1.99 billion MASS MARKET HANDSETS
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1 Mobile Market 6.40 billion 4 HANDSETS WORLDWIDE 1.99 billion SMARTPHONES 31% 4.41 billion 69% MASS MARKET HANDSETS SMS is and still will be in the future an important market. If we think about companies communicating with their customers and vice versa, there are various possibilities to use the mobile messaging channel. The application-to-person and the person-to-application segment is a strong-growth market. GERALD TAUCHNER, DIMOCO CEO
2 Market THE GLOBAL APPLICATION-TO-PERSON- AND THE PERSON-TOAPPLICATION SMS TRAFFIC WILL RISE FROM 1,436 billion text messages IN 2013, TO 1,762 billion text messages IN THE GLOBAL A2P- AND P2A-SEGMENT (SMS IN BILLION) 1,174 1,315 1, , F 1, F 1, F 1,733 1, F 2018F With the increasing focus on mobile banking, mobile payments and mobile health, we believe that the contribution of the A2P/P2A-category will increase over the next years. According to our forecasts, close to a quarter of total text messages will either originate from or terminate at an application server by the end of KARL WHITFIELD, PORTIO RESEARCH MANAGING DIRECTOR
3 REGIONAL A2P- & P2A-SMS-TRAFFIC (IN BILLION, FULL YEAR 2013) ASIA PACIFIC NORTH AMERICA EUROPE LATIN AMERICA MIDDLE EAST & AFRICA OPPORTUNITIES IN THE A2P- AND THE P2A-SEGMENT 1-WAY MESSAGING DIMOCO 1-WAY-messaging handles your bulk messaging and/or BULK traffic. 2-WAY MESSAGING For a direct and personal messaging dialog with your target group, 2-WAY messaging, i.e. the bi-directional communication platform, is the perfect solution.
4 MOBILE MESSAGING KEY DRIVERS IN THE A2P- AND THE P2A-SEGMENT LOW PRICED RELIABLE FAST SAFE MOBILE MESSAGING USE CASES IN 2013 AND 2014 A2P- AND P2A-MOBILE MESSAGING WAS USED FOR E.G... information-updates payment-notification financial services account-balance deposit-alert transactional-alerts overdue-account-notification fraud-alert-notifications password-reset new listings alerts quick property info news and sports special offers to fans upcoming-game/match-announcements HR and internal communication account-alerts paperwork-updates newsflash scores staff-welfare-messages safety-announcements company-announcements customers-surveys real estate school and college Class-/schedule-changes automotive VARIOUS USE CASES order-confirmations car-service-reminders television-voting appointment-reminders/booking-confirmations marketing-messages special offers, etc. staff-memo/alert-notifications tech-support/remote-service customer-service questions two-step-authentication medical and health doctors-appointment-scheduling check-up reminders retailers order/shipment-updates product-recall payment reminders winter-check -reminders after-sales-service-follow-ups marketing-messages VIP- club -product-offers /incentives customer-service-follow-up gambling and betting betting-confirmations timesheetreminders deliverynotifications prescriptionreminders
5 PORTIO RESEARCH SEES A2P SMS ROLLING OUT WITHIN ALL AREAS OF THE ENTERPRISE: Internal communications and logistics Operations and delivery logistics Supply chain and supplier communications Customer service IT and security Orders and passwords Customer confirmations Service appointments and reminders IT and security Relationship management Upsell and marketing what is mobile messaging is the umbrella term for short messaging services (SMS), over the top (OTT) messages and multimedia messaging services (MMS). Depending on who the sender and the receiver of the message is the SMS market is again divided into the person-to-person (P2P), the application-to-person (A2P) and vice versa the person-toapplication (P2A) plus the application-to-application-segment. about dimoco In the year of the company s foundation, 2000, DIMOCO was one of the pioneers of the first order. Today, DIMOCO is a leading mobile payment and messaging provider, enabling companies to bill their digital content via the consumers mobile network operator bills and supporting their mobile transaction process with various A2P- and P2A-mobile messaging products. With its direct mobile network operator connetions DIMOCO offers business customers excellent conditions and service advantages. sources Portio Research. futures (2014) DIMOCO country fact sheets (June 2014) Juniper Research (2014) DIMOCO & Juniper White Paper (December 2013)
112.6m 50.1% 49.9% A2P SMS MESSAGING WHOLESALE MARKET SPECIAL GERMANY MOBILE SUBSCRIBERS. Mobile Market germany MARKET SHARE
A2P SMS MESSAGING WHOLESALE MARKET SPECIAL GERMANY Mobile Market germany MARKET SHARE TELEFÓNICA GERMANY (O2 & E-PLUS BRANDS) 37% 35% TELEKOM GERMANY (T-MOBILE BRAND) 112.6m 28% MOBILE SUBSCRIBERS VODAFONE
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