WHO WE ARE VISION MISSION VALUE.

Transcription

1 Results. ROI. Revenue.

2 WHO WE ARE 2 VISION MISSION VALUE THOR identifies a product s Unique Selling Proposition and uses it to create brand differentiators. By integrating DRTV, Digital, Radio, Print, Home Shopping and International, we execute all for our clients producing a robust ROI. We know how to engage, inspire and excite a target audience, connect them to a brand, affiliate them with a message, and most importantly, generate a call to action that provides conversion to sales. THOR provides the tools and strategies to compete more efficiently and build your brand utilizing Direct Response initiatives for Consumer marketing.

3 SYNERGISTIC FIT 3 THOR creates best business practices THOR reviews all marketing initiatives THOR creates Omnichannel integration THOR excels at engagement with your consumer THOR tests to refine your revenue model THOR audits, analyzes and improves your ROI

4 VIRTUAL BANDWIDTH THOR Associates offers a unique solution in the marketing and agency space. Think of us as occupying a desk in your office allowing our team to act as an extension of your senior management. Where ever you are, we are. The Omnichannel world is our domain.

5 CEO GREETINGS 5 The THOR Guarantee: Credibility and Integrity. Our mantra and guarantee. Working with THOR Associates, you will always have trust in the best practices that a Marketing Agency can offer. With twenty five plus years of experience, we build brands large and small and launch many entrepreneurial products into the marketplace. From inception to fruition, THOR Associates focuses on a Omnichannel integration to deliver Results, Revenue, and a robust ROI. We create trust and success. That s the THOR Associates Guarantee! Fern L. Lee, CEO

6 MEET OUR EXECUTIVE TEAM 6 Fern Lee CEO Marc Haskelson COO Lori Zeller MANAGING PARTNER Sushi ADMIN Fern has managed annual budgets in excess of $200 million, and is responsible for almost every marketing discipline. Fern is an expert at consumer and trade advertising, promotions, media, radio, home shopping, international, production of long and short form DRTV, retail, telco/customer service and digital marketing. Marc has more than 25 years of sales, marketing and operational leadership holding executive positions at Litle & Co., Hearst Publications, Experian, and AT&T. Marc delivers profitability by melding direct marketing and operational experience with entrepreneurial and professional management techniques. Lori offers management redesign initiatives for increased revenue. Lori formulates strategic plans, shapes business development, aligns the financial and technical aspect and supports THOR s clients with strategic guidance for ROI. Our office mascot, Sushi provides the Administrative Team support daily.

7 THOR EXPERIENCE 7 $200+ million dollar revenue campaigns in the Health Wellness arena, Lifestyle, Fitness and Housewares. The THOR Team of professionals maintains strong industry relationships that ensure: Seamless integration of multichannel touch points Market testing with predictive analysis modeling Our experience has created omnichannel campaign legends. From inception to fruition, we leave no piece of the marketing pie untouched. Fern Lee has 25+ years of DR Marketing along with serving as a: DRMA Advisory Board Member Past ERA Executive Board Member Past ERA Board Member

8 THOR INITIATIVES 8 THOR Associates ignites revenue by providing audits, strategic guidance and executing a roadmap for success. Our team becomes an extension of your Senior Management to measure, evaluate and deliver effectiveness for Omnichannel initiatives. THOR manages: Your model Your metrics Your people power We become responsible for almost every revenue producing touch point that can be obtained from transactional marketing to build your brand by using multiple data points to generate key learnings. With each campaign, we aggregate and analyze all strategies, creative, and audience targets to discover trends and online behaviors.

9 THOR CAPABILITIES 9 Review all marketing heritage Establish the groundwork for successful traditional and digital campaigns to lead into direct marketing: strategy, pricing, offer, messaging, key direct assets to utilize, channels to employ, vendor partnerships Oversee the production of creative assets (testimonials, video and print) that can be leveraged across direct marketing initiatives Strategic guidance on all product development and implementation Management of vendors partners to facilitate multichannel brand goals Telemarketing: IVR, Live, Customer Service, Save-the-Sale, Scripting, Internal and External Media Buying for DRTV Radio Digital Print Home Shopping International Retail Testing and Refining Remarketing Initiatives

10 DIRECT TO CONSUMER FOUNDATION 10 CREATIVE MEDIA PATHWAYS RETENTION Hard Offer Soft Offer Lengths: 28:30, 5:00, :120,:60,:30,:10 DRTV Long form DRTV Short form DM/Inserts Print Radio Retargeting Website/Landing Page Telemarketing Enhance the process for communication message, timing and frequency Digital Social media Youtube Banner ads PLA s List /Retarget Search-SEM & SEO Affiliate Display Social Media 800# s Call routing/handling Scripting Tracking Utilize additional providers, customer service/fulfillment, database growth

11 DIRECT TO CONSUMER (DTC) MARKETING 11 Product development and launch Consumer Insights: Direct contact with customers regarding products, technology, best in market, packaging, pricing, and experience Build direct relationship with consumers Optimize conversions for a robust ROI. Optimized media costs, amplify message and maximize budgets Survey Product research: Product development and launch new products Cross promote sales of line extension products brand initiatives Branded Response DTC Approach, build sales overnight and a brand over time Metrics optimized by response sales ROI Build retail launch

12 DTC PRODUCT SELECTION SERVICES 12 Target Market Appeal Unique Innovative Technology Demonstrates clear benefits Products need to satisfy a Price point testing consumer s need while easily communicating Proof of Concept demonstrated benefits Special Introductory Offer Multiple Upsells Guarantee Warranty Continuity Programs: AOV LTV recurring revenue-profit driver Product Margins COGS Multiple distribution channels (Radio, DRTV, Digital, Print, Home Shopping, Retail and International) Confidential 12

13 THE THOR ROADMAP 13 START THOR TEAM. AUDIT STRATE GY CLIENT ROADMAP BRAND BUILD CREATIVE ASSETS EXECUTION TESTING DATA GROWTH ROI

14 BRAND EQUITY 14 TRADITIONAL PRODUCT ATTRIBUTES Unique Selling Proposition Best in Market Risk Sensitivity Identifying Consumer Benefits Scalability CUSTOMER ACQUISITION AOV Lifetime Value CRM Management Database Segmentation Transactional Loyalty Remarketing DRTV Radio Print Home Shopping Retail Call Center International DIGITAL Web Media Social Networking Affiliate Marketing Search PPC PLA Database Retargeting

15 INSIGHT AND ANALYTICS 15 Competitive Research Strategic & Media Planning Define Metrics Offer Configuration Customer Experience Creative Consultation Timeline Creative Testing Strategy Call-to-Action Digital Build Response Planning Database Media Performance Analysis Tracking & Reporting BUSINESS PLANNING CREATIVE ANALYTICS

16 RETURN ON INVESTMENT 16 ROI OMNICHANNEL MARKETING BRAND GROWTH Create branded revenue campaigns in the Health Wellness arena, Lifestyle, Fitness and Housewares 25+ YEARS Direct to Consumer Specialists THOR Seamless integration of traditional digital using Direct Response initiatives Results based on market testing with predictive analysis modeling Veteran agency with network of relationships.

17 17 THANK YOU! West 20 th Street Suite 3D New York, NY