Selling Against Cable TV Alabama Broadcasters Association Webinar. What Your Clients Need To Know About Cable Advertising.
|
|
- Erick O’Brien’
- 8 years ago
- Views:
Transcription
1 Selling Against Cable TV What Your Clients Need To Know About Cable Advertising John Potter VP/Training Radio Advertising Bureau What s in store Cable: where things stand How cable is sold Cable s strengths and weaknesses How to position yourself against and with cable An action plan Tools and resources Page 1
2 Cable TV TBS Weather Discovery Nikelodeon USA TNT CNN Food Pay channels HBO Disney Showtime Movie Channel Cinemax Starz Encore Cable TV Structure Cable networks Network reps Network ads Cable & satellite 12 minutes/hr Cable systems Local reps Local ads Cable only 2 minutes/hr 40 ad supported channels Interconnects Page 2
3 Systems/Interconnects Systems/Interconnects Source: Media Market Resources, Inc. PrecisionTrak October 2008 Page 3
4 Systems/Interconnects Source: Media Market Resources, Inc. PrecisionTrak October 2008 Systems/Interconnects Source: Media Market Resources, Inc. PrecisionTrak October 2008 Page 4
5 Systems/Interconnects Source: Media Market Resources, Inc. PrecisionTrak October 2008 Systems/Interconnects Source: Media Market Resources, Inc. PrecisionTrak October 2008 Page 5
6 Total Advertising Revenues Billions Newspaper TV Online Direct Mail Cable Radio Directories Outdoor Source: Universal McCann, 2009 Local Advertising Revenues Billions Newspaper TV Radio Cable 3.3 Source: Universal McCann, 2009 Page 6
7 Media Consumption Cable TV Radio 38% 26% Newspaper 6% Internet 7% Broadcast TV 23% Source: Veronis Suhler Stevenson Communications Industry Forecast Cutting the Cord 12% cut premium cable services over the past year 7% cut cable TV altogether th (half million households) h Sources: Wall Street Journal, October 13, 2010 Page 7
8 Cutting the Cord Online video is growing ESPN on Xbox360 Apple TV itunes Hulu Sezmi YouTube Netfilx streaming movies Sony TV/Google TV Cable TV Upside 58% penetration Inexpensive Target by network, program or zone Visual Subscribers source: Nielsen Media, July, 2010; Media Management Center, Northwestern University Page 8
9 Cable Penetration Cable ADS Birmingham (Anniston Tuscaloosa) 49.3% 44.9% Dothan 58.3% 35.7% Huntsville Decatur 53.8% 40.0% Mobile Pensacola 52.9% 39.9% Montgomery Salinas 53.8% 38.1% Source: Nielsen Media Research, July, 2010 Decreasing penetration 42% can t be reached Lowest since 1999 Bad commercial production Clutter DVRs Low daytime viewing ADS and Internet competition Lacking full DMA coverage Poor reach and frequency Subscribers source: Nielsen Media, July 2010; Media Management Center, Northwestern University Cable TV Downside Page 9
10 Clutter Broadcast TV Cable TV Radio 12:00 14:40 12:00 24 units 29 units 15 units 2:00 2:00 12:00 4 units 4 units 15 units 42 channels 168 units Source for Cable TV: AAAA, 2009 Greatest Strength Advertisers' perception of reach. Page 10
11 Greatest Strength Advertisers' perception of reach. Unfortunately for them, they are wrong. Cable Reach Sources: Nielsen Media, US Census, 2009 Page 11
12 Greatest Weakness Lack of results. Cable TV & Broadcast Broadcast adds significant reach Broadcast adds affordable frequency Broadcast reaches consumers during the day Broadcast offers promotions Broadcast s quality production is affordable Page 12
13 Summary Learn about competitive media Page 13
14 Page 14
15 Custom Fact Sheet Page 15
16 Sales Tips Learn about competitive media Understand client s media perceptions Use empathy for client s thinking And at the same time Show dangers of investing in a competing medium and excluding Radio Thank You! John Potter VP/Training Radio Advertising Bureau jpotter@rab.com Page 16
The Economic Future of Online Video
The Economic Future of Online Video David Waterman with Ryland Sherman Sixth Annual Conference on Internet Search and Innovation June 4, 2015 Video and the Internet Offline vs. Online video viewing Avg.
More informationCUTTING THE CORD: NOTES FOR PRESENTATION
Slide 1: Cutting the Cable Introduce self. Also, I wanted to give this presentation because I had a firsthand experience in cutting the cord. We will discuss what I did, some of the things that I had to
More informationReality. Myth. OTT is highly cannibalistic of traditional TV. Only somewhat. OTT TV Myth #3: OTT Is Highly Cannibalistic of Traditional TV
OTT TV Myth #3: OTT Is Highly Cannibalistic of Traditional TV Alarmist statements abound regarding the predatory nature of over-the-top (OTT) and how it is poaching traditional TV viewers. Myth Reality
More informationA Near-Comprehensive Guide to Every Video Streaming App
A Near-Comprehensive Guide to Every Video Streaming App Back in the dark ages of the Internet, if you wanted streaming video you had to deal with too few options and too many janky browser interfaces.
More informationCable TV Quick Start Guide. Enjoy your Midco cable TV experience to the fullest with these helpful tips.
Cable TV Quick Start Guide Enjoy your Midco cable TV experience to the fullest with these helpful tips. 1 Contents Equipment & Features.......................................................... 4 New Equipment
More informationReport of the V-Chip Task Force of the Federal Communications Commission on the Encoding of Television Ratings Information for Use With the V-Chip
Report of the V-Chip Task Force of the Federal Communications Commission on the Encoding of Television Ratings Information for Use With the V-Chip July 20, 1999 In May 1999, Federal Communications Commission
More informationCut The TV Cable. Paul Glattstein
Cut The TV Cable by Paul Glattstein Cut The TV Cable by Paul Glattstein Television is a medium because it is neither rare nor well done. Ernie Kovacs Overview Disconnect from Cable or Satellite TV What's
More informationChapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates
Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising
More informationPrint and. Media. The Media Industry. Apple Tops The Charts with Digital Music. Litwin Print/Broadcast
Print and Out-of of-home Media Litwin Print/Broadcast Apple Tops The Charts with Digital Music Visit the Site 8-2 The Media Industry Advertising media is a huge industry with almost $195 billion in spending
More informationBuilding a Successful Marketing Plan Using Paid Media and FloodSmart Tools. May 20, 2015
Building a Successful Marketing Plan Using Paid Media and FloodSmart Tools May 20, 2015 FloodSmart Foundational Campaign Media Objective Create an integrated direct response program that: Reaches a large
More informationHow To Advertise On Cable Tv For A Profit
MediaServices55.com Company Profile Mature Market Advertising in Southern California For over 45 years, Media Services 55 has managed the exclusive cable television system and local TV station ( 6) of
More information1660 Logan Ave. #A, San Diego, CA 92113 Tel: (858) 454-5900 x10804. www.myrateplan.com
Background Getting the best value from everyday household services (wireless, long distance, Internet access, credit cards, etc.) is, at best, a difficult task. Most consumers do not have the time, expertise
More information! Giving the subscribers a choice of watching streaming content or receiving quickly delivered DVDs by mail.
Netflix s Business Model and Strategy in renting Movies and TV Episodes Reed Hastings, founder and CEO, launched Netflix as an online rental movie service in 1999. Netflix is a company that distributes
More informationRENAISSANCE COLLEGE OF COMMERCE & MANAGEMENT, INDORE Subject- Advertising
Objectives Type Questions 1.Newspapers, magazines, packaging, out-of-home media, and directories are known as media. a. broadcast c. print e. interactive b. narrowcast d. directional 2. The way various
More informationTHREATS. Deeper consumer connections:
Media Comparisons Ad- Supported Wired Cable Cable Television Television Deeper consumer connections: Geographic, Demographic, Psychographic, etc. Viewer migration from Broadcast to Cable High social buzz
More informationPrint and Out-of-Home Media. Part Three: Effective Advertising Media Part 3 focuses on the creation as well as the delivery of an advertising message
Print and Out-of-Home Media Chapter 8 Part Three: Effective Advertising Media Part 3 focuses on the creation as well as the delivery of an advertising message Chapter Outline I. Chapter Key Points II.
More informationGrow Your Business with Cidewalk
Grow Your Business with Cidewalk Never before has there been an easier, more efficient, and cost-effective way to reach your targeted customers. Cidewalk offers businesses an advertising opportunity to
More informationQ1 2014 VIDEO TRENDS REPORT Consumer Behavior Across Pay-TV, VOD, OTT, Connected Devices and Next-Gen Features
Q1 2014 VIDEO TRENDS REPORT Consumer Behavior Across Pay-TV, VOD, OTT, Connected Devices and Next-Gen Features Introduction Over the past year, Digitalsmiths has built its expertise in gathering viewing
More informationADDING OUT-OF-HOME DIGITAL ADVERTISING NETWORKS TO THE MARKETING & MEDIA MIX
WHITE PAPER RESEARCH SUMMARY ADDING OUT-OF-HOME DIGITAL ADVERTISING NETWORKS TO THE MARKETING & MEDIA MIX Understanding and realizing the potential of emerging out-of-home digital advertising networks
More informationNIELSEN LOCAL TV VIEW
NIELSEN LOCAL TV VIEW CHARACTERISTIC DEFINITIONS 2014 ALL TV HOUSEHOLDS TOTAL TV HOUSEHOLDS Indicates any household consisting of at least one operable and metered TV. BROADBAND ONLY BROADBAND ONLY Indicates
More informationUnderstanding the Ratings Game. Connie Ledoux Book, Ph.D. cbook@elon.edu Presentation to NATOA Annual Conference New Orleans, 2009
Understanding the Ratings Game Connie Ledoux Book, Ph.D. cbook@elon.edu Presentation to NATOA Annual Conference New Orleans, 2009 Pop Quiz Can you trust your gut instinct when it comes to television and
More informationInsights from Consumer. Olympic Research Labs. Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research Columbia University May 2010
Evolution of Cross-Platform Media Use in the United States Insights from Consumer Research and NBC Universal ss Olympic Research Labs Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research
More informationCommunications Industry Spending & Consumption Trends
Communications Industry Spending & Consumption Trends John Suhler 2 Overview of VSS Verticals that comprise the VSS Communications Industry Communications Industry Verticals Information Professional Information
More informationTurn On the Entertainment
Cox Advanced TV Experience 100% digital picture and sound, and hundreds of channels including the best in HD. Now you have access to all local channels and popular networks like ESPN, Discovery, History,
More informationTV Networks Hold On To Brand Equity Lead In New Harris Poll Equitrend Study
Press Contact: Corporate Communications The Harris Poll 212-539-9600 Press.TheHarrisPoll@Nielsen.com TV Networks Hold On To Brand Equity Lead In New Harris Poll Equitrend Study Generation Z, Not Millennials,
More informationTiVo Incorporated (tivo) Memo
Name: Vivek Vakil College/School: Commerce Year: 3rd Important Company Financial Data Current Stock Price $10.02 10-Day AVG. Volume 10.7 Million Market Cap $1.2 Billion 52 Week High $18.93 P/E N/A 52 Week
More informationHollywood Diversity Brief: Spotlight on Cable Television
Hollywood Diversity Brief: Spotlight on Cable Television October 2013 Hollywood Diversity Brief: Spotlight on Cable Television Acknowledgements This brief was authored by Dr. Darnell Hunt and edited by
More informationCable. Want the ultimate in cable service, for the lowest cost? Well you have found the right place!
Cable Want the ultimate in cable service, for the lowest cost? Well you have found the right place! From local high school graduations, to high definition service and Video On Demand (VOD), you can find
More informationThe Costly Truth About Pay-TV Subscriptions
A Survey about Pay TV and Local Broadcast Television For: TVFreedom.org Research Conducted By: Harris Poll 1 PAY TV SURVEY: Research Method and Note about the Report Research Method The survey was conducted
More informationCastle Cable TV, Inc.
PUBLC Castle Cable TV, nc. PO Box 339 Hammond, New York 1366 (315) 32-6 March 12, 215 Steve Sakal Utility Supervisor, Carrier Operations Section Office of Telecommunications New York State Department of
More informationOld Media vs. the Internet in the United States
Old Media vs. the Internet in the United States David Waterman Professor Department of Telecommunications Indiana University Bloomington, IN 47405 U.S.A. With Sangyong Han and Sung Wook Ji Graduate Students
More informationLights, Camera, Action: A Proposed Strategic Plan for Netflix in a Changing Media Landscape
Lights, Camera, Action: A Proposed Strategic Plan for Netflix in a Changing Media Landscape By Will McGauran University Honors in Accounting With the assistance of Dr. Richard Linowes, Kogod School of
More informationHighlight. 21 October 2015. OTT Services A Digital Turning Point of the TV Industry
OTT Services A Digital Turning Point of the TV Industry Highlight 21 October 2015 The widespread availability of high-speed internet in developed countries like the US, the UK, and Korea has given rise
More informationboundary free tv As part of our Boundary Free TV promise, Mediacom is proud to introduce HBO GO & MAX GO, the new streaming services from HBO.
boundary free tv As part of our Boundary Free TV promise, Mediacom is proud to introduce HBO GO & MAX GO, the new streaming services from HBO. Our customers will have access to over 1400 of their favorite
More informationBetter in-room experiences begin with better in-room technology.
Time Warner Cable Business Class HOSPITALITY Better in-room experiences begin with better in-room technology. In a business as competitive as hospitality, hotel guests can demand a lot. That home away
More informationCutting the Cable Cord. Crystal Lake Public Library Adult Services Department 126 Paddock Street Crystal Lake, IL 60014 815 459 1687 ext.
Cutting the Cable Cord Crystal Lake Public Library Adult Services Department 126 Paddock Street Crystal Lake, IL 60014 815 459 1687 ext. 7 Disclaimers Cutting the cord may not be for you! This presentation
More informationCable Television Welcome Guide
Cable Television Welcome Guide Fall / Winter 2013-2014 Prepared for Suffolk University Students # Dear Suffolk University Student, Congratulations and welcome to your new residence. This room has been
More informationQ4 2014 VIDEO TRENDS REPORT Consumer Behavior Across Pay-TV, VOD, OTT, Connected Devices, and Content Discovery
Q4 2014 VIDEO TRENDS REPORT Consumer Behavior Across Pay-TV, VOD, OTT, Connected Devices, and Content Discovery VIDEO TRENDS REPORT Introduction Each quarter, Digitalsmiths seeks real consumer opinions
More informationCesare A. Massarenti
Cesare A. Massarenti Digital Signage Content & Technology Strategies: la nuova frontiera della comunicazione multimediale pubblicitaria Milano, October 30th 2009 MEDIA and COMMUNICATION A WORLD IN TRANSITION
More informationThe Age of BYOD A study of personal content streaming vs. video-on-demand for the hospitality industry
1 The Age of BYOD A study of personal content streaming vs. video-on-demand for the hospitality industry Conducted by Hotel Internet Services January 2015 2015 Hotel Internet Services All Rights Reserved
More informationEIS Mini Project: Google TV
EIS Mini Project: Google TV Jordi Benito Aguilar Diego Granell Nebot Telma Tanaka de Moraes 11/October/2010 EIS Mini project: Google TV 2 Introduction Television is one of the major mass media of the United
More informationCalculating the Value of a Digital-Display Ad Digital displays effective CPM appeals to tight budgets. By Bob Klausmeier (08-15-2008)
Calculating the Value of a Digital-Display Ad Digital displays effective CPM appeals to tight budgets. By Bob Klausmeier (08-15-2008) Recently, I was speaking to associates about the lessons I ve learned
More informationSeaChange Infusion Spot
Quick Spec SeaChange Infusion Spot Share of Worldwide Ad Spending by Medium 2007 35.8% 9.3% 26.8% 8.0% 12.4% 7.6% 2015 37.7% 29% 12.8% 6.5% 6.5% 7.4% TV Internet Newspaper Radio Magazine Outdoor & Cinema
More informationPlayStation Vue Review: A Real Rival to Cable TV For a Price...
This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit http://www.djreprints.com. http://www.wsj.com/articles/playstation-vue-review-a-real-rival-to-cable-tvfor-a-price-1427224160
More informationJ.D. Power and Associates Reports: Cable and Satellite Television Growth Fueled by Uptick in Market Penetration of DVRs and Other Services
Reports: Cable and Satellite Television Growth Fueled by Uptick in Market Penetration of DVRs and Other Services AT&T U-verse and Rank Highest in Customer Satisfaction with Television Service Providers
More informationPhilippi Communications System
Philippi Communications System Rates & Services City of Philippi 108 North Main Street PO Box 460 Philippi, WV 26416 304-457-3700 304-457-2703 fax 304-457-3689 after hours Office Hrs: 8:00 am 4:30 pm Monday
More informationAdvertising media - A
Advertising media - A There is a large variety of media available to advertisers, and therefore advertisers must choose the medium/media which best deliver their message to potential customers in the most
More informationAdvertising. Chapter 14. Read to Learn Define advertising. Section 14.1 Advertising Media
Chapter 14 Advertising Section 14.1 Advertising Media Read to Learn Define advertising. List types of media that businesses use to reach potential customers. The Main Idea Businesses must find ways to
More informationA Fiber Future. Challenges for markets and policy. Dennis Weller Chief Economist Verizon OECD Workshop Stavanger, Norway 10 April 2008
A Fiber Future Challenges for markets and policy Dennis Weller Chief Economist Verizon OECD Workshop Stavanger, Norway 10 April 2008 2007 Verizon. All Rights Reserved. PTE12065 03/07 Verizon s Corporate
More informationCutting the Cord? Research for Marketers by Marketers
Research for Marketers by Marketers Driving analysis, insights and strategic thinking through tools, audience trends and customized quantitative and qualitative primary research. Cutting the Cord? Traditional
More informationSEATTLE S OFFICE OF CABLE COMMUNCATIONS CABLE AND INTERNET SURVEY
Purpose of Survey We want to hear from you! The City of Seattle will soon be negotiating a new franchise agreement with Comcast. To prepare for these negotiations, the City is conducting a review concerning
More informationFilm and TV title availability in the Digital Age
Film and TV title availability in the Digital Age SECTORS AND THEMES A report on the U.S. availability of the most popular and critically acclaimed film Title and TV titles on here legal digital streaming
More informationWorld Digital Media Trends. Shaping the Future of the Newspaper
Shaping the Future of the Newspaper ANALYSING STRATEGIC DEVELOPMENTS AND OPPORTUNITIES IN THE PRESS INDUSTRY SPECIAL REPORT SEPTEMBER 21 WAN-IFRA 21 World Digital Media Trends Digital media usage and revenues
More informationHow Does the Internet Affect My Business?
How Does the Internet Affect My Business? May 6, 2008 Cindy Martin President/CEO, al.com How Does the Internet Affect My Business? I. al.com Backgound II. Trends Internet Usage III. Trends Online Shopping
More informationKey highlights Entertainment & Media Outlook in Italy 2015-2019
www.pwc.com/it/mediaoutlook Key highlights Entertainment & Media Outlook in Italy 2015-2019 Filmed entertainment Italy s total filmed entertainment revenue will rise at 1.0bn 4.1% 1.3bn Global total filmed
More informationCord-cutting trends, enablers and obstacles in the United States
Cord-cutting trends, enablers and obstacles in the United States Dr. Raúl L. Katz, Adjunct Professor, Division of Finance and Economics, and Director, Business Strategy Research, Columbia Institute of
More informationINNOVATIVE COMPETITIVENESS Rethinking the International Business Model
INNOVATIVE COMPETITIVENESS Rethinking the International Business Model THE WAY BUSINESS THINKS IS CHANGING MASS PRODUCTION Engineering Model Make it Sell it (Engineering Demand Model) Then Came 70s Early
More informationUS TV: erosion, not implosion
US TV: erosion, not implosion Deloitte Global predicts that the US traditional television market, the world s largest at about $170 billion in 2016, will see erosion on at least six fronts: the number
More informationB2B marketing in the U. S. - Statista Dossier
Statista Dossier B2B marketing in the U. S. - Statista Dossier Statista, Inc. (NY) B2B marketing in the U. S. - Statista Dossier Table of Contents Industry overview 07 Growth of the global B2B media revenue
More informationThe Arbitron Cable Television Study
Arbitron Cable Viewing Report The Arbitron Cable Television Study Exploring the Consumer's Relationship with Cable TV Presented by: Carol Edwards Vice President Cable Sales 9705 Patuxent Woods Drive Columbia,
More informationWatch TV Everywhere. Source Cable Limited
Watch TV Everywhere Source Cable Limited Source Cable Limited offers our cable television customers 16 mobile network applications on its TV Everywhere (TVE) platform. This allows you to watch your favourite
More informationCABLE SERVICES Which cable company do you subscribe to:
CABLE ADVISORY COMMITTEE COMMUNITY SURVEY As the Town of North Reading prepares for contract negotiations with each cable television provider, Comcast and Verizon, the Cable Advisory Committee seeks community
More information10 Advantages of College Newspaper Advertising
10 Advantages of College Newspaper Advertising By MediaMate College newspapers offer a unique advertising opportunity from television, internet, or even regular newspapers. College newspapers reach a specific
More informationBefore the Federal Communications Commission Washington, D.C. 20554. Comments of the Motion Picture Association of America
Before the Federal Communications Commission Washington, D.C. 20554 In the Matter of ) ) Request for Comment by the Media Bureau ) MB Docket No. 15-64 on the Report of the Downloadable Security ) Technology
More informationOcean Pines Telecommunication FAQ
Ocean Pines Telecommunication FAQ This fact sheet was compiled by the Communications Advisory Committee after being commissioned by the OPA Board to investigate alternatives to Mediacom cable distribution
More informationTelevision Audience 2009
Television Audience 00 Growth of Television Ownership % of TV Households Each September, The Nielsen Company releases current estimates of television s audience and its characteristics. The most significant
More informationDIRECT TO HOME TELEVISION (DTH)
DIRECT TO HOME TELEVISION (DTH) Today, most satellite TV customers in developed television markets get their programming through a direct broadcast satellite (DBS) provider, such as DISH TV or DTH platform.
More informationWhy Digital is Important
Selling Digital 1 Why Digital is Important Digital s Reach Viewer Habits TV viewers in the United States watch: 5 week billion hours YouTube viewers watch: 4billion hours month Sources: AC Nielsen, Google
More informationUNDERSTANDING THE TV RATINGS AND PARENTAL CONTROLS
UNDERSTANDING THE TV RATINGS AND PARENTAL CONTROLS ABOUT THE TV RATINGS AND PARENTAL CONTROLS With an increasing number of TV channels and programs coming into our homes each day, it can be hard for parents
More informationWELCOME TO FLOW! YOUR DIGITAL WORLD EVOLVED DISCOVER A WHOLE NEW WAY TO ENJOY CABLE, BROADBAND & TELEPHONE SERVICES
WELCOME TO FLOW! YOUR DIGITAL WORLD EVOLVED DISCOVER A WHOLE NEW WAY TO ENJOY CABLE, BROADBAND & TELEPHONE SERVICES SO MANY CHOICES AT YOUR FINGERTIPS AN EXPERIENCE WORTH SIGNING UP FOR FLOW VIDEO: With
More informationOTT LIVE TV EST VOD. AVOD SVOD ivod. Defining Over-The-Top (OTT) Digital Distribution. Authored by Chris Roberts & Vince Muscarella (Rentrak)
Authored by Chris Roberts & Vince Muscarella (Rentrak) Defining Over-The-Top (OTT) Digital Distribution This document presents an overview of over-the-top (OTT) distribution and how it fits into the Internet
More informationHIGHLIGHTS TIME SPENT RATINGS YRS. GROWTH ORIGINALS INTERNET REACH INTERNET TIME SPENT VIDEO VIEWING APPS BUZZ CONTACT US
HIGHLIGHTS Cable is Driven by the Quality and Original Content Choices it Provides to Consumers AcrossVideo Platforms. Quality and Original Content: Over 1,900 original ad-supported TV programs a month
More informationFamily Cable (Includes Broadcast Basic) Sports Pak. OneNote Guide Page 1. Effective Date: September 7, 2011 Broadcast Basic
OneNote Guide Page 1 Channel Lineup: Altoona, Ankeny, Bondurant, Carlisle, Clive, Des Moines, Grimes, Hartford, Indianola, Johnston, Norwalk, Pleasant Hill, Urbandale, Waukee, West Des Moines & Polk Co.,
More informationClosing the Digital Gap. The Impact of Over-The-Top Platforms on Home Entertainment
Closing the Digital Gap The Impact of Over-The-Top Platforms on Home Entertainment Closing the Digital Gap The Impact of Over-The-Top Platforms on Home Entertainment As Over-the-Top (OTT) platforms continue
More informationWorld s 2 nd largest advertising market
China Media Scene 2012 Asia's No.1 outbound tourists source country 2011 GDP: No.2 in the world World's largest luxury goods market Foreign exchange: No. 1 in the world ODI: No.5 in the world (+9.7%) 2011
More informationCable: A Wired versus Wired World. Chapter 6
Cable: A Wired versus Wired World Chapter 6 Through satire and sharp-witted lampoon of politics, the fake news on The Daily Show has become an effective critic of television and cable news... Cable Breaks
More informationCentral Florida Leadership Survey. January 8-10, 2008
Central Florida Leadership Survey January 8-10, 2008 Central Florida Leadership Survey Sample of 609 respondents taken from a population of registered voters in seven Central Florida counties Interviews
More informationMedia Strategy Discussion. March 19, 2015
Media Strategy Discussion March 19, 2015 Shifts in Media Budgeting and Planning Approach Major Media Considerations for 2016 Broadcast Budgets: Need to strategically plan for market exposure growth in
More informationOverview of The 2012-13 Upfront. September 25th, 2012
Overview of The 2012-13 Upfront September 25th, 2012 Upfront Definition The long range purchase of commercial time for the upcoming broadcast year. (Sometimes more than a year or can be a calendar year).
More informationThe Australian ONLINE CONSUMER LANDSCAPE
The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases
More informationKeeping You Connected for Less! CUSTOMER HANDBOOK
Keeping You Connected for Less! CUSTOMER HANDBOOK Stay Connected for Less with Super Saver Bundles Digital Cable Super-Fast Internet Home Phone Service Pick 1 Super Saver Standard Cable Super-Fast Internet
More informationwww.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio
www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio abstract egta the organisation representing the leading television and radio
More informationBefore the FEDERAL COMMUNICATIONS COMMISSION WASHINGTON, DC 20554
Before the FEDERAL COMMUNICATIONS COMMISSION WASHINGTON, DC 20554 In the Matter of ) ) Promoting Innovation and Competition in the ) MB Docket No. 14-261 Provision of Multichannel Video Programming ) Distribution
More informationACTRA SUBMISSION CONCERNING GST/HST ON E-COMMERCE
ACTRA SUBMISSION CONCERNING GST/HST ON E-COMMERCE June 10 2014 Submitted to: International Tax Consultation, Tax Policy Branch, Department of Finance, 140 O Connor Street Ottawa, ON K1A 0G5 Via email to:
More informationAbout DIRECTV for Multi-Family why it s better for you and for your residents
Live Right, Work right About DIRECTV for Multi-Family why it s better for you and for your residents Discernity 877-995-4675 Copyright Discernity, LLC 2008 Overview 10 Reasons Why Everyone Wins With DirecTV.
More informationCurrent State and Outlook of the Advertising Business. Prepared by Commercials Research Department of the Screen Actors Guild May 2006
Current State and Outlook of the Advertising Business Prepared by Commercials Research Department of the Screen Actors Guild May 2006 1 Traditional Television Advertising in 2005 Death of the 30 Second
More informationCity of Seattle Residential Internet, Cable TV, and Telephone Services Survey
Appendix B - Residential Survey Instrument - June 0 City of Seattle Residential Internet, Cable TV, and Telephone Services Survey January 0 Even if you do not have home Internet access, please complete
More information2014 Cable Service Price Survey Questionnaire FCC Form 333
2014 Cable Price Survey Questionnaire FCC Form 333 A. Community Community The information in entries A1 through A3 and A7 through A9 below has been imported from the Cable Operations & Antenna (COALS)
More informationComments for the Record Reply Comments on the Comcast- Time Warner Cable Merger DOUGLAS HOLTZ-EAKIN, WILL RINEHART SEPTEMBER 24, 2014 Introduction As noted previously, the Comcast-Time Warner Cable (TWC)
More informationIt s undeniable that the cable industry has been in a bit of turmoil over the
Are Sports Really the Glue Holding the Cable Bundle Together? It s undeniable that the cable industry has been in a bit of turmoil over the last several years. The growth rate of cable subscriptions has
More informationSINCLAIR BROADCAST GROUP
SINCLAIR BROADCAST GROUP Safe Harbor The following information contains, or may be deemed to contain, "forward-looking statements" (as defined in the U.S. Private Securities Litigation Reform Act of 1995).
More informationVIDEO MARKETPLACE. Competition Is Evolving, and Government Reporting Should Be Reevaluated
United States Government Accountability Office Report to the Acting Chairwoman of the Federal Communications Commission June 2013 VIDEO MARKETPLACE Competition Is Evolving, and Government Reporting Should
More informationSinclair Broadcast Group Who We Are
SAFE HARBOR The following information contains, or may be deemed to contain, "forward-looking statements" (as defined in the U.S. Private Securities Litigation Reform Act of 1995). Any statements about
More informationTurn On the Entertainment
from Cox Welcome to Contour! Contour from Cox lets you watch TV in a way that perfectly fits you by learning what you like and serving up recommendations based on the shows you watch and the choices you
More informationMULTI-MEDIA MARKETING BEST PRACTICES. August 1, 2015 Path Intl. Region 5 Conference Jasper, Alabama
MULTI-MEDIA MARKETING BEST PRACTICES August 1, 2015 Path Intl. Region 5 Conference Jasper, Alabama Narissa Jenkins VP of Marketing Jenkins Consulting Group and Healing Hoof Steps-Exec. Dir Previous Experience:
More informationGoing Local Online. Broad Street Interactive www.broadstreetinteractive.com
Hyper- Going Local Online How Captures Local Users through custom hyper-local ad channels: Generating value for your online media budget. Online Tops Newspapers as news source The Internet is now the most
More informationCONSUMERLAB. TV AND MEDIA 2015 The empowered TV and media consumer s influence
CONSUMERLAB TV AND MEDIA 2015 The empowered TV and media consumer s influence An Ericsson Consumer Insight Report September 2015 Contents 4 THE ROLE OF CONTENT EVOLVING MEDIA HABITS 8 VIDEO ON THE GO 10
More informationTHE HONDA STORE. Custom Marketing Program Prepared for. Presented to: James Dooright
Custom Marketing Program Prepared for THE HONDA STORE Presented to: James Dooright Robert Smith Account Executive WRAB Phone: 555-221-1212 rsmith@wrab.com Radio Broadcasting Co. Advertising Objectives
More informationYour Game Plan for Generating Leads and Building Brand Awareness!
Your Game Plan for Generating Leads and Building Brand Awareness! OVERVIEW: A game plan for generating leads and building brand awareness is key to a successful marketing strategy. Leveraging the ButleriConnect
More informationNIELSEN LOCAL TV VIEW
NIELSEN LOCAL TV VIEW CHARACTERISTIC DEFINITIONS 2014 characteristics ALL TV HOUSEHOLDS TOTAL TV HOUSEHOLDS Indicates any household consisting of at least one operable and metered TV. CABLE STATUS ADS
More information