SAVE ENERGY, SAVE MONEY. ENERGY ANALYTICS GOES MOBILE.
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1 SAVE ENERGY, SAVE MONEY. ENERGY ANALYTICS GOES MOBILE.
2 DATA ANALYTICS DELIVERS REAL VALUE TO UTILITY COMPANIES TODAY High cost to serve Low engagement / trust Increasing regulation Increase in smart metering Network load constraints Low customer satisfaction Lack of understanding and control Confusing billing Low engagement / trust with supplier Complicated customer Support FUTURE High customer satisfaction Increased customer trust Better upsell of products and services Increased customer loyalty Lower cost to serve Increased field force productivity Target demand response / energy saving Clarity in energy spend and usage Personalized engagement Informed customer Increased trust with supplier Better energy management
3 INCREASING CUSTOMER ENGAGEMENT WILL DRIVE MULTIPLE BENEFITS FOR THE UTILITY AND THEIR CUSTOMERS Improve customer take up and retention Reduce customer churn in De-regulated markets Get the customer involved in the brand and company Increase revenue and reduce costs GREENCHOICE IS LEADING THE WAY
4 INTRODUCTION SPENCER CEO ONZO WHO IS GREENCHOICE? Energy supplier, Netherlands Secure local and traded energy 100% renewable 400k customers WHO IS ONZO? Utility analytics software provider of highly personalized engagement and insight delivery Based in London and Denver Focused on regulated & deregulated utilities WHAT ARE WE GOING TO TALK TO YOU ABOUT? ONZO project with Greenchoice delivering engaging customer applications to drive improved customer satisfaction and program take up
5 BART VP STRATEGY & INNOVATION GREENCHOICE GREENCHOICE INTRODUCTION Recap: Supplier, 400,000 customers, 800,000 meters 100% Renewable Secure local generation and trade for capacity 135,000 smart meters and growing 15-minute data 4th generation meters in Holland
6 WHY HAS GREENCHOICE BEEN SUCCESSFUL? BART VP STRATEGY & INNOVATION GREENCHOICE Since 2009 Greenchoice have acquired 400,000 customers and grown rapidly. Customer Numbers 70% of customers use the online service portal. Greenchoice are consistently awarded best customer service for energy suppliers in the Netherlands. Time GREENCHOICE S SUCCESS IS DUE TO FOCUSING ON THE FOLLOWING FACTORS: Maximizing Innovation Delivering Great Customer Service Matching 100% Renewable Energy to Customer Demand
7 GREENCHOICE HAS A NUMBER OF CHALLENGES WHICH ARE SIMILAR TO U.S. UTILITIES BART VP STRATEGY & INNOVATION GREENCHOICE How do we manage and get value out of the increasing volume of data from smart metering? How do we stay cost competitive and manage our energy trading by understanding our customer usage better? How do we maintain high levels of customer satisfaction and continue to evolve to meet customer needs? Acting quickly is essential, continuing to change to maintain a position of market leadership and high customer satisfaction- THIS HAS PROVEN TO BE A KEY TO SUCCESS
8 GREENCHOICE SOLUTION It all starts with a Smart Meter. Energy Analytics can be performed on data collected from the Smart Meter. Customers opt in and purchase hardware for additional services To increase engagement and the customer experience, Greenchoice decided to introduce an affordable gateway device ($20-$30) to extract high granularity data from smart meter. The data is then analyzed using data analytics software to help put context around the energy data. Analytics are then provided through an API straight through to a customer mobile app. Data is then sent by the gateway device through the home router onto cloud services. The app unlocks more features for the customers using data analytics to help them understand and interact with their energy better. BART VP STRATEGY & INNOVATION GREENCHOICE
9 GREENCHOICE RESULTS & BENEFITS BART VP STRATEGY & INNOVATION GREENCHOICE RESULTS Further improved brand image Better Customer Engagement Service Differentiation Driving Innovation in the Market Place BENEFITS INCREASED REVENUE Increased acquisitions through improved communication enabled by app from Greenchoice Growth in overall customer numbers as renewals increase Increase in customers opting into to programs run by Greenchoice with increased trust DECREASED COSTS Reduced acquisition cost due to increased take up by improved brand awareness from new USP as well as the increase in renewals which reduces acquisition spend on maintaining customers Reduction in call volumes due to more satisfied, engaged and better educated customers
10 ONZO FEATURES Below are a selection of ONZO features and results that are being delivered to Greenchoice to help address some of the challenges SPENCER CEO ONZO ONZO APP DELIVERED TO TEST GROUP DETAILING APP DESIGN AND INTEGRATION REQUIREMENTS Multifunctional API for insight, engagement and service provision Average participants logged in on 32 separate days over a 39 day period Average duration per each app session ~6 minutes Average pages per session ~15 LIVE & ENERGY CALENDAR ENERGY BREAKDOWN SOLAR ACTIVITY LEVELS NEWS FEED Claimed and Customer data API GOALS & CHALLENGES PROJECT PILOT INTEGRATION GO LIVE
11 ONZO CAPABILITY SPENCER CEO ONZO DATA AGNOSTIC ONZO can take an array of meter and metadata from a range of sources at different granularities BUILT USING PATENTED DATA SCIENCE ALGORITHMS ONZO runs its library of patented algorithms across the data to create new insights understanding the Lifestyles and Behaviors of customers HIGHLY SCALABLE, SECURE PLATFORM ONZO converts the algorithms into secure cloud based software on a platform scalable to high volumes of meters enabling the applications of analytics and results STANDARDIZED API INTERFACE Standard API ONZO flexibly delivers analytics by integrating with utility systems, data warehouses and/or apps.
12 ONZO DELIVERY SPENCER CEO ONZO PROJECT KICK OFF Setting out the solution vision - Clarity, planning and business case of what ONZO and the Utility are trying to achieve together REQUIREMENTS AND DESIGN Utilities preferred solution - Designing the user experience and focusing on benefits to the consumer DATA AND ANALYTICS INTEGRATION Delivering the requirements - Implementing and configuring the software in an easy and scalable way to meet utilities needs TESTING AND TRAINING Fine tuning the results - Understanding the feedback and benefits of the analytics on customers and getting early commentary on application usage and user experience ADOPTION Ensuring take up - Implementing the software and culture within the business to maximize customer satisfaction and use of analytics SAAS SERVICE The economics of enablement - SaaS subscription to enable low cost, quick and simple integration with the utility, with easy addition of new features in the future
13 DATA ANALYTICS DELIVERS REAL VALUE TO UTILITY COMPANIES SPENCER CEO ONZO PERSONALIZED CUSTOMER ENGAGEMENT My consumption? How I compare? How can I improve? Help me - Goals and Challenges to drive behavior change Rewards CONSUMER & ALL OTHER DATA PERSONALIZED CUSTOMER INSIGHT Targeted sales and marketing Optimize customer operations Improved field operations, fraud detection, network planning Personalized energy management Targeted demand response Monitor and measure program performance Customer Utility Company
14 SPENCER CEO ONZO RECAP WHAT HAVE WE COVERED? Greenchoices challenges and how they partnered with ONZO to deliver a solution A new way to engage customers How to use Smart Meter/high granularity data MORE INFORMATION Spencer Rigler, CEO, Spencer.Rigler@onzo.com, Onzo Ltd, 5th Floor, 25 Chapel Street, London, NW1 5DH, United Kingdom. +44 (0) , Bart Beekhuizen, VP Strategy & Innovation, bart@greenchoice.nl, Greenchoice, Pieter de Hoochweg 108, 3024BH Rotterdam, The Netherlands Tom Van Denover, Executive Vice President Sales & Operations, tom.vandenover@onzo.com, ONZO Inc, 1644 Platte St, Denver, CO (303)
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