Promoting the independence, health and dignity of adults through compassion, education and advocacy. Who We Are. ResouRces for

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1 ResouRces for Council on Aging Senior Guide O.C. The Only Comprehensive, Educational Guide of Programs and Services for the 50+ Community and Their Families Promoting the independence, health and dignity of adults through compassion, education and advocacy. A nonprofit 501(c)(3)corporation Benefits of Advertising in the Senior Guide O.C. n The only comprehensive Senior Resource Guide in Orange County (180 + pages) n Continuous ad visibility in both print and online versions n Target and build awareness about your business to the rapidly growing senior market n Relevant and unbiased editorial content by industry experts to supplement your ad n Direct to consumer distribution 75,000 copies printed and distributed throughout the year n Online presence at and Orange County Public Library websites n Cost effective ROI Extended shelf life and continuous web presence n Best source of Medicare Comparison Charts in Orange County Who We Are The Council on Aging-Orange County is a local, non-profit organization. We have been a trusted source of unbiased information for over 39 years, providing programs and services for more than 146,000 individuals, families, and corporations annually. We publish the Senior Guide O.C. annually, providing the community with valuable, educational information and resources that help navigate the aging experience. Advertise Your Business To place an ad or learn more about advertising in the Council on Aging s Senior Guide please contact us. Place Your Ad Today! ext. 230 Long Term Care: TAKE ONE ADAPTING AS WE AGE Noted UCI Geriatrician Dr. Laura Mosqueda speaks SENIOR GUIDE O.c. An Educational Resource Guide coaoc.org 2013 WHAT YOU NEED TO KNOW HealtH care caregiving Housing Financial / legal insurance commun MEDICARE PLANS YOU RE MOM S CAREGIVER... NOW W

2 Council on Aging Senior Guide O.C. The Only Comprehensive, Educational Guide of Programs and Services for the 50+ Community and Their Families Council on Aging Programs Advertise in our print and digital version of the Senior Guide O.C. The Senior Guide O.C. has over 180 pages packed with articles, information, and solutions about health, housing, insurance, and caregiving for Orange County s 1.2 million seniors. It s available at our offices and throughout O.C. at Senior Centers, Libraries, and Social Security offices. Please call for additional locations. To view the guide online, visit our website at ResouRces for TAKE ONE ADAPTING AS WE AGE Noted UCI Geriatrician Dr. Laura Mosqueda speaks Long Term Care: WHAT YOU NEED TO KNOW HealtH care caregiving Housing Financial / legal insurance community / recreation SENIOR GUIDE O.c. YOU RE MOM S CAREGIVER... NOW WHAT? MEDICARE PLANS COMPARED COMPLETE CHARTS INSIDE Place Your Ad Today! ext. 230 An Educational Resource Guide coaoc.org 2013 n Health Insurance Counseling and Advocacy Program (HICAP) Provides unbiased, individualized counseling and group seminars to help Medicare recipients maximize benefits, understand health plan choices and resolve denial of services. n Long-term Care Ombudsman Program Advocates for the rights of Orange County s older and disabled adults living in skilled nursing and residential care facilities. n ReConnect Program Reintegrates Orange County s isolated adults (age 26+) and older adults into the community, incorporating healthy and meaningful activities into their lives. n Friendly Visitor Program Provides over 4,000 hours annually of companionship and social support to isolated, frail adults. n Care Management Program Develops and monitors individualized care plans for older and dependent adults and their families. n Financial Abuse Specialist Team (FAST) Refers individuals to appropriate community resources and educates them about fraud committed by scam artists, caregivers, friends, and family members. n SmileMakers Guild Mobilizes community support and provides holiday gifts to over 2,700 residents of skilled nursing and residential care facilities. n Education Provides seminars for individuals, corporations, and CEU training for professionals regarding Medicare, caregiving, long-term care, medication management, and healthy aging. We Understand. We Care. We Help. Council on Aging Orange County 1971 E. 4th Street, Suite 200 Santa Ana, CA fax A non-profit 501(c)(3)corporation We are funded by individuals, corporations, grants, and government programs. We rely on the support of dedicated volunteers. Volunteer and learn more at

3 Council on Aging - Orange County SENIOR GUIDE O.C Advertising Terms and Agreement Conditions of Agreement: 1. Payment: Advertiser authorizes and agrees to pay for the contracted display advertisement ten days from the contracting date or by the Ad proof mechanical due date, whichever is first. Upon failure or neglect of Advertiser to pay as stipulated above, then at the option of The Council on Aging - Orange County, hereafter referred to as the Publisher, the entire unpaid balance of this agreement shall become due and payable immediately. All advertising must be paid by due date August 24th, Proof: It is agreed that the advertisement will be printed as submitted to the Publisher, unless Publisher is notified within 72 hours of submission of the advertisement that corrections are needed. 3. Errors and Omissions and Limitations of Liability: If any error in, or omission of, an advertisement occurs due to the fault of the Publisher, at Publisher s discretion, Advertiser may receive a pro rata discount from the Publisher s fee not to exceed the total charge for advertising services. 4. Cancellations will not be accepted after August 24th, Advertiser Contact Telephone Fax Address City State Zip By Title Type or Print Your Name By Date Your Signature Select the Guide Category where you would like your ad to appear: Healthcare/Caregiving Insurance Financial/Legal Housing Community/Resources Entertainment/Personal Services/Other Payment options: 1.) By Fax: Send completed contract to Make checks payable to Council on Aging-OC and Mail check to: Council on Aging-Orange County 1971 East 4th Street, Suite 200, Santa Ana, CA ) By Credit Card: Fill in information below and FAX completed contract form to Credit Card (please circle): VISA MASTERCARD Account # Expiration Date Card Holder Name Full-Page, Back Cover Full-Page, Inside Front Cover Full-Page, Inside Back Cover Full-Page Glossy, Front section of Guide Full-Page, Section Divider 1/2 Page, Section Divider Full Page 3/4 Page 1/2 Page 1/4-Page 1/8-Page Premium Listing Extended Listing Basic Listing Contract Amount: $ Deadlines Advertising reservation August 20, 2012 Advertising art/materials August 24, 2012 Final Payment August 24, 2012 Distribution October 2012 Council on Aging - Orange County reserves the right to reject any ad for any reason. Sales Rep:

4 Council on Aging - Orange County SENIOR GUIDE O.C.2013 Orange County s Comprehensive Resource for the Active 50+ Community Orange County s Premier Annual Directory of Senior Programs and Services. Available to the Active 50+ Community, Community Centers, Care Providers, Social Workers, Medical Professionals, Adult Living Communities and Retirement Centers, as well as family and community members involved in assisting Boomers and seniors with life decisions. 75,000 copies to be distributed October 2012 throughout Orange County to: Adult Children of Seniors Seniors throughout the Community Senior & Disabled Services Agencies Allied Community Partners Case Managers Social Workers Libraries Adult Community Centers Assisted Living Communities Retirement Residences Elder Law Attorneys and the Legal Community 44 Senior Centers OC Social Security Offices COAOC Education Attendees Health Fair Attendees COAOC Volunteers Professional Partners OLLI (Older Adult Learning at UCI, CSUF, CSULB) Volunteer Center of OC Faith Based Organizations Mortuaries Corporate Partners Legislatures/Politicians/Mayors/City Managers, etc. Health Insurance Plans Office: 1971 E. 4th Street, Suite 200 Santa Ana, CA mfedorow@coaoc.org Phone: ext 230 Fax: Tax ID:

5 Council on Aging - Orange County SENIOR GUIDE O.C The Value of Advertising with the Council on Aging - Orange County The Council on Aging Orange County has been the trusted non-profit community resource for aging services and solutions for over 39 years. The Senior Guide O.C. is the most comprehensive guide found in Orange County and is: Accurate Relevant Up-to-date The best source of critical Medicare information for all 365,000 beneficiaries in Orange County Direct-to-Consumer distribution network: the Council on Aging Orange County directly serves over 146,000 older adults and their families each year, and through our collaborative partner network we reach an even larger consumer population. Revenues from the Senior Guide O.C. fund production and additional non-profit services provided by the Council on Aging - Orange County. Don t miss the opportunity to be included in our annual guide! Resource Listing Categories and Sample Subcategories: Health Care & Caregiving Resources Hospitals & Physicians Groups Home Care Agencies Medical Supplies & Equipment Adult Day & Adult Day Health Care Alzheimer s & Dementia Services Hospice Care Funeral Services Financial, Legal & Insurance Elder Law Attorneys Estate & Financial Planning Services Reverse Mortgage Brokers Medicare HMOs & Supplemental Insurance Housing Skilled Nursing Facilities Assisted Living and Board & Care Independent Living/Senior Apartments Continuing Care Retirement Communities Community Resources Non-profit organizations Social Security Administration Social Services Agency Medi-Cal Senior Centers Entertainment, Personal Services & Other Events & Festivals Libraries/Museums Dining

6 Council on Aging - Orange County SENIOR GUIDE O.C Ad Specs / Advertising Rates Rates and Ad Sizes Advertiser position within a category is by size and seniority No Extra Charge for Full Color Ads, All Ads are Non-Bleed (No Full Bleed) Display Ads Ad Sizes Rates Full-Page, Back Cover 7.5 x 9.75 $13,000 Full-Page, Inside Front Cover 7.5 x 9.75 $10,000 Full-Page, Inside Back Cover 7.5 x 9.75 $10,000 Full-Page Glossy, Front section of Guide 7.5 x 9.75 $8,000 Full-Page, Section Divider 7.5 x 9.75 $8,000 1/2 Page, Section Divider 7.5 X 4.75 $4,000 Full Page 7.5 x 9.75 $6,000 3/4 Page x 9.75 $4,500 1/2 Page 7.5x 4.75 $3,000 1/4-Page x 4.75 $2,000 1/8-Page x 2.25 $1,000 Display ads include one free Basic Listing Business Listings Rates Basic (Company, Address, Phone, Fax, and /website) $175 Extended (Basic + 25 word description) $300 Premium (Basic + 35 word description + Logo) $500 All Business Listings included in our online Senior Guide O.C. * Business Listing payment due with contract Display Ad Specifications: Ads are Non-Bleed No Full Bleed (does not go to the edge of the paper). Document size must be the ad size (not in a larger page). Full Page Ad Ads will require a border or background. Do not include crop or trim marks. Proof your ads before sending, we do not provide print proofs for review. File Format: Ads must be in a.pdf or.tif format. Resolution: Ads with photos or graphics must have a minimum 200ppi resolution at 100%. Color Profile: Ads must be in CMYK format (ads in an RGB or other color profile may have undesirable color shifts). Delivery Method: Ads can be ed to: mfedorow@coaoc.org It is recommended that it be compressed as a.zip file. If the file is too large to , contact us for 3/4 Page Ad delivery instructions. Business Listing Examples: Premium Listing 1234 Your Street or Boulevard Suite 1234 City Name, ST (123) A maximum 35 word description here. The services your company offers are usually described here. Special offers and other benefits can also be described here. The Premium Listing allows for a longer description. Extended Listing 1234 Your Street or Boulevard Suite 1234 City Name, ST (123) A maximum 25 word description here. The services your company offers are usually described here. Special offers and other benefits can also be described here. Basic Listing 1234 Your Street or Boulevard Suite 1234 City Name, ST (123) /2 Page Ad 1/4 Page Ad Logo Area 1.5 x.75 maximum 1/8 Page Ad

7 SENIOR GUIDE O.C Senior Guide O.C. Testimonials The Senior Guide O.C. is the best deliverable we offer residents in Orange County. I take them to senior centers, high schools, churches, veteran clubs, city halls, chambers of commerce and all of our community appearances where they disappear in seconds. Every resident, consultant, community director and eldercare provider should have a copy of this tremendous product for references and referrals. This is the best senior care-giving directory in America! Steve Spernak Community Services and Outreach Director for OC Supervisor Shawn Nelson The Senior Guide O.C. is absolutely the best information guide for all Senior Programs and Services ever published. The Medicare explanations are so clear, current and easily understood. The housing options, the legal and financial assistance as well as recreation opportunities all in one book. It is wonderful to be able to call you folks at the Council on Aging when we think our problem is unusual or the only one! Thank you for all the research and work focusing on the needs of seniors and their families! Well done! Judy Pruitt Our senior patrons at the Orange Public Library love the Council on Aging Senior Resource Guide! The library s initial order was for 1,000 resource guides, which quickly disappeared. We are now receiving 200 resource guides every two months. Thank you for providing this valuable resource guide to our seniors. Jan Reichert Orange Public Library Excellent publication! I just wanted to share with you what a valuable resource the inaugural Senior Guide has been for our company. Our Home Care Company is committed to giving our clients the most up to date information regarding Community Senior Services. We have found this comprehensive Resource Guide to be very informative and a useful tool when searching for supplemental support services to our home care agency services. Thank you so much for all the hard work that went into publishing this much needed Senior Resource Guide. We are giving them out to all of our clients and recommending them to other business professionals! Looking forward to the next issue! Best Wishes for future success with the Senior Resource Directory. Rose Webber Hawke Client Services Coordinator Home Helpers Home Care Agency