Your Virtual Workforce. On Demand. Worldwide. COMPANY PRESENTATION. clickworker GmbH 2015
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1 Your Virtual Workforce. On Demand. Worldwide. COMPANY PRESENTATION 2015
2 CLICKWORKER AT A GLANCE Segment: Paid Crowdsourcing / Microtasking Services: Text Creation (incl. SEO Texts), Internet Research, Tagging, Categorization, Mobile Crowdsourcing, Product Data Management, Surveys, Customer Solutions Full Service, Quality Assured Results Crowd: > 700,000 Clickworkers, 136 Countries, 30 Languages
3 clickworker.com crowdsourcing model clickworker.com BUSINESS IDEA: crowdsourcing CROWDSOURCING model / MICROTASKING = crowd + outsourcing We develop individual solutions for complex tasks and break large projects down into microtasks. The jobs are processed directly on our online platform, simultaneously completed by many qualified Clickworkers... and merged together after quality controls have been carried out. MICROTASKING CROWD WORK QUALITY MANAGEMENT
4 YOUR BENEFITS Global & Elastic Workforce Access Talents and Ideas Access to Local Knowledge Increase Capabilities No Fixed Costs High Quality Results
5 OUR SERVICES SEO TEXTS Creation of texts in numerous languages by native speakers. WEB RESEARCH Data research and verification. CATEGORIZATION & TAGGING Structuring large amounts of data by categorizing & indexing.. PRODUCT DATA MANAGEMENT Extraction and digitalization of product data for online shops. SURVEYS Participation in surveys and feedback. MOBILE CROWDSOURCING Photos, collection and verification of local data via smartphone & App. CUSTOMIZED SOLUTIONS
6 OUR SERVICE OFFERING Full scope of solutions from crowd-provisioning to industry solutions Vertical Solutions Crowd Qualifiication Clickworker is positioned as full service provider able to handle the complete crowd-sourcing process for its customers via its platform and team. Quality Management Recruiting & Community Payment, Security Infrastructure Services range from the basic crowdprovisioning and usage of the platform to process micro-tasks and related payments to extended full custom project management via automatic interfaces. This allows highly efficient solutions for large scale online platforms and businesses.
7 QUALITY ASSURANCE 5-level quality process Registration of the Clickworkers The Clickworkers must register on our online platform and furnish personal data, as well as skills, knowledge and native language. Qualification of the Clickworkers The Clickworkers complete online test jobs that ensures their ability to complete the respective types of tasks. Continual qualification of the Clickworkers is ensured by means of ongoing evaluation of their work results. Allocation of the jobs Available jobs will only be offered to Clickworkers who have the qualifications needed to process the task. Quality management measures The high quality of the work results are ensured by carrying out special quality management measures such as: - statistic process monitorings, - audits, - injected testing, - majority decision, - dual-control and - peer reviews -> Quality control of the results Quality representatives check the work results for job instruction compliance, spelling and grammar. Texts are automatically checked for plagiarisms.
8 OUR CROWD Clickworker Demography Our international crowd currently consists of over 700,000 Clickworkers. Clickworkers are Internet users who register and work online, performing small tasks (microjobs) on our platform. Clickworkers participate in projects according to their own schedule, using their own computers and are paid on a per item basis. PROFILE International Educated Multilingual Diversified knowledge such as financial expertise to fashion and sports Based in 136 countries worldwide Paid via SEPA bank transfer or PayPal LEVEL OF EDUCATION 54% 25% 3% High School graduate College/ University PHD GENDER 55% 45% AGE 28% 42% AGE:! 17% 9%! oder älter 8
9 TEXT CREATION Types of texts - examples Product descriptions Advice texts Category texts News texts Glossary texts Features 10 words 2,000 words 30 languages SEO keywords structured texts Markup (html) optional Research optional Quality levels Minimum Author qualification, plagiarism check Standard +1 review Proofreading +1 proofreading Double proofreading Formats Formats: CSV, XLS, XML Connection: Batch, API
10 APPLICATION TEXTS ,000 SEO-Texte, texts, in 4 languages, 4 Sprachen, 2 2 months Monate time Zeit
11 CATEGORIZATION, TAGGING & RESEARCH Research - examples URLs, s, contact person Addresses, opening hours Topics & news Competitor information Leads Categorization- examples Product categorization and tagging Search relevance Tagging of pictures & videos Quality assurance Test tasks Injected testing Majority decision Formats Formats: CSV, XLS, XML Connection: Batch, API
12 APPLICATION TAGGING & CATEGORIZATION Building Street Night Cube Game Red Truck Car Vehicle Daily tagging and categorization of 1,000 new photos
13 APPLICATION RESEARCH & GEO TAGGING 5 million POIs researched and GEO-coded
14 APPLICATION ADDRESS RESEARCH 60,000 addresses researched in 2 days
15 PRODUCT DATA MANAGEMENT Application - examples Basic product information (color, weight, dimensions, article number, etc.) Ingredients & contents Detailed information (fair trade, biodegradable, without preservatives, etc.) Usage - examples Useful product information for consumers/visitors Creation of facette filters Creation of product databases Digitalization of product catalogues Quality assurance Test tasks Injected testing Majority decision Formats Formats: CSV, XLS, XML Connection: Batch, API
16 APPLICATION PRODUCT DATA MANAGEMENT Nutrition per 100 g Protein: 7,2 g Carbohydrates.: 63,0 g Thereof Sugar: 36,5 g Total Fat: 24,0 g Thereof Saturated Fat: 13,0 g Fiber: 2,2 g Sodium: 0,80 g Energy Value: 495 kcal 2075 kj Bread Unit: k.a. Digitization of nutrition values of 12,000 food products
17 ONLINE SURVEYS Surveys Consumer buying behaviour surveys Opinion polls Consumer demand surveys Trend indicator surveys Motivation surveys Feedbacks Feedback about design and usability of websites Feedback about testability of online programmes and apps Feedback about product ideas Quality assurance Random samples Survey creation Creation of the survey by the customer and delivery of the survey link Creation of the survey by clickworker
18 APPLICATION SURVEYS 1,500 survey participants - Response within one week
19 MOBILE CROWDSOURCING Creation of pictures Pictures of restaurants and menus Pictures of stores and buildings Product placement pictures Pictures of sights & city portraits Research and tests On-site verification of data such as addresses, company headquarters, geodata coordinates On-site quality and service tests Quality assurance Individual sightings Random samples Majority decision Formats Formats: CSV, XLS, XML Connection: Cloud, Batch, API
20 APPLICATION MOBILE CROWDSOURCING APP Photos of 15,000 locations from 10 cities Geo-coded
21 CLIENTS
22 clickworker GmbH D Essen
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