CLOUD ASG CLOUDFACTORY 8.1. Revolutionizing business productivity with integrated dynamic hybrid workspaces and IT service store

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1 CLOUD ASG CLOUDFACTORY 8.1 Revolutionizing business productivity with integrated dynamic hybrid workspaces and IT service store

2 ASG CLOUDFACTORY ASG CLOUDFACTORY: YOUR WAY INTO THE CLOUD CLOUDFACTORY HIGHLIGHTS Dynamic Hybrid Workspaces Secure, follow-me workspaces that go beyond VDI and DaaS by providing users with intuitive, individualized and consistent interfaces across almost any device platform. IT Service Store Delivering heterogeneous IT services from legacy environments, private and public clouds in an app store experience. Data Center Automation Reducing time and cost for accomplishing standard IT tasks while ensuring business velocity. ASG CloudFactory sets the bar for modern enterprise IT by intelligently combining legacy environments that have grown inside the corporate data center with today s private and public cloud concepts and services. Unlike Citrix, VMware, and Microsoft technologies, ASG CloudFactory addresses today s three key IT needs - Application Delivery, Self-Service Provisioning and Automated, Consistent Deployments and Management of all Data Center Resources - in one integrated solution. Only ASG CloudFactory enables customers to provide dynamic hybrid workspaces that deliver an individualized set of resources, applications and services. With ASG CloudFactory, customers can leverage their existing data center assets mainframe, distributed, virtualized and private cloud environments and combine them with public cloud resources such as Amazon EC2, Microsoft Azure, Salesforce and Dropbox. ASG CloudFactory extracts substantial additional value out of existing investments in Citrix, VMware and Microsoft solutions by filling the gaps in areas such as user experience, workflows and ITIL compliance, resulting in a one-of-a-kind integrated, end-to-end solution. ASG CLOUDFACTORY: CLOUD ORCHESTRATION BEYOND IAAS AND DAAS DYNAMIC HYBRID WORKSPACE: EFFICIENCY, MOBILITY, BYOD AGGREGATION ASG-CloudCockpit BYOD App & Service Access * Public Cloud Services SERVICE DELIVERY NEW REQUEST * Server based, virtualized, streamed or local Apps IT SERVICE STORE BROKERAGE ASG-CloudRobot ASG-CloudStore Billing & Reporting Approval & Provisioning Workflows Store Service Catalog Public Cloud Services PROVISIONING DATA CENTER AUTOMATION INSTALL CONFIGURE PROVISION DE-PROVISION ASG-CloudShaper Server Lifecycle Management Server (physical) App Hypervisor OS Server (virtual) End-to-End Cloud Orchestration with ASG CloudFactory

3 The NEW ROLE OF ENTERPRISE IT: FROM OWNER TO SERVICE BROKER ASG CloudFactory enables IT departments to deliver services to the business in an agile, reliable, scalable and cost-effective manner. Instead of competing with public cloud offerings, the IT department must act as a broker of the infrastructure, platform and software services that can be hosted within the corporate data center or inside one of today s multitude of public cloud environments. ASG CloudFactory transforms enterprise IT into a true service broker by moving beyond the virtualization of data center infrastructure, or even the creation of a private cloud, to a truly hybrid service delivery model. Consumerization of IT the ever-increasing influence of consumer technology on corporate IT has generated a new flotilla of mobile devices that must be managed and secured. This new paradigm has also fostered an always-on and self-service culture among end users, and an attitude of I want to pick and choose my own IT services, whenever and wherever I need them. In embracing and nourishing this incredible hunger for more and more IT services, ASG CloudFactory delivers what end users want, eliminating the need for shadow IT. MEGA TRENDS On the Business Side CONSUMERIZATION OF IT Empowering the workforce with the most modern, user friendly interfaces and applications, regardless of the source or device On the IT Side SOFTWARE-DEFINED ENTERPRISE Cut-through and adaptive IT service management capabilities, ensuring business innovation, continuity and compliance while keeping cost under control THE BUSINESS IT DEPARTMENT OpenStack Windows Azure Salesforce Office 365 CLOUD DRIVERS Growing user satisfaction Increasing productivity Unlocking innovation Faster IT service provisioning On demand, elastic capacities CLOUD CHALLENGES APPS & IT SERVICES Citrix, VMware, Microsoft Avoiding Shadow IT Lack of central management Compliance and security Policy driven workload placement Leveraging existing technologies and investments Mobile, self-service workstyles pose new challenges for Enterprise IT On the following pages you will learn how ASG CloudFactory helps you to bridge the traditional gap between the Business and IT with its proven solutions for: Dynamic Hybrid Workspaces: Efficiency, Mobility & BYOD IT Service Store & Cloud Brokerage Data Center Automation

4 ASG CLOUDFACTORY Dynamic hybrid workspaces To DaaS or not to DaaS At several of our customers, the integrated use of ASG-CloudCockpit allowed us to deploy highly secure, BYO large scale solutions for our global demanding clients, contributing largely to substantial End User Computing TCO savings in the range of percent. - Thomas Müller Vice President, Product Leader Future Workplace & Enterprise Architecture T-Systems ASG s workspace concept addresses the weak spots of DaaS and VDI by delivering Windows and cloud applications in an individualized, flexible and controlled manner and without the weight of the underlying OS. ASG s workspace approach is focused on the end user experience, providing applications and services in a much more flexible, lightweight and easy to manage fashion while offering an app store-like, self-service experience. Today, end users demand the ability to work from any device, anywhere, at any time. This increasingly flexible way of working from privately owned as well as from corporate devices requires IT to offer a consistent user experience across devices, as well as a centralized approach to provisioning and managing applications and services in a secure and compliant manner. VDI and Desktop as a Service (DaaS) do not address the core of this challenge. They deliver centrally managed Windows operating systems, an inefficient approach which places a significant strain on the corporate storage and network infrastructure. These concepts also ignore the fact that business users are not interested in the actual operating system. They want a combination of applications and services that are tailored to them individually. Whether these applications are streamed from the corporate data center or the cloud, or if they are installed locally, is irrelevant to the end user. In contrast, ASG CloudFactory addresses this challenge head-on through its tried and tested dynamic hybrid workspace solution, ASG-CloudCockpit. ASG-CloudCockpit: Intuitive, individualized and secure workspace

5 WHY ASG FOR YOUR dynamic hybrid workspace ASG-CloudCockpit provides cost effective, secured follow-me workspaces that go beyond VDI and DaaS by providing users with an individualized and consistent interface to all apps, services and data on their device of choice. FOR CEOs & LINE OF Business Massive TCO reduction compared to traditional desktop delivery models Increased agility and productivity through faster and more targeted business services delivery Built-in security, compliance and cost control Leverages existing and future technology investments, instead of the traditional rip and replace approach FOR CIOs & It Managers Vendor-agnostic support of multiple application delivery technologies: hosted, streamed, web-based, local or virtual Access control based on user identity, location and device with end-to-end encryption Enhanced security of using private, public and hybrid cloud services through seamless aggregation combined with two-factor authentication and single sign-on FOR IT OPERATIONS Frees IT resources by reducing desktop-related deployment time and support calls Increases efficiency by shortening the on- and off-boarding process Enables business continuity at emergency scenarios WHAT MAKES ASG UNIQUE One user-focused workspace to access all your applications, content and files TCO-optimizing flexibility for application delivery via Citrix, Microsoft, VMware technologies or ASG-AppMirror HTML5 solution Consistent user experience on PCs, tablets and all mobile devices Centrally manage and use SaaS, virtual, physical and local apps Role-specific access management and usercustomizable workspaces Integrated access to service desk chat and remote control Central management results in compliance, security and cost control For more information on ASG-CloudCockpit please visit:

6 ASG CLOUDFACTORY App Store + Service Catalog = IT service store ASG s Self-Service Management solution underlines their excellent approach of automating and accelerating the request and delivery of applications and all IT services for simplified consumption by the business. - Torsten Volk Enterprise Management Associates (EMA) ASG-CloudStore offers an app store-like front end, as well as tight integration with IT service management solutions, such as ASG ITASM. This combination supports even the most complex provisioning and management workflows. The app store concept constitutes the most significant breakthrough in retail since the introduction of the traditional supermarket. Gartner estimates that 25 percent of enterprises will have implemented some type of internal app store by This is a direct result of Consumerization of IT, as business users expect the ability to receive the applications they need instantaneously. However, in addition to just an app store, today s business users need a solution that allows them to satisfy increasingly complex requirements. ASG-CloudStore enables complex, cross-functional provisioning workflows by facilitating the interaction of a multitude of IT systems, as well as multi-stage approval processes. ASG-CloudStore: Enterprise app store meets service catalog

7 WHY ASG FOR YOUR IT service store ASG-CloudStore and ASG-CloudRobot enable business users and developers to deploy and manage private, public and mainframe services more efficiently in an app store manner while providing IT operations management with the required governance tools. FOR CEOs & LINE OF Business Benefit from the economics of public and hybrid cloud services through central governance Enable rapid self-service provisioning of business critical IT services Dramatically reduce exposure through compliance and security incidents FOR CIOs & It Managers Automated service provisioning and management frees IT staff to focus on innovation Show-back and charge-back decrease infrastructure usage through increased accountability Role-based self-service access to business services increases agility and decreases provisioning cost FOR IT OPERATIONS & SERVICE MANAGEMENT Automated provision of legacy and distributed applications across private and public clouds Service and asset lifecycle management across legacy and cloud environments FOR APP DEVELOPERS Fast and compliant fulfillment of developers IaaS and PaaS needs WHAT MAKES ASG UNIQUE Tight integration of enterprise IT store and workspaces Fully-featured enterprise IT store with a tightly integrated workflow automation engine Self-service delivery of mainframe, physical machines, VMs and cloud infrastructure Full transparency during the fulfillment process Easy integration of third-party content ITIL-compliant process governance through ITSM integration Delivers IaaS, PaaS and SaaS resources Ability for users to order services in an Amazon-like click and buy manner For more information on ASG-CloudStore please visit

8 ASG CLOUDFACTORY The foundation of cloud: Data Center Automation Real time and cost savings come from automation of day-to-day operational tasks, like the recurring process of server installations and configurations. - Victor Paul Fiss SVP of Cloud Delivery ASG While ASG-CloudRobot and ASG-CloudStore greatly increase the degree of automation of IT service provisioning workflows, ASG-CloudShaper lowers IT operations cost by automating day-to-day infrastructure management tasks. ASG-CloudShaper constitutes the necessary foundation for optimal service delivery and workspace provisioning by ensuring the scalability and elasticity of the underlying infrastructure. The key characteristics of cloud computing agility, elasticity, flexibility, and cost optimization are all based on the same principle: automation. Therefore, data center automation is the central key to unlocking the true business value of cloud computing. One of ASG-CloudShaper s strongest use cases is the fully automated, ITILcompliant lifecycle management of large application server farms. Application Configuration MS Office SAP ERP Application Set MS Office SAP ERP Configurations OS Configuration Virtual Machines Roles Operating Systems Rights Behavior Hypervisor Mgmt VMware vsphere Deployment of Virtual Machines (Server or Applications) Hypervisor VMware ESX Citrix XenServer Microsoft Hyper-V Microsoft VMM Hypervisor Management New, Clone, Modify VMs Hardware Bare Metal Hypervisor Deployment APPLICATION SERVER Cut through provisioning with ASG-CloudShaper technology ASG-CloudShaper: ITIL-compliant, fully automated cloud server infrastructure deployment and lifecycle management

9 WHY ASG FOR YOUR DATA CENTER AUTOMATION ASG-CloudShaper reduces time and cost for accomplishing standard IT tasks, like ITIL-compliant lifecycle management for cloud server infrastructure, while ensuring business velocity. FOR CEOs & LINE OF Business percent efficiency gain through the reduction of operations cost of servers and client end points Increased business productivity and agility through automated infrastructure provisioning and management Business continuity through elimination of configuration errors and rapid provisioning of additional infrastructure FOR CIOs & It Managers Ultimate degree of compliance through audit-proof deployment and release management mechanism Increased degree of automation lets team focus on innovation instead of keeping the lights on Rapid disaster recovery through fully automated infrastructure deployment FOR IT OPERATIONS Increased quality and reliability of IT services through ITIL-compliant deployments and one-click disaster recovery Secure, role-based delegation of deployment and operations responsibilities across development, testing, and production environments WHAT MAKES ASG UNIQUE ITIL-compliant, fully automated stack deployment and release management solution for clients, servers, operating systems, and applications An inventory of proven and pre-packaged templates combined with an open, extendable architecture to accelerate deployment Role-based systems management automation for servers and clients Auditable release management and recovery solutions for cloud management and hypervisor landscapes For more information on ASG-CloudShaper please visit:

10 ASG CLOUDFACTORY A PHASED APPROACH TO GUARANTEE RESULTS AND BENEFITS IT & Business Goals Analysis of your organization s cloud readiness, using a solid methodology led by experienced cloud experts Understanding of how to move your IT organization towards a cloud computing model Simplifying the cloud challenge to ensure desired results and benefits At ASG, we break down the complexity of cloud computing into manageable cloud maturity levels and solution building blocks. With ASG-CloudAssessment we help you master Level 1 your cloud strategy and project plan. Together with your teams we develop the right plan for moving towards a successful cloud computing model by leveraging ASG s broad experiences in planning, designing, building, and operating cloud computing environments. ASG Cloud Maturity Methodology What will be provided? 4 CLOUD PLATFORM MANAGEMENT Agility optimization through automatic provisioning of resources based on SLA s, data center capacity and end-user-level performance perception A cloud assessment based on a proven methodology for developing orientation and a strategic roadmap towards the cloud Massive value for your individual cloud strategy, created in only a few days through a workshop-based project Understanding of the quality and quantities of the impact of cloud computing ASG s best practices and expertise from 10+ years of successful cloud projects CLOUD MATURITY LEVEL IT-AS-A-SERVICE & CLOUD BROKERAGE Delivering heterogeneous IT services (from legacy environments, private cloud and public clouds) in an app store manner and enabling developers and business users to deploy and manage their environments while providing operators with the required governance tools. DESKTOP TRANSFORMATION Secure follow-me workspaces that go beyond VDI and DaaS by providing users with individualized and consistent interfaces they love to work with ASGs Cloud Maturity Model achieves end-to-end cloud orchestration DATA CENTER AUTOMATION Reducing time and cost for accomplishing standard IT tasks while ensuring business velocity CLOUD ASSESSMENT Business process and organizational consultancy to ensure successful transformation of IT service delivery ASG-CloudAssessment ASG-CloudAssessment provides orientation and guidance and delivers your strategic cloud roadmap, based on a phased approach to simplify the cloud challenge and guarantee results and benefits. UNDERSTAND IT priorities and challenges ANALYZE current environment and requirements OUTLINE the solution approach IT Vision & Strategy Technical Environment Fit/Gap-Analysis Business Environment IT Standards Roadmap Goals and Objectives Use Cases Business Case Framework Tasks and Services Feasibility Tech. Approach Presentation For more information on ASG-CloudAssessment please visit:

11 ASG CLOUDFACTORY SOLVES YOUR ENTERPRISE IT CHALLENGES ASG CloudFactory installed on-premise, or hosted by ASG or leading cloud service providers assists today s CIO in transitioning enterprise IT into a service broker, offering central governance for increasingly complex hybrid cloud environments. Business users are no longer willing to wait multiple weeks or even days for IT services. Therefore, enterprise IT today must act as a service provider, efficiently managing existing data center resources and public cloud services in a centralized manner. Cost, compliance, security and scalability are the key considerations when deciding whether a business request is fulfilled from within the corporate data center or whether public cloud resources and services are the better choices. ASG CloudFactory provides the policy and governance layer needed to allocate the resulting workloads optimally to the best possible target environment. Leverage existing investments and turn your IT into a user-centric business enabler FOR CEOs & LINE OF Business Leverage existing investments Make business users more productive by offering an individualized mix of local, remotely-hosted, virtual, or Saas applications. Lower your data center and application delivery TCO by 33 percent Deliver a cloud that the business wants to use, instead of focusing on yesterday s topics such as IaaS and DaaS FOR CIOs & It Managers Extract additional value from your investments in Microsoft, Citrix, VMware, cloud and desktop virtualization technologies Free up resources and budget by optimizing the IT operations efficiency by up to 50 percent through faster, automated IT service request fulfillment and fewer support calls Make today s hugely successful public cloud offerings Amazon EC2, Microsoft Azure/Office365, Salesforce, etc. available to your enterprise in an compliant, secure and cost-effective way FOR IT OPERATIONS Facilitate and accelerate IT service provisioning and support through an automated, applicationcentric approach to data center management Eliminate manual provisioning, configuration mistakes, resource inefficiencies and shadow IT Better serve your business units by filling in the VMware, Citrix and Microsoft gaps and managing the data center across its traditional silos Provide app developers with the environments they need, through a fast and compliant hybrid cloud model ASG Software Solutions connects sophistication and experience with agility and technological efficiency, through its vendor-agnostic cloud, content and systems solutions. ASG helps companies solve today s most pressing business issues, including reducing operating costs and enhancing workforce productivity to ensuring regulatory compliance. More than 70 percent of global Fortune 500 companies trust ASG to optimize their existing IT investments. Founded in 1986, ASG Software Solutions is a global company headquartered in Naples, Florida, USA.

12 ASG Worldwide Headquarters 708 Goodlette Road North Naples, Florida USA Tel: Allen Systems Group, Inc. All products mentioned are trademarks or registered trademarks of their respective holders. ASG_CloudFactory_8-1_brochure_ en

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