KLAPPO!PRESS!KIT! SENSUM.IO!LAUNCH! MAY!2014!

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Amice Briggs
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1 KLAPPOPRESSKIT SENSUM.IOLAUNCH MAY2014

2 PRESSRELEASE:EMBARGOEDUNTIL5 TH MAY2014 Sensum.ioMakesFoodDataDigestibleforAppDevelopers New$API$Powers$Robust$Food$and$Recipe6Based$Apps$with$Semantic$Data$ LondonandNY 5May2014,noonET AtTechCrunchDisruptinNewYorkCitytoday, KlappoannouncesthelaunchofSensum.io,anewAPIfordeveloperstocreatehealthand wellnesscbasedappsatareducedcost. Sensum.ioispoweredbyKlappo,whichisEurope sfirstsemanticplatformforingredients andthemostgranularandaccuratesourceoffooddataforpackagedproducts,recipesand nutrition.thenewapiisthemissingingredientforsupermarkets,restaurantsandcontent providerswhowanttodevelopappsthatprovidecustomerswithdeeperknowledgeabout whattheyconsume. Klappoisattheintersectionoftwogrowingtrends:Theprojectedexplosionofhealth andwellnessapps,andtheapplicationofbigdataineverydaylife.byapplying semanticstobigdata,thenextgenerationoffoodandnutritionappscanmake personalisedrecommendationsthatimproveconsumers health. Sensum.ioprovidesallthetoolsdevelopersneedtoeasilybuildfullycustomisableand highlyfunctionalappsatasignificantlyreducedcost.klappo ssemanticsearch functionalityappliesmeaningtoingredientstoinstantlymatchafoodtoauser sprofile forspecifictasteorhealthrequirements.consumerscanthenmakeeducatedand engagedpurchasingdecisionswhentheyarefoodshoppingordiningout. Thehealthtechnologymarketisexpandingrapidly,drivenbyconsumers desireto improvetheirwellbeingandliveahealthierandmorebalancedlife,throughconscious choicesaboutthefoodweeat, saidmaxdelvita,ceoklappo. Companiesnowhavea toolkittoprovidecustomerswithaquick,easywaytoknowifspecificproductsalign withdietaryrestrictionsbasedonmedicalhistory,religionorweightmanagement goals. ContentcreatedusingKlappocanbeusedinavarietyofways.Forexample,foodand healthcareprofessionals includingsupermarketsorrestaurants maywishtoprovide informationandalternativechoicesforallergies,intolerances,drugregimens,trend dietsandreligiouspreferences. IamveryimpressedwiththequalityofKlappo sdataandsensum.io sintegration capabilities, saidappdeveloperashleydavison,directoratfixdit. Iwasabletovery quicklyplugintosensum.ioandcreaterelevantcontentfromwhichicanbuildappsfor mobiles,websitesandevenwearabletech. Sensum.ioisavailableinprivatebetaintheUKimmediatelyandwillbeavailableinUS marketsfromsummer2014. Foralivedemo,pleasevisittheSensum.ioboothintheStartupAlleyatTechCrunch DisruptonTuesday,May6,2014.

3 AboutKlappo Foundedin2012,KlappoisEurope sleadingsemanticsearchplatformandindependent productdatabase.managedbyanexpertteamofnutritionists,semanticengineersand computerscientists,klappo sdatastoreisthemostadvancedandgranularonthe market.klappoempowersinnovativefoodproviderswiththemostcomprehensivedata aboutingredientstomakeinformeddecisionsaboutfood.formoreinformation,visit ### Notestoeditors: Thenumberofhealthandwellnessappusersisexpectedtohitthe500millionmarkin 2015( applicationscinc2015/)andcontinuetorisetill2018whennearly50%of340billion mobiledeviceuserswillusehealthandwellnessapps ( mobilemedicalapplications/default.htm). Recentstudiesandissuesofnote: In2013,48%ofconsumersreportedthattheyregularlycheckedfoodpackage labeling,comparedto68%in1995whenfoodlabelpackagingwasfirst introduced. consumerscusecandcunderstandcnutritionclabels).thisreductioninchecking foodpackagelabellinghasbeenattributedtofoodlabelsbeingtoocomplicated ( andcunderstandcnutritionclabels). Consumersprefertoeatatrestaurantsthatprovidenutritionalinformation ( Theincidenceofallergiesisontherise ( FoodlabellingCtheUSpassedlegislationthatdemandsfoodtobelabelledwith nutritionalinformation,basedonthepremisethatpeoplewillbeabletomanage ahealthierdietiftheyknowwhattheyareconsuming Adherencetoclinicaltrialsmaybeincreasedthroughtheuseofhandheld computerdietlogging: Forgeneralenquiries: Formediaenquiries: RebeccaGeller

4 Klappo/SensumFAQ 1. WhoisKlappo? KlappoisEurope sleadingsemanticsearchplatformandindependentproduct database.managedbyanexpertteamofnutritionists,semanticengineersand computerscientists,klappo sdatastoreisthemostadvancedandgranularonthe market.klappooffersinnovativefoodsuppliersandappdeveloperswiththemost comprehensiveplatformfromwhichtheycanquicklyandaccuratelycreaterelevant toolsforconsumerstomakeinformeddecisionsaboutfood. 2. WhenwasKlappofounded? Foundedin2009,Klappohasbeenoperatingsince HowdoesKlappocompeteinthemarket? KlappoisthemostcomprehensivesourceoffoodFrelateddataintheUK.Its semanticfunctionalitymakesthedatastorethemostaccurateonthemarket. 4. WhatisthevaluepropositionofKlappo stechnology? Klappoistheonlyproprietaryalgorithmicdatastorethatfullyanalysesnotjustthe ingredients,butalsotheeffectsoftransformationandmanipulationthatmayoccur duringfoodproduction. Klappo ssemantictechnologycanprovideinformationbeyondwhatiswrittenon thelabel,allowingdeeppersonalisationthatconsidermedicalconditions,their lifestyleandtheirpreferences. 5. Whyshouldthehealthandnutritionappmarkettakeoffnow? Thefoodweeatisthefinalfrontierinourgrowingdemandforinformation.It snot justgenerationy;peopleofallagesrelyontheirmobilesmoreandmorefor informationabouteverydayactivities. Thenumberofhealthandwellnessappusersisexpectedtohitthe500millionmark in2015andcontinuetorisetill2018whennearly50%of340billionmobiledevice userswillusehealthandwellnessapps. Currently,therearelimiteddatastoresonwhichtobuildtheseapps,andoftenthe dataiscrowdsourced.klappodataoffersafarmoregranularoptionthananything elseonthemarket. 6. WhoareKlappo smaincompetitors? MostcompaniesinthefooddataspacearebasedintheUSandfocusprimarilyon theb2cmarket.klappo sreferencemarketiscurrentlycoveredbygeneralistwebf basedservicesthataremostlyeditorialandsomeanalyticalplatformsthatprovide raw data(e.g.labelsandcalories)onfood.

5 7. WhatisKlappo smainproduct? InadditiontotheKlapposemanticdatastore,Sensum.ioisKlappo sfirstproduct.it isanapithatprovidesdeveloperswithallofthetoolstheyneedtoaccessklappo s datatobuildfoodandnutritionfbasedapps. 8. Whatarethefeaturesandbenefits? Features:RestfulAPIs;accesstomorethan130,000packagedproductsinUK;60,000 foodswithnutritionalvalues;500,000recipes;realtimerecipeparsinganalysis; categorizationformanyfoodallergies,intolerancesanddietpreferences. Benefits:Sensum.ioisthemostaffordableandfastestwaytobuildaccurateandfully customisablefoodandnutritionbasedapps. 9. Whoaretheendusers? Sensum.ioisatoolforappdevelopersandCTOsoffoodproducers,manufacturers andvendors,includingrestaurantsandsupermarkets. 10. Howmuchdoesitcost? Sensum.ioisbasedonasubscriptionmodel.Thecostisbasedonvolumeofrequests ofinformation.thisallowssmallandbigorganizationstopaybasedonwhatthey use. 11. Managementteam MassimilianoDelVita,CoFFounder&CEO AyeshaJadoonPhD,Leadscientist SalvatorePasserini,CTO MohammadKhodadadiPhD,CDO 12. Headquarters Klappoc/oTechspaceLondon 1 st Floor 16F24UnderwoodStreet TechCity,London,N17JQ U.K.

6 TeamBios Massimiliano(Max)DelVita,Co5founder&CEO Maxhasspenthisentireprofessionallifebuildinginternet productsthatareatthecrossroadoftechnologyand humanity.havingworkedacrossvariousproject managementrolesforonlineproductsfor18yearsinitaly, UK,SwedenandChinahefoundedKlappoasapersonal projectbornfromadesiretohelppeopleimprovetheir health. AyeshaJadoonPhD,Leadscientist AyeshacompletedaPhDatthedepartmentofNutritionat King'sCollegeUniversityinLondon.ShejoinedKlappoin 2013becauseshefeelstechnologywillpavethepathto betternutrition.herpublishedresearchincludesarticles illustratingtheeffectofgeneticsonmetabolismand omega3fattyacidsonpsychiatricdisorders. SalvatorePasserini,CTO Salvatorelovestosolvebigproblemswithsmartand simplesolutions.after14+yearsexperienceinitaly, Sweden,andUKinLargeScaleandRealTimeplatforms bothasanitarchitectandrecentlyasbusinessmanager andinnovationleadfortelecomandgamingcompanies,he joinedklappoin2012totakeonanewchallenge.he managesklappo stechnologyandarchitectureofthe platformincludingsensum.io. MohammadKhodadadiPhD,CDO MohammadisKlappo sdatascientistresponsiblefor managingtheknowledge,automatedreasoningand semanticsaroundklappo sbigdata.

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