ASG CloudFactory Cloud Transformation in Telecommunications. Technology to rely On

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1 ASG CloudFactory Cloud Transformation in Telecommunications Technology to rely On

2 Lead Your Customers into the Cloud Unlock new revenue in a Cloud model As a telecommunications provider, you understand that your customer s expectations have expanded to match a rapidly changing business environment. You constantly face the challenge of maintaining and increasing your customer base in a highly competitive and evolving market that now must accommodate global resources - on myriad mobile devices sharing large amounts of data. So, how do you increase your competitive advantage and unlock new revenue from your customers? You can achieve all this by expanding your portfolio with your own Cloud. By providing your customers with a flexible, easily-accessible Cloud environment to operate their business and benefit from the latest IT technologies, you add to the value that keeps you ahead of your competition. Business benefits for your customer with a Cloud model: Increase your value-add with new Cloud services Provide missing IT resources through your Cloud offering Focus on core business, not IT Increase productivity with professional software solutions Instant availability and web-based application access Usage based cost, no upfront investments No installations, easy administration and less maintenance Intuitive, Amazon-like self services lead to lower operating costs Secure IT services, quickly adjusted to meet dynamically changing needs Support your customer s business Organizations restructure, companies merge and employees change their roles and needs. Regardless the size of the company, IT must be ready to support these changes as they occur. But many small and medium size companies don t have a large and highly skilled IT department. You can become an important business partner by offering a Cloud model to fill this gap. High demands and continued cost pressure IT must considerably increase the speed of innovation, improve scalability and ensure global access and security at the lowest cost. Innovation is key, but people and skills are missing Concepts like Bring your own Device, coupled with the exponential growth of mobile computing can increase productivity. However, this also means new devices and operating systems are adding to complexity and putting new demands on IT. With your SaaS Cloud offering, you can compensate for your customers missing IT resources.

3 How ASG CloudFactory Helps You and Your Customers ASG CloudFactory for Public Clouds is a proven Cloud platform solution that forms the heart of your own new Cloud model. There is no faster, easier and more experienced Cloud solution to build, operate and manage a state-of-the-art public Cloud environment. Your customer s new workplace - easy, convenient, and userdriven Intuitive, Amazon-like user self-services ASG CloudFactory simplifies and automates the delivery of IT services and significantly reduces cost and time to market for your customers and yourself! Customers enjoy an easy to use, browser-based front end and access to all centralized applications, content and services, resulting in increased user satisfaction and productivity. No better solution to build and manage Clouds Ten years of experience building and deploying Clouds ASG CloudFactory provides everything you need for a highly sophisticated end-to-end Cloud offering with more than 10 years of Cloud Computing experience.

4 Aggregatio & automatio ASG CloudFactory A Powerful End ASG CloudFactory is the first comprehensive Cloud orchestration suite to build, provision and manage private, pu with Cloud solutions that are precisely tailored to meet your specific IT and business requirements. We plan, depl Service Catalog & Intuitive User Interface Private Cloud Services Hybrid Cloud SAP Google MS Office SalesForce Citrix Receiver etc. APPLICATIONS SUPPORTED

5 -to-end Cloud Orchestration Suite blic and hybrid Clouds. With its flexible and proven approach, we serve enterprises of any size across all industries oy, control and optimize your IT environment to maximize existing technologies and investments. Monitoring & optimization n n Services Public Cloud Services Citrix Microsoft VMware Linux etc. INFRASTRUCTURE SUPPORTED

6 An Office in the Cloud The Telekom Case Study Benefits to Telekom Fast and easy option of extending Telekom s portfolio to include sustainable SaaS services Increased customer loyalty through value-add offering Competitive first-mover market advantage Challenges Short time to market to maintain competitive edge High demands to provide ease of use Integration of SaaS platform in Telekom s own processes Benefits for Telekom s Customers One of the very first successful public Cloud business models in Europe was and still is the SaaS offering IT Software Service by Deutsche Telekom, the world s third largest telecommunication service provider. The goal was to offer more than two million target customers not just a Telekom broadband connection, but also software from the Cloud to provide them with the support they needed in their day-to-day business activities. We discussed our planned IT services portfolio with ASG (visionapp at that time) because the company had strong expertise in the SaaS segment, recalls Oliver Kepka, Senior Commercial Manager SaaS at Telekom. The focus for our offering was on communication software (Microsoft Exchange in all its variants), teamwork tools (Microsoft Sharepoint), Microsoft Office, as well as productivity software for CRM and ERP. Web conferencing services had been added to the portfolio later in the project. Since the official launch in 2008, thousands of VSE and SMB users work with applications and services of the Telekom SaaS service every day. What did ASG deliver? ASG used its CloudFactory to build and provide a fast, easy and proven Cloud Computing platform for Telekom s new SaaS offering with the full array of provisioning, self-service functions and a high level of automation through its workflow engine. For more details on this project, please refer to our full Telekom case study on our web page. Free to focus on core business Cutting-edge IT with a transparent cost structure No license fees; modest investments in hardware Lower operating costs Mobile working options Rapid adaptation of IT services to meet ever-changing demand

7 ASG CloudFactory can orchestrate all your services to your customers with one platform ASG CloudFactory is the fastest, most proven, and standardized Cloud solution to build and manage your public Cloud offering, which includes your existing services as well as new services, such as Software-as-a-Service (SaaS), Desktop-as-a-Service (DaaS), and Infrastructure-as-a-Service (IaaS). However, ASG CloudFactory is already your foundation for the next big step for telecommunications and other service providers: service marketplaces! Marketplaces are combining services which are hosted at your data centers with services from other public Cloud service providers such as Microsoft Office 365, SalesForce.com or Google Apps. This is what IT calls Hybrid Cloud Computing. With ASG CloudFactory, you will be all set. Your Customer s New Workplace Cloud Orchestration Marketplaces are the next big area for service providers give your business a competitive edge Expand your portfolio with the Cloud services your customers are demanding Reduce customer churn Increase per-user revenue Stay ahead of the competition with seamless, state of the art service delivery Your existing Services ASG CloudFactory App Library Any Public Cloud Service Phone Fax Mobile Data TV Video ASG CloudFactory orchestrates various Cloud platforms you can offer to your customers Use ASG CloudFactory to jump-start your Cloud business model Developing a Cloud platform generally entails major investments in IT infrastructure, automation, and operation, in addition to know-how. Most of your customers are in business, but not the IT business. With our proven white-label Cloud solution, you can offer your customers a path to the Cloud that provides all the required IT support, and leverages our experience in developing decentralized IT infrastructures for Cloud Computing, SaaS, and on-demand business models.

8 About ASG A recognized innovator in enterprise IT software solutions, ASG Software Solutions has been optimizing 85 percent of the world s most complex IT organizations for over 25 years. We create and deploy unique software solutions that reduce cost, mitigate risk and improve service delivery throughout the IT lifecycle. ASG s comprehensive solutions help you solve today s challenges, such as Cloud Computing and big data, while driving your business forward by providing insight and control across Cloud, distributed and mainframe environments. Contact Us: Tel: (800) or (239) A recognized innovator in enterprise IT software solutions, ASG Software Solutions has been optimizing 85 percent of the world s most complex IT organizations for more than 25 years. We create and deploy unique software solutions that reduce cost, mitigate risk and improve service delivery throughout the IT lifecycle. ASG s comprehensive solutions help you solve today s challenges, such as Cloud Computing and big data, while driving your business forward by providing insight and control across Cloud, distributed and mainframe environments. ASG is a privately held global company based in Naples, Florida, with more than 70 offices worldwide. ASG Worldwide Headquarters or Third Avenue South Naples, Florida USA Copyright 2012 Allen Systems Group, Inc. All products mentioned are trademarks or registered trademarks of their respective holders. ASG-CloudFactory_Telecommunications_Brochure_ en