localized Assortment analytics surpass traditional BI tools that make you hunt and mine for and problems holding back your business it helps you spot opportunities and take the best action. You can: Monitor store performance with automated store-level scoring on a weekly basis Review detailed results assortment by assortment and store by store Score your store inventory by a range of factors including size productivity, price and depth Track sales, inventory sell thru and gross margin performance at store grade and region With Dashboards and Playbooks designed specifically for merchants, Q Localized Assortment offers key pre-season insight into specific assortment planning problems that will reduce in-season assortment management headaches. Q Localized Assortment plays a key role in a retailer s overall Decision Orchestration Platform by answering critical questions like: Depth and Breadth How many choices should be offered in each store/assortment? How many units behind each choice? Balance What s the best sales and inventory mix at levels like size and price? Service Level When s the best time to deliver this item? What is the stockout position of each assortment? Our powerful Retail Exception Engine constantly tags and prioritizes exceptions by item, assortment and store, creating invaluable new data and metrics that drive your localized assortment decisions.

3 Q Merchandising More Profitable Merchandising Decisions Q Merchandising goes beyond traditional BI tools that only provide information it helps you take action. With personalized dashboards, Retail Scorebooks TM and Retail Playbooks TM your entire merchandising team can increase sales, margins and inventory productivity by capitalizing on opportunities while solving problems. How does it work? Q Merchandising first analyzes your chain s performance and tags positive and negative exceptions at the item and store level. Then powerful QuantiSense Plays leverage embedded best practices to suggest appropriate actions and ensure the right plays are run at the right time. With the powerful analytics in Q Merchandising: Buyers know which orders to cancel and which to accelerate based on recent and forecasted customer demand, as well as in-transit and onhand inventory. Planners know exactly how to factor in last season s lost sales with next season s plan. Allocators are provided with a concise listing of which stores are in the greatest need of specific merchandise. Executives can ensure the best high-level product mix and better manage key departments. Now your team will be better equipped to reduce overstocks, eliminate stock outs and increase inventory productivity. Localized Assortment Analytics As a component of Q Merchandising, our Localized Assortment analytics provide an automated scoring machine that analyzes assortments and items, store by store, across a number of performance areas. It helps buyers and planners improve pre-season plans and make rapid in-season adjustments. Each role-based Scorebook offers deep merchandise analysis including: At-a-glance summaries of top department KPIs that highlight top and bottom performers Graphical views of sales and inventory performance by product, SKU, channel and vendor Market basket analytics that identify the items that pull within a category, store, district, region or chain And with Q Mobile, all the KPIs and Plays are available either through a web browser or on your ipad. You can also leverage our advanced customer analytics with your existing CRM systems, to deliver a 360 view of all customer interactions including purchases, returns, promotions and preferences empowering your merchandising and marketing managers. Whether you are reviewing market basket analysis, setting local merchandise assortments or analyzing retail promotion performance, QuantiSense can help.

4 Q Store Ops Best Practices for Maximizing Store Performance No time for sitting in front of the computer? No problem. Whether you are responsible for an entire region or a single store, Q Store Ops provides invaluable insight delivered via mobile devices like an ipad or iphone so you can easily spot local exceptions in sales trends and potential inventory issues related to assortments and item availability. Now store managers, district managers and regional managers as well as operations executives will be equipped to improve store performance without losing time on the sales floor while simultaneously delighting the customer. Analytics Pump up Conversion Rates and Transaction Value Q Store Ops incorporates a combination of your store specific sales and inventory data as well as our unique Q Tag exceptions generated by the QuantiSense Retail Exception Engine. With this combined data you can see your store-specific merchandising needs with more clarity than ever. The results include more efficient localized assortments and identification of new cross sell and up sell opportunities. with the latest insights and suggested Plays via an ipad app. Store operations personnel also leverage Q Mobile to see all the data on sales, inventory, and employee productivity at their fingertips while on the store floor, reducing time spent in the back office sifting through reports. It all adds up to increased sales and improved labor productivity which maximizes store performance. With role-based Retail Playbooks, corporate and regional operations managers can quickly compare merchandise performance across stores and perform market basket analysis to understand which items sell together and what drives multi-item purchases. While store managers can run Plays for store visits, managing sales contests, pinpointing item popularity, identifying busy and slow times with respect to store traffic, flash sales, loss prevention and more. Improve Store Performance with Mobile KPIs Since retail field users are on the go, Q Mobile empowers district and regional store management

5 Q Mobile Mobilize Your Retail Business Intelligence In today s world time is critical. With Q Mobile retail executives can get the latest insights and take immediate action from any location the home office, a conference room, in the field, and while traveling. The QuantiSense Decision Orchestration Platform TM can be accessed from a web browser or as an app on the ipad, iphone, or ipod touch, improving communication and keeping merchants, marketing and store operations all on the same page. Maximize Profits with Mobile Merchandising Imagine the ability to provide real-time drill downs in Monday morning meetings. For merchants at headquarters, Q Mobile increases portability, practically eliminating the need for printed reports. In addition to merchandising executives, QuantiSense offers personalized Retail Scorebooks TM and Retail Playbooks TM for the entire team, including Buyers, Planners and Allocators. Mobile access to retail business intelligence fosters increased collaboration, since analytics can be accessed on the go. Empower Store Ops with Mobile KPIs Q Mobile empowers district and regional store management with the latest insights and suggested Plays while out in the field. Store operations personnel also leverage Q Mobile to see all the data on sales, inventory, and employee productivity at their fingertips while on the store floor. And that means less time spent in the back office sifting through reports. What s the end result? Q Mobile means you have more productive conversations with the ability to take immediate action instead of waiting until you return to your desk.

6 Decision Orchestration: Defining the New Rules for Retail BI Today s retail environment requires a shift from using analytics to report past results to proactively shaping future performance. Retailers need an actionable analytics solution that accelerates the decision making process and makes best practices repeatable throughout the organization. The QuantiSense Decision Orchestration Platform reduces the time spent digging through mountains of data, so your team has more time to think strategically. Actionable Retail Analytics Deliver Rapid Results Whether you are building your first data warehouse or taking your BI initiatives to the next level, the QuantiSense Decision Orchestration Platform can help. In as little as 60 days, your organization will be better equipped to make decisions that achieve operational excellence and ultimately delight the consumer. Retail results include: Reduced stockouts by 12% Improved turnover by.5 points Increased Gross Margin by 120 basis points Reduced aged inventory Raised service levels from 64% to 95% Q Foundation Jump start your data warehouse with finely tuned data model, and bullet-proof ETL systems that produce clean data from any retail data source, using the database platform of your choice. Q Merchandising Improve sales, inventory productivity and profitability by providing actionable insight and repeatable best practices across the entire merchandising function. Q Localized Assortment Perfect pre-season plans and in-season adjustments by automatically scoring assortments and items, store by store, in a number of performance areas. Q Direct Increase e-commerce and catalog revenue by analyzing and improving the direct to consumer order cycle and inventory allocation. Q Store Ops Boost store performance through analysis of sales, labor productivity, traffic patterns and transaction quality. Q Customer Enhance promotion performance and campaign effectiveness with automatic identification of the hidden relationships between your customer, product, store and web interactions. Q Mobile Benefit from insights and plays on the go during Monday morning meetings or on the store floor via web browser or as an ipad app. About QuantiSense, Inc. Based on a decade of experience delivering business intelligence solutions, QuantiSense offers a fresh approach to retail analytics. Using the QuantiSense Decision Orchestration Platform TM, retailers can finally combine business intelligence with industry best practices to ensure the most profitable merchandising and store operations decisions. With #1 rankings across 32 categories in the latest RIS Software LeaderBoard for retail technology, QuantiSense is known for its 60-day implementation and high customer satisfaction. Customers including Burlington Coat Factory, Casual Male Retail Group, Hallmark Cards, Michaels, Pacific Sunwear, Restoration Hardware and Urban Outfitters use QuantiSense Playbooks TM to deliver operational excellence. LEADERBOARD 12 LEADERBOARD 12 LEADERBOARD 12 Top 20 Software Leaders Top Tier One & Mid-Market Vendors Top Vendors in Grocery, Apparel Top & Specialty 20 Software Leaders 48 Charts Top Tier and Breakdowns One & Mid-Market Vendors Top Vendors in Grocery, Top 20 Software Leaders Apparel & Specialty Top Tier One & Mid-Market Vendors 48 Charts and Breakdowns Top Vendors in Grocery, Apparel & Specialty 48 Charts and Breakdowns PLUS: RIS SOFTWARE RIS SOFTWARE RIS SOFTWARE COMPANIES TO WATCH PLUS: COMPANIES TO WATCH PLUS: COMPANIES TO WATCH A SUPPLEMENT TO RIS NEWS A SUPPLEMENT TO RIS NEWS A SUPPLEMENT TO RIS NEWS