The Desktop is Dead... Let s Talk About the Living! Bruce Richardson, Chief Enterprise Strategist brichardson@salesforce.com

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1 The Desktop is Dead... Let s Talk About the Living! Bruce Richardson, Chief Enterprise Strategist brichardson@salesforce.com

2 The Customer Revolution

3 Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forwardlooking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

4 About Us: World s #1 CRM Cloud Computing Innovation 2011, 2012, 2013

5 1 % Time Equity Product 500,000+ Hours Service $50M+ Grants 18,000 Non-profit organizations

6 Become a Customer Company Connect With Your Customers in a Whole New Way Connected Employees Connected Partners Connected Customers Connected Products Cloud Mobile Community Social

7 Customer Revolution Social Mobile Big Data Community Apps Cloud Trust

8 Social Revolution Customer Companies Engage on Social Channels Share Feeds, Profiles, Groups, and Files 4.5 Billion Aggregate Social Users

9 Twitter Files for IPO

10 Look at the Growth in the Last Year: September 2012: Facebook: 900 Million LinkedIn: Twitter: 177 Million 140 Million September 2013: Facebook: 1.15 Billion LinkedIn: Twitter: 238 Million 300 Million

11 Which Gamer Wants to Talk to An Agent on the Phone? Twitter Is the New Number 80+% Resolution Through Self Service Communities Exceed 500K/Gamers/Month.

12 Touch Revolution More Tablets Sold Today Than PC s 1.7 Billion Touch Devices Shipped in 2012 We re Now A Mobile-First Product Development Company

13 What s In Your Pocket? Early Adopter

14 What Do You Do When 90% of Your Employees Don t Have a Desk? Branded Social Intranet Built Mobile First Key Business Metrics Customized For Each Teammate Collaboration For Every Department Business Users Update Content in Real-Time

15 Sales Product Service Customer Profile Marketing Creating a Consistent Experience in the Store, on the Web Creating New Digital Experiences 70% of Employees Are Under 30

16 Big Data Revolution Collect Customer, Product and Usage Data Rise of Predictive Analytics 6.6 Billion Network Connected Objects by 2017 Source: Bosch Software

17 Philips New Cooker Linked to Recipes

18 FitBit + Wi-Fi Scale = Weight and BMI

19 From Telematics to Driverless Trucks

20 Community Revolution For Customers, Employees, Partners, and Suppliers Great Loyalty Tools

21 Ford Builds a Network of Advocates Created 1 st Social Car Launch with Ford Explorer Built Ford Social, a community for insider info & ideas Empowered dealerships to publish, analyze & update social content #2 company in global social mentions

22 GE Capital Built a Network for SMBs #1 Enterprise Social Network Use It to Form Relationships with CEOs

23 Open Dell IdeaStorm Has Received Nearly 15,000 Suggestions. Dell Has Made About 500 Refinements Based on Them. Crowdsoucing Is Hot at Food/CPG Companies.

24 Talent Communities

25 Ecosystem Revolution Every Company is Building Mobile Apps Customer Companies Use Apps to Interact with Customers

26 Do You Have Your Own App Store?

27 Cloud Revolution $111 Billion Industry in % YOY Growth Many F500 Companies Adopting a Cloud First Strategy

28 Realtor: This would be a great place for your data center. CEO: What data center?

29 Cloud Revolution Earn Customer Trust Build Relationships on Equal Terms Respect Privacy, Identity & Money

30 Trusted: Our Highest Value Trust.salesforce.com Transactions per Quarter 79B Transactions Average Page Time FY12: 306ms FY13: 241ms

31 The Future: All Business Processes Are Social... Supply Chain Logistics New Product Launch Sourcing S&OP Business Planning Product Development Trade Promotion Mgmt

32 Next: Social Listening + SC Ops Centers? And Visual, Too.

33 Become A Customer Company: Connect With Your Customers in a Whole New Way Connected Employees Connected Partners Connected Customers Connected Products

34

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