DIGITAL, SOCIAL, AND MOBILE IN APAC 2015 WE ARE SOCIAL & IAB SINGAPORE S COMPENDIUM OF ASIA-PACIFIC DIGITAL STATISTICS.
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- Cori Goodman
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1 we are social DIGITAL, SOCIAL, AND MOBILE IN APAC 2015 WE ARE SOCIAL & IAB SINGAPORE S COMPENDIUM OF ASIA-PACIFIC DIGITAL STATISTICS SIMON KEMP WE ARE SOCIAL MARCH 1
2 @wearesocialsg 2
3 COUNTRIES DETAILED IN THIS REPORT 16! 20! 25! 11! 15! 21! 18! 09! 26! 03! 02! 06! 08! 13! 17! 12! 28! 30! 05! 14! 04! 24! 27! 23! 10! 29! 22! 07! 01! 19! 01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 3
4 CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE 4
5 JOIN THE DISCUSSION 5
6 GLOBAL 6
7 2015 GLOBAL DIGITAL SNAPSHOT A SNAPSHOT OF THE WORLD S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS BILLION BILLION BILLION BILLION BILLION URBANISATION: 53% PENETRATION: 42% PENETRATION: 29% PENETRATION: 51% PENETRATION: 24% FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 7
8 2015 SHARE OF GLOBAL USERS EAST EUROPE NORTH AMERICA 5% 10% 10% 5% CENTRAL AMERICA 3% 4% 3% 3% WEST EUROPE 6% 9% 11% 7% MIDDLE EAST 3% 2% 3% 4% AFRICA 6% 9% 8% 8% CENTRAL ASIA 1% <1% 1% 1% SOUTH ASIA 23% 8% 11% 18% EAST ASIA 22% 33% 27% 22% SOUTHEAST ASIA 9% 10% 7% 10% POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS SOUTH AMERICA 6% 10% 8% 7% 16% 5% 10% 13% OCEANIA 1% 1% 1% 1% Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 8
9 2015 INTERNET USE REGIONAL INTERNET PENETRATION FIGURES NORTH AMERICA WEST EUROPE 58%! EAST EUROPE GLOBAL AVERAGE: 42% 88%! 43%! CENTRAL AMERICA 56%! SOUTH AMERICA 81%! 26%! AFRICA 36%! MIDDLE EAST 39%! 19%! SOUTH ASIA CENTRAL ASIA 36%! 52%! EAST ASIA SOUTHEAST ASIA 69%! OCEANIA Sources: InternetLiveStats, InternetWorldStats, Government data; all Q Wikipedia for population 9
10 2015 DAILY INTERNET ACTIVITY BASED ON AVERAGE DAILY GLOBAL ACTIVITY NUMBER OF S SENT EACH DAY NUMBER OF GOOGLE SEARCHES CONDUCTED EACH DAY NUMBER OF VIDEOS WATCHED ON YOUTUBE EACH DAY NUMBER OF SKYPE CALLS MADE EACH DAY BILLION BILLION BILLION MILLION Source: InternetLiveStats Q1 10
11 2015 SOCIAL MEDIA USE TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION NORTH AMERICA WEST EUROPE 46%! EAST EUROPE GLOBAL AVERAGE: 29% 59%! 39%! CENTRAL AMERICA 49%! SOUTH AMERICA 47%! 10%! AFRICA 18%! MIDDLE EAST 5%! 10%! SOUTH ASIA CENTRAL ASIA 34%! 43%! EAST ASIA SOUTHEAST ASIA 45%! OCEANIA Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q & Q Wikipedia for population 11
12 2015 ACTIVE USERS BY SOCIAL PLATFORM MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS FACEBOOK 1,415! QQ 829! WHATSAPP 700! QZONE FACEBOOK MESSENGER WECHAT 468! 500! 629! SKYPE 300! INSTAGRAM 300! BAIDU TIEBA 300! GOOGLE+ 300! TWITTER 288! VIBER 236! TUMBLR 230! SNAPCHAT 200! LINE SINA WEIBO YY 100! 181! 167! SOCIAL NETWORK MESSENGER / CHAT APP / VOIP VKONTAKTE 100! LINKEDIN 93! BBM 91! Sources: extrapolation of Facebook data; latest company statements; Techcrunch; ChinaInternetWatch; TechnInAsia; 12
13 2015 DAILY SOCIAL MEDIA ACTIVITY BASED ON AVERAGE DAILY GLOBAL ACTIVITY NUMBER OF VIDEO VIEWS EACH DAY ON FACEBOOK NUMBER OF MESSAGES SENT VIA WHATSAPP EACH DAY NUMBER OF TWEETS POSTED TO TWITTER EACH DAY NUMBER OF PHOTOS & VIDEOS UPLOADED TO INSTAGRAM EACH DAY BILLION BILLION MILLION MILLION Sources: Facebook blog; 13
14 2015 FACEBOOK USE BY DEVICE BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIA EACH DEVICE, IN MILLIONS ACTIVE ACCOUNTS ACCESSING VIA DESKTOP & LAPTOP COMPUTERS ACTIVE ACCOUNTS ACCESSING VIA SMARTPHONES ACTIVE ACCOUNTS ACCESSING VIA FEATURE PHONES ACTIVE ACCOUNTS ACCESSING VIA TABLETS # # # # 889M 976M 357M 203M PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: 63% 69% 26% 14% Source: extrapolation of Facebook data Q1 2015; company statements. Combined share exceeds 100% due to multi-device 14
15 2015 MOBILE SOCIAL ACTIVE ACCOUNTS ON TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION NORTH AMERICA WEST EUROPE 30%! EAST EUROPE GLOBAL AVERAGE: 24% 51%! 34%! CENTRAL AMERICA 41%! SOUTH AMERICA 40%! 8%! AFRICA 16%! MIDDLE EAST 2%! 9%! SOUTH ASIA CENTRAL ASIA 29%! 35%! EAST ASIA SOUTHEAST ASIA 40%! OCEANIA Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q & Q Wikipedia for population 15
16 2015 MOBILE CONNECTIONS MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS GLOBAL AVERAGE: 98% NORTH AMERICA 100%! 91%! CENTRAL AMERICA 125%! SOUTH AMERICA WEST EUROPE 125%! 79%! AFRICA 139%! 123%! MIDDLE EAST EAST EUROPE 113%! 77%! SOUTH ASIA CENTRAL ASIA 119%! 97%! EAST ASIA SOUTHEAST ASIA 108%! OCEANIA Sources: GSMA Intelligence, Q Wikipedia for population 16
17 2015 MOBILE USERS vs. CONNECTIONS TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER # # 3.68B 51% 7.09B 1.93 Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 17
18 2015 MOBILE PHONES BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) # 7.1B 98% 77% 23% 39% Sources: GSMA Intelligence, Q Wikipedia for population 18
19 2015 MOBILE CONNECTIONS BY DEVICE BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD TOTAL NUMBER OF GLOBAL MOBILE CONNECTIONS TOTAL NUMBER OF SMARTPHONE CONNECTIONS SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS TOTAL NUMBER OF FEATURE-PHONE CONNECTIONS FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS # # # 7.1B 2.7B 38% 4.1B 58% Sources: extrapolated from GSMA Intelligence & Ericsson Mobility Report, Q NB: other devices account for 300M connections 19
20 2015 MOBILE BROADBAND ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS NORTH AMERICA WEST EUROPE 53%! EAST EUROPE GLOBAL AVERAGE: 38% 84%! 31%! CENTRAL AMERICA 57%! SOUTH AMERICA 85%! 16%! AFRICA 33%! MIDDLE EAST 21%! 8%! SOUTH ASIA CENTRAL ASIA 48%! 53%! EAST ASIA SOUTHEAST ASIA 83%! OCEANIA Sources: Based on data from GSMA Intelligence, Q Wikipedia for population 20
21 REGIONAL 21
22 DIGITAL IN ASIA-PACIFIC 2015 A SNAPSHOT OF THE REGION S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 4,026 1,436 1,088 3, MILLION MILLION MILLION MILLION MILLION URBANISATION: 45% PENETRATION: 36% PENETRATION: 27% vs. POPULATION: 92% PENETRATION: 22% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 22
23 2015 DIGITAL GROWTH IN APAC HOW DIGITAL USAGE HAS EVOLVED IN ASIA-PACIFIC SINCE JANUARY 2014 TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS MILLION MILLION MILLION MILLION MILLION SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN % +14.3% +12.2% +11.2% +31.9% Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 23
24 DIGITAL IN AFRICA 2015 A SNAPSHOT OF THE REGION S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 1, MILLION MILLION MILLION MILLION MILLION URBANISATION: 40% PENETRATION: 26% PENETRATION: 10% vs. POPULATION: 79% PENETRATION: 8% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 24
25 DIGITAL IN THE AMERICAS 2015 A SNAPSHOT OF THE REGION S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS , MILLION MILLION MILLION MILLION MILLION URBANISATION: 81% PENETRATION: 65% PENETRATION: 50% vs. POPULATION: 109% PENETRATION: 43% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 25
26 DIGITAL IN EUROPE 2015 A SNAPSHOT OF THE REGION S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS , MILLION MILLION MILLION MILLION MILLION URBANISATION: 72% PENETRATION: 70% PENETRATION: 47% vs. POPULATION: 132% PENETRATION: 35% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 26
27 DIGITAL IN THE MIDDLE EAST 2015 A SNAPSHOT OF THE REGION S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS MILLION MILLION MILLION MILLION MILLION URBANISATION: 67% PENETRATION: 36% PENETRATION: 18% vs. POPULATION: 123% PENETRATION: 16% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 27
28 APAC REGIONAL 28
29 DIGITAL IN AUSTRALIA & NEW ZEALAND 2015 A SNAPSHOT OF THE REGION S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS MILLION MILLION MILLION MILLION MILLION URBANISATION: 89% PENETRATION: 89% PENETRATION: 58% vs. POPULATION: 126% PENETRATION: 52% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 29
30 DIGITAL IN CENTRAL ASIA 2015 A SNAPSHOT OF THE REGION S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS MILLION MILLION MILLION MILLION MILLION URBANISATION: 40% PENETRATION: 39% PENETRATION: 5% vs. POPULATION: 113% PENETRATION: 2% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 30
31 DIGITAL IN EAST ASIA 2015 A SNAPSHOT OF THE REGION S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 1, , MILLION MILLION MILLION MILLION MILLION URBANISATION: 59% PENETRATION: 52% PENETRATION: 43% vs. POPULATION: 97% PENETRATION: 35% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 31
32 DIGITAL IN THE PACIFIC 2015 A SNAPSHOT OF THE REGION S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS MILLION MILLION MILLION MILLION MILLION URBANISATION: 22% PENETRATION: 14% PENETRATION: 11% vs. POPULATION: 61% PENETRATION: 10% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 32
33 DIGITAL IN SOUTHEAST ASIA 2015 A SNAPSHOT OF THE REGION S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS MILLION MILLION MILLION MILLION MILLION URBANISATION: 45% PENETRATION: 36% PENETRATION: 34% vs. POPULATION: 119% PENETRATION: 29% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 33
34 DIGITAL IN SOUTH ASIA 2015 A SNAPSHOT OF THE REGION S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 1, , MILLION MILLION MILLION MILLION MILLION URBANISATION: 31% PENETRATION: 19% PENETRATION: 10% vs. POPULATION: 77% PENETRATION: 9% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 34
35 APAC INTERNET 35
36 2015 APAC INTERNET USE NATIONAL INTERNET PENETRATION FIGURES MONGOLIA 21%! SOUTH KOREA PAKISTAN 15%! INDIA SRI LANKA 51%! MALDIVES BANGLADESH 19%! 24%! 26%! CHINA 54%! THAILAND SINGAPORE 47%! HONG KONG 45%! 66%! VIETNAM MALAYSIA 81%! INDONESIA 79%! 28%! 80%! 88%! 44%! 1%! TAIWAN 86%! JAPAN PHILIPPINES TIMOR- LESTE 6%! APAC AVERAGE PAPUA NEW GUINEA 36%! FIJI 39%! GLOBAL AVERAGE: 42% AUSTRALIA 89%! NEW ZEALAND 91%! Sources: InternetLiveStats, InternetWorldStats, Government data; all Q Wikipedia for population 36
37 2015 APAC INTERNET USE NATIONAL INTERNET PENETRATION FIGURES 66%! 61%! 54%! 51%! 47%! 45%! 91%! 89%! 88%! 86%! 81%! 81%! 80%! 79%! 44%! 39%! 36%! 31%! 29%! 28%! 26%! 25%! 24%! 21%! 19%! 15%! 13%! 6%! GLOBAL AVERAGE NEW ZEALAND AUSTRALIA SOUTH KOREA JAPAN SINGAPORE BRUNEI TAIWAN HONG KONG MALAYSIA MACAU THAILAND MALDIVES CHINA VIETNAM PHILIPPINES FIJI 5%! 1%! <1%! APAC AVERAGE NEPAL BHUTAN INDONESIA BANGLADESH CAMBODIA SRI LANKA MONGOLIA INDIA PAKISTAN LAOS PAPUA NEW GUINEA MYANMAR TIMOR-LESTE NORTH KOREA Sources: InternetLiveStats, InternetWorldStats, Government data; all Q Wikipedia for population 37
38 2015 GROWTH IN INTERNET USERS BASED ON THE CHANGE IN NATIONAL INTERNET INTERNET USER FIGURES SINCE JANUARY 2014 CAMBODIA MYANMAR PAPUA NEW PAKISTAN THAILAND BRUNEI TIMOR-LESTE MONGOLIA SRI LANKA BHUTAN NEPAL LAOS PHILIPPINES AUSTRALIA APAC AVERAGE INDIA VIETNAM MALDIVES SINGAPORE BANGLADESH FIJI HONG KONG SOUTH KOREA CHINA JAPAN NEW ZEALAND TAIWAN MALAYSIA MACAU INDONESIA NORTH KOREA 29%! 26%! 22%! 22%! 20%! 20%! 20%! 18%! 17%! 14%! 14%! 13%! 13%! 12%! 12%! 12%! 10%! 10%! 10%! 9%! 7%! 6%! 5%! 4%! [NO CHANGE]! [NO CHANGE]! 47%! 47%! 193%! 346%! 414%! Sources: InternetLiveStats, InternetWorldStats, Government data; all Q Wikipedia for population 38
39 NOV 2014 APAC INTERNET USE: AGE & GENDER SHARE OF TOTAL APAC INTERNET USERS AGED 15+, ACCESSING VIA DESKTOP OR LAPTOP COMPUTERS AT HOME OR WORK 16%! 17%! 14%! 14%! 12%! MALE TOTAL: 55.3% FEMALE TOTAL: 44.7% 9%! 7%! 4%! 4%! 4%! 30%! 31%! 21%! 11%! 8%! YEARS YEARS YEARS YEARS 55+ YEARS Source: comscore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use 39
40 2015 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE THE INTERNET, AND DO NOT FACTOR NON-USERS PHILIPPINES THAILAND VIETNAM INDONESIA INDIA MALAYSIA SINGAPORE AUSTRALIA CHINA HONG KONG SOUTH KOREA JAPAN 3.1! 3.4! 3.4! 4.1! 3.9! 4.7! 5.2! 5.1! 5.1! 5.1! 5.5! 6.3! Source: GlobalWebIndex, Q Based on a survey of internet users aged Averages based solely on people who use the 40
41 2015 SHARE OF WEB TRAFFIC: ASIA BASED ON EACH DEVICE S SHARE OF TOTAL WEB PAGES SERVED SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES 53% 43% 4% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -16% +30% +5% - Source: StatCounter, Q1 41
42 2015 SHARE OF WEB TRAFFIC: OCEANIA BASED ON EACH DEVICE S SHARE OF TOTAL WEB PAGES SERVED SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES 64% 23% 13% 0.1% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -10% +30% +15% +22% Source: StatCounter, Q1 42
43 SHARE OF WEB TRAFFIC BY DEVICE 2015 BASED ON EACH DEVICE S PERCENTAGE SHARE OF TOTAL WEB PAGES SERVED 90%! DESKTOP & LAPTOP COMPUTERS MOBILE PHONES NORTH KOREA CHINA SOUTH KOREA PHILIPPINES NEW ZEALAND 73%! 23%! 73%! 26%! 70%! 22%! 68%! 19%! 67%! 29%! 67%! 29%! 67%! 28%! 66%! 30%! 64% 29%! 64%! 23%! 63%! 31%! 60%! 32%! 57%! 34%! 56%! 38%! 53%! 44%! 53%! 40%! 50%! 47%! 50%! 46%! 50%! 44%! 47%! 49%! 46%! 50% 45%! 45%! 45%! 47%! 42%! 53%! 41%! 57%! 31%! 68%! 29%! 70%! 25%! 73%! MONGOLIA VIETNAM JAPAN 6%! 12%! N/A! 87%! FIJI HONG KONG AUSTRALIA GLOBAL AVERAGE SINGAPORE MACAU THAILAND BHUTAN MALAYSIA NEPAL PAKISTAN TAIWAN INDONESIA MALDIVES BRUNEI CAMBODIA LAOS SRI LANKA INDIA BANGLADESH MYANMAR PAPUA NEW GUINEA TIMOR-LESTE Source: StatCounter, Q Note that combined values will not add up to 100% due to access through other devices (e.g. 43
44 MOBILE S SHARE OF WEB: ASIA 2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES 43.3%! 38.0%! 26.1%! 18.3%! 9.6%! 4.5%! Source: StatCounter, Q1 44
45 MOBILE S SHARE OF WEB: OCEANIA 2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES 24.3%! 19.5%! 13.0%! 8.3%! 2.8%! 4.8%! Source: StatCounter, Q1 45
46 AVERAGE NET CONNECTION SPEEDS 2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS SOUTH KOREA HONG KONG JAPAN SINGAPORE TAIWAN NEW ZEALAND AUSTRALIA THAILAND GLOBAL AVERAGE MALAYSIA CHINA INDONESIA PHILIPPINES VIETNAM INDIA 4.5! 4.1! ! 2.5! ! 7.0! 6.9! ! 16.3! 15.0! 25.3! Source: Akamai State of the Internet Report, Q3 46
47 NOV 2014 MOST-VISITED WEBSITE CATEGORIES BASED ON WEB USE BY APAC INTERNET USERS AGED 15+ VIA DESKTOP OR LAPTOP COMPUTERS AT HOME OR WORK CORPORATE WEBSITE SERVICE PORTAL ENTERTAINMENT SEARCH / NAVIGATION PROMOTIONAL SERVER MULTIMEDIA DIRECTORIES & RESOURCES SOCIAL MEDIA DOWNLOADS 98.4%! 98.2%! 93.1%! 91.2%! 90.2%! 89.5%! 87.3%! 80.3%! 77.9%! 77.1%! Source: comscore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use 47
48 2015 E-COMMERCE IN APAC PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED] SOUTH KOREA TAIWAN AUSTRALIA SINGAPORE JAPAN HONG KONG CHINA MALAYSIA VIETNAM PHILIPPINES THAILAND INDONESIA INDIA 24%! 21%! 18%! 16%! 14%! 40%! 39%! 37%! 37%! 46%! 51%! 51%! 62%! Source: GlobalWebIndex, Q Figures represent percentage of the national population who used e-commerce in the past 48
49 NOV 2014 ALIBABA.COM 360BUY AMAZON WANGGOU.COM VIP.COM PAIPAI.COM TOP E-COMMERCE BRANDS IN APAC BASED ON VISITS TO ANY OF THE COMPANY S E-COMMERCE PROPERTIES BY INTERNET USERS IN ASIA-PACIFIC COUNTRIES FIGURES REPRESENT THE BRAND S REACH OF WEB USERS AGED 15+ ACCESSING VIA LAPTOP OR DESKTOP COMPUTERS FROM HOME OR WORK 47%! 27%! 15%! 11%! 9%! 8%! SUNING 7%! % FIGURES REPRESENT PERCENTAGE OF ALL WEB USERS REACHED APPLE.COM 6%! GOME 6%! WAL-MART 5%! Source: comscore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use 49
50 APAC SOCIAL MEDIA 50
51 2015 SOCIAL MEDIA USE ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION MONGOLIA 37%! SOUTH KOREA PAKISTAN 10%! INDIA SRI LANKA 59%! MALDIVES BANGLADESH 10%! 14%! 8%! CHINA 52%! THAILAND SINGAPORE 46%! HONG KONG 33%! 56%! VIETNAM MALAYSIA 91%! INDONESIA 66%! 29%! 71%! 30%! 42%! 16%! TAIWAN 19%! JAPAN PHILIPPINES TIMOR- LESTE 4%! APAC AVERAGE PAPUA NEW GUINEA 27%! FIJI 40%! GLOBAL AVERAGE: 29% AUSTRALIA 58%! NEW ZEALAND 57%! Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q & Q Wikipedia for population 51
52 2015 APAC SOCIAL MEDIA USE BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # 1,088 MILLION 27% 906 MILLION 22% Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q & Q4 2014, LiveInternet.ru Q Wikipedia for population 52
53 2015 SOCIAL MEDIA USE ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 71%! 66%! 66%! 59%! 58%! 57%! 56%! 52%! 51%! 46%! 42%! 40%! 37%! 33%! 30%! 29%! 27%! 23%! 91%! 19%! 17%! 16%! 16%! 14%! 10%! 10%! 10%! 8%! GLOBAL AVERAGE SINGAPORE TAIWAN BRUNEI HONG KONG MALDIVES AUSTRALIA NEW ZEALAND 7%! 4%! <10%! MALAYSIA THAILAND MACAU CHINA PHILIPPINES FIJI MONGOLIA VIETNAM SOUTH KOREA INDONESIA APAC AVERAGE BHUTAN JAPAN NEPAL CAMBODIA TIMOR-LESTE SRI LANKA PAKISTAN LAOS INDIA BANGLADESH MYANMAR PAPUA NEW NORTH KOREA Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q & Q Wikipedia for population 53
54 2015 GROWTH IN SOCIAL MEDIA USERS BASED ON THE CHANGE IN ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY SINCE JANUARY 2014 MYANMAR TIMOR-LESTE BANGLADESH CAMBODIA PAKISTAN LAOS SINGAPORE MONGOLIA NEPAL VIETNAM BHUTAN THAILAND SRI LANKA INDIA FIJI PHILIPPINES PAPUA NEW INDONESIA SOUTH KOREA MALDIVES APAC AVERAGE TAIWAN HONG KONG JAPAN MALAYSIA NEW ZEALAND AUSTRALIA MACAU CHINA BRUNEI NORTH KOREA 72%! 62%! 56%! 53%! 50%! 50%! 44%! 42%! 40%! 38%! 31%! 24%! 23%! 19%! 18%! 15%! 12%! 11%! 9%! 9%! 9%! 8%! 8%! 7%! 1%! [NO CHANGE]! [NO CHANGE]! 100%! 128%! 147%! 206%! Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q & Q Wikipedia for population 54
55 2015 APAC FACEBOOK USE: AGE & GENDER BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS, IN MILLIONS 112! AGE GROUP ACCOUNTS MALE FEMALE TOTAL APAC M 61% 39% MALE FEMALE YEARS 60.0 M 57% 43% YEARS M 62% 38% YEARS 82.2 M 64% 36% YEARS 48.5 M 61% 39% 67! YEARS 30.7 M 60% 40% YEARS 32.9 M 58% 42% 53! YEARS 14.5 M 56% 44% 60+ YEARS 9.6 M 60% 40% 34! 26! 29! 30! 19! 18! 19! 8! 6! 12! 14! 6! 4! YEARS YEARS YEARS YEARS YEARS YEARS YEARS 60+ YEARS Source: We Are Social analysis of Facebook data, Q1 55
56 2015 FACEBOOK USE BY DEVICE & GENDER BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS IN ASIA-PACIFIC ACCESSING VIA EACH DEVICE, IN MILLIONS 196 M! 133 M! 68 M! 46 M! 22 M! 22 M! 60%! 40%! 60%! 40%! 50%! 50%! SMARTPHONE FEATURE PHONE TABLET Source: We Are Social analysis of Facebook data, Q Cumulative totals will not match Facebook user base due to multi-device 56
57 TIME SPENT ON SOCIAL MEDIA 2015 AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS 3.4! 2.8! 2.6! 2.4! 2.0! 2.0! 1.7! 1.6! 1.5! 1.4! 1.2! 1.0! 0.3! PHILIPPINES MALAYSIA THAILAND INDONESIA INDIA VIETNAM TAIWAN SINGAPORE HONG KONG CHINA AUSTRALIA SOUTH KOREA JAPAN Source: GlobalWebIndex, Q Based on a survey of internet users aged Averages based solely on people who use social 57
58 2015 MOBILE SOCIAL USE ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION MONGOLIA 31%! SOUTH KOREA PAKISTAN 9%! INDIA SRI LANKA 53%! MALDIVES BANGLADESH 9%! 11%! 7%! CHINA 46%! THAILAND SINGAPORE 37%! HONG KONG 29%! 50%! VIETNAM MALAYSIA 80%! INDONESIA 58%! 25%! 62%! 27%! 36%! 14%! TAIWAN 17%! JAPAN PHILIPPINES TIMOR- LESTE 4%! APAC AVERAGE PAPUA NEW GUINEA 22%! FIJI 35%! GLOBAL AVERAGE: 24% AUSTRALIA 52%! NEW ZEALAND 48%! Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q & Q Wikipedia for population 58
59 2015 MOBILE SOCIAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 62%! 61%! 58%! 53%! 52%! 50%! 48%! 48%! 46%! 37%! 36%! 35%! 80%! 31%! 29%! 27%! 25%! 22%! 20%! 17%! 16%! 14%! 14%! 11%! 9%! 9%! 9%! GLOBAL AVERAGE SINGAPORE TAIWAN BRUNEI HONG KONG MALDIVES AUSTRALIA MALAYSIA NEW ZEALAND MACAU THAILAND CHINA PHILIPPINES FIJI MONGOLIA VIETNAM 7%! 7%! SOUTH KOREA 4%! <1%! INDONESIA APAC AVERAGE BHUTAN JAPAN NEPAL TIMOR-LESTE CAMBODIA SRI LANKA LAOS PAKISTAN INDIA BANGLADESH MYANMAR PAPUA NEW NORTH KOREA Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q & Q Wikipedia for population 59
60 2015 GROWTH IN MOBILE SOCIAL USERS BASED ON THE GROWTH IN ACTIVE MOBILE SOCIAL ACCOUNTS ON EACH COUNTRY S MOST ACTIVE SOCIAL PLATFORM MYANMAR BANGLADESH TIMOR-LESTE PAKISTAN CAMBODIA LAOS MONGOLIA BHUTAN NEPAL SINGAPORE VIETNAM SRI LANKA FIJI INDIA PHILIPPINES THAILAND MALDIVES APAC AVERAGE CHINA INDONESIA SOUTH KOREA TAIWAN MALAYSIA PAPUA NEW NEW ZEALAND MACAU AUSTRALIA JAPAN NORTH KOREA HONG KONG BRUNEI 72%! 70%! 64%! 57%! 57%! 53%! 53%! 52%! 50%! 50%! 36%! 36%! 32%! 26%! 23%! 23%! 20%! 18%! 17%! 16%! 15%! 15%! 15%! 13%! 11%! [NO CHANGE]! 132%! 129%! 113%! 108%! 204%! Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q & Q Wikipedia for population 60
61 APAC MOBILE PHONE 61
62 2015 MOBILE USE MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS MONGOLIA 103%! SOUTH KOREA PAKISTAN 79%! INDIA SRI LANKA 197%! MALDIVES BANGLADESH 75%! 77%! CHINA 150%! THAILAND SINGAPORE 95%! HONG KONG 141%! INDONESIA 175%! 135%! 137%! VIETNAM MALAYSIA 152%! 121%! 109%! 139%! 113%! 71%! TAIWAN 123%! JAPAN PHILIPPINES TIMOR- LESTE 49%! APAC AVERAGE PAPUA NEW GUINEA 92%! FIJI 116%! GLOBAL AVERAGE: 98% AUSTRALIA 126%! NEW ZEALAND 125%! Source: GSMA Intelligence, Q Note that figures are based on mobile connections, not unique mobile 62
63 2015 MOBILE CONNECTIONS MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS GLOBAL AVERAGE MACAU MALDIVES HONG KONG CAMBODIA SINGAPORE THAILAND VIETNAM 175%! 157%! 152%! 150%! 141%! 139%! 137%! 135%! 126%! 126%! 125%! 123%! 121%! 116%! 113%! 109%! 103%! 103%! 95%! 92%! 90%! 79%! 77%! 75%! 75%! 71%! TAIWAN MALAYSIA SRI LANKA AUSTRALIA BRUNEI NEW ZEALAND JAPAN INDONESIA FIJI PHILIPPINES SOUTH KOREA MONGOLIA LAOS CHINA APAC AVERAGE NEPAL PAKISTAN BANGLADESH BHUTAN INDIA TIMOR-LESTE PAPUA NEW MYANMAR NORTH KOREA 26%! 11%! 49%! 197%! 269%! Source: GSMA Intelligence, Q Note that figures are based on mobile connections, not unique mobile 63
64 2015 GROWTH IN MOBILE CONNECTIONS BASED ON THE CHANGE IN MOBILE CONNECTIONS IN EACH COUNTRY SINCE JANUARY 2014 MYANMAR NORTH KOREA NEPAL TIMOR-LESTE SRI LANKA PAPUA NEW GUINEA CAMBODIA AUSTRALIA MALDIVES FIJI NEW ZEALAND THAILAND PAKISTAN JAPAN APAC AVERAGE TAIWAN BANGLADESH INDONESIA LAOS CHINA PHILIPPINES INDIA BRUNEI MACAU SOUTH KOREA SINGAPORE BHUTAN MALAYSIA VIETNAM MONGOLIA HONG KONG 39%! 39%! 35%! 33%! 27%! 23%! 20%! 16%! 16%! 15%! 15%! 12%! 11%! 11%! 10%! 9%! 8%! 8%! 7%! 6%! 5%! 5%! 4%! 3%! 2%! 1%! - 4%! - 8%! - 23%! 65%! 144%! Source: GSMA Intelligence, Q Note that figures are based on mobile connections, not unique mobile 64
65 PRE-PAY vs. POST-PAY CONNECTIONS 2015 PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD PRE-PAID CONNECTIONS POST-PAID CONNECTIONS NORTH KOREA INDONESIA MYANMAR LAOS BANGLADESH MONGOLIA NEPAL PAKISTAN TIMOR-LESTE BHUTAN 100%! 99%! 99%! 98%! 97%! 97%! 97%! 97%! 97%! 96% 96%! 95%! 94%! 94%! 91%! 89%! 86%! 86%! 85%! 83%! 79%! 77%! 77%! 0%! 1%! 1%! 2%! 3%! 3%! 3%! 3%! 3%! 4%! 4%! 5%! 6%! 6%! 9%! 11%! 14%! 14%! 15%! 17%! 21%! 23% 23%! 14%! 6%! 1%! 36%! 36%! 35%! 42%! 42%! 58%! 58%! 64%! 64%! 65%! 86%! 94%! 99%! PHILIPPINES INDIA CAMBODIA FIJI SRI LANKA VIETNAM MALDIVES THAILAND PAPUA NEW GUINEA BRUNEI CHINA MALAYSIA APAC AVERAGE MACAU NEW ZEALAND HONG KONG SINGAPORE AUSTRALIA TAIWAN SOUTH KOREA JAPAN Source: GSMA Intelligence, Q4 65
66 2015 AVERAGE MOBILE NET SPEEDS AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS SOUTH KOREA SINGAPORE JAPAN CHINA HONG KONG AUSTRALIA TAIWAN NEW ZEALAND THAILAND SRI LANKA MALAYSIA INDIA PAKISTAN VIETNAM 3.9! 3.5! 3.3! 2.8! 2.6! 2.5! 1.7! 1.5! 1.1! 6.7! 6.2! 6.0! 9.1! 18.2! Source: Akamai State of the Internet Report, Q3 66
67 MOBILE COMMERCE 2015 PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED] SOUTH KOREA TAIWAN CHINA SINGAPORE HONG KONG MALAYSIA VIETNAM AUSTRALIA PHILIPPINES THAILAND INDONESIA INDIA JAPAN 6%! 11%! 11%! 9%! 9%! 19%! 15%! 15%! 23%! 23%! 27%! 27%! 37%! Source: GlobalWebIndex, Q Figures represent percentage of the national population who used m-commerce in the past 67
68 2015 MOBILE BROADBAND USE ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION MONGOLIA 35%! SOUTH KOREA PAKISTAN 3%! INDIA SRI LANKA 41%! MALDIVES BANGLADESH 8%! 34%! 5%! CHINA 112%! THAILAND SINGAPORE 44%! HONG KONG 37%! 78%! VIETNAM MALAYSIA 106%! INDONESIA 122%! 41%! 108%! 118%! 48%! 1%! TAIWAN 118%! JAPAN PHILIPPINES TIMOR- LESTE 8%! APAC AVERAGE PAPUA NEW GUINEA 33%! FIJI 38%! GLOBAL AVERAGE: 38% AUSTRALIA 114%! NEW ZEALAND 92%! Source: Based on data from GSMA Intelligence, Q Note that figures are based on mobile connections, not unique mobile 68
69 2015 MOBILE BROADBAND ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION MACAU HONG KONG TAIWAN 122%! 118%! 118%! 114%! 112%! 108%! 106%! 92%! 78%! JAPAN AUSTRALIA THAILAND SOUTH KOREA SINGAPORE NEW ZEALAND MALAYSIA BRUNEI PHILIPPINES CHINA MALDIVES INDONESIA FIJI VIETNAM MONGOLIA SRI LANKA APAC AVERAGE CAMBODIA BHUTAN LAOS MYANMAR NORTH KOREA NEPAL INDIA PAPUA NEW BANGLADESH PAKISTAN TIMOR-LESTE 54%! 48%! 44%! 41%! 41%! 38%! 37%! 35%! 34%! 33%! 31%! 22%! 22%! 12%! 11%! 9%! 8%! 8%! 5%! 3%! 1%! 264%! GLOBAL AVERAGE Source: Based on data from GSMA Intelligence, Q Note that figures are based on mobile connections, not unique mobile 69
70 APAC COUNTRY 70
71 71
72 DIGITAL IN AUSTRALIA 2015 A SNAPSHOT OF THE COUNTRY S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS MILLION MILLION MILLION MILLION MILLION URBANISATION: 89% PENETRATION: 89% PENETRATION: 58% vs. POPULATION: 126% PENETRATION: 52% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 72
73 2015 DIGITAL GROWTH TRENDS GROWTH TRENDS FOR THE COUNTRY S KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS +17% +8% +23% +15% SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social 73
74 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) 4H 03M 1H 32M 2H 04M 2H 47M Source: GlobalWebIndex, Q Based on a survey of internet users aged 74
75 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # 21.2M 89% 12.9M 54% Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q (survey). Wikipedia for population 75
76 2015 SHARE OF WEB TRAFFIC BASED ON EACH DEVICE S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES 64% 23% 13% 0.1% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -10% +32% +12% +43% Source: StatCounter, Q1 76
77 2015 SOCIAL MEDIA USE BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # 13.8M 58% 12.4M 52% Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q & Q4 2014, LiveInternet.ru Q Wikipedia for population 77
78 2015 TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY FACEBOOK 40%! FACEBOOK MESSENGER 18%! TWITTER GOOGLE+ SKYPE 13%! 12%! 14%! INSTAGRAM PINTEREST LINKEDIN 9%! 10%! 10%! WHATSAPP 8%! SOCIAL NETWORK TUMBLR 6%! MESSENGER / CHAT APP / VOIP Source: GlobalWebIndex, Q Figures represent percentage of the total national population using the platform in the past 78
79 2015 MOBILE PHONES BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) # 30.0M 126% 35% 65% 90% Sources: GSMA Intelligence, Q Wikipedia for population 79
80 2015 MOBILE ACTIVITIES SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING $ 26% 23% 16% 16% 28% Source: GlobalWebIndex, Q Based on a survey of internet users aged Figures represent percentage of the total 80
81 2015 E-COMMERCE BY DEVICE SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH 50% 51% 20% 15% Source: GlobalWebIndex, Q Based on a survey of internet users aged Figures represent percentage of the total 81
82 82
83 DIGITAL IN BANGLADESH 2015 A SNAPSHOT OF THE COUNTRY S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS MILLION MILLION MILLION MILLION MILLION URBANISATION: 28% PENETRATION: 26% PENETRATION: 8% vs. POPULATION: 77% PENETRATION: 7% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 83
84 2015 DIGITAL GROWTH TRENDS GROWTH TRENDS FOR THE COUNTRY S KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS +12% +128% +10% +132% SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social 84
85 2015 SHARE OF WEB TRAFFIC BASED ON EACH DEVICE S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES 29% 70% 1% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: +1% -1% +18% - Source: StatCounter, Q1 85
86 2015 SOCIAL MEDIA USE BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # 13.2M 8% 11.6M 7% Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q & Q4 2014, LiveInternet.ru Q Wikipedia for population 86
87 2015 MOBILE PHONES BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) # 121.6M 77% 97% 3% 6% Sources: GSMA Intelligence, Q Wikipedia for population 87
88 88
89 DIGITAL IN BHUTAN 2015 A SNAPSHOT OF THE COUNTRY S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND URBANISATION: 36% PENETRATION: 29% PENETRATION: 23% vs. POPULATION: 75% PENETRATION: 20% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 89
90 2015 DIGITAL GROWTH TRENDS GROWTH TRENDS FOR THE COUNTRY S KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS +20% +44% +2% +64% SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social 90
91 2015 SHARE OF WEB TRAFFIC BASED ON EACH DEVICE S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES 53% 44% 3% 0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -15% +26% +20% - Source: StatCounter, Q1 91
92 2015 SOCIAL MEDIA USE BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # 176K 23% 154K 20% Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q & Q4 2014, LiveInternet.ru Q Wikipedia for population 92
93 2015 MOBILE PHONES BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) # 570K 75% 96% 4% 29% Sources: GSMA Intelligence, Q Wikipedia for population 93
94 BRUNEI 94
95 DIGITAL IN BRUNEI DARUSSALAM 2015 A SNAPSHOT OF THE COUNTRY S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND URBANISATION: 76% PENETRATION: 81% PENETRATION: 66% vs. POPULATION: 126% PENETRATION: 61% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA 95
96 2015 DIGITAL GROWTH TRENDS GROWTH TRENDS FOR THE COUNTRY S KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS +29% 0% +5% 0% SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social 96
97 2015 SHARE OF WEB TRAFFIC BASED ON EACH DEVICE S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES 45% 45% 10% ~0% YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: -10% +11% +2% -25% Source: StatCounter, Q1 97
98 2015 SOCIAL MEDIA USE BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # 260K 66% 240K 61% Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q & Q4 2014, LiveInternet.ru Q Wikipedia for population 98
99 2015 MOBILE PHONES BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) # 495K 126% 83% 17% 43% Sources: GSMA Intelligence, Q Wikipedia for population 99
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