Montag, 24. Januar PR support at its best

Transcription

1 PR support at its best

2 What we offer [Our Definition of Press Relations] We want the press to be talking about your company, products and services. Our job is to ensure this happens by: Strategy consulting Press releases, case studies, success stories, technical reports Bespoke press distribution lists Media relations, press conferences/meetings, support service, press tours Online PR Content on demand, e.g. for newsletter, staff/customer magazines...

3 Focus [Business-to-Business communication] Information Technology / Industrial Applications Utilities Engineering Architecture, Construction and Building Services Health Care Commercial Vehicles Voluntary Climate Protection Consultants and Non Profit Organisations

4 References [all clients at WatchGuard, Seattle/USA (XTM Extensible Threat Management) Schleupen AG, Moers/Germany (Software for Utilities) MicroStrategy, Vienna VA/USA (Business Intelligence) Fritz & Macziol, Ulm/Germany (IT Infrastructure) Infoniqa Group, Vienna/Austria (HR Software, IT Infrastructure) Guardus, Ulm/Germany (MES Software) AON Hewitt, Illinois/USA (HR Consulting)

5 How we work [principles] PR is a strategic instrument - we help to develop the right PR strategy. It s us who are responsible for implementing the PR strategy, not our client. We are proactive, resourceful and in touch at all times PR needs continuity. Most of our customer relationships are long ones.

6 How we work [philosophy] We select your topics carefully and then transform them into interesting stories. The story matters! We know many journalists personally- but the key to success is providing them with relevant, interesting content. No advertising! Our work is highly regarded by editors, because we use journalistic style and thinking. Reliable data! We use PressFile, a PR-software that supports all day to day processes, including preparation of press lists and distribution of press releases or documentation.

7 How we work [step by step] Kick-off: agree strategy and schedule PR actions. Frequent information and client reports. Your goals are our goals! We develop our ideas and PR topics in line with your company s strategy. Markets are changing: our flexibility allows us to move with the times (and you) ensuring that we always meet your needs. We don t tie our customers up with contracts, we want to convince them by success. Therefore contracts can be modified at any time.

8 Wer steht hinter Press n Relations? [Das Team] Foundation of Press n Relations GmbH in Ulm CEO Uwe Pagel Journalist at SWR Broadcasting, Marketing Director of Wilken Software 10 Employees Foundation of Press n Relations II in Munich CEO Ralf Dunker Editor in Chief Energie Spektrum 3 Employees

9 Wer steht hinter Press n Relations? [Das Team] Foundation of Press n Relations Austria GmbH in Vienna CEO Georg Dutzi Special Interest Journalist, then Press Officer at KTM Sportmotorcycles 2 Employees Foundation of Press n Relations in Zurich Branch Manager Markus Häfliger / General Manager Monika Nyendick Editor in Chief of IT Reseller and infoweek.ch 2 Employees Foundation of Press n Relations III in Recklinghausen CEO Rüdiger Haake Managing Director Power Engineering Branch/Power Capacitors Branch of ZVEI German Electrical and Electronic Manufacturer s Association and of ESCO Forum (Energy Services)

10 The BarcelonaProject [ PR services in Western Europe The BarcelonaProject is a group of like minded technology focused PR agencies from Great Britain, France, Italy and Spain set up by Press n Relations to ensure local on the ground support across Europe. We tailor all PR activities to address national differences in the media in order to achieve the best levels of attention for our clients. Press n Relations takes the lead in all activities, while our foreign partners take care for the customising content.

11 The ViennaProject [European PR solutions] PR services in CEE countries The ViennaProject offers PR services in Slovenia, Croatia, Hungary, Czech Republic and Slovakia via partner agencies in each country. Just like BarcelonaProject the national partners take care of customising content and local distribution. Press n Relations acts as a central contact person.

12 Contact Press'n'Relations GmbH - Uwe Pagel Magirusstr D Ulm Tel.: Fax: upa@press-n-relations.de Press'n'Relations II GmbH - Ralf Dunker Guntherstr D München Tel.: Fax: du@press-n-relations.de Press'n'Relations III GmbH - Rüdiger Haake Zum Imberg D-Haltern am See Tel.: Fax: rha@press-n-relations.de Press n Relations Austria GmbH - Georg Dutzi Schwindgasse 10 - A-1040 Wien Tel.: Fax: gd@press-n-relations.at Recklinghausen! Ulm! München! Zürich! Wien! Press n Relations GmbH Niederlassung Zürich - Markus Häfliger und Monika Nyendick Hirslanderstr CH-8032 Zürich Tel.: Fax: mny@press-n-relations.de Stand: