GERMAN TOTE Bet-App. Riko Luiking, CEO. German Tote 10/04/2013. Freitag, 4. Oktober 13

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1 Bet-App Riko Luiking, CEO German Tote 10/04/2013

2 Bet-App Riko Luiking, CEO German Tote 10/04/2013

3 TIMELINE Evolution of the German Tote Bet-App Bet-App 2

4 TIMELINE Evolution of the German Tote Bet-App Bet-App 2

5 TIMELINE Evolution of the German Tote Bet-App release V1.0 1st german ios Bet-App in the AppStore Bet-App 2

6 TIMELINE Evolution of the German Tote Bet-App Update iphone4 Introducing Live-Streams horseracing worldwide Bet-App 2

7 TIMELINE Evolution of the German Tote Bet-App 2nd generation iphone5-version flat-design Bet-App 2

8 ANDROID-APP Android-App 1st generation Bet-App 3

9 ANDROID-APP Android-App 1st generation Bet-App 3

10 ANDROID-APP Android-App 1st generation Bet-App 4

11 ANDROID-APP Android-App 1st generation Approval Google Play Store App was published for some weeks for Android Users Bet-App 4

12 ANDROID-APP Android-App 1st generation Approval Google Play Store App was published for some weeks for Android Users Disapproval Google Play Store App was removed within 3 days due to gambling characteristics Bet-App 4

13 ANDROID-APP Android-App 1st generation germantote.com/ android/ Approval Google Play Store Disapproval Google Play Store Compromise Landingpage App was published for some weeks for Android Users App was removed within 3 days due to gambling characteristics Manual download and installation via landingpage Bet-App 4

14 INSIGHTS Some key performance indicators of the ios- and Android-Apps

15 ANALYSIS Mobile app downloads Bet-App 6

16 ANALYSIS Mobile app downloads Downloads 2011 Bet-App 6

17 ANALYSIS Mobile app downloads Downloads Downloads 2012 Bet-App 6

18 ANALYSIS Mobile app downloads Downloads Downloads Downloads 2013 Bet-App 6

19 ANALYSIS Mobile app downloads Downloads Downloads approx. total downloads Downloads 2013 Bet-App 6

20 ANALYSIS Percentage of mobile sales on the total revenue 0,65% 2011 Bet-App 7

21 ANALYSIS Percentage of mobile sales on the total revenue 0,65% 2011 Bet-App 8

22 ANALYSIS Percentage of mobile sales on the total revenue 0,65% 4,2% Bet-App 8

23 ANALYSIS Percentage of mobile sales on the total revenue 0,65% 5,14% 4,2% Bet-App 8

24 ANALYSIS Development of average stake per bet slip Bet-App 9

25 ANALYSIS Development of average stake per bet slip Website average stake Mobile App average stake Bet-App 9

26 ANALYSIS Development of average stake per bet slip Website average stake Mobile App average stake 9,06 7, Bet-App 9

27 ANALYSIS Development of average stake per bet slip Website average stake Mobile App average stake 19,46 9,06 11,30 7, Bet-App 9

28 ANALYSIS Development of average stake per bet slip Website average stake Mobile App average stake 19,46 19,91 16,11 9,06 11,30 7, Bet-App 9

29 ANALYSIS Development of average stake per bet slip Website average stake Mobile App average stake 19,46 19,91 16,11 9,06 11,30 7, Rising average stakes. Higher stakes via app since Bet-App 9

30 INSIGHTS International betting behavior: favourite countries of German Tote customers bets via website bets via app Bet-App 10

31 INSIGHTS International betting behavior: favourite countries of German Tote customers German Tote customers prefer these countries bets via website bets via app Bet-App 10

32 INSIGHTS International betting behavior: favourite countries of German Tote customers bets via website bets via app Bet-App 11

33 INSIGHTS International betting behavior: favourite countries of German Tote customers South-Africa 1,77% website 0,32% app bets via website bets via app Bet-App 11

34 INSIGHTS International betting behavior: favourite countries of German Tote customers bets via website bets via app Bet-App 12

35 INSIGHTS International betting behavior: favourite countries of German Tote customers bets via website bets via app Bet-App 13

36 INSIGHTS International betting behavior: favourite countries of German Tote customers USA 3,33% website 2,1% app bets via website bets via app Bet-App 13

37 INSIGHTS International betting behavior: favourite countries of German Tote customers bets via website bets via app Bet-App 14

38 INSIGHTS International betting behavior: favourite countries of German Tote customers bets via website bets via app Bet-App 15

39 INSIGHTS International betting behavior: favourite countries of German Tote customers UK 5,2% website 4,05% app bets via website bets via app Bet-App 15

40 INSIGHTS International betting behavior: favourite countries of German Tote customers bets via website bets via app Bet-App 16

41 INSIGHTS International betting behavior: favourite countries of German Tote customers bets via website bets via app Bet-App 17

42 INSIGHTS International betting behavior: favourite countries of German Tote customers Sweden 6,08% website 1,09% app bets via website bets via app Bet-App 17

43 INSIGHTS International betting behavior: favourite countries of German Tote customers bets via website bets via app Bet-App 18

44 INSIGHTS International betting behavior: favourite countries of German Tote customers bets via website bets via app Bet-App 19

45 INSIGHTS International betting behavior: favourite countries of German Tote customers bets via website bets via app Germany 17,28% website 31,86% app Bet-App 19

46 INSIGHTS International betting behavior: favourite countries of German Tote customers bets via website bets via app Bet-App 20

47 INSIGHTS International betting behavior: favourite countries of German Tote customers bets via website bets via app Bet-App 21

48 INSIGHTS International betting behavior: favourite countries of German Tote customers France bets via website bets via app 65,15% website 60,05% app Bet-App 21

49 ONLINE Demo: new app for ios7 Bet-App 22

50 ONLINE Demo: new app for ios7 Bet-App 22

51 Website-Relaunch: Responsive Webdesign ONLINE Bet-App 23

52 Website-Relaunch: Responsive Webdesign ONLINE User Interface Flat Design Dynamic Content Liveticker, notifications, App-Sync Customer-driven User-configuration, tailor-made Available End of 2013 Bet-App 23

53 Website-Relaunch: Responsive Webdesign ONLINE Bet-App 24

54 Website-Relaunch: Responsive Webdesign ONLINE User Interface Flat Design Dynamic Content Liveticker, notifications, App-Sync Customer-driven User-configuration, tailor-made Available End of 2013 Bet-App 24

55 Website-Relaunch: Responsive Webdesign ONLINE User Interface Flat Design Smart App-Banner Dynamic Content Liveticker, notifications, App-Sync Customer-driven User-configuration, tailor-made Available End of 2013 Bet-App 24

56 VISION Visionary app concepts Bet-App 25

57 VISION Visionary app concepts Google Glass Showcase FIGGE+SCHUSTER AG Google GLASS meets Racing Vision of Google GLASS at the Races, Chantilly (France) during the Prix du Jockey Club. About Our ad-agency FIGGE+SCHUSTER (based in Munich, Germany) created a showcase-video of Google s upcoming visionary technology Google GLASS. German Tote s vision We want to support the worldwide racegoers: The experience at the races needs to be encouraged with innovative concepts such as Google GLASS meets Racing. Link https: /vimeo.com/ Bet-App 25

58 VISION Visionary app concepts Google GLASS meets Racing Vision of Google GLASS at the Races, Chantilly (France) during the Prix du Jockey Club. About Our ad-agency FIGGE+SCHUSTER (based in Munich, Germany) created a showcase-video of Google s upcoming visionary technology Google GLASS. German Tote s vision We want to support the worldwide racegoers: The experience at the races needs to be encouraged with innovative concepts such as Google GLASS meets Racing. Link Bet-App 26

59 VISION Visionary app concepts Bet-App 27

60 VISION Visionary app concepts Augmented Reality Showcase FIGGE+SCHUSTER AG Augmented Reality App About Prototype for an Augmented Reality App at the races. Get rid of static paper racecards - the future of betting is your mobile device. Including live data of horses' performances in augmented reality at the races. German Tote s vision We want to support the worldwide racegoers: The experience at the races needs to be encouraged with innovative concepts such as the Augmented Reality App. Link https: /vimeo.com/ Bet-App 27

61 VISION Visionary app concepts Augmented Reality App About Prototype for an Augmented Reality App at the races. Get rid of static paper racecards - the future of betting is your mobile device. Including live data of horses' performances in augmented reality at the races. German Tote s vision We want to support the worldwide racegoers: The experience at the races needs to be encouraged with innovative concepts such as the Augmented Reality App. Link Bet-App 28

62 THANK YOU For your attention!

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