Mobile Marketing: It s Changing Everything

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1 Mobile Marketing: It s Changing Everything Tuesday, March 26, 2013 Time: 6:30 to 8:30 pm Where: Resource 303 2nd Street San Francisco, CA Join us for our annual visit with one of the premier thought-leaders in social media, and learn how you can start applying future trends now to build and enhance your marketing strategy. Cash bar. Light appetizers will be provided. Tweet this event: #SFAMA Follow us

2 M obile access to everything online. Consumers snacking on content no matter where they are. Services available 24/7. There is a fundamental shift taking place in how consumers discover and purchase new products and services, and it s changing everything for marketers. And yet 55% of marketers report they still don t have an effective mobile marketing strategy. Even for those who might have a strategy, they lack adequate resources, staffing and expertise. Do you know the best way to reach and engage your mobile audience? Do you know exactly what works and what doesn t? The March SFAMA event brings together an expert panel of mobile marketers to discuss current trends and share best practices on how to leverage and optimize mobile platforms. Join the SFAMA and your fellow marketers for another great evening of networking, sharing strategies and tactics, and a dynamic discussion with leading industry marketers. Venue Sponsor: Resource Program Sponsor: Kinesis Survey Technologies kinesissurvey.com

3 Justin Levy moderator Speaker, Author & Senior Social Communications Manager at Citrix Online Justin Levy is the Senior Social Communications Manager at Citrix Online where he helps to develop and execute social media strategies as part of the corporate communications team. Prior to joining Citrix Online, Justin was an Executive Director at New Marketing Labs, a social media and digital communications agency. Justin worked with clients ranging from Fortune 500 brands to small-to-medium sized businesses including: Cisco, SAS, Sony, PepsiCo, Microsoft, The Henry Ford, Rainforest Beverages and several others. Justin is a sought-after public speaker on marketing and technology, and the bestselling author of Facebook Marketing: Designing Your Next Marketing Campaign. He writes and creates media of all kinds at justinrlevy.com that is listed as one of the top 350 marketing blogs worldwide according to AdAge and one of the top 5,000 blogs worldwide according to Technorati. Justin is founder and editor of primecutsblog.com, a blog focusing on teaching readers cooking techniques, tips and recipes, as well as the editor-in-chief at workshifting.com, a blog dedicated to the mobile and diversified workforce.

4 Stephen Burke panelist VP, Mobile and Managing Director, Western Region Resource The leader of Resource s Mobile Practice, Stephen Burke has more than 20 years experience leading teams in the development of mobile applications and services in the US, Japan, Europe, and SE Asia. In the 1990s he built Sony Wireless, a subsidiary of Sony Corporation, into a billion dollar division with the development and launch of CDMA handsets (Verizon, Sprint, many others.) With Sony he led the development of the first client-server Mobile Web platform, launched by Sprint PCS in 1997 in advance of the WAP standard. From Burke built and led venture-backed mobile startups that pioneered Mobile Video (PacketVideo, acquired by NTT DoCoMo, Japan s largest operator), Mobile Web (Openwave), Mobile Social Networking (mbuzzy.com acquired by SendMe), Mobile Search (MCN, acquired by OPT Inc. of Japan). He has numerous connections with CEOs of leading mobile startups, and is a featured speaker at industry events. At Resource he has defined and delivered more than $10 million in mobile applications and services projects in the past two years. Burke is concurrently the Managing Director of the Resource Western Region, based in San Francisco, where his team serves clients like HP, Autodesk, Adobe, Care Innovations, and Clorox.

5 Will Decker panelist VP, Mobile Commercial Banking Will Decker is a Vice President with Wells Fargo and head of product marketing and a lead product manager for mobile services for commercial customers. Will has over 12 years of mobile technology and financial services experience. Prior to Wells Fargo, he spent two years in Yahoo! Mobile, at the time the largest global mobile audience, where he developed the first partnerships with app stores, organized client and agency deep-dives, and established a retail distribution and marketing channel with key partners. Will has a BA in Mathematics from UC Berkeley and an MBA from the University of Chicago.

6 Maryam Motamedi panelist Product Marketing Manager, Cross-Platform Measurement, Maryam Motamedi comes with almost a decade of international industry experience, and has been working in digital advertising, analytics, and cross-platform measurement since Having worked globally on both the advertiser and publisher sides, Maryam has a unique perspective on the state of mobile marketing, and the considerations therein. Maryam is a former Yahoo! and worked on the Yahoo! Web Analytics product from and then joined the B2B marketing team. She has a great passion for technology and human behavior, which brings her to her current role in Product Marketing for Cross-Platform Measurement at Quantcast. Prior to Quantcast, Maryam was Sr. Product Marketing Manager at InMobi in San Francisco, focusing on Rich Media and HTML5 ad production for both mobile web and mobile apps. She has also worked in connected TV advertising, B2B digital Marketing, international marketing and technical account management.

7 Crid Yu panelist Vice President and Managing Director, North America, InMobi Crid Yu is Vice President and Managing Director, North America for InMobi, where he is accelerating the phenomenal growth of the region. Crid is a digital media industry veteran with experience growing transformational businesses at Google and Demand Media. Previously, he held senior leadership positions during his eight years at Google. He was responsible for the top 1000 strategic partners in Google s US Display Business, and was also a key member of the management team in Asia Pacific, where he established Google s operations in China, Hong Kong, and Korea. In his role as SVP, Strategic Partnerships at Demand Media, he developed partnerships that expanded distribution and increased revenue. Prior to his career in digital media, Crid was an Associate Principal at the management consulting firm McKinsey and Company. Crid holds both a BS and a PhD degree in Electrical Engineering from the University of California at Berkeley.

8 Upcoming Member discounts VISUAL IDENTITY Printed Media $50 credit toward rst order over $100 with 10% discount on subsequent orders. Online store viprintshop.com Use coupon code SFAMA10 Current membership required Vertical Response Free 30-day trial and 15% off , social and survey purchases. Sign up at: verticalresponse.com/ama 4 /4 April 4 6:00pm to 8:30pm Cocktails & Networking The Club Lounge, Infiniti Towers 38 Spear Street 4/9 April 9 4:30pm to 6:00pm ad:tech Networking Pub Crawl Moscone Center West 4 /23 April 23 6:30pm to 8:30pm Latest Trends in Marketing Automation SPUR 654 Mission Street Kinesis Survey Technologies Mobile survey for $250 Kinesissurvey.com Contact: sales@kinesissurvey.com

9 Many thanks to our annual sponsors PLATINUM SPONSORS GOLD SPONSORS SILVER SPONSORS BRONZE SPONSORS qualtrics.com research now Kinetic Creative CfMC Vertical Response UC Irvine Extension Tell us how we re doing. Go to: survey.sfama.org Check in on Social Success