Beyond Marketing.

Transcription

1 Beyond Marketing An ISO 9001:2008 Certified Company I Marks Digital Solutions India Pvt. Ltd. Regd. & Corporate Office # /A/2, Sri Sri House, 4th Floor Revenue Board Colony Near Konark Towers, Dilsukhnagar Hyderabad , Telangana, India Mobile : / 183 / 184 / 186 Tel: /51 Fax : Branch Offices Dubai Riyadh Mumbai Vizag Vijayawada [email protected] An ISO 9001:2008 Certified Company

2 Contents ABOUT US TEAM SERVICES 04 CLIENTS PARTNER NETWORK METHODOLOGY WHY IMARKS?

3 ABOUT US Today's digital consumer is articulate and demanding, driving global conversations on your company's products and services, influencing brand image and bottom line like never before. It's no wonder then that enterprises are focusing on small, medium and large enterprises and are looking for ways to build long-term productive relationships with their consumers to succeed in the digital marketplace. A comprehensive digital marketing and media services - that helps engage with the consumer, influence their opinions, provide relevant feedback, reach various demographics, and glean actionable insights - thus becomes critical to a successful corporate strategy. The IMarks Digital Marketing strategy provides end-to-end solutions to small, medium and large enterprises seeking to ensure efficiencies and effectiveness in their digital marketing efforts. We work with CMOs to help leverage multiple channels to engage the consumer, build long-term relationships, and harness the explosion of data while measuring and enhancing the ROI of digital marketing. Bringing Light Into The Darkness 01 Imarks provides a suite of services, offerings, marketing platforms, and accelerators to help plan digital strategy and digital campaigns, leveraging Digital Analytics for a rich user experience. Our offerings include Digital Marketing Plan and Design, Digital Media Campaign Management, SEO, SMM, Digital Customer Experience design and delivery, Web Design and Development, Digital Brand Communication,. Our end to end spectrum of digital marketing and media services comprises consulting, requirements a s s e s s m e n t, r o a d m a p d e fi n i t i o n, implementation and execution of digital marketing strategies and media campaigns. We also help organizations leverage innovative new channels for customer engagement, product promotion, and viral marketing, across online, social, and mobile media. IMarks encompasses the "true" meaning of digital advertising in its entirety, from web design, development & marketing collateral production to strategic advertising and content planning. The agency has worked in 12+ industries and produced work for well over 170+ clients from medium to multinational. We were born digital and we are staying digital. Mission Our mission is to provide our clients with impressive solutions that both communicate their brand and motivate customers that is, to boost the bottom line. We strive to build long-lasting partnerships with our clients, helping them to meet and exceed their goals. Vision Imarks believes in redefining the way to connect the customers based on the latest digital marketing trends; delivering customer-centric services and solutions they trust. Values As individuals, we value integrity, honesty, openness, personal e x c e l l e n c e, c o n t i n u a l s e l f - improvement, and mutual respect. 5

4 OUR TEAM At IMarks, we believe that when we align our values with our actions, great things can happen. That's why our approach to marketing revolves around a simple and powerful idea: we speak our clients language. We live where they live and immerse in the game to build their business empire. Bringing all the three together, viz., Marketing, Technology and strong business foundation, IMarks creates values for customer and sustains it for years. Chandrasekhar D Chairman Under his leadership, IMarks has been achieving tremendous success. He has been the principal investor and has more than 20 years of experience in the Pharma Chemical industry and is passionate about IT industry. Under his leadership, the company has combined growth oriented entrepreneurship with a strong focus on business. He has been our principle driving force throughout our business growth Koteswara Rao P Founder & Managing Director An award-winning digital communications leader with more than a decade of communications experience, including journalism, media relations, branding, web development, social media and digital strategy. With 15 years of rich experience in the IT Industry. He is a visionary driving the team of IMarks and people's person. He is an expert at brand building, business development and result maximization. He is a perennial learner and keeps himself updated with the fast changing trends in marketing. Teamwork Makes The Dream Work 02 Gananath Shenoy K R COO, Director He is accountable for business expansion comprising team retention, financial performance and growth strategies. By enlightening the procedures, philosophies and the facilities that assist the efficient design, he brings in the drive value into the company in every project. In this role, he leads service delivery and client management of different locations across the world. His areas of expertise in consulting were, strategy for the introduction of new products, identifying and leveraging target customer

5 OUR SERVICES Today's digital consumer is articulate and demanding, driving global conversations on your company's products and services, influencing brand image and bottom line like never before. It's no wonder then that enterprises are focusing on small, medium and large enterprises and are looking for ways to build long-term productive relationships with their consumers to succeed in the digital marketplace. Digital Marketing Services Digital Media Solutions Digital Brand Communication Connect the Dot Web Technologies 03

6 Digital Marketing Services Digital Marketing is a global Business Phenomenon. The scope and growth of the digital marketplace in the last five years alone has been immense. Maximizing your digital marketing strategy to obtain global customers has never been such an essential business need. It has revolutionized the way business is done and produced a myriad of opportunities to the global marketplace. Digital Media Solutions Online media planning and buying (Digital Media) is regularly transforming due to several factors like invention of latest media platforms, sophisticated and latest technology, change from conventional analog procedure to computerized and plan focused, integrated planned activity utilizing digital media. The new era of Digital Media calls for a planned approach to integrated cross-platform marketing, wide expertise of latest media platforms and efficient media buying strategy. These must be assisted as a road map for media placement, cross-channel creative development and media research. Search Marketing Conversion Analytics Paid Search (SEM) Website Analytics Search Engine Optimization Landing Page Optimization Local Search Link Building Management App Store Optimization Conversion Optimization Online Reputation Pay Per Click Marketing Contextual Advertising Display Network Advertising Facebook Advertising Linkedin Advertising Youtube Advertising Strategy & Planning Social Media Blog Marketing Digital Marketing Plan Social Media Plan Search Marketing Plan Facebook Marketing Linkedin Marketing Twitter Marketing Mobile PPC Advertising Viral Marketing Marketing Youtube Marketing Social Media Monitoring Online PR 2 11

7 Digital Brand Communication Branding is the most important aspect in order to enhance your online presence and market visibility. The main purpose of branding is to balance and manage the regularity in exhibiting different media equipments. It builds faithfulness and the reliability factor among the clients. It is important to make the people correlate with various products and services of your organization. It is mandatory to enhance the services, products, credibility, visibility and presence of your company. Web Technologies Imarks is the leading suppliers of custom made e-commerce sites, innovative strategic design services, Android/ iphone native applications, web applications, static websites, dynamic web portals and many more. These solutions permit the organizations of all sizes to get the most of it on enhancing the communications, expanding the brand awareness, new and innovative design trends, social media technology to reach the company's aims and goals From logo designing to brochure designing, ing presentations to flash presentations we provide everything to fulfill your dreams and convert them in to actions. Evaluation: A clear understanding of your products and services along with in-depth research will be done about your competitors, goals, focus market and more. Design Concept: Our creative design team will produce latest and sophisticated design concepts that will portray the quintessence of your trade to attract your focused or determined set of audience. Web Applications Development: Here more work will be done on the designs, making changes to get the final concept. Delivery: Examining the art work with various formats and will be customized according to the printing needs. Websites (HTML 5 / CSS3) Social Media Applications Mobile / Tablet Applications Corporate Identity Web Application Design Ecommerce Logo Design Collateral Design UI / UX Design Landing Page Design Responsive + Adaptive Sites Digital Campaigns Design Website Design Mobile App Design E-commerce Website Design Content Management Web Maintenance 12 13

8 OUR CLIENTS Featured Brands Every great business is built on friendship 04

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10 PARTNER NETWORK Today's world is increasingly moving online and businesses can't afford to ignore the shift. Regardless of industry or size, businesses must engage with the online environment if they are to achieve optimal success. The IMarks Partner Network is the framework for collaboration between IMarks and our partners, offering a wide range of benefits, rewards to ensure our mutual success. IMarks Partner Connection Program aimed at rewarding our partners for helping to drive our mutual strategic objectives, including: Ÿ Grow Mutually Profitable Revenue Acquire New Customers Ÿ Deeper & More Effective Relationships Expand Business Globally Ÿ Drive Greater Account Penetration Our Partners Share each other and Grow together

11 IMARKS METHODOLOGY There's a METHOD to Our Magic While your brand s strategy and execution are completely customized, the way we support you is the product of a stringent, disciplined process: RESEARCH. Let the digging begin You came to us with a goal. Understanding that goal and your business is our first step. What makes you tick? What differentiates you from your competition? We speak with key stakeholders throughout your organization to get the big-picture, explore your operation in detail, and analyze everything your competitors are doing both right and wrong. PLAN. Always flexible, always evolving Next, we strategize the best ways to meet your specific business goals. We review and debate together with you to ensure we re aligned in our thinking. Then we build a solid plan for execution. We see this strategy as a living, breathing road map that we adjust and revise based on our collective learning. IMARKS STRATEGY Developing the Cutting Edge 06 IMPLEMENT. Bringing big ideas to life Strategy without skilled execution is merely wishful thinking! From developing the right keywords, to crafting strong messaging, to spearheading best-in-class design and production we manage all the details to ensure an on-time, on-budget campaign that engages your target audience and drives response. MEASURE. Making ourselves accountable We strive to make everything measurable, so you always know exactly how we re performing. We ensure that customized key performance indicators are developed for your business and schedule regular meetings with you to establish and review all results. OPTIMIZE. There s no stopping us now We never rest on past successes. Once a campaign or program launches, optimization is a critical step. We focus on analyzing results and tweaking or fine-tuning as needed, to achieve even more. Our mantra is Always Be Testing. There s constantly a challenger to the champion. 21

12 WHY IMARKS? Now-a-days, the evolution of latest technologies in the marketing world is compelling the businesses (especially small and medium businesses) to look out for new marketing ways, in order to sustain the cut throat competition. The businesses are changing their marketing models by beefing up their existing marketing strategies with global digital marketing to attract their targeted prospects and customers and emerge successful. IMarks gives businesses of any size access to the mass market at an affordable price and allows truly personalised marketing. Specific benefits of digital marketing include: GLOBAL REACH AND VISIBILITY Opportunity for you to find new markets and trade globally with only a small marketing investment. We spread your word far and wide, finding and reaching your customers on the internet. If you're not going to them, someone else will! LOWER COST We plan effectively targeted digital marketing campaign that can reach the right customers at a much lower cost than traditional marketing methods. TRACKABLE, MEASURABLE RESULTS Measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising. BRAND DEVELOPMENT We will design and develop well maintained website for you targeting the needs and adding value to your target audience that can provide significant value and lead generation opportunities. GREATER ENGAGEMENT We encourage your prospects, clients and followers to take action, visit your website, read about your products and services, buy them and provide feedback which is visible to your market. In a Competitive Market, Stay on Top of the Heap. 07 ENHANCED RELATIONSHIPS We build better credibility among your target audience and peers. Customers will view your company in a different light resulting in increased interaction with you and your associates and competitors will take you much more seriously when you implement digital marketing for your business brand. DEVELOPS TRUST We work to develop trust in your targeted audience about your product or service through social channels, where it allows people to mention their opinions, reviews, feedback giving an impression that you care for your customers rather than generating revenue that leads to improvement in your business and customer base as well. LEVERAGE OF INTERNET DEVICES We enable you to take the leverage of internet devices like smart phones, tablets and laptops to reach your targeted audience and pitch your product or service message and convert them to your targeted customers that leads to the increase in your customer base and business growth. INCREASED ROI We set up your promotional campaigns with marketing strategies through digital marketing enabling you to generate consistent and targeted audience to your website. The more traffic you generate that converts into leads and conversions, the more you experience the improvement in ROI. 23